LTC 090-2018 North Beach Community UpdateMIAMIBEACH
OFFICE OF THE CITY MANAGER
NO. LTC #
090-2018
LETTERTO COMMISSION
TO: Mayor Dan Gelber and Members of the City Com
FROM: Jimmy L. Morales, City Manager
DATE: February 21, 2018
SUBJECT: North Beach Community Update .
The purpose of this Letter to Commission is to provide you with an update on activity and progress
made in the North Beach community, specifically in regards to supporting small and local
businesses.
The City, in partnership with the Greater Miami Visitors Bureau, extended an invitation for all North
Beach restaurants and commercial businesses to participate in their Romance Month special offers
and events during the month of February. This offering is typically only extended to GMCVB
members, but in this case — and particularly with the intention to support local businesses while the
Deauville Hotel remains closed — the offer was extended to all North Beach restaurants and
businesses. This opportunity allows for North Beach establishments to solicit and extend unique and
exciting offerings during the month of February. Staff will continue to partner with the GMCVB to
determine additional ways to better support and highlight North Beach through creative marketing
and promotions.
Additionally, Staff has retained Street Plans, an urban planning and design firm, to complete the Rue
Vendome street closure. Street Plans, along with members of City staff, met on February 5, 2018,
to begin the planning process. The proposed date for completion is March 2, 2018, allowing for the
official street closure unveil to be held during the North Beach First Friday event. The proposed date
is subject to change depending on the purchasing and shipment of supplies.
JLM/KGB/ES/mh
C: Eva Silverstein, Director, Tourism, Culture and Economic Development
Kathie Brooks, Assistant City Manager