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COPY OF " I REMEMBER WHEN" BROADCAST - WQAM - March 4, 1951 - Jane Fisher
I remember when Lincoln Road was hacked and cut through the tough
roots of tangled mangrove trees. It was in 1913. Sweating negroes smacked
and hit at mosquitos as they swung their axes to a chanted rythm.
I remember when Lincoln Road was paved and I remember the discussions
Carl Fisher had with his engineer John Levi, who afterwards became oft -time
Mayor of Miami Beach. John contended there was no use to spend the extra
money to make Lincoln Road 100 feet wide. Carl argued, "John we've got to
cut her wide ---some day Lincoln Road will be the finest and most beautiful
street in the world." I remember Carl saying, "Why John, Lincoln Road will
be the Rue de La Paix of America. You'll see shops from Paris, London and
New York blazing with lights in their windows to display the cream of the
world's merchandisel" He paused a moment, then said, "We'll need a wide
street to accommodate the crowd of people who will come to Lincoln Road."
I must confess, as I stood there watching the darkies swinging their
axes on trees that forty years before natives were stripping of bark for the
tannic acid the mangrove trees contained, I too felt Carl Fisher was having
impossible dreams.
I remember when the sidewalks were laid and when the ground was
broken for Carl's office at Washington, where my new sponsor Henry Cobbs will
soon build a fine new structure. It will hurt to see the old landmark demolished --
there are so few left.
I remember when we moved into our new home, "The Shadows", which still
stands at the head of Lincoln Road imposingly facing the ocean. I remember the
Lincoln Hotel, the first on the Beach, and when it was torn down to make way
for the Beach Theatre block.
I remember when great clumps of oleanders lined the Road and when
they bloomed the perfume from their rose -like blossoms spread over the tropical
moonlight air of an empty street ---our street ---our Lincoln Road, where grass
grew down its middle for so long.
I remember when the first Lincoln Road lot was sold and how each
time a new building went up, we all talked and Carl carried that, "I told you
so", look with a sly twinkle in his eye even though he said little.
I remember when the first golf course was built. It stretched along
the North side of Lincoln Road, then to Collins Canal and from Washington to
Meridian.
A thirty foot bridle path ran along Meridian beginning right where
Saks Fifth Avenue smart shop is now.
I remember when President Harding golfed crowds discreetly followed
while "Rosie" my elephant lumbered along carrying his clubs. A strange caddy --
"Rosie" would curl her trunk around the President's golf bag as though she
knew just what she was doing and felt the proud responsibility of his pleasure
and entertainment.
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I remember when James Whitcomb Riley beloved Hoosier poet planted
a big ficus tree in the center of Lincoln Road and Collins Avenue in April,
1915. Later the little fenced in island with its rustic seat for a weary
shopper became a traffic menace and was removed at the request of the property
owners.
I remember Riley reciting these few lines which he had written for the
occasion and which hung on a plaque attached to the bench:
I plant this tree
Beside the sea
In trust that in the years to be
It yet may wave
Thru shine and showers
For other eyes as glad as ours.
It seems incredible that even in 1917 Lincoln Road could only boast
of one office building, a small hotel, a very small school, the Community
Church and a grocery store. Then in 1921 the Miami Beach bank was built at
the corner of Alton Road and F. Lowry Wall became its first president. --the
bank has never had another. Then came the grocery store next to the bank.
Today I have a guest who like me saw Lincoln Road cut thru the
tangled mangroves and who became one of the most important parts of the actual
building of Miami Beach, for it was he, August Geiger, who was Carl Fisher's
architect.
Hello Gus Geiger, my friend during many years.
Geiger: Yes Jane, lots of sand has been pumped over the seawall since then.
Fisher: Gus, tell us what Miami Beach was like when you first saw it.
Geiger: Early in 1906 I took the ferry from the Old Fair Bldg. located at
the foot of Flagler Street and landed near where the Dog Track now stands.
The Beach was a very narrow strip of sand at that point. There was a small
bath house, with a dance floor on the second floor. This was built of palmetto
logs.
We walked up the Beach to what is now Lincoln Road, which was the
widest part of the natural soil, the Bay and mangrove trees came about to
Meridian Avenue. This land was covered with palmettos.
The Collins farm was in the ).1st Street area - the pine trees on
Pinetree Drive werved as a wind break.
The U. S. Life Guard Station was at Bakers Haulover.
Fisher: I believe you came to this area in 1905. How did yoll happen to come
here?
Geiger: My father, who had spent several winters here, retired in 1905 and
built a home and planted a grove at the corner of Flagler and LeJeune Road.
This is now part of the Cardiac Hospital. Miami had about 2500 people at that
time. It was 52 miles from town ----I remember because I rode a bicycle back
and forth daily.
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Fisher: Gus, do you remember when Carl Fisher wanted you to build a garage
on Lincoln Road where the new Chase Federal Bank is now? The fill, I remember
was new --tell us about it?
Geiger: C. G. - that's Mr. Fisher - called me and explained he had ordered
tractors and special equipment for cutting dawn palmettos, grading and building
roads, to be delivered in 60 days - also 12 operators - and wanted a building
ready for them when they arrived.
The fill had just been completed a short time and there was still
water on it in spots. I hesitated and said the land was too soft to get the
pile driven on the site. He snapped back, "So you aren't good enough to do
it?" I replied it would be ready on time.
The building was erected on a reinforced concrete slab foundation.
When it was demolished last year to build the New Chase Federal Bank, I wished
I had put in less steel - it was a tough job.
Fisher: Won't you tell us about the first theatre on Lincoln Road?
Geiger: The Community Theatre was built on Lincoln Road by property owners
who wanted amusement at night. You, Jane, donated the Pipe Organ. The Polo
Field was directly across the Street. The matinee started at 2 P.M. and so
did the Polo games, so, of course, no one went to the show.
They started the reel on time, but to save money, didn't turn on
the lights back of the film. The ticket seller and doorman sat on the curb,
and the operator, who was also the manager and janitor, watched the game from
the flat roof -- when and if a customer arrived, they turned on the lights and
all was on schedule.
Fisher: Thank you so much Gus Geiger --- goodbye.
Geiger: Goodbye Jane, it was nice talking about old times.
Fisher: On the three of the four corners of the head of Lincoln Road stood
the finest residences built in that time. The Shadows, our home, the first.
Show tycoon John Haanan opposite on the ocean and Fred Ossius' home on the
Collins corner. Opposite his place the corner zoned for only a residence
stood vacant for years ----until about 15 years ago the zoning was changed
to permit business to build.
Lincoln Road can boast of having had tennis courts, polo fields, a
golf course and, yes, even a swimming pool.
Lincoln Road has run the gamut of sports as well as business of all
kinds, from hotels to banks, from grocery and drug stores to fine florists,
from fine linens to milady's hats and dresses, from men's wearing apparel to
fruit stores, from barber shops to beauty parlors ----everything in fact ---
everything for sale has at one time been represented on Lincoln Road --yes,
even a church stands benignly protecting our Lincoln Road ---our fabulous
street ---the only street in the world which begins in an ocean and ends in
a Bay I
" At•the end of our street is sunrise
At the end of our street are spars
At the end of our street is sunset
At the end of our street are stars"
I do hope you will be listening next Sunday when I will tell you
about the first telescope and Gar Wood, the man who built his house around
it, and the beginning of interest in the study of stars in this area.
Goodbye
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