2017-29904 Reso RESOLUTION NO. 2017-29904
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE
CITY TO ACCEPT A SPONSORSHIP FROM BOUCHER BROTHERS
MIAMI BEACH, LLC, FOR TABLES, CHAIRS, AND UMBRELLAS
(BRANDED WITH THE BOUCHER BROTHERS LOGO), INCLUDING
DAILY SET UP AND TAKE DOWN SERVICE, TO BE USED EXCLUSIVELY
IN CONNECTION WITH THE CITY'S PLANNED RUE VENDOME "SOFT"
STREET CLOSURE BETWEEN 71ST STREET AND NORMANDY DRIVE;
AND FURTHER AUTHORIZING THE CITY MANAGER TO EXECUTE A
SPONSORSHIP AGREEMENT.
WHEREAS, each year, the City of Miami Beach hosts a wide range of events and
programs throughout Miami Beach, in order to engage and educate the community, and to
provide opportunities for improved mobility and active use of outdoor recreation space; and
WHEREAS, the North Beach Blue Ribbon Committee recommended the closure of Rue
Vendome, including the development of safe, comfortable and attractive outdoor seating, to
allow a connection between the commercial establishments on the west side of Rue Vendome
and the Normandy Isle Monument Park, to help drive the economic development in North
Beach; and
WHEREAS, the recommendation of the North Beach Blue Ribbon Committee was later
adopted as part of the North Beach Master Plan; and
WHEREAS, at its March 1, 2017 meeting, the City Commission adopted Resolution No.
2017-29776, approving the permanent closure of Rue Vendome, between 71st Street and
Normandy Drive, following a three-month "soft closure" (the "Soft Closure Period"), in
accordance with the North Beach Master Plan and subject to final funding approval of the Rue
Vendome Public Plaza Capital Project in the City's budget; directing the City Administration to
report back to the City Commission following the three-month soft closure; and further
authorizing the City Administration to proceed with an expedited survey of the area to be made
available to area businesses; and
WHEREAS, Boucher Brothers Miami Beach, LLC ("Boucher Brothers") has offered to
sponsor tables, chairs, and umbrellas, including daily set-up and take-down, at no cost to the
City, for use on Rue Vendome during the Soft Closure Period; and
WHEREAS, Rue Vendome, with the sponsored street furniture would be available for
general public use at no charge; and
WHEREAS, City staff has worked diligently to identify sponsorships to offset the costs of
implementing the proposed urban design improvements for safe and comfortable pedestrian
use during the Soft Closure Period; and
WHEREAS, the Administration is aware that the umbrellas will be branded with the
business logo of the Boucher Brothers organization; and
WHEREAS, the Administration recommends that the Mayor and City Commission
approve and authorize a sponsorship with Boucher Brothers for tables, chairs, and umbrellas for
use exclusively during the Soft Closure Period.
NOW, THEREFORE, BE IT DULY RESOLVED BY TH
f E MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve and authorize the City to accept a sponsorship from Boucher
Brothers Miami Beach, LLC, for tables, chairs, and umbrellas (branded with the Boucher
Brothers logo), including daily set-up and take-down service, to be used exclusively in
connection with the City's planned Rue Vendome "Soft" Street Closure between 71st Street and
Normandy Drive; and further authorize the City Manager to execute a sponsorship agreement.
PASSED and ADOPTED this 7th day of June, 2017.
ATTEST:
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FORM & LANGUAGE
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City Attorney Date
Resolutions - R7 M
MIAMIBEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: June 7, 2017
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY
MANAGER TO EXECUTE A SPONSORSHIP AGREEMENT WITH
BOUCHER BROTHERS MIAMI BEACH, LLC, FOR TABLES, CHAIRS, AND
UMBRELLAS (BRANDED WITH THE BOUCHER BROTHERS LOGO),
INCLUDING DAILY SET UP AND TAKE DOWN SERVICE, TO BE USED
EXCLUSIVELY IN CONNECTION WITH THE CITY'S PLANNED RUE
VENDOME "SOFT" STREET CLOSURE BETWEEN 71ST STREET AND
NORMANDY DRIVE.
RECOMMENDATION
The Administration recommends that the Mayor and City Commission approve the Resolution.
BACKGROUND
At the March 1, 2017 meeting, the City Commission passed a motion approving the permanent
closure, preceded by a three (3)-month "soft closure", of Rue Vendome between 71st Street and
Normandy Drive. The Commission directed the Administration to conduct a survey of the area at the
City's expense, to make the survey available to business owners that want to pursue a sidewalk café
permit, and suggested that the Administration notify the residents and businesses in the area prior to
implementation of the soft closure.
The permanent closure of Rue Vendome was developed by the North Beach Blue Ribbon
Committee and later approved as part of the North Beach Master Plan. The permanent closure has
also been approved by the Florida Department of Transportation and Miami-Dade County
Department of Transportation and Public Works.
A community meeting was held on April 5, 2017 to update the local residents and businesses on the
pending street closure. At the meeting, various concepts for a soft closure as well as a permanent
closure were presented to the community for input.
ANALYSIS
As a result of coordination efforts by Staff, in search of temporary street furniture with shading
(umbrellas) for placement on Rue Vendome, Boucher Brothers Miami Beach, LLC offered
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to sponsor tables, chairs, and umbrellas on a temporary basis, during the three (3)-month soft
closure of Rue Vendome between 71st Street and Normandy Drive. The umbrellas will
display the Boucher Brothers logo.
The sponsorship requires a resolution of the Mayor and Commission to authorize the City
Manager to accept the street furniture from Boucher Brothers Miami Beach, LLC, for use
exclusively as part of the City's soft closure of Rue Vendome between 71st Street and
Normandy Drive. Boucher Brothers will commit to setting-up and taking-down the sponsored
street furniture on a daily basis for the duration of the three (3)-month soft closure.
Should the City Commission approve this resolution, execution of a sponsorship agreement
between the City and Boucher Brothers Miami Beach, LLC will be required.
KEY INTENDED OUTCOMES SUPPORTED
Ensure Comprehensive Mobility Addressing All Modes Throughout The City
FINANCIAL INFORMATION
The proposed sponsorship is at not cost to the City.
Legislative Tracking
Transportation
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