2017-29954 ResolutionRESOLUTION NO. 201749954
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE FINANCE AND CITYWIDE
PROJECTS COMMITTEE, AND APPROVING AND AUTHORIZING
THE CITY MANAGER TO EXECUTE A GRANT AND
SPONSORSHIP AGREEMENT WITH H2OS FOUNDATION, INC.,
IN A FORM ACCEPTABLE TO THE CITY ATTORNEY AND THE
CITY MANAGER, IN AN AMOUNT NOT TO EXCEED TEN
THOUSAND DOLLARS ($10,000), IN SUPPORT OF THE 2017
THIRD ANNUAL MIAMI BEACH FITFEST EVENT, TO BE HELD IN
AND AROUND THE 73RD STREET BEACH BOWL AREA FROM
AUGUST 12, 2017 THROUGH AUGUST 13, 2017; WHICH
AGREEMENT SHALL (1) FUND, IN PART, REQUIRED OFF -DUTY
POLICE AND FIRE SERVICES AND ADDITIONAL CITY
EXPENSES ASSOCIATED WITH THE CITY'S SPECIAL EVENT
PERMIT REQUIREMENTS, AND (2) REQUIRE, AS A CONDITION
OF SUCH FUNDS, THAT H2OS FOUNDATION, INC., PROVIDE
SWIM LESSONS FOR CITY RESIDENTS AT THE NORMANDY
ISLE PARK AND POOL; WAIVING SPECIAL EVENT SQUARE
FOOTAGE FEES AND POLICE AND FIRE ADMINISTRATIVE
FEES ASSOCIATED WITH THE SPECIAL EVENT PERMIT; AND
PROVIDING THAT THE VALUE OF SUCH WAIVER SHALL NOT
EXCEED FOUR THOUSAND THREE HUNDRED DOLLARS
($4,300.00).
WHEREAS, the second annual Miami Beach Fitfest ( "Event ") is scheduled to take place
Saturday, August 12, 2017 and Sunday, August 13, 2017, in and around the 73rd Street Beach Bowl,
east of the North Beach Bandshell, in the City of Miami Beach ("City"); and
WHEREAS, the Event is a two -day multi -sport and lifestyle competition, designed to create a
culture of sports and health and inspire the community to create and maintain a healthier lifestyle,
featuring an open water ocean swim, beach soccer, Zumba, CrossFit, and yoga, along with live
music, an organic farmer's market, farm -to -table dining, and a sponsor expo; and
WHEREAS, proceeds from the Event will benefit the H2OS Foundation, Inc. ( "Applicant "), a
Florida not -for- profit corporation; and
WHEREAS, as a not - for - profit corporation, the Applicant has requested and received the
following waivers that can be granted by the City Administration pursuant to the City's Special Event
Requirements and Guidelines: the special event application, permit, and vehicle access fees; and
WHEREAS, in addition, the Applicant is seeking waivers of the following fees, some of which
cannot be waived by the Administration: square footage special event fees for use of public
property, and the Police and Fire Department's administrative fees. The amount of such waiver shall
not exceed $4,300; and
WHEREAS, the Applicant is further seeking City funds to fund, in part, required off -duty
Police and Fire services and additional City expenses associated with the City's special event permit
requirements; and
WHEREAS, at its meeting on June 16, 2017, the Finance and Citywide Projects Committee
( "Committee ") recommended that the City provide funding for the Event in the amount of
$10,000.00, which would make the City a Patron Sponsor ( "In Shape Partner ") of the Event; and
WHEREAS, as a condition of the City's funding, the Committee directed the Applicant to
work with the City's Parks and Recreation Department to offer swimming lessons to City residents at
the City's Normandy Isle Pool and Park.
NOW THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept
the recommendation of the Finance and Citywide Projects Committee, and approve and authorize
the City Manager to execute a Grant and Sponsorship Agreement with H2OS Foundation, Inc., in a
form acceptable to the City Attorney and the City Manager, in an amount not to exceed ten thousand
dollars ($10,000), in support of the 2017 Third Annual Miami Beach Fitfest Event, to be held in and
around the 73rd Street Beach Bowl area from August 12, 2017 through August 13, 2017; which
Grant and Sponsorship Agreement shall (1) fund, in part, required off -duty Police and Fire
Department services and additional City expenses associated with the City's-special event permit
requirements, and (2) require, as a condition of such funds, that H2OS Foundation, Inc., provide
swim lessons for City residents at the Normandy Isle Park and Pool; and waive special event square
footage fees and Police and Fire Department administrative fees associated with the special event
permit; and provide that the value of such waiver shall not exceed four thousand three hundred
dollars ($4,300.00). �7
PASSED and ADOPTED this � day of ✓/dy , 2017.
ATTEST:
Rafa' E. Granado
City Clerk
Luc lqy
Philip Levi
Mayor
F:WTTO \KALN \RESOLUTIONS \Fitfest sponsorship RESO (as amended),doc
APPROVED AS TO
FORM & LANGUAGE
& FO EXECUTION
City Attorney Date
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MAM
BEACH
Resolutions - R7 U
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 26, 2017
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE, AND APPROVING AND
AUTHORIZING THE CITY MANAGER TO EXECUTE A GRANT AND
SPONSORSHIP AGREEMENT WITH H2OS FOUNDATION, INC., IN A FORM
ACCEPTABLE TO THE CITY ATTORNEY AND THE CITY MANAGER, IN AN
AMOUNT NOT TO EXCEED TEN THOUSAND DOLLARS ($10,000), IN SUPPORT
OF THE 2017 THIRD ANNUAL MIAMI BEACH FITFEST EVENT, TO BE HELD IN
AND AROUND THE 73RD STREET BEACH BOWL AREA FROM AUGUST 12, 2017
THROUGH AUGUST 13, 2017; WHICH AGREEMENT SHALL (1) FUND, IN PART,
REQUIRED OFF -DUTY POLICE AND FIRE SERVICES AND ADDITIONAL CITY
EXPENSES ASSOCIATED WITH THE CITY'S SPECIAL EVENT PERMIT
REQUIREMENTS, AND (2) REQUIRE, AS ACONDITION OF SUCH FUNDS, THAT
H205 FOUNDATION, INC., PROVIDE SWIM LESSONS FOR CITY RESIDENTS
AT THE NORMANDY ISLE PARK AND POOL; WAIVING SPECIAL EVENT
SQUARE FOOTAGE FEES AND POLICE AND FIRE ADMINISTRATIVE FEES
ASSOCIATED WITH THE SPECIAL EVENT PERMIT; AND PROVIDING THAT THE
VALUE OF SUCH WAIVER SHALL NOT EXCEED THREE THOUSAND FIVE
HUNDRED DOLLARS ($3,500.00).
RECOMMENDATION
The Administration is seeking direction from the Commission.
ANALYSIS
The second annual Miami Beach Fitfest ( "Event ") is scheduled to take place Saturday, August 12,
2017 and Sunday, August 13, 2017, in and around the 73 Street sand bowl, east of the North Beach
Bandshell, in the City of Miami Beach ( "City "). The Event is a two -day multi -sport and lifestyle
competition, designed to create a culture of sports and health and inspire the community to create
and maintain a healthier lifestyle. Proposed activities at the Event will include an open water ocean
swim, beach soccer, Zumba, cross -fit and yoga, along with live music, an organic farmer's market,
farm to table dining, and a sponsor expo.
Proceeds from the Event will benefit the H2OS Foundation ( "Applicant "), a not - for - profit 501(c)3. As
a non - profit, the Applicant has requested and received those waivers that can be granted by the City
Administration, per by the codified Special Event Requirements and Guidelines, including the special
event application, permit and vehicle access fees. The Applicant is seeking waivers of the fees not
Page 1900 of 2495
able to be waived by the Administration, including square footage and Police and Fire administrative
fees, with a total not to exceed $3500.
The Applicant further sought City sponsorship for the Event, providing options for consideration.
The Finance and Citywide Projects Committee recommended the City become the Patron Sponsor
( "In Shape Partner "), a $10,000.00 value. As part of this sponsorship, however, the Committee
wished for the Applicant to work with City Parks Department to offer swimming lessons at the City's
Normandy Isle Pool and Park for City residents.
Special events taking place in Miami Beach that seek funding typically apply through the Miami
Beach Visitor and Convention Authority ( "MBVCA "), a public - private entity that offers reimbursable
grants from resort tax collection. The approval and value of these grants is based on target criteria
the event must demonstrate, including Miami Beach hotel room nights and media impressions. The
minimum number of Miami Beach hotel room nights for MBVCA grant consideration is 350, unless
the event occurs in North Beach, where the minimum requirement is 75 Miami Beach hotel room
nights. At the direction of the Commission, the Administration is developing additional criteria for
Commission sponsor consideration of events like this. Funds from such sponsorships approved by
Commission recently, including the World Footvolley Classic, the Major League Baseball All Star
Game Fan Fest and Art Deco Weekend have come from the City's Resort Tax collection. In the first
two quarters of 2017, Resort Tax collection is down 4.86% from the same period in 2016.
CONCLUSION
The Administration is seeking direction from the Commission.
KEY INTENDED OUTCOMES SUPPORTED
Revitalize Key Neighborhoods, Starting With North Beach And Ocean Drive
FINANCIAL INFORMATION
$10,000.00
Legislative Tracking
Tourism, Culture and Economic Development
Sponsor
Vice -Mayor Ricky Arriola
ATTACHMENTS:
Description
Resolution
Page 1901 of 2495