2017-30098 ResolutionRESOLUTION NO.
2017 -30098
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND
CITYWIDE PROJECTS COMMITTEE AT ITS OCTOBER 13, 2017 MEETING AND
DIRECTING THE CITY MANAGER, OR HIS DESIGNEE, TO CREATE KINDNESS
TOKENS FOR THE EMPLOYEE CITY OF KINDNESS INITIATIVE AND AUTHORIZING
THE APPROPRIATION AND EXPENDITURE OF $5,000 FROM THE FY 2017 -18 CITY
BUDGET FOR THIS PURPOSE.
WHEREAS, at the October 19, 2016 City Commission meeting, the Commission referred a
discussion item to the Neighborhood /Community Affairs Committee (NCAC) to review the possibility of
signing a pledge to make Miami Beach a City of Kindness; and
WHEREAS, on March 1, 2017, the City Commission passed a resolution to officially declare the
City of Miami Beach a City of Kindness; and
WHEREAS, the City of Kindness is the growing center of the "kind" movement. It is a coalition of
organizations working to inspire kindness in our world. The goal is to affect meaningful change among
schools, professionals, young people, elected officials, and companies; and
WHEREAS, after subsequent review and analysis by the NCAC, it was recommended that the
City's Communications Department work with Commissioner Steinberg to create a marketing campaign
and perform community outreach. The Marketing and Communications Department has created a
comprehensive marketing and communications plan targeted at both children and adults and encourages
acts of kindness by everyone; and
WHEREAS, at the July 28, 2017 NCAC meeting, the NCAC recommended the referral of a City of
Kindness marketing budget, in the amount of $5,000, to the Finance and Citywide Projects Committee.
The budget of $5,000 would go toward the purchase of kindness tokens. After researching three different
options, the NCAC recommended the purchase of customized and traceable tokens. The City of Miami
Beach Information Technology Department would then work with the Communications team to create a
tracking tool to place on the City's website where a person would log their act of kindness with this token
and then pass the token on to someone else to do something kind as well; and
WHEREAS, at the October 13, 2017, Finance and Citywide Projects Committee meeting, the
Finance Committee recommended in favor of a $5,000 budget to purchase the kindness tokens.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the
recommendation of the Finance and Citywide Projects Committee at its October 13, 2017 meeting and
hereby direct the City Manager, or his Designee, to create kindness tokens for the employee City of
Kindness initiative and authorize the appropriation and expenditure of $5,000 from the FY 2017 -18 City
budget for this purpose.
PASSED and ADOPTED this 13th day of December, 2017.
ATTEST:
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Rafael Gra ado, City Clerk
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APPROVED AS TO
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EXECUTION
cceptance Reso.doc
City Attorney
MIAMI BEACH
Resolutions - C7 G
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: December 13, 2017
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE AT ITS OCTOBER 13, 2017
MEETING AND DIRECTING THE CITY MANAGER, OR HIS DESIGNEE, TO
CREATE KINDNESS TOKENS FOR THE EMPLOYEE CITY OF KINDNESS
INITIATIVE AND AUTHORIZING THE APPROPRIATION AND EXPENDITURE OF
$5,000 FROM THE FY2017 -18 CITY BUDGET FOR THIS PURPOSE.
RECOMMENDATION
Adopt the resolution.
ANALYSIS
At the October 19, 2016 City Commission meeting, the Commission referred a discussion item to the
Neighborhood /Community Affairs Committee (NCAC) to review the possibility of signing a pledge to
make Miami Beach a City of Kindness. On March 1, 2017, the City Commission passed a resolution
to officially declare the City of Miami Beach a City of Kindness. The City of Kindness is the growing
center of the "kind" movement. It is a coalition of organizations working to inspire kindness in our
world. The goal is to affect meaningful change among schools, professionals, young people, elected
officials, and companies.
After subsequent review and analysis by the NCAC, it was recommended that the City's
Communications Department work with Commissioner Steinberg to create a marketing campaign and
perform community outreach. The Marketing and Communications Department has created a
comprehensive marketing and communications plan targeted at both children and adults and
encourages acts of kindness by everyone.
At the July 28, 2017 NCAC meeting, the NCAC recommended the referral of a City of Kindness
marketing budget, in the amount of $5,000, to the Finance and Citywide Projects Committee. The
budget of $5,000 would go toward the purchase of kindness tokens. After researching three different
options, the NCAC recommended the purchase of customized and traceable tokens. The City of
Miami Beach Information Technology Department would then work with the Communications team to
create a tracking tool to place on the City's website where a person would log their act of kindness
with this token and then pass the token on to someone else to do something kind as well. At the
October 13, 2017, Finance and Citywide Projects Committee meeting, the Finance Committee
recommended in favor of a $5,000 budget to purchase the kindness tokens.
Page 520 of 1320
CONCLUSION
The Administration recommends accepting the recommendation of the Finance and Citywide
Projects Committee at its October 13, 2017 meeting and hereby direct the City Manager, or his
Designee, to create kindness tokens for the employee City of Kindness initiative and authorize the
appropriation and expenditure of $5,000 from the FY 2017-18 City budget for this purpose.
Legislative Tracking
Marketing and Communications
Sponsor
Commissioner Micky Steinberg
ATTACHMENTS:
Description
D City of Kindness Token Prgoram Acceptance Signed Reso
Page 521 of 1320