Resolution 2018-30146RESOLUTION NO. 2018 -30146
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLOIRIDA, ACCEPTING THE RECOMMENDATION OF
THE NEIGHBORHOOD /COMMUNITY AFFAIRS COMMITTEE AND
AUTHORIZING THE CITY ADMINISTRATION TO CONDUCT COMMUNITY
AND BUSINESS OUTREACH REGARDING THE POTENTIAL MIAMI BEACH
POP MUSIC FESTIVAL.
WHEREAS, the Miami Beach -based ACT Productions, which successfully produced the
City's Centennial Celebration in March 2017, has again expressed interest in partnering with the
City of Miami Beach to host the Miami Beach Pop Festival; and
WHEREAS, the proposed partnership was first presented at the
Neighborhood /Community Affairs Committee ( "NCAC" or "Committee ") meeting on October 27,
2017 during which ACT Productions showcased their idea and discussed the potential
community and business benefits; and
WHEREAS, the proposed event will consist of a three -day holiday concert that will be
produced annually, starting with the inaugural dates of Friday, December 14, 2018 through
Sunday, December 16, 2018; and
WHEREAS, the proposed location will be the beachfront between 5th Street and
10t "Street; and
WHEREAS, the NCAC directed the production agency to gather more information on the
concept and re- present it to the Committee at its December 20, 2017 meeting; and
WHEREAS, at the December 20, 2017 NCAC meeting, ACT Productions made a
presentation on the proposed event and the Committee recommended that the City
Administration conduct community and business outreach regarding the potential Miami Beach
Pop Music Festival.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Neighborhood /Community Affairs
Committee and authorize the City Administration to conduct community outreach regarding the
community and business benefits of a potential Miami Beach Pop Music Festival.
PASSED and ADOPTED this 17th day of January, 2018.
ATTEST:
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Rafael E. Grana•o, City Clerk°0,��' cN,�6;
elber, Mayor
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
`41
L City Attorney .ro(, Date
MIAM
BEACH
Resolutions - C7 Q
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: January 17, 2018
SUBJECT: A RESOLUTION ACCEPTING THE RECOMMENDATION OF THE
NEIGHBORHOOD /COMMUNITY AFFAIRS COMMITTEE TO CONDUCT
COMMUNITY AND BUSINESS OUTREACH REGARDING THE POTENTIAL
MIAMI POP MUSIC FESTIVAL.
RECOMMENDATION
Accept the recommendation to conduct public community outreach to discuss the potential Miami
Pop Music Festival prior to a favorable recommendation being forwarded to the Commission
ANALYSIS
Miami Beach -based ACT Productions (Producer), which worked with the City of Miami Beach to
produce the City's successful Centennial Celebration in March, 2017, has expressed interest in a
partnership with the City to produce a similar three -day holiday concert event, currently being called
the "Miami Beach Pop Festival" (Event), to be produced annually, starting in 2018. The proposed
location would be the beachfront between 5th Street and 10thStreet, similar to the Centennial event
area, with the inaugural dates from Friday, December 14, 2018 through Sunday, December 16, 2018.
The Producer describes the Event as a celebration of music, art, food and the City's diversity, to
feature top headline and local musical artists. Headlining artists suggested by the event producer
might include: Arcade Fire, Bruno Mars, Dave Matthews, Hall & Oates, Elton John, Enrique Iglesias,
Frank Ocean, Halsey, Jimmy Buffett, Juanes, Justin Timberlake, Kendrick Lamar, Lady Gaga, Lana
Del Rey, Lionel Richie, Lorde, Luis Fonsi, Mumford & Sons, Muse, Neil Young, Niki Minaj, Phil
Collins, Ringo Star, Robert Plant, Stevie Nicks, The Weeknd, and Zedd. The festival would follow in
the spirit of the New Orleans Jazz Festival in New Orleans, LA, or the Outside Lands Festival in San
Francisco, CA, and feature three stages in the event area, Anticipated attendance for the inaugural
event is estimated at between 25,000 and 35,000 attendees each day. Additional activations would
take place City- wide, in hotels, restaurants, and other venues.
The proposed festival features two stages, with acts performing Friday, December 14, 2018 and
Saturday, December 15, 2018 from 1:00 pm until 12:00 am (midnight) and Sunday, December 16,
2018 from 1:00 pm until 11:00 pm. Per the event producer, load in is expected to begin on Monday,
December 10, 2018, with load out completed Thursday, December 20, 2017, representing a total
displacement time of eleven (11) days for the beachfront event area.
These proposed event timelines are immediately following and may overlap with the Scope Art Fair
Special Event permit, which takes place on the beachfront between 8th and 10th Streets and is
scheduled to conclude on Sunday, December 9, 2018, with load out likely through Sunday,
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December 16, 2018. The Scope Art Fair requires thirty (30) days of beachfront displacement as part
of their event activation and loading. The Miami Beach Centennial event, which was a larger event
footprint, but provided a similar levels of musical talent, consisted of five (5) days of activations
(March 22 through 26, 2015), with twenty (20) load in days and eight (8) load out days, for a total of
thirty -three (33) days the event space was utilized.
Staff worked with the Greater Miami Visitor and Convention Bureau and the Miami Beach Visitor and
Convention Authority to gather hotel occupancy and resort tax comparables for this period of the
season, which indicated that this week does normally trend low in terms of hotel occupancy.
Although the event producer had not yet applied for a special event permit, due to the large nature
and impact of the event, staff brought forward this item for direction. The discussion was referred by
the City Commission to the Neighborhood / Community Affairs Committee (NCAC( and was reviewed
at the October 27, 2017 Committee meeting, with a request for more information to be provided by
the event producer at the subsequent Committee meeting. It was brought forward again to the NCAC
at the December 20, 2017 meeting. At this time the Committee directed staff and the festival
organizers to conduct public outreach to gather community input prior to brining to the Commision
with a favorable recommendation.
Legislative Tracking
Tourism, Culture and Economic Development.
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