02.17.17 FCWP Supplemental ItemsMIAMI BEACH
FINANCE AND CITYWIDE PROJECTS COMMITTEE
SUPPLEMENTAL ITEMS
Commission Chambers, 3RD Floor, 1700 Convention Center Drive
February 17, 2017 AT 2:30PM
Committee Members
Commissioner Ricky Arriola, Chair
Commissioner Joy Malakoff, Vice Chair
Commissioner John Aleman, Member
Commissioner Micky Steinberg, Alternate
John Woodruff, Committee Liaison
SUPPLEMENTAL ITEMS
OLD BUSINESS
5. Discussion Regarding Recommended Traffic Calming Improvements In Central
Bayshore Neighborhood (January 11, 2017 Commission Item C4E)
Jose Gonzalez -Transportation Director
Referred by: Transportation
Status: Item enclosed.
NEW BUSINESS
9. Discuss A Resolution Of The Mayor And City Commission Of The City Of Miami
Beach, Florida, Approving The Assignment Of Interest Of Coca-Cola
Refreshments USA, Inc. (Bottler} To Coca-Cola Beverages Florida, LLC
(Assignee}, In Connection With That Certain Agreement Between The City, Bottler
And Coca-Cola North America, A Division Of The Coca-Cola Company, Dated
March 14, 2012; Said Assignment Being Subject To Assignee Assuming All Of
Bottler's Obligations Under The Agreement And The Execution By Bottler And
Assignee Of An Assignment Document In The Form Acceptable To The City
Attorney; And Further Authorizing The City Manager To Execute Any Necessary
Documents To Effectuate The Assignment Of The Agreement (February 8, 2017
Commission Item C7V} ·
Tonya Daniels-Office of Communications Director
Referred by: Marketing and Communications
Status: Item enclosed.
FCWPC: Discussion Regarding Recommended Traffic Calming Improvements in the Central Bayshore Neighborhood
February 17, 2017
Page 2of4
neighborhood in order to improve the livability of the Bayshore Neighborhood.
Following the data collection by the consultant, the following traffic concerns were identified:
High Vehicular Volumes
• Meridian Avenue -Dade Boulevard to 23rd Street
• Prairie Avenue -28th Street to 40th Street
• Sheridan Avenue -37th Street and 40th Street
Speeding
• Meridian Avenue -Dade Boulevard to 28th Street
• Prairie Avenue -Dade Boulevard to 37th Street
• Sheridan Avenue -North of 37th Street
• 28th Street -Prairie Avenue to Sheridan Avenue
Based on the Origin-Destination Data collected , it was determined that no significant cut-
through traffic exists on a regular basis. Observations from staff have corroborated that cut-
through traffic through the Bayshore Neighborhood occurs primarily when congestion levels
increase along Alton Road northbound and along 41st Street westbound.
Following the methodology established in the City of Miami Beach Traffic Calming Manual and
applying the street design standards identified in the City of Miam i Beach Street Design
Guidelines, staff identified the following traffic calming recommendations to help mitigate the
documented speeding and high vehicular volumes in the area .
Recommended Traffic Calming Improvements
o Mini-Traffic Circle at Sheridan Avenue and 30th Street
o Mini-Traffic Circle at Sheridan Avenue and 37th Street
o Speed Table between 28th Street and 29th Street
o Mini-Traffic Circle at Prairie Avenue and 31st Street
o Mini-Traffic Circle at Prairie Avenue and 37th Street
o Speed Table on Prairie Avenue between Dade Boulevard and 23rd Street
o Speed Hump on Meridian Avenue between Dade Boulevard and 23rd Street
o Speed Table on 28th Street adjacent to the Scott Rakow Youth Center
o Neighborhood Greenway along Royal Palm Avenue
o Speed Hump on Meridian between 23rd Street and 28th Street
o Roundabout at Prairie Avenue and 28th Street
The adopted City of Miami Beach Transportation Master Plan identified the implementation of a
Neighborhood Greenway along Royal Palm Avenue as a Priority 1 project (Fiscal Year 2017-
2021 ). A Neighborhood Greenway is defined as a street where bicyclists share the road with low
volume , low speed vehicular traffic. Neighborhood greenways typically consist of substantial
traffic calming measures and enhanced signage to raise driver awareness of bicyclists . The
proposed Neighborhood Greenway along Royal Palm Avenue would include mini-traffic circles
FCWPC: Discussion Regarding Recommended Traffic Calming Improvements in the Central Bayshore Neighborhood
February 17, 2017
Page 3 of4
at 30th Street and 34th Street. In addition, staff recommends lowering the speed limit along
Royal Palm Avenue to 20 MPH and installing sharrow (shared-use) lane markings and signage
to improve livability along that street.
The adopted City of Miami Beach Street Design Guidelines identified various traffic calming
strategies, including chicanes, roundabouts, lowering speed limits, greenways, and speed
tables, to be implemented as appropriate along City roadways in order to create complete
streets that are safe and convenient for all users and modes of transportation.
The recommended traffic calming improvements for the Central Bayshore Neighborhood comply
with both the adopted Transportation Master Plan and the adopted Street Design Guidelines.
Transportation Department staff met with the Bayshore Homeowners Association (HOA) on
November 17, 2016 to discuss the analysis and recommendations in the Traffic Calming Study.
The study was well-received by the attending members of the HOA, and their comments and
suggestions have been incorporated.
The Office of Capital Improvements Projects (CIP) is currently developing final design plans for
the Central Bayshore South Neighborhood Improvement Project (south of 34th Street). Above-
ground construction (hardscape) for the project is anticipated to begin in late 2017. The
Transportation Department is working closely with CIP and the Design-Build Firm currently
engaged in the design of the neighborhood improvement project in order to refine the costs of
incorporating the recommended traffic calming improvements in the project.
The Bayshore Traffic Calming Study was also discussed at the December 9, 2016 NCAC
meeting. At the meeting, the Committee expressed concerns with disturbing the neighborhood
twice and requested that staff prioritize improvements that could be implemented as part of the
active CIP Neighborhood Improvement Project.
ANALYSIS
Pursuant to the NCAC's recommendation, staff has prioritized the improvements based on the
need for the recommend traffic calming device, location in relation to the neighborhood
improvement project, and HOA input:
Priority 1
• Sheridan Avenue and 30th Street-Mini-Circle
• Prairie Avenue and 31st Street-Mini-Circle
• Royal Palm Avenue and 31st Street-Mini-Circle
• Sheridan Avenue between 28th Street and 29th Street-Speed Table
• Prairie Avenue between Dade Boulevard and 23rd Street-Speed Table
• Meridian Avenue between 23rd Street and 28th Street-Speed Hump
Additional Recommendations to be Considered for Priority 1
• Prairie Avenue and 28th Street-Roundabout
• Meridian Avenue between Dade Boulevard and 23rd Street-Speed Hump
FCWPC: Discussion Regarding Recommended Traffic Calming Improvements in the Central Bayshore Neighborhood
February 17, 2017
Page 4 of4
• 28th Street between Fairgreen Drive and Royal Palm Avenue-Speed Table
Priority 2
• Sheridan and 3ih Street-Mini-Circle
• Prairie Avenue and 3ih Street-Mini-Circle
• Royal Palm Avenue and 37th Street-Mini-Circle
• Chase Avenue and 34th Street-Intersection Improvements
Parallel to this project, staff is also finalizing a Traffic Calming Study for the Nautilus
Neighborhood. If approved by the City Commission, funding for that project will be requested as
part of the Fiscal Year 2017/2018 Capital Budget Process.
CONCLUSION
This item is being presented to the FCWPC for discussion and further direction.
Attachments:
A. List and Map of recommended traffic calming improvements in Central Bayshore
. List of TMP Year 1 Unfunded projects
K ~~IWAB/JFD/AS
F RAN\$ALL\Committee Memos\FCWC\2016\February 2017\ Referral to FCWPC-Discussion Regarding Recommended Traffic
Calming Improvements for Central Bayshore Neighborhood .docx
Recommended Central Bayshore Traffic Calming Improvements (Priority 1 and 2)
Planning
Priority One Projects Estimated Cost
($)
Mini-Circle at Sheridan Ave and 30th St 72,710
Mini-Circle at Prairie Ave and 31st St 72,710
Mini-Circle at Royal Palm Ave and 31st St 72,710
Speed Table at Sheridan Ave between 28th Stand 29th St 26,440
Speed Table at Prairie Ave between Dade Blvd and 23rd St 26,440
Speed Hump at Meridian Ave between 23rd St and 28th St 26,440
Roundabout at Prairie Ave and 28th St 132,200
Speed Hump at Meridian Ave between Dade Blvd and 23rd St 26,440
Speed Table at 28th St between Fairgreen Dr and Royal Palm Ave 26,440
Total 482,530
Planning
Priority Two Projects Estimated Cost
($)
Mini-Circle at Sheridan Ave and 37th St 72,710
Mini-Circle at Prairie Ave and 37th St 72,710
Mini-Circle at Royal Palm Ave and 37th St 72,710
Improvements of Chase Ave and 34th St Intersection 36,800
Total 254,930
• What is annual increase amount? 4% each year effective August 1st.
• What facilities are included?
o Includes the following Miami Beach property, including any land, building,
structures and/or other facilities thereon:
• Miami Beach Golf Club
• the Normandy Shores Golf Club
• The Fillmore Miami Beach at the Jackie Gleason Theater (upon the
expiration of the current management agreement)
• the Miami Beach Convention Center
• all currently existing City of Miami Beach owned parks and
recreational facilities
• all currently existing City of Miami Beach owned public parking
garages which are either directly operated by the City, through its
Parking System, or by a third party who, pursuant to a management or
concession agreement with the City, is contractually authorized to
operate and manage such garage on behalf of the City
• all currently existing public beachfront concessions which are either
directly operated by the City or by a third party who, pursuant to a
concession or management agreement with the City, is contractually
authorized to operate and manage such concession on behalf of the
City; and any additional future Facilities or expansion of existing or
future Facilities, including but not limited to, the concession facilities
at 21st and 46th street and at South Pointe Park and the Miami Beach
Convention Center facility expansion, except as may be otherwise be
excluded in the Agreement.
• Approximately 100 Special Events per year in the City of Miami Beach are impacted
• Events excluded from the contract: White Party, Winter Party, Miami Beach Pride
events
• Complimentary Product: 450 Cases yearly
o City events/ Departments that benefit from Coca-Cola product:
o Events:
• Art Deco Weekend
• Summer Solstice
• July 4th (Fire On The Fourth)
• Employee Appreciation
• Veterans Day Parade
• City's Halloween Event
• City's Holiday Event
• South Beach International Amateur Golf
• Peace Pole Event
• Ribbon Cutting Events
• Family Service Day
o Departments:
• Miami Design Preservation League (Art Deco Weekend)
• Tourism & Economic Development
• City Manager's Office
• Miami Beach Golf Course
• Normandy Shores Golf
• MB Botanical garden
• Parks & Recreation
• Dept of Housing & Community Services
• Property Management
• Communications Department
What does Coke get out of this (i.e.# of permits, etc.)
o Advertising rights {Exclusive or Official non-alcoholic drink of COMB)
o Exclusive right to sell or distribute products at the facilities.
o Special Events permits per year: 4 special event permits per year for major
events {Seafood Festival-est. value $60,000), 3 sponsorship events at
convention center, 4 sponsorship events at golf course
o Sampling Permits per year: 48 sampling permits per year {use between 10-20)
o Minimum of 65 vending machine placements
• Currently installed 36
• Average annual commissions? $45,000
o 26 rounds of golf yearly
o Minimum of 4 free tickets to at least 6 ticketed events at facilities each year.
o Dates of the contract: Effective date, January 1, 2012 Expiration date, December
31, 2021.
o Date on new letter that we must respond by: February 24th
City of Miami Beach and Coca-Cola Refreshments
Analysis of sponsorship agreement
ANNUAL REVENUE TO MIAMI BEACH
annual sponsorship
annual marketing value
average annual vending commissions
450 complimentary cases of product
ANNUAL BENEFIT TO COCA-COLA
annual minimum cases to be purchased
22,500 cases -average $12/case
cost/benefit difference
Annual Commissions to the Superlative Group
Total Annual Revenue to the City of Miami Beach
sign-on bonus
initial recycling donation
$ 325,000
$ 60,000
$ 50,000
$ 5,400
$440,400
$270,000
$ 170,400
$ 93,000
$ 77,400
$ 475,000
$ 17,500
The Superlatrve Group. Inc.
26600 Detroit Road, Suite 250
Cleveland , Ohio 44145
phone(216)592·9400
mforlj}.superlativegroup com
~
Superlative
Ms. Hilda Fernandez
Assistant City Manager
Office of the City Manager
1700 Convention Center Drive
Miami Beach, FL 33139
April 25, 2011
Dear Hilda,
EXHIBIT B
As part of our engagement with the City of Miami Beach we rave been
actively pursuing, among other opportunities, an exclusive, nop-alcoholic
beverage Sponsorship that will benefit the City. On behalf of thf City, The
Superlative Group engaged in a research and selection process ir. order to
pr esent to the City the best partnership program that will not o~ly provide
additional/new revenues to the City, but also increase the City's excellent
brand presence. We are pleased to provide to your our anal~sis of the
results of the process and our recommendation. 1
After a review of the proposals submitted by Coca Cola Company\ and Pepsi
Bottling Group, it is our recommendation that the city of Miami Beach enter
into a ten (10) year single source contract with the Coca Cola ComJany.
As you know, after sending a formal invitation to a meeting with ~ospective
partners, which was held at City Hall, on January 18, 2011 we invited three
soft drink manufacturers Coca Cola, Dr. Pepper Snapple Group, a ~d Pepsi to
submit proposals by March 18, 2011 to become single source vendbrs for the
I
city of Miami Beach. The 60 days given to prepare the offers exceeds
industry standards of 4 weeks. I
We had advised during the meeting in your offices that we would be inviting
I
the top two offers to submit and present their final presentations to us on
April 8, 2011. Each company was asked to readdress their propo~als before
the presentations to the City as their best and final offer. In an effort to
ensure that any questions from potential users could be addressed,
representatives from the City, golf clubs and convention center were invited
to hear this presentation. I
We reviewed the proposals using several criteria and The Coca Col ~ Company
had the best offer in all categories. 1
• Total financial offer to the city
• Co~branding/Marketing
• Proposed activation plan
• Guaranteed cash contributions I
• Commitment to. Miami Beach through Sponsorships or Marr eting
• Commitment to proposal execution
• Guaranteed equipment up time
• Commission rates on Vending Sales
The process we follow allows us the time to answer individual que~tions after
original proposals are submitted (see Exhibit A). i
We analyze each line item including, but not limited to:
• Signing bonus
• Sponsorship
• Vending commission
• Product pricing
• Additional equipment offered
• Marketing spend with your brand (can panels/truck backs)
• Green initiatives (recycling)
i
1) Signing bonus
2) Sponsorship
3) Vending commissions
!
The total cash payments in the first twelve (12) months, which incl~des:
I
I
4) Community Sponsorship money
With the Coca Cola offer will be $910,000 vs. $365,760 from ~Pepsi, the
difference to Miami Beach of $544,240 (Exhibit B). ,
I
After reviewing other Soft Drink/Municipal agreements, we b~lieve this
might be the most lucrative offer ever made to a city government (excluding
schools).
The total improved financial position for the City of Miami Beac~ over the
existing contracts will be at least $5,000,000 over the rates offered under
I
your existing individual contracts. '
----------------------------------------------~-------------~
Exclusivity Contract Time line -January -April 2011
January
S.Jan
14-Jan
18-Jan
18-Jan
19-Jan
21-Jan
24-Jan
24-Jan
25-Jan
25-Jan
28-Jan
February
1-Feb
4-Feb
9-Feb
11-Feb
16-Feb
21-Feb
23-Feb
March
4-Mar
7-Mar
11-Mar
16-Mar
17-Mar
18-Mar
18-Mar
21-Mar
22-Mar
Initial invitation letter sent out from The Superlative Group to top executives at Coca-Cola, Peps i and Dr. Pepper/Snapple for Q&A Invitation
Conference call between Myles Gallagher and The City of Miami Beach
Myles Gallagher to Miami Beach
Question and Answer session held from 3:30 -5:30PM
Site visit held
Conference call between Myles Gallagher and The City of Miami Beach
Call with John Cordova from Coca Cola
Call with Rosa Rodriguez from Coca Cola
Call with Mike Nast from Pepsi
Csll with Greg Johnson from Pepsi
Conference call between Myles Gallagher and The City of Miami Beach
Call with Rosa Rodriguez from Coca Cola
Conference call between Myles Gallagher and The City of Miami Beach
letters sent to Dr. Pepper/Snapple, Coca Cola and Pepsi with categories and Invitation to submit proposals due March 18, 2011
Conference call between Myles Gallagher and The City of Miami Beach
Call with Rosa Rodriguez from Coca Cola
call with Rosa Rodriguez from Coca Cola
Call with Greg Johnson from Pepsi
Conference c.all between Myles Gallagher and The City of Miami Beach
call with Rosa Rodriguez from Coca Cola
Conference call between Myles Gallagher and The City of Miami Beach
call with Rosa Rodriguez from Coca Cola
_call with-Gteg_Johnson-from-Rep.si -~ ---------
Call with Ed Klein from Dr. Pepper/Snapple
Conference call between Myles Gallagher and The City of Miami Beach
Proposals from Dr. Pepper/Snappie, Coca Cola and Pepsi Due
Review submitted proposals
Review submitted proposals
23-Mar
24-Mar
25-Mar
29-Mar
29-Mar
April
1-Apr
4-Apr
S-Apr
S-Apr
7-Apr
8-Apr
8-Apr
11-Apr
15-Apr
19-Apr
20.Apr
21-Apr
22-Apr
25-Apr
Review submitted proposals
Review submitted proposals
Conference call between Myles Gallagher and The City of Miami Beach
Letter to Coca Cola and Pepsi requesting their Best and Fina1 Offer Presentation
Letter to Dr. Pepper/Snapple-rejection
Conference can between Myles Gallagher and The City of Miami Beach
Cali with Rosa Rodriguez from Coca Cola
Call with Rosa Rodriguez from Coca Cola
Letter to Rosa Rodriguez and Greg Klein with BAFO presentation specifications
Myles to Miami Beach
Pepsi Presenation lOAM
Coca Cola Presentation 11AM
Letter of congratulations sent out to Coca Cola
Conference call between Myles Gallagher and The City of M iami Beach
Call with Rosa Rodriguez from Coca Cola
Call with Rosa Rodriguez from Coca Co la
Call with Rosa Rodriguez from Coca Cola
Conference call between Myles Gallagher and The City of Miami Beach
Conference call between Myles Gallagher, Rosa Rodriguez from Coca Cola and The City of Miami Beach
Exhibit B