LTC 134-2002
~
CITY OF MIAMI BEACH
Office of the City Manager
Letter to Commission No. ):3~,. 2?JtJ 'L
m
To:
Mayor David Dermer and
Members of the City Commission
Date: May 31, 2002
From:
Jorge M. Gonzalez 1f>I:RJ.L-
City Manager U (/
COMMUNITY RELATIONS BOARD APPOINTMENTS
Subject:
On December 19, 2001, the City Commission passed an ordinance amending the membership of
the Community Relations Board to include four (4) addition'al voting members, three (3) of which
appointed by the City Manager and an ex-officio member appointed by the Miami-Dade County
Community Relations Board. I am pleased to announce that I have made the following three
appointments:
1. Shelly Bell is an Editorial Associate for Miami-Dade Community College and works directly for
the College President. Ms. Bell has also been a teacher and administrator with several schools
throughout Florida and Texas and a business/features columnist for The Tallahassee Democrat
newspaper. Ms. Bell has been a resident of Miami Beach since 1999 and lives in South Beach.
2. Octavio "Joe" Zubizarreta is the Chief Operating Officer for Zubi Advertising, a firm specializing
in Hispanic marketing and advertising. Mr. Zubizarreta is a long time resident of Miami Beach
and lives in the Middle Beach area.
3. Roymi Membiela is the Senior Vice President of KSR, Inc., a marketing communications firm
specializing in the areas of local government, transportation, technology, travel/hospitality and
education. Ms. Membiela previously served as the Director of New Business & Hispanic
Market Development for The Miami Herald. Ms. Membiela is also a long time resident of Miami
Beach and lives in the North Beach area.
I have attached a copy of the resumes/biographies and application forms for each appointee for
your review.
In addition, Miami-Dade County has appointed Gene Hitchens, a member of the County's
Community Relations Board, to serve as an ex-officio member of our Community Relations Board.
I am confident that all our new appointments to the Community Relations Board will make a
valuable contribution to the good work the Board is already doing.
If you have any questions or need any additional information, please feel free to contact me.
JMG/RI/lc
c: Robert E. Parcher, City Clerk
Arnie Smith, Chair, Miami Beach Community Relations Board
F:\CMGR\$ALL\Ltc-02\comm-relations-brd-appt.doc
CITY OF MIAMI BEACH BOARDS AND COMMITTEE
APPLICATION FORM
Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliatecl with the city; this requirement shall be
fulfilled in the following ways: a) an individual shall have been a resident ofthe city for a minimum of six months; or b) an individual shall demonstrate
ownership/interest for a minimum of six months in a business established in the city.
Resident of Miami Beach for a minimum of six (6) months: Yes [X] or No [ ]
Demonstrate an ownership/interest in a business in Miami Beach for a minimum of six (6) months: Yes [] or No [X]
I am applying for a Board appointment because I have special abilities, knowledge, experience: Yes [X]
My special abilities, knowledge, or experience is:_Communications, Public Relations, Marketing, Community Relations
Are you a registered voter in Miami Beach: Yes [ X] or No [ ]
NAME: Bell _Shelly
Last Name First Name Middle Initial
Home 1017 Jefferson Avenue, Apartment 204, Miami Beach, Florida 33139
Address: No. Street City State Zip Code
Phone: 305-742-3322
Home
305-237-3575
Work
305-237-3761
Fax
sbell@mdcc.edu
Email address
I am now a resident of: North Beach [ ] South Beach [X ] Middle Beach [ ]
Business Name: Miami-Dade Community College
Applicant's Position: Editorial Associate
Address:
300 Northeast Second Avenue, Miami, Florida 33132
No. Street City
State Zip Code
[ ] Owner [ ] Stockholder/Shareholder [ ] Corporate Officer [X ] Other Explain: Communications Officer
Professional License (describe): Not applicable Expires:
Attach a copy of the license listed above.
1. Have you ever been convicted of a felony: Yes [ ] or No [X ] If yes, please explain in detail:
2. Do you currently have a violation(s) of City of Miami Beach codes: Yes [ ] or No [X]. If yes, please explain in detail:
3. Do you currently owe the City of Miami Beach any money: Yes [ ] or No [X]
If yes, explain in detail:
4. Are you currently serving on any City Boards or Committees: Yes [ ] or No [X ]
If yes; which board?
What organizations in the City of Miami Beach do you currently hold membership in?
Name: Not Applicable
Name:
Title:
Title:
List all properties owned or have an interest in, which are located within the City of Miami Beach:
None
I am now employed by the City of Miami Beach: Yes [ ] or No [X]. If yes, which department.
Pursuant to City Code Section 2-25 (b): Do you have a parent [ ], spouse [ ], child [ ], brother [ ], or sister [ ] who is
employed by the City of Miami Beach? Check all that apply. Identify the department(s): Not applicable
H:\CITY OF MIAMI BEACH\APPUCATION.DOC
Please list your preferences in order of ranking [1] first choice [2] next choice and so on --
. (Regular Boards of City) (*Board Required to File State Disclosure forms)
] Art in Public Places
] Barrier Free Environment Committee
] Beach Preservation Board
] Beautification Committee
] Board of Adjustment (flood Mgmt.)*
] Budget Advisory Committee
] Code Enforcement Task Force
] Committee on Homeless
[ ] Committee for Quality Education in MB
[6 ] Community Development Advisory*
[ 1] Community Relations Board
[ ] Convention Center Advisory Board
[ ] Convention Center Capital Projects Oversight
[ ] Debarment Committee
[ ] Design Review Board *
[ ] Fine Arts Board
[ ] Golf Advisory Committee
[ ] Health Advisory Committee
[ ] Health Facilities Authority
[ ] Hispanic Affairs Committee
[ 7] Historic Preservation Board*
[ ] Housing Authority*
[ ] Loan Review Committee*
[ ] Marine Authority*
[ 5 ] Miami Beach Cultural Arts Council
[ ] Miami Beach Commission on Status of Women
[ ] North Beach Youth Center Oversight Committee
[ ] Nuisance Abatement Board*
[ ] Oversight Committee for General Obligation Bond
[8 ] Parks and Recreation Facilities Board
[ ] Personnel Board*
[ ] Planning Board*
[ 4 ] Police Citizens Relations Committee
[ ] Production Industry Council
[ ] Safety Committee
[ 2] South Point Advisory Board*
to Redevelopment Agency
[ ] Tel:lrist aREI CeR'leRtisR CeRter
ExpaRsieR AI:I~el'ity
[ ] Transportation and Parking Board
[ 3 ] Visitor and Convention Authority*
[ ] Youth Center Advisory Board
Note: If applying for Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth
Center:
1. Past service on the Youth Center Advisory Board: Yes [ ] No [ ] (Years of Service [ ]
2, Present participation in Youth Center activities by your children Yes [ ] No [ ]. If yes, please list the names of your children,
their ages, and which programs. List below.
Child's name:
Child's name:
Age: _ Program:
Age: _ Program:
This section is "not required" but desired: Age: [33 ]
Ethnic Origin (Check one)
White [ ] African-American/Black [X] Hispanic: [ ]
Asian or Pacific Islander [ ] American Indian or Alaskan Native [ ]
Employment Status: Employed [X] Retired [ ] Home-maker [ ] Other [
Gender: M [ ] or F [X ]
I hereby attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2,
A~rt" Ie VII - of the City Code "Standards of Conduct for City Officers, Employees and Agency Members."
__ 4/30/02 Shelly Bell
Appli t's Signature Date Name of Applicant (PLEASE PRINT)
Attachment: Please attach a copy of your resume to your application.
NOTE: Applications will remain on file for a period of one (1) calendar year.
Received in City Clerk's Office _ / _ / _ by Clerk
PLEASE NOTE THAT THE REQUIREMENTS FOR BOARD MEMBERSHIP DETAILED ON THIS APPUCATION FORM
MUST BE MAINTAINED BY CITY BOARD MEMBERS THROUGHOUT THEIR TENURE AS BOARD MEMBERS. ANY
CHANGES TO INFORMATION SUPPLIED ON THIS APPLICATION FORM SHOULD BE PROMPTLY PROVIDED BY
BOARD MEMBERS TO THE CITY CLERK.
Document COntrol Number (Assigned by the City Clerk's Office)
Rev #6 - 6/01
I
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H:\CITY OF MIAMI BEACH\APPUCATION.DOC
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EDUCATION
PUBLICATION
WORK EXPEll~.N
August 2001-
Present
August 1999 -
June 2001
April 1999 -
August 1999
August 1997 -
February 1999
August 1997 -
December 1998
May 1992-
March 1994
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il Texas Woman's Univ
.I Bachelor of BU9.iness
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" Miami-Dade Commu ty College
Office of the President
Writer
.:....1 Create communications for the College and serve as
Relations, Marketing Publications Departments
, Communications.
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Ransom Everglades S hool
English Teacher
Taught literature to hi school students, advised stu
organized marketing an cultural events and created
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~ the Director of
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~roitment efforts.
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Miami-Dade commUDJty College
Office of the President
I Writer .
,I Created publications fo the president and faculty of', bftbe largest
J community college syst@ms in the country,.:: i
'.......j,1 The Tallahassee oemJrat j ii :
Business Columnist a:f"Features Reporter j!: :
Wrote a weekly busines column on area busine9.ses a .,. Wrote
j articles for the Neighbo s section oftbe Knight-Rjdde iMwspaper.
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! C.K. Steele - Leroy C llins Charter School 1;: :
'i I ,
I Director ofStw:knr Act ities and Advanced l'laceme ~ :
:! Writing Teacher! :
i Created the advanced w iting program, the Thank Go
1 activities curriculum, th Women's Colloquiem, and
, Taught English to midd school students,
S9 It's Friday
~ peaker's Bureau.
III i
:j Orleans Private Indu ry Council .. I: i
:i Assessmel'lt Specia.list I . 'i :
'i Tested and trained job flaining clients, compiled repo " ~ased on testing data,
j and conducted weekly otientation sessions. .11 !
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December 1991
June 1990-
August 1990
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I Admissions Counselor d Coordinator ollhe Alum
: Admissions Recruilme t Program il !
.i Recruited prospective udeots, promoted the Univer' :.~ to educators
.! and parents, planned c liege fair programs for sever ~tkndred university
I guests and managed se eraJ dozen volunteer recrui :j;
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j Job Developer, Youth 'PportunitieS Program
:l Found jobs for disadv taged high school students
:1 work in professional en ironments.
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es/ae/1B02 10:25
3054606979
ZUBI ADVERTISING
PAGE 02
.'
CITY OF MIAMI BEACH BOARDS AND COMMInEE
APPLICATION FORM
Pursuant to City Code section 2-22(4) a and b: Members of agencieS, boards, and committees shall be affiliated with the cIty; this
requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six months; or b)
an individual shall demonstrate ownership/interest for a minimum of six months in a business established in the city.
Resident of Miami Beach for a minimum of siX (6) months: Yes [vf or No [ J
Demonstrate an ownership/Interest in a business in Miami Beach for a minImum of six (6) months: Yes [ ] or No [ ~
I am applying for a Board appointment becauSe I have _special abilities, knowtE;dge, experience: Yes [
My special abilities, knowledge, or experience is: Hi's "v\ 'e;. ""'~\.c..~ .,..""" ~
Are you a registered voter in Miami Beach: Yes [v1 or No [ ]
NAME: "2..h\"t....rr'~ Oc..kt..~'o .).
Last Name First Name Middle Initial
Home 5)c)u Lu.fwo~ Or. Y\""I, e --EL ~ ~IYO
Address: No. Street City State Zip Code
Phone: 305' Sl.'l1n'C ~o> "''''~~1iJ.'1 10) ,/'0""" )'z..~i e "t.dt)\~6l.UI-
Home Work Fax Email address
I am now a resident of: North Beach ( ] South Beach [ ] Middle Beach (~
Business Name:
Applicant's Position:
Address;
No.
Street
City
State Zip Code
[ ] Owner [ ] Stockholder/Shareholder [ ] Corporate Officer [ ] Other Explain:
Professional License (describe): Expires:
Attach a copy of the license listed above.
1. Have you ever been convicted of a felony: Yes [ ] or No IVf If yes, please explain in detail:
2. Do you currently have a violation(s) of aty of Miami Beach codes: Yes [ J or No l""f. If yes, please explain in detail:
3. Do you currently owe the City of Miami Beach any money: Yes [ ) or No [~
If yes, explain in detail:
4. Are you currently serving on any City Boards or Committees: Yes [ ] or No [v1'
If yes; which board?
What organizations In the City of MIami Beach do you currently hold membership in?
Name:
Title:
litle:
Name:
Ust all properties owned or have an interest in, which are located within the City of Miami Beach:
5)Ob L.-(..t'~ Or..~
1 am now employed by the City of Miami Beach: Yes [ ] or No ~ If yes, which department.
Pursuant to City Code Section 2-25 (b): Do you have a parent [ ], spouse [ ], child [ ], brother [ 1, or sister [ ] who
is employed by the City of Miami Beach? Check. all that apply. Identify the department(s):
C:\wnmOWS\TF..MPORAll.Y INTeRNET FItES\OLK150P3\BCAPPLICI .OQC
,
\.
05!~O!2002 10:25
3054505979
ZUBI ADVERTISmG
PAGE 03
'. -
, Please list your preferences in order of ranking [1] first choice [2] next choice and so on --
(Regular Boards of City) (*Board Required to File State Disclosure forms)
[ ] Art in Public Places
[ ] Barrier Free Environment Committee
[ ] Beach Preservation Board
[ ] Beautification Committee
[ ] Board of Adjustment (flood Mgmt.)*
[ ] Budget Advisory Committee
[ ] Code Enforcement Task Force
[ ) Committee on Homeless
[ ] Committee for Quality Education in MB
[ J Community Development Advisory'"
[t ) Community Relations Board
[ ] Convention Center Advisory Board
[ ] Convention Center Capital Projects Oversight
[ ] Debarment Committee
[ ] Design Review Board lC
[ J Fine Arts Board
[ :;L] Golf Advisory Committee
[ ] Health Advisory Committee
[ J Health Facilities Authority
[ '3 ] Hispanic Affairs Committee
[ ] Historic Preservation Board*
[ ] Housing Authorlty*
[ ] Loan Review Committee*
[
[
[
[
[
[
[
[
[
[
[
[
[
[
[
[
[
) Marine Authority*
J Miami Beach Cultural Arts Coundl
] Miami Beach Commission on Status of Women
] North Beach Youth Center Oversight Committee
] Nuisance Abatement Board*
) Oversight Committee for General Obligation Bond
] Parks and Recreation Facilities Board
] Personnel Board*
] Planning Board.
] Police Otizens Relations COmmittee
J Production Industry Council
] Safety Committee
) South Point Advisory Board*
to Redevelopment Agency
] Tel:ll'lst aAEl CeFweFltiel'l CeFlter
EXl3aAsioA AtJtherlty
J Transportation and Parking Board
] Visitor and Convention Authorlty'"
) Youth Center Advisory Board
Note: If applying for Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth
Center:
1. Past service on the Youth Center Advisory Board: Yes [ ] No [ ] (Years of Service [ ]
2. Present participation in Youth Center activities by your children Yes [ J No [ ]. If yes, please list the names of your
children, their ages, and which programs. Ust below.
This section is "not required" but desired: Age: Nt ]
Ethnic Origin (Check one)
White [ ] African-American/Black [ ] Hispanic: [V']
Asian or Pacific Islander [ ] American Indian or Alaskan Native [
Employment Status: Employed [vf Retired [ ] Home-maker [
Child's name:
Child's name:
Age: _ Program:
Age: _ Program:
Gender: M [vfor F [ ]
]
] Other [
I hereby attest to the accuracy and truthfulness of the application and have received, read and will abide by
Chapter 2, Article VII - of the City Code "Standards of Conduct for City Officers, Employees and Agency
Members."
~~
Applicant Signature
r... J1p 10 ).
Date
~-h.....~o 2...J~,~r~
Name of Applicant (PLEASE PRINT)
Attachment: Please attach a copy of your resume to your application.
NOTE: Applications will remain on file for a period of one (1) calendar year.
Received in City Clerk's Office _ / _ / _ by Clerk
PLEASE NOTE THAT THE REQUIREMENTS FOR BOARD MEMBERSHIP DETAILED ON THIS APPLICATION
FORM MUST BE MAINTAINED BY OTY BOARD MEMBERS THROUGHOUT THEIR TENURE AS BOARD
MEMBERS. ANY CHANGES TO INFORMATION SUPPLIED ON THIS APPUCAnON FORM SHOULD BE
PROMPTLY PROVIDED BY BOARD MEMBERS TO THE CITY CLERK.
Document Control Number (Assigned by the City Clerk's Office)
Rev #6 - 6/01
I
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C:\WINDOWs\TEMPORARV INTF..RNET Fn..'ES\OLK80P3\BCAPPLICI.OOC
85/~0/2002 10:25
3054505979
ZUBI ADVERTISING
PAGE 84
Joe Zubizarreta
Chief Operating Officer
Zubi Advertising
The best way to describe Joe is "contagious energy". Joe does not like to sit still, except
when he's forced to on airplanes. Joe is part of the million mile club.on American
Airlines of course-because he believes that there is no substitute for the face-to-face.
"Today's technology should enhance but never replace the effect of sitting across a table
and talking eye to eye".
Joe joined team Zubi after eight years at Beber Silverstein and Partners. He started with
Beber fresh from the University of Florida as a Media Buyer and in 1988 became the
youngest Account Supervisor at the agency.
Joe uses this experience to oversee the Agency's business, working with each account
group on strategic planning and cIient relations.
Even though Joe is one of the hardest working people at Zubi, he still finds time to
maintain a 13 handicap and PADI certification as an advanced open water diver.
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CITY OF MIAMI BEACH BOARDS AND COMMIlIEE
APPLICATION FORM
Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated wIth the city; this
requirement shall be fulfilled In the following ways: a) an JndlviduaJ shall have been a resIdent of the city for a minimum of six months; or b)
an individual shall demonstrate ownership/interest for a minimum of SIX months in a business established In the city.
Resident of Miami Beach for a minimum of six (6) months: Yes CXJ or No [ J
Demonstrate an ownership/interest ;n a business in Miami Beach for a mInimum of six (6) months: Yes P<1 or No [ J
I am applying for a Board appointment because I have special abilities, knowledge, experience: Yes IXJ
My special abilities, knowledge, or experience Is: PuPJ.,/e. teEL/f{ll)tJ5 /fpJJ) ~f'Yl(}I7I(Ek~~
Are you a registered voter in Miami Beach: Yes (y] or No [ ]
NAME: f1E. fA BIELA- 8-0 ym, .
Last Name Frrst Name
Home ~ltb7 ~ {(Ins /lYe. -/1507 1h1A/t1{ I6E1t:/f
Address: No. Street City
Phone:30( !f:$--(/0C1'j 30.J~L/(/C1-000'l 30.F f./f/C/-qOS, R.o'1mi~I3eI{.::wiJ,.11t
Home Work Fax Email address
v.
Middle Initial
fL 32/ClI
Zip Code
State
I am now a resident of: North Beach ~ South Beach [ ] Middle Beach [ )
Business Name: re/~y ~~ItO ay Applicant's PositIon: ~Wlz
Address: ?t?? _ P;r(-et2.fY10 L9Jm 6tb~~
No. Street City
[ J Owner [ ] Stockholder/Shareholder
] Corporate Officer (1' ] Other Explain:
VltE flea ( f)e 111
~ ~;~~t-
sJr1-
Professional License (describe): . Expires:
Attach iI copy of the license listed above.
1. Have you ever been convicted of a felony: Yes [ ] or No [')4 If yes, please explain in detail:
2. Do you currently have a violatJon(s) of City of Miami Beach codes: Yes [ J or No D'1. If yes, please explain in detail:
3. Do you currently owe the City of Miami Beach any money: Yes [ ] or No [)(J
If yes, explain in detail:
4. Are you currently serving on any City Boards or Committees: Yes ( ] or No ~]
If yes; which board?
What organizations in the City of Miami Beach do you currently hold membership in?
Name:
Title:
Name:
TItle:
r.;:t all pror;}~s :.t1f!; or hiXxan Interest in, which are ~cated within the CIty of Miami Beach:
1 f.i1 ./1 ~ 5D1 f}1/ A7'Vl. l cl1 Pi- ? ~I 4 I
I am now employed by the City of Miami Beach: Yes [ J or No !;Xl. If yes, which department.
Pursuant to City Code Section 2-25 (b): Do you have a parent [ ], s~ouse ( ], child [ ], broth~ [ ], or sIster [ ] who
is employed by the City of Miami Beach? Check all that apply. Identify the department(s); !::!.E
c:\ \VtNDOWS\ TEMPORARY INTE.lt.'I\1Ei FILP..$\OtkDI D2\BCAPPLICl .DOC
"
Please list your preferences In order of ranking [lJ first choice [2] next choIce and so on h
"(Regular Boards of City) (*Board Required to File State Disclosure forms)
( J Art in Public Places
[ ] Barrier Free Environment Committee
[ ] Beach Preservation Board
[ ] Beautification Committee
[ ] Board of Adjustment (flood Mgmt.)*
[ ] Budget Advisory Committee
[ ] Code Enforcement Task Force
[ ] Committee on Homeless
[ ] Committee for Quality Education in MB
[ ] Community Development Advisory*
[ I ] Community Relations Board
[ ] Convention Center Advisory Board
[ ] Convention Center Capital Projects Oversight
[ ) Debarment Committee
[ ] DesIgn ReView Board *
[ ] Fine Arts Board
[ ] Golf Advisory Committee
r ] Health Advisory Committee
[ ] Health Facilities Authority
[ J Hispanic Affairs Committee
[ ) Historic Preservation Board*
[ ] Housing Authority'"
[ ] Loan Review Committee'"
] Marine Authorlty*
J Miami Beach Cultural Arts Council
J Miami Beach Commission on Status of Women
] North Beach Youth Center Oversight CommIttee
] Nuisance Abatement Board*
] Oversight Committee for General Obligation Bond
] Parks and Recreation Facilities Board
] Personnel Board'"
] Planning Board'"
] Police Citizens Relations Committee
] Production Industry Council
] Safety Committee
] South Point AdvIsory Board'"
to Redevelopment Agency
] ::r.etllist 3Fld Conventiofl Ccnrer
ExpansiOR AuthGrity
C.2.,] Transportation and Parking Board
r J Visitor and Convention Authorlty*
[ ] Youth Center Advisory Board
(
[
(
(
r
[
[
[
(
[
[
[
[
(
Note: If applying for Youth Advisory Boardr please indicate your affiliation with the Scott Rakciw Youth
Center:
1. Past service on the Youth Center Advisory Board: Yes [ J No [ ] (Years of Service [ ]
2. Present participation in Youth Center activities by your children Yes [ ] No [ J. If yes, please list the names of your
children, their ages, and which programs. List below.
Child's name:
Child's name:
Age: _ Program:
Age: _ Program:
This section is "not required" but desIred: Age: (1/4] Gender: M [ ] or F ex]
Ethnic Origin (Check one)
White [ J AfrIcan-American/Black [ J HIspanic; IX J
Asian or Pacific Islander [ J American Indian or Alaskan Native [
Employment Status: Employed 1>'] Retired [ ] Home.maker [ J Other [
I hereby attest to the accuracy and truthfulness of the application and have receivedr read and will abide by
C ter 2, Icle VII - of the City Code "Standards of Conduct for City Officers, Employees and Agency
e b rs." I
'l ~2/XJ2- I20imi v. J1ItefJ1fJ1~
Date Name 0 Applicant (PLEASE PRINT)
Attachment: Please attach a copy of your resume to your application.
NOTE: Applications will remain on file for a period of one (1) calendar year.
Received in City Clerk's Office _ /_ /_ by Clerk
PLEASE NOTE THAT THE REQUIREMENTS FOR BOARD MEMBERSHIP DETAILED ON THIS APPLICATION
FORM MUST BE MAINTAINED BY CITY BOARD MEMBERS THROUGHOUT THEIR TENURE AS BOARD
MEMBERS. ANY CHANGES TO INFORMATION SUPPLIED ON THIS APPLICATION FORM SHOULD BE
PROMPTLY PROVIDED BY BOARD MEMBERS TO THE CITY CLERK.
Rev #6 - 6/01
Document Control Number (AssIgned by the City Clerk's Office)
i C\W!NDOWS\TEMPORARY INTERNET FILES\OL.KDID2\BCAPPLIClDOC
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ROYMI V. MEMBIELA
6767 Collins Avenue, Apt. 507
Miami Beach, FL 33141 USA
Tel (305)868-4649. Cell (305)342-4005
E-mail: rovmi~bellsouth.net
SUMMARY
A results-oriented individual with close to 20 years of experience implementing marketing communications
programs that leverage corporate discipline, technological savvy and entrepreneurial tactics. Expertise in
the development and implementation of effective strategies that combine marketing, research, public
relations, advertising, business development, and media relations, with an emphasis on profitability
measurements and ROI. Cultural affinity and in-depth understanding of the business tactics required to
effectively reach the diverse South FloridCi market, and Latin American audiences.
PROFESSIONAL ACCOMPLISHMENTS
. Founded a full service marketing communications firm, which in 3 years achieved a ranking of 13th in
the South Florida market.
. Established a network of marketing communication affiliates in key markets throughout Latin America.
. Launched the first pan-regional newspaper pUblication combining the resources of The Miami Herald
and four major daily newspapers in Latin America.
. Earned corporate recognition in the publishing industry by developing and managing new business
programs for two of the nation's most important newspapers, with specialization in the US Hispanic
market.
PROFESSIONAL SKILLS
Public Relations
. Developed successful marketing communications campaigns for public, private and non-profit
organizations, focused on increasing market-share, establishing name recognition and elevating
awareness of the product/service.
. Utilized innovative publiC relations tactics to garner media coverage for clients in the United States, and
throughout Latin America.
. Responsible for the implementation of a comprehensive marketing communications program, including
among others: strategy, dissemination of press releases, implementation of community grassroots
outreach programs, organization and planning of special events, media outreach, design and
production of collateral materials, creative production and placement of PSAs, research and
measurement of consumer perceptions.
Business DeveloDment
. Experienced in all aspects of the business development process, including a comprehensive analysis of
the market, thorough understanding of product I service and its positioning, and keen awareness of the
opportunities and challenges that could impact market-share.
. Recognized for motivating teamwork within a competitive environment.
Manaaement
. Excelled in recruiting, training and developing c~ndidates for a successful career path.
. Supports and encourages diversity in the work force.
. Implemented an approachable management style with emphasis on teamwork.
. Demonstrated decision-making skills that combine conventional rationale with innovative thinking.
!
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ROYMI MEMBIELA
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PROFESSIONAL EXPERIENCE
Kelley Swofford Roy, Inc., Coral Gables, FL 1999-Present
Senior Vice President
Directly responsible for managing new business strategies for this $17MM marketing communications firm,
with expertise and hands-on tactics in conceptualizing competitive marketing strategies for clients in the
areas of local government, transportation, technology, travel/hospitality and education.
International Consulting Partners, Miami, FL 1998-1999
Marketing Communications Consultant
Developed and implemented communications strategies for a diverse group of private industry clients and
agencies. Services included ongoing media contact, public relations outreach, media buying evaluations,
orchestration of special events, creative conceptualization of promotional materials, and implementation of
Internet strategies.
Marketing Americas Group, Coral Gables, FL 1994-1998
President and Founder
Spearheaded business development, client services and overall management of this integrated marketing
communications firm. Served clients with a demonstrated interest in reaching US Hispanics and the Latin
American market.
The Miami Herald Publishing Company, Miami, FL 1977-1994
Director of New Business & Hispanic Market Development 1992-1994
Managed the company's expansion in the US Hispanic and International market. Initiated strategies that
increased revenue by 20%, including: event marketing, custom publishing and technology marketing.
Managed the efforts of a team of 150+ sales associates, supervising an annual budget of $75MM.
Other Publishing Experience:
. Miami Herald International Advertising Director
. EI Nuevo Herald Advertising Director
. Assistant National Advertising Director
. Dade Regional Sales Manager
. Area Sales Manager
. Advertising Account Executive
. Advertising Office Manager
. Customer Service Representative
1992-1994
1990-1994
1990-1991
1987-1990
1986-1987
1981-1986
1979-1981
1977-1979
EDUCATION
Barry University, Miami, FL
Bachelor of Professional Science - Marketing 1986
Knight Ridder Executive Leadership Program, Miami, FL 1993
AWARDS
VISTA Magazine "Achievement Award for Hispanic Women" 1997
U.S. Hispanic Chamber of Commerce "Corporate Hispanic Business Advocate" 1993
AFFILIATIONS
-Latin Builders Association - Director
-Greater Miami Chamber of Commerce
-SALAD - Director
-International Advertising Association - Florida Chapter
-Miami-Dade County Hispanic Affairs Advisory Board - Chair
-CAMACOL - Latin Chamber of Commerce
LANGUAGES
English I Spanish - Oral and written fluency.
References and marketing portfolio available upon request.