82-17152 •
RESOLUTION NO. 82-17152
A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER TO
PREPARE AND SOLICIT REQUESTS FOR PROPOSALS FOR THE
BEACHFRONT CONCESSION OPERATIONS OUTLINED IN THE
BEACHFRONT CONCESSION PLAN AS PRESENTED BY THE
ADMINISTRATION TO THE CITY COMMISSION.
WHEREAS, the City of Miami Beach has recently received jurisdiction of all
beachfront east of the hurricane dune through the recently signed Beachfront Management
Agreement with the State of Florida and;
WHEREAS, the City Commission is desirous of providing recreational and food
services to its citizens and visitors using the new beachfront and;
WHEREAS, these recreational and food services will serve to not only generate
income for the City but will serve as an inducement to the citizens and visitors to utilize
the beachfront and;
WHEREAS, the City's new beachfront represents a significant untapped revenue
source and;
WHEREAS, if this new beachfront is to be used prudently, recreational and food
service elements must be carefully selected, properly located and adequately controlled;
NOW, THEREFORE, BE IT DULY RESOLVED by the City Commission of the
City of Miami Beach, Florida, that it wholeheartedly supports the Beachfront Concession
Plan and hereby authorizes the City Manager to prepare and solicit requests for proposals
for the beachfront concession operations, evaluate the request for proposal submissions and
return to the City Commission with recommendations for the award of the contracts.
PASSED AND ADOPTED this 6th day of October , 1982.
f�
Mayor
ATTEST:
City Clerk `
FORM APPROVED
RJG:gjg LEGAL DEv 1 .
By A jtstmaikindt
Date /0-6-42
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OFFICE OF THE CITY MANAGER CITY HALL
ROB W.PARKINS 1700 CONVENTION CENTER DRIVE
CITY MANAGER TELEPHONE: e73-7010
COMMISSION MEMORANDUM NO. (4 51-
DATE: frtnhE+r F 1929
TO: Mayor Norm n C' nt and
Members of ' ity Commi o /
FROM: Rob W. Parki �`` I
City Manager i /✓
SUBJECT: BEACHFRONT CONCESSION PLAN
I. Basic Administrative Policy
The concept of a linear oceanfront park, as outlined in the 1979 Consultants Report for
the City of Miami Beach's Recreation Master Plan, which links the "Sunshine" Pier area
with North Shore Open Space Park is the backbone of the long range recreation plan for
the City of Miami Beach and to date an untapped revenue resource. If the Beach is to be
used prudently, recreational elements must be carefully selected, properly located and
adequately controlled.
The recommendations on the recreation use of the beachfront were developed based on
an understanding of the City's obligation to the State of Florida through the recently
signed Beach Management Agreement and a recognition of public and private
recreational needs. The recommendations adhere to agreements set out in the Beach
Management Contract and Beach Maintenance Contract and insure that impacts on the
dune system are minimized while service to the public and revenue opportunities are
maximized. General parameters surrounding the recreational use of the beachfront are
as follows:
a. Specific activities and facility locations are being recommended where
they will place minimum demand on the the beachfront in terms of
maintenance and operation costs.
b. Recreational activities which require operating staff or regular mainten-
ance, or ones which generate significant trash, will be clustered to
minimize costs.
c. The need to keep certain private recreation areas separate from public
recreation areas is respected where appropriate.
d. The degree to which an individual beachfront property owner links private
facilities to the public parts of the beach is his choice as long as it
conforms to the Management Plan for the beachfront and minimum
standards of operations established by the City of Miami Beach.
e. Vehicles will not be permitted on the beach except in the case of
emergency vehicles and the ingress and egress for selected vendors.
f. Beach activities are restricted to designated "activity" areas that will be
identified by rules and regulations promulgated by the City Manager.
Additional activities and special events will be encouraged.
continued...
5
AGENDA r- -3
ITEM
DATE (O^ 81'
COMMISSION MEMORANDUM PAGE TWO OCTOBER 6, 1982
I. Basic Administrative Policy (continued)
g. Since City concession activites will be using facilities adjacent to private
property, guidelines for such facilities and private property operations
will be developed as part of the beachfront concession plan. All service
standards and quality control will be contained in the various concession
agreements developed by the CIty of Miami Beach. Private activities
using public property will be required to adhere to these standards and
quality control.
h. Enabling legislation in Section 6 of the City Charter and Chapter 25-17 of
the City Code set out the authority the City Commission has In
developing recreational activities on public lands under the jurisdiction of
the City of Miami Beach.
i. Bid process - Section 6 of the City Charter mandates that a public bid
process Is required for the leasing of public lands. This would include
each park location and type of activity for each location.
j. Licensing - Chapter 20 of the City Code will have to be amended to
include the occupational licensing fee and criteria for the various
activities proposed for the beachfront.
II. Public and Privately Operated Concessions
The City Administration is recommending that there be two concession procedures; A)
those that serve the public on State-owned beachfront behind City-owned property and
B) those services provided by private land owners to the public on State-owned property
under the jurisdiction of the City of Miami Beach. This preserves for the land owners
the right to select a vendor/concessionaire to service the area directly behind their
property.
All concessionaires will be required to obtain a City Occupational License and meet
minimum criteria and operatioaal standards for their respective concession. in the case
of concessions operating on City-owned property, a flat fee and percentage of gross will
be charged in lieu of the fees the concessionaire would be charged by upland property
owners to operate the same concession activity.
Concessionaires operating behind City owned property, in addition to having an
occupational license, can operate only after having been selected through the mandated
public Bid process of Section 6 of the City Charter and the signing of concession
agreement which outlines the terms and conditions for operating said concession.
The Concessionaire operating on the Public Beach behind the upland owners property will
be granted an occupational license only after they receive from the upland owner and the
City of Miami Beach in writing, permission to offer said services to the public.
The City of Miami Beach by agreement with the State of Florida (Beachfront
Management Agreement) is required to pay twenty-five (25%) percent of all gross
revenues collected from all concessions operating on the public beachfront east of the
hurricane dune.
III. Types of Concesssions
The beachfront park system has been thoroughly reviewed by the Administration. The
specific areas and types of activities recommended are explained below and shown on the
attached map.
A. Food/Beverage
This involves the sale of food and/or beverages from permanent or transportable
locations in accordance with the provisions of the concession agreement granted.
continued...
6
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COMMISSION MEMORANDUM PAGE THREE OCTOBER 6, 1982
III. Types of Concesssions (continued)
B. Beach Equipment Rental
This involves the rental by hour/day of equipment such as beach chairs, umbrellas,
rafts or other floatation devices in accordance with the provisions of the concession
agreement granted.
C. Water Recreational Equipment
Rental/lease of special recreational equipment on the beach Including surfboards,
windsailing, catamarans, jet skis, etc., in accordance with the provisions of the
concession agreement granted.
IV. Location of Public Concession Areas And Permitted Concessions (See Map)
V. City Ordinances
Presently the City Code would prohibit two types of additional activities that the City
Commission may wish to allow on the beachfront in a controlled situation. They are 1)
the sale of beer in cups by City authorized food and beverage vendors from those park
areas having permanent concession structures and 2) the establishing of certain
designated points on the beachfront (west of hurricane dune) as picnic areas. In the
concession agreement it will be the responsibility of the concessionaire to keep these
designated areas clean and well maintained.
ADMINISTRATION RECOMMENDATION:
The Administration recommends that the Commission 1) adopt the beachfront concession
plan as submitted with any and all of the additions as outlined in Section VI of the plan; 2)
adopt Resolution authorizing City Manager to prepare and solicit Requests for Proposals for
the beachfront concession operations; and 3) to evaluate Requests for Proposals and return
to the City Commission with recommendations for the award of the contracts.
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