2017-29921 Resolution RESOLUTION NO. 2017-29921
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING AND
AUTHORIZING THE CITY MANAGER TO ACCEPT SPONSORSHIPS FROM
COCA-COLA, T-MOBILE, HUBERT'S LEMONADE, ZICO COCONUT
WATER, ATLANTIC BROADBAND, DISHES FOR DOGS, MB SUNCARE,
AND GREEN MONKEY YOGA, IN THE TOTAL AMOUNT OF $8,500 FOR
THE CITY'S 2017 "FIRE ON THE FOURTH" EVENT ("EVENT"), AND
FURTHER AUTHORIZING THE CITY MANAGER, OR HIS DESIGNEE, TO
APPROPRIATE SUCH SPONSORSHIP FUNDS TO MAKE ANY
NECESSARY REIMBURSEMENTS AND/OR EXPENDITURES IN
FURTHERANCE OF AND CONSISTENT WITH THE EVENT.
WHEREAS, in 1991, the City of Miami Beach launched the first 4th of July Event as a
means to attract more visitors to the City; and
WHEREAS, this Event has been carried out year-after-year as a vehicle to continue to
bring more visitors to the City; and
WHEREAS, the Event includes all-day activities, performances for the public, and a
fireworks show, all of which are free of charge to the public; and
WHEREAS, in furtherance of the City's July 4th 2017 "Fire on the Fourth" event ("Event"),
sponsorships were made by the following entities to the City in the cumulative amount of
$8,500.00:
o Coca-Cola,
o T-Mobile,
o Hubert's Lemonade,
o Zico Coconut VVater,
o Atlantic Broadband,
o Dishes for Dogs,
o MB Suncare,
o Green Monkey Yoga; and
WHEREAS, the above-referenced entities were recognized as Event sponsors; and
WHEREAS, the City Administration recommends the retroactive approval of the
sponsorhips and acceptance of the sponsorship funds, in the total amount of $8,500.00, from
the above-named sponsors for the City's July 4, 2017 Event; and
WHEREAS, the City Administration further recommends that the Mayor and City
Commission approve the sponsorships and authorize the City Manager, or his designee, to
appropriate such sponsorship funds to make any necessary reimbursements and/or
expenditures in furtherance of and consistent with the City's July 4, 2016 Event.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby retroactively approve and authorize the acceptance of sponsorships from
Coca-Cola, T-Mobile, Hubert's Lemonade, Zico Coconut Water, Atlantic Broadband, Dishes for
Dogs, MB Suncare, and Green Monkey Yoga, in the total amount of $8,500, for the City's July
4, 2017 Event, and further authorize the City Manager, or his designee, to appropriate such
sponsorship funds to make any necessary reimbursements and/or expenditures in furtherance
of and consistent with the Event.
PASSED and ADOPTED this 26th day of July, 2017.
ATTEST: 7 /
Philip Levin_,
•
:faelrana,o, ity C?r ••. C�
a 4/
•
APPROVED AS TO
ORA�EO: "1 FORM & LANGUAGE
\ OORP = 8t FOR EXECUTION
1-1
6ity614zik
A y MMINNIIMIMMS
Date
Ii?-
C:\Users\coMMSeoJ\Desktop\JuIy 4 Sponsorship Acceptance Reso 2017 v5.doc
Resolutions-C7 L
MIAMI B
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 26, 2017
SUBJECT A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING AND AUTHORIZING
THE CITY MANAGER TO ACCEPT SPONSORSHIPS FROM COCA-COLA, T-
MOBILE, HUBERT'S LEMONADE, ZICO COCONUT WATER, ATLANTIC
BROADBAND, DISHES FOR DOGS, MB SUNCARE, AND GREEN MONKEY
YOGA, IN THE TOTAL AMOUNT OF $8,500 FOR THE CITY'S 2017 "FIRE ON THE
FOURTH" EVENT ("EVENT"), AND FURTHER AUTHORIZING THE CITY
MANAGER, OR HIS DESIGNEE, TO APPROPRIATE SUCH SPONSORSHIP
FUNDS TO MAKE ANY NECESSARY REIMBURSEMENTS AND/OR
EXPENDITURES IN FURTHERANCE OF AND CONSISTENT WITH THE EVENT.
RECOMMENDATION
Adopt the resolution.
ANALYSIS
On July 4th, 2017, the City of Miami Beach hosted its annual July 4th celebration. The event was
held at the North Shore Bandshell, 73rd Street and Collins Avenue. This year's program entitled
"Coca-Cola Presents Miami Beach Fire on the Fourth" featured performances by Span AIIStars,
Inner Circle and The Wailers. The programs began at 11am with events for the family, food trucks
and much more. The aforementioned performances started at 4pm followed by a fireworks show at
9pm. The event also offered free yoga, a free kidzone, rock climbing and more. The City also
provided free transportation via event shuttles and the Miami Beach trolleys.
Fire on the Fourth is an all-day event and is open to the general public at no charge. Marketing
efforts for this event will include: 30 spots on Atlantic Broadband and MB77, printed ads in the Miami
Herald, out-of-home advertising, news and local programming, coverage for the event, as well as
heavy social media push utilizing Facebook and Twitter, online.
The City secured $8,500 from the following sponsors for the event at varying levels of support:
o Coca-Cola,
o T-Mobile,
o Hubert's Lemonade,
o Zico Coconut Water,
o Atlantic Broadband,
o Dishes for Dogs,
o MB Suncare,
o Green Monkey Yoga
Page 800 of 2495
CONCLUSION
Staff worked diligently to identify funding sources to off-set the costs of producing this event. The
Administration recommends the retroactive approval of the sponsorship funds, in the total amount of
$8,500.00, from the above-named sponsors for the City's July 4, 2017 Event.
Legislative Tracking
Marketing and Communications
ATTACHMENTS:
Description
❑ Sponsorship Reso
Page 801 of 2495