2017-29899 Reso RESOLUTION NO. 2017-29899
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING,
PURSUANT TO ORDINANCE NO. 2017- 4092, THE FORBES
HOSPITALITY TRAINING PROGRAM AS AN APPROVED
PROGRAM FOR THE CITY'S OCEAN DRIVE SIDEWALK CAFE
HOSPITALITY TRAINING REQUIREMENT.
WHEREAS, the Mayor and City Commission, in consultation and collaboration with the
Mayor's Ocean Drive Task Force and the Ocean Drive Association, desire to revitalize the
visitor experience on Ocean Drive; and
WHEREAS, on September 27, 2016, the Mayor and City Commission adopted
Resolution No. 2016-29590, approving a 10-Point Plan for Ocean Drive; and
WHEREAS, on May 17, 2017, the Mayor and City Commission adopted Ordinance No.
2017- 4092, requiring managers and sidewalk cafe employees of sidewalk cafe permittees on
Ocean Drive between 5th Street and 15th Street to successfully complete a hospitality training
program that has been previously approved by Resolution of the Mayor and City Commission;
and
WHEREAS, the Miami Beach Visitor and Convention Authority is partnering with the
world's most prestigious standard bearer for luxury hospitality worldwide, Forbes Travel Guide,
to provide a citywide Hospitality Service Training program; and
WHEREAS, the Forbes Travel Guide's training program has been utilized at some of the
world's most celebrated hotels, spas and restaurants, and is known for fostering best practices
as well as developing staff confidence; and
WHEREAS, for the first time, this type of world-class training is now accessible to all
members of the hospitality industry in the City of Miami Beach, offering genuine and anticipatory
hospitality.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve, pursuant to Ordinance No. 2017-4092, the Forbes Hospitality
Training Program as an approved program for the City's Ocean Drive sidewalk cafe hospitality
training requirement.
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Resolutions - R7 E
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: June 7, 2017
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING, PURSUANT TO ORDINANCE
NO. 2017-4092, THE FORBES HOSPITALITY TRAINING PROGRAM AS AN
APPROVED PROGRAM FOR THE CITY'S OCEAN DRIVE SIDEWALK
CAFE HOSPITALITYTRAINING REQUIREMENT.
RECOMMENDATION
Adopt the Resolution.
ANALYSIS
At the City Commission meeting on September 27, 2016, the Mayor and City Commission
adopted Resolution No. 2016-29590, approving a 10-Point Plan for Ocean Drive. Ordinance
No. 2017-4092, codifying point 4(F) of the 10-Point Plan, requires that every manager and
every employee assigned to work in a sidewalk café on Ocean Drive to successfully complete a
hospitality training program that has been previously approved by Resolution of the Mayor and
City Commission. Staff requests that the Mayor and City Commission approve the Forbes
Hospitality Program, pursuant to this ordinance.
Currently, the Miami Beach Visitor and Convention Authority (MBVCA) partners with Forbes
Travel Guide to provide citywide hospitality training, however, the Ocean Drive Association
(ODA) asked that any training provided to sidewalk café staff/personnel be tailored to
specifically address code of ordinance issues unique to Ocean Drive. The MBVCA will adapt
their hospitality training for Ocean Drive Sidewalk Cafes, fulfilling ODA's request. The training
will be designed to enable everyone who interacts with the visitors and residents of the City of
Miami Beach in a courteous and professional manner, as well as reeducate operators on the
City's rules and regulations.
As part of the program, Forbes Travel Guide's seasoned executive trainers will provide 2.5-
hour classes at no cost to the City or participants. Upon completion of the Forbes's program,
City staff will provide Ocean Drive employees educational component on the City of Miami
Beach's sidewalk café code standards in order to create a dynamic and informative program.
CONCLUSION
The Forbes Travel Guide's Hospitality Training will enhance operator behavior and positively
impact the visitor experience.
KEY INTENDED OUTCOMES SUPPORTED
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