Ordinance 496�
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ox��N�xC� No, �96
AN ORD INA NC E OF THE C I TY OF MIAMI
BEACH, FL ORI DA, DEFI N Ii�i G':P H� AUT OMO-
BILE RENTING BUSINESS� IMPOSING A
LI C�N S� T AX UPON THE BUSIN� SS OF RENT -
ING �lUT0�i0BIL�S, PRESCRIBING AN AP-.
PLICATION FOR LICENSE TO EI�IGAGE IN
SUCH BUSIN�S�, P�SCr�IBING AN T' TIFI-.
CAT ION TAG OR STI CKER i 0 BE ATT�,C�D T 0
�iLL AUTOMO�II.ES �NTED EY LIC�NS�ES
ATr1D PR�SC�.IBING P�,N�LTIT�S FOR CARRYING
OI�' OR �NG�G�.rTG Ii�i SUCH BUSIN�SS W�THGUT
A LIC�NSE OR 0'rH�R FAILUR� '�'0 COIU�PLY
i� I'1' H T HE P�C�V I S IUN � rI �' � OF A ND R�P�1�L-
ING ORDIN�1ivC�;,� IN COi`�Fi.,IC`1' �-i�;RE�iTITH.
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B� I�r oRD�N�D BY �rxE CITY COUNCiL UF THE CITY �F MIAMI B�CH,
��7RID�; �
��'CTION 1. That every person, firm or c;,rvoration who, or which,
�hall rent. lease or hire �r �'�?er for rent, lease or
ni� e by advertisir� t�e same in a newsp�.per or in any other manner�
any automobile, s'rA�ll be deer.�ed to be en�a��� in, conducting and
carryin� on the autvmobil.e rent i�g busine � s and shall be sub j ec� to
�ne terris and provisions of �Gi�is ordina����;,
S�CTI�N z. It s��,ll be unla�rful for �.ny� person, firm or corporati�.
t o�ent , 1 e�.se or hir��, o r of�� er f o r rent � lease or h.i.re
bSy �.dvertising the sam e in a n�wspsper ar in r�ny othe r manner in the
City of l�iiami �eacri, Floric�a., ��n� �utornobil� h unless such person,
firm or corpora�ion shall h�ve first procur�d a license from the
City Clerk of the said City, as is pro�rided 'c�y this ordinance, which
license sha,ll be issued to e�.ch� p�rson� #'irm or corporation� upon
compliance with the provisions of this ordin?nc e and u�on receipt of
the amount herei n prov ided fo r, or as nlay othe rwis e be provided by
1 �.w.
SECT ION 3. No l i cense sha.13. be i s sue d t o any pe rson, f irm or corpor �-�
tion to con�.uct or op�r�.te �,n �utomobile renting busin����.;
unless such pers� n, f irrr� or carporat ioiz shall fil� with the City �~_ �r��.
of the City of Mi�.mi Be�.ch an applic�,tion for such license� in vnhi�;i�.
.�pplication� such applicant sh��ll �tate under oath the name of the
person, firm or co rporation to u�hom or to which such licens� is �Lo �e
issued, the atreet address in the City of �tiami Beach at which such
businesa shall be operated, and the nurnber of a�.tomobil�s which thE
�.pplic�.nt propos�s to rent, lease or hire, �.nd provided that if, �.�'f�� r
the issuance of ihc; said licenae� the applicant d�sires to lease, r�;.�� ;
or hire a gre:ater number of automobiles than stat�d in said appli�G:-
}ion� that a further appl�.cat ion must be made and approved by th2
��.ty Clerk before it sh�.11 be lawful to operate a greater number of
�ul;omobiles under the s�id licens�, and upon the filin� of such a�;�--
plication, it shall be the duty �f the v ity Clerk to ascertain whE���:hsr
or not Zoning �rdin�nce No. 2�9� as am�nded, permits the opEr�.ti�n of
�he said business at the loc�.tion for which the s�.id license is sou.�,ht �
�.r..d whether the applicant has eomplied with Section 11 of this ordi-�
r��.nce , and i f the ope rat ion of such busine ss is p ermitt ed b�r the said
Zoning Urdinance at the lacation for w'r�ich the said license is sougr.v,
�.r.d if this ordinance ha� been fully complied with, the City Clerk
�hall issue the said license upon the payment of the license fee in
tnE sum of T��o Hundred {�200.00 } Uollars.
��'CTI�N �4. That no license, as provicled by �ection 3, shall be is�-
sued t'or more �han one fiscal year an� all such license:
s�la.11 expire on the last day of October of e�ch year; such licens�
�ay be transferred with the �pprov�l of the City Clerk� with the
� usine ss for which the same was tP:ken out whEn there is a bona fiG �
s�.le and tr�.nsfer o�' the property u�ed and embraced. in the busine ��
so sold an�. tr�..nsferred, but such transfer of license sha11 not b�;
rEld good for any longer than or at �.ny other place than that for
ti��hich it was originally issued, provided the original license shail be
a�.bmitted �o the City C1Erk� t�rho shall m.ak� a note thereon of the
transfer thereof.
... .-w.,
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S�CTION 5. A11 license taxes or fee8 imposed by this ordinance
shall be payable on or before the first day of Navember
of each year, and every license issued pursuant to this ordinance
shall be subject to all of the provisions of general lieenae ordi.-
n�,nces not inconaistent herewith.
SECTI ON 6. Every pe rson � f irm or corporat iofl v�i o act s on behal f
of any other person, firm or corporation� as agent or
otherwise, rents, leases or hires, or offers for rent, lease or
hire by advertising the same in a newspaper or in any other manner;
any automobile � shall be deemed and held t o be enga,ged in �Che auto-
monile renting business, and shall be sub ject to the term8 of this
ordinance and shall be requ�.red to pay the license tax hereby im••
posed, unless hie principal shall have applied f or and obtained a
license �nd paid the tax hereby imposed.
SECT ION 7, �t shall be unlawful for ��n�r person� f irm or corpora--
ion licensed under this or�'.inance, to rent, lease or
hyre, or to offer for rent, lease or h'.�.�e �y advertising the same
'.n a newspap�r� or in any otY� r manner. any automobile � unlese a�
::he time such automobile is rented, l�ased or hired� or o�fered
�cr rent, le�.se, or hire� as aforesaid; the 8a.me shall be register--
�d in the n��me of such licensee a8 owner under the lawa of the
�t�te of Florida.
SECTION �, The �ity Clerk of the 4'lty c�'v7�.ami Beach shall issue
ta every persona firm and c�rr��x�ation licensed under
the prov�isions of this ordinP.nce to oper��.:� an automobile �en�ing
�usiness, a sticker or label, wnich sh�.11 ri�ve imprinted upon it
the words, "Licensed Drive It Yourself, City of Miami Beach, Licer.se
r�To.,,,�,,�,w,'' � for each and every automobile rented� leaaed or hired by
�uch lieensee� anc� each and ev�ry su�h sticker or label shall bear
the license number of such licer��ee and sh.all be affixed in �� con.-
spicuous position on thE wind.sh�.E;�_d. oz' every automobile ren�ed�
leased or hired, by such licens�,e bEf�z�e any automobil.e shall be
rented� leased or h�.red� or of fered �'o�� rent , leaae or hire s by
advertising the s�.me in a nev+�sp�per or in any other m�.nner, �vnd
it shall be unlav�ful for any p�rson, � ir-m or corporation to rent,
lease or hire� or. to offex for r�nt, lease ar hire by adver'kising
the same in a ne���spaper or in any ot�1�r manner� any automobile �
unlesB such automo�ile shall have affixed to .the said windshield
fihereof� the said -l�.bel or sticker�
SECTION 9, That in the ev�nt of trie sai. e of any automobile owned
by any� licensee, licensed under this ordinance, it
shall be the duty of such licensee, before selling or transferrin�
pQss�ession of such automobile� to remove therefrom the sticker or
1 abel � and it shall be unlawful f or any pe rson, f i rm or c orporat �. �;r,
ro drive or operate any automobile in the City of Miami Beach, h�.�r�-,
ing attached to the windshield thereof, the sticke r or label de�-
ecribed in Section � of this Ordinance, unlee� such driver or oper�.-�
tor shall be a licensee, or the servRnt , agent ar employee of sucr�.
� icensee, or unless such driver sriall be a bona fide leas�e of s�:�ch
Automobile from �. person, firm or c�rporation duly licensed under
t�.is ordinance.
��;CTION 10. Any contract , agreement , c ont rivance or device what�
ever� whe �her the same be or appear in the form of a
����.e contract or a s�le with an option in f�vor of the seller to
ru.y such automobile at �lzt end of any specified time� or any other
contract� whereby any person� firm or corporation acquires a right
or privilege to use o r o�prat e an automobi le for hire or compensaw-
t�ion of any kind, s�i�� i be de�m�d an�. held to be a contraet for
the rental, lease �r Y�1.r. a.ng of such �utomobile� provided alwaysp
r�wever, trlat a bona f�_�.e s�l� of any� aut�mobile followed by the
��ransfer of the titl� t'�;,�eto �o such purchaser, and the registr•y ��r'
t��e title in the n�.mt of such purcha8er in the office of the Mot�r
ti��ehicle Commissioner in the State of Florid� in the manner and
v��ithin the t ime required b�r the laws of the State of Florida shal 1
r.ot be deemed a contract of hiring.
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SECTION 11. No liaenaes ehall be iseued to any pe rson, firm or
corporation for the operation of an automobile rent-
ing bus�.ne as � unle as the applicant shall have first procured and
shall have in full force and effeet an insurance policy or policies
issued by an insurance company authorized and qualified to trans-
act busine ss in the State of Florida� which shall insure the eaid
licensee and also any person using or operating any automobile owned
by the �.icensee for the payment on behalf of the said licensee or
other person of all surns which the said licen8ee or auch other per--
son may become obligated to pay �y reason of the liability imposed
upon such licensee or other �erson� fo�� dam�.ges, including damage
for care and loss of servicAs bec�.use of bodily injury'� includin�;
death at any t ime re sult ir:g the refrom su s ��.ined by any pe rson or
persons and a1.1 d�,mages v�hir�h the said ? icensee or other person may
become obligated to pay by reason of th�; 1 iability imposed upon
either the said licensee or other perscn, bec�.use of in juries to or
destruction oi property, includin� the 4�_�ss of use thereof c�.used
by accident� and arising out of the owi�F�rs�iip� maintenance or use
of any such �.utomobile owned and opera����c by the said licensee,
u�zder license issued pursuant to this o:�d:inance, which said insurance
shall cover �3.1 o f such liabil ity up t o th� 1 imit of �5 � OOOe 00 f or
each persdn i njured, sub j ect t O A limit oz" �10,000.04 as the liabil�
i.ty ari sing out of any one acci dent � for pe rsonal in jurie s and up
to the limit of ��S,OOOv00 for propert� dain��ge arising out of any
one accident. Tne form and substance of said policy sha11 be sub-
j e ct t o the approval of �he � ity �it t orne�� �
The said �.nsurance shall b� p»ocured for the benefit of
any individual. or individuals who may receiTre badily in jurie8� and for
the benefit of the he�rs or le��J. repreaentatives oi any indivi3aal
u►ho ma3r suffer de�.th., or who m�,�r sust�.in daTnage by re�.son of any
�.n�ury to his or their prop�:�t.y by reason of neg3.igenae or misconduet
of' the said licensee o� any �.�c:r�- ��n driving or op�r�.tin� any automo--
bile ope rated under t�i.cense i:� ����� pursuan t t o this ordinance.
Befor� L���� licer�se �:�al� be issued �o any person� firm
of corpor�.tion, �� �rovided �.n this ordinance, every such applicant
sh�,l.l f irst furni sh to the C�i ty Ulerk s�.t i sf act ory evidence that
the applicant has �bt��ined the insurancE rlereby required� and tha�
the same is in full. fo�ce and effect �n� snall furnish to the Cit�*
Clerk� as a part o�' trje application rarAuired herein� the name of
the insurance co�np�.n�r wi�h which sa.i3 in�urance has been effected
and the �.mount of i.r_sura.nce carrie��
SECTION 12. Every act of �.ny p�rson, f irm or corporation in renfi:••
ing; leasing or hir�ng, or offering for rent, lease
or hire by� adverti sing the same in a newsx��.pe r or in any oth er m�.r,r�er �
�,r.y automobile without first havin� procu�ed the license hereby r�-=
q�;.ired, and every automobile rented, lea.sed or hired or offered for
r�;nt, lease or hire without there being �.ffixed thereto� the sticxer
or label required by this ordinance t o be af fixed thereto i shall
be deemed and held to be a separate and individual offense, punish�
able as hereinafter provided, provided however, that ii any person;,
ho�uever defined, is punished for one such offense and pays a penalty
�nd procures a license b�efore further engaging in or carrying on
��_siness oi renting automobiles, then he shall not be fined for any
�ther such,violation.
SFCTION 13, �very person, f i rm or corpor�.t ion charged with the vio--
latior_ of �.:zv of the provi si�ns of. this ordinance shall
be liabie ta the pen2lty her�in prescribed for any act of their ser—
vants; agents or er��p�.oyee ���.one or performed by any such servant,
agent or emplayee; �,�.th�.n t�ze scope a.nu. line of their emplo3�m�n*,
whether directly au�c��ori z�� b�r such �ersona firm or corporatior�.�
or notG
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�ECTI4Td l�. I� sha11 nE �.lz�, d�uty o f��,�.1 o ff ic ers o f th e City of
Miami `�����,ch �:��� enforce this o x�di,nance in the same man�er
�nd to the same exter���: �,s rr�e�r are authorized� empo�vered and direc#�Pd
;�o enf orce �11 othe r l.i.cellse ordinances of the City of Miami BeRchA
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SECTION 15� Any person� iirin or corparation who or �rhich shall
carry on or enga�e in ar condwct an automobile
renting busineas, without firat obtaining the license hereby re--
quired or who shall viol at e any provi 8i on of this ordinance, or
v�rho sh�11 make �.ny false statements in any application for a li�-
cense under thi8 ordlnance� ahall upon conviction, be punished by
a f'�.ne of not lesB than �25.00, nar more than �20�.00, or by im-
pri sonment not exceeding ninety day s, or by both such fine and im--
prisonment.
SECTION 16. All the pravisions of this ordinance shall. be libera3.-�
ly cor� trued in beh�lf of the said City.
SECTI�N 17. All ordinances and parts of �rdinances in conflict
with the provi sions of thi s orc�inance are hereby re�
pealed.
SECTION 18, Should �ny se ction or p�.rt �f this ordinance be held
by a Court oi competent jur:�gdiction to be invalid
for any reason� such section shall not �,�:�ect the validity of other
parts thereof,
��(��QN 19. This ord.inance ehall become effective November lst,
A. D., 1937•
PASSED AND ADOPT �D this l�th day 1' AuguBt� A, D.� 1937.
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Mayo r
ATTEST: �
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'r s.�� - ---. ---
� i. ty .-C�, � r� r
lst reading » August �th� 1937�
2nd Reading - Augus� �th, 1937•
� rd Reading - Au�u� �; l�th, 193 7
Posted .- August 19�n, 1937+
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STAT� OF FLO�IDA )
COUNTY OF DADE )
I, C. �V. T01,2LIVSON, City Clerk in and for
the City of Miami Beach, Florida, do hereby certify that
Ordinance No. �-96 entitled '�AN ORDINANCE �F THE CITY 4F MIAMI
BEACH, FLOt�IDA, D�FIIVING THE AtJTO���BILE RE�iTING- BUSINESS, I'1�i-
POSI NG A LI CENS � TAX UPON T HE BUSI NESS 0 F RII�IT ING AUTOMOBI LES ,
PRESCRIBING A�3 APPLICATION FOR LICEY�1Sr� TO ENGAGE IN SUCH BUSINESS .
PRESCRIBING ATd I�ENTIr^ICATION TAG OR STI �R TO BE ATTACHED
TO ALL AUTOI�OBIL�S RENTED ►3Y LICEi�Sf�ES AND P�ESCRIBING PENALTI�S
FOR CARRYING ON OR ENGAGING IN SUCH BUSII�TESS 1�ITHOUT A LICr.`�TSE
OR OT�'�R FAILURE TO COTriPLY WITH THE PROVISIONS HF�tEOF AND REPEAL-
ING ORDINANC�S IN CONFLICT HEREWITH", ha,ving been passed and
adoioted by the City Council of the City of �iami Beach, Florida,
has been posted by me in three conspicuous places in the City of
Miami Beach , one of whi ch was at the door of the City Hall in
said City on the 19th day of .Augus t�:- ,�. D. , 1�37 , and that sai d
ordinance remained posted �;"e��� a period of at least thirty days
in accord.a,nce with the requirements of the City Cha,rter of the
said City of �iami Beach,
I1V WITNESS �'riER�OF I ha,ve hereunto set my han d
and af f ixed the of f ici al s eal of the City o f t�i a.mi Beach, Flor ida ,
on thi s the lOth d.ay of Nov embe r, A. D., 193 7.
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