2017-29990 ResolutionRESOLUTION NO.
2017 -29990
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING A SPONSORSHIP FROM
CITIBANK, N.A., IN THE AMOUNT OF $150,000.00, IN SUPPORT OF THE
CITI CINEMA SERIES AT SOUNDSCAPE FOR FISCAL YEAR 2017/2018;
AND FURTHER AUTHORIZING THE CITY MANAGER TO EXECUTE A
SPONSORSHIP AGREEMENT, SUBJECT TO REVIEW AND FORM
APPROVED BY THE CITY ATTORNEY.
WHEREAS, in March, 2011, the City of Miami Beach developed and produced the CITI
Cinema Series at SoundScape at the ExoStage (the Cinema Series), that allows the public to
experience free weekly movies at Soundscape Park; and
WHEREAS, the Cinema Series is part of the City's Arts in the Park Program that was
launched in 2006, in response to the results of community surveys and focus groups, indicating
that residents would like to see more free cultural events; and
WHEREAS, the CITI Cinema Series at SoundScape has been very well received by the
community, generating an average weekly attendance of 938 people; and
WHEREAS, in 2014, the City was approached by Citibank, N.A. (CITI) which had an
interest in an annual exclusive sponsorship of the CITI Cinema Series at SoundScape; and
WHEREAS, on July 23, 2014, the Mayor and City Commission adopted Resolution No.
2014 - 28663, authorizing the acceptance of a cash sponsorship of $150,000 from CITI, and the
City and CITI executed a sponsorship agreement; and
WHEREAS, in consideration of this sponsorship, CITI will continue to be the premier
sponsor of the Cinema Series, and will continue to be recognized prior to each weekly movie
and in marketing and promotions associated with the Cinema Series; and
WHEREAS, the sponsorship agreement also provides CITI with rights to attend and
market at each weekly movie and first right of refusal for sponsorship of the CITI Cinema Series
at SoundScape in subsequent years; and
WHEREAS, due to the continued success of the Cinema Series, on July 8, 2015, the
Mayor and City Commission adopted Resolution No. 2015 -29070 approving the CITI
sponsorship for the 2015/2016 fiscal year; and
WHEREAS, in October 2016, CITI renewed its sponsorship commitment for fiscal year
2016/2017, in the amount of $150,000, to maintain its exclusive sponsorship of the CITI Cinema
Series at SoundScape; and
WHEREAS, the Administration seeks the approval to accept the $150,000 sponsorship
from CITI, as the exclusive sponsor of the 2017/2018 CITI Cinema Series at SoundScape,
consistent with the sponsorship agreement for the CITI Cinema Series at SoundScape for Fiscal
Year 2017/2018.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve a sponsorship from Citibank, N.A., in the amount of $150,000, in
support of the CITI Cinema Series at SoundScape for Fiscal Year 2017/2018; and further
authorize the City Manager to execute a sponsorship agreement, subject to review and form
approval by the City Attorney.
PASSED and ADOPTED this &S day of sir m ✓, 2017.
ATTEST:
PHILIP LE, %NE,
RAFAEL E. GRANADO, CITY CL
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BEACH
Resolutions - C7 P
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: September 13, 2017
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING A SPONSORSHIP FROM CITIBANK, N.A.,
IN THE AMOUNT OF $150,000.00, IN SUPPORT OF THE CITI CINEMA SERIES AT
SOUNDSCAPE FOR FISCAL YEAR 2017/2018; AND FURTHER AUTHORIZING
THE CITY MANAGER TO EXECUTE A SPONSORSHIP AGREEMENT, SUBJECT
TO REVIEW AND FORM APPROVED BY THE CITYATTORNEY.
RECOMMENDATION
Adopt the resolution.
ANALYSIS
The City of Miami Beach developed and produced the CITI Cinema Series at SoundScape at the
ExoStage (the Cinema Series), which launched in March 2011, which allows the public to experience
FREE weekly movies at Soundscape Park. The Cinema Series is part of the City's Arts in the Park
program that was launched in 2006 in response to the results of community surveys and focus
groups that indicated residents would like to see more free cultural events. The CITI Cinema Series
at SoundScape uses the state -of- the -art visual and audio technology in SoundScape Park on a
soaring, 7,000- square -foot projection wall.
In producing the Cinema Series the City uses the following Selection Criteria:
1. public performance event license availability;
2. rating of "G ", "PG" or "PG -13" by the Motion Picture Association of America (MPAA);
3. history of critical and commercial success to appeal to largest resident population;
4. variety of programming through length of series: balancing recent and classic films in numerous
genres (action, comedy, musicals, drama, animation, suspense, science fiction /fantasy); and
non- political content; and
5. appropriateness of film to public outdoor large- screen format,
The inaugural season of the Cinema Series ran for fourteen (14) weeks, with movies shown on
Wednesday nights in an effort to bring consumers to the area during a slower night of the week.
The Cinema Series was very well received by the community, with attendees providing very positive
feedback to City Staff regarding the experience and many say it has enhanced their sense of
community and quality of life.
In 2014, the Administration was approached by Citibank, N.A. (CITI) which had an interest in an
annual exclusive sponsorship of the CITI Cinema Series at SoundScape. After several discussions,
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CITI agreed to a cash sponsorship of $150,000 in exchange for the exclusive sponsorship of the
CITI Cinema Series at SoundScape during fiscal year 2014/2015. On July 23, 2014, the Mayor and
City Commissioner approved Resolution No. 2014 28663 authorizing the acceptance of the
sponsorhip and the City and Citi executed a sponsorship agreement. Pursuant to the agreement, the
Cinema Series was was renamed the CITI Cinema Series at SoundScape Presented by CITI. CITI
is recognized prior to each weekly movie and in all marketing and promotions associated with the
Cinema Series. CITI also has unlimited rights to attend and sample at each weekly movie. CITI
also has the first right of refusal for sponsorship of the CITI Cinema Series at SoundScape in
subsequent years. On July 8, 2015, the Mayor and City Commissioner adopted Resolution No.
2015 - 29070, authorizing the $150,000 sponsorship for the fiscal year 2015 -2016.
CITI renewed its sponsorship commitment for fiscal year 2016/2017, in the amount of $150,000, to
maintain its exclusive sponsorship of the CITI Cinema Series at SoundScape. The Administration
seeks the approval to accept the $150,000 sponsorship from CITI, as the exclusive sponsor of the
2017/2018 CITI Cinema Series at SoundScape, consistent with the sponsorship agreement for the
CITI Cinema Series at SoundScape for Fiscal Year 2017/2018.
CONCLUSION
Staff has worked diligently to identify funding sources to off -set the costs of producing this event that
provides a unique cultural experience for our residents and visitors. The Administration recommends
that the Mayor and City Commission approve a sponsorship from Citibank, N.A., in the amount of
$150,000, in support of the CITI Cinema Series at SoundScape for Fiscal Year 2017/2018; and
further authorize the City Manager to execute a sponsorship agreement, subject to review and form
approval by the City Attorney.
Legislative Tracking
Marketing and Communications
ATTACHMENTS:
Description
CITI Soundscape Sponsorship Reso
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