1674-43 Carl FisherFor THE NATIONAL CYCLOPEDIA OF AMERICAN BIOGRAPHY
Copyrighted—Janes T. White & Co., Publishers, 70 Fifth Ave., N. Y.
FISHER, Carl Graham, resort organizer, promoter,
was born at Greensburg, Ind., Jan. 12, 1874, son of Albert H
and Ida (Graham) Fisher. He attended the local schools until he
.was twelve years old and then, partly because of eye trouble and
partly because of a desire to go to work, he began to sell news-
papers and candies on a narrow-gauge line of the Illinois railroad
which passed through his town. His next two positions were in a
book store where he had the opportunity to read the best literature,
thereby adding to his liberal education, and in a bank, where he
learned the rudiments of business. As bicycles were at that time
coming into use, his attention v;as attracted to the possibilities
For THE NATIONAL CYCLOPEDIA OF AMERICAN BIOGRAPHY
FISHER, C. G.
Copyrighted—James T. White & Co., Publishers, 70 Fifth Ave., N. Y.
8-3-39
within that industry. He went to Indianapolis, Ind., and opened a
bicycle repair shop and soon became s selling agent also. Adopting
unusual and often spectacular methods of advertising and making money,
he engaged in bicycle racing for a year and a half, appearing with
Barney Oldfield and other speedy racers at county fairs in Illinois
and Ohio. He then resumed work in his shop and by ingenious methods
secured the agency for the Pope -Toledo Bicycle Co., of Lebanon, Ohio,
one of the leading firms in that section. He maintained that connection
until 1904, meeting with such success that he was able to open a manu-
facturing plant of his own. His interest next turned to the automobile
industry, then in its infancy. He took part in races and in 1904 made
a record of two miles in 2:02 minutes, driving an automobile around
the Harlem dirt track in Chicago, and the next year he accompanied the
American racing team when it went abroad to take part in the James
Gordon Bennett (q.v.) cup race. The team was defeated by German,
it
English, Italian and French cars and/vas then that Fisher conceived
the idea of the Indianapolis motor zpWr y to be used as a proving
ground for automobile experiments. He entered the automobile agency
For THE NATIONAL CYCLOPEDIA OF AMERICAN BIOGRAPHY
FISHER, C. G.
Copyrighted—James T. White & Co., Publishers, 70 Fifth Ave., N. Y.
8-3-Z9
business, securing the Indiana state agency and later those for the
Packard end Reo curs. In the early 1900's cars were lighted by
kerosene lamps, but inventors were busy in evolving; better methods.
One inventor called on Fisher with his plan of using a. cylinder for
containing carbide gas for illuminating; purposes, and shortly after-
ward Fisher and his partner, James A. Allison, bought a half -interest
in the patent, and with capital of. about •"2500, organized the Prest-0-
Lite Corp. of America. They increased the capital to x'10,000 by bor-
rowing, builta factory, and supplied the first gas tanks for automo-
bile headlights in the country. !.s the tanks would last for only four
to six weeks, it was Fisher's idea that the firm's greatest success
with the tanks would be in the refilling, servicing and repairing, in
the shortest possible time; accordingly, he arranged with an express
company to have a 24-hour daily service through Indiana, Illinois and
Ohio, thus becoming at the same time a pioneer in special delivery
service. In a year and a half the business had spread all over the
country and the firm had established six factories at various strategic
points. Both partners made fortunes of ".6,000,000 to :'.7,000,000 with
For THE NATIONAL CYCLOPEDIA OF AMERICAN BIOGRAPHY
FISHER, C. G. -4-
Copyrighted—James T. White & Co., Publishers, 70 Fifth Ave., N. Y.
8-5-39
the firm before they sold it to the Union Carbide Corp. in 1911 (?).
In the meantime Fisher had built up the Indianapolis motor speedway,
on which the first 500 -mile race vias held in 1911, and it became the
scene of the greatest sporting event in America, the annual Memorial
race, which attracted a crotid of 150,000; he and his partner sold
their interests to a syndicate organized by Capt. Eddie Rickenbacker
in 19 . Fisher conceived the idea of the Lincoln and Dixie high-
,;ays and financed the Lincoln highway. for a year. It is now a com-
plete straight artery for cornrnercial and passenger travel from 42d
street and Broadway, New York city, to the Golden Gate, San Francisco,
Calif., a distance of 3200 miles. An influential backer of aviation
projects, he expended large sums from his private fortune during the
"'orld war to further the work, constructing an aviation field for the
army on his estate at Miami, Fla., and in addition arranging for a
night flying aviation course, of 267 miles, from Dayton, Ohio, to
Rantoul, I11., the first regular airplane route in America. He was
a member of the airplane mapping committee of the National Advisory
Committee for Aeronautics during the war. His interest turning also to
For THE NATIONAL CYCLOPEDIA OF AMERICAN BIOGRAPHY
FISHER, C. G. -5-
Copyrighted—James T. White & Co., Publishers, 70 Fifth Ave., N. Y.
8-15-39
yachting, he went in 1912 to Biscayne bay, Florida, with the intention of
engaging in that sport for a time. It was then that he conceived the idea
of building the greatest pleasure resort in the country. As early as 1884
a group of New Jersey men had tried to start a coconut grove in that vicinity,
but the venture was a failure. The.,shores of the bay remained fringed with
the beautiful coconut palms, and one of the men, John Stiles Collins (q.v.),
stayed on and planted an avocado grove on the high land in the middle of the
promontory, meeting with some success. In 1912 he started to construct a
wooden bridge two and a half miles long to connect the sandspit with Miami,
visualizing a future town there. He ran out of funds and when Fisher ar-
rived he loaned Collins $50,000 to complete the bridge, taking in return a
' deed to a large part of the island. Fisher's former partner, James A.
Allison, Thomas J. Pancoast, son-in-law of Collins and now president of the
Miami Beach chamber of commerce, and John H. Levi, later mayor of Miami
Beach, joined them in the Miami Beach Improvement Co., and the work pro-
gressed with great speed. Canals and waterways were dug, trees and shrubs
planted, hotels, stores, beach casinos, and boulevards, built. Fifty acres
were turned into polo fields, 325 acres into golf links, and many acres sold
for private residences. From 1
913 to 1917 Miami Beach was built; by 1920 the
For THE NATIONAL CYCLOPEDIA OF AMERICAN BIOGRAPHY
FISHER, C. -6-
Copyrighted—James T. White & Co., Publishers, 70 Fifth Ave., N. Y.
8-15-39
greatest building and land boom in the history of the country was
under way,and by 1925 Fisher's dream of the world's greatest winter
playground had come true and his fortune had been made. Always en-
visioning new"projects and developments, Fisher next conceived the
idea of building a Miami Beach of the North, and choosing the tip of.
Long Island for the location, he began to buy land at Montauk Point.
head of the Carl G. Fisher Corp., he
As/built the Montauk Manor hotel and the Carl G. Fisher office build-
ing,calso several costly houses, dredged a harbor, made a lake, and
landscaped his holdings, spending several millions of dollars in the
venture. But the boom years of the twenties were beginning to be
succeeded by the decade of financial difficulty and depression and
the development at Montauk proved to be a disastrous failure. Fisher
took his loss philosophically though he did not again undertake a
similar project. He was one of the original directors of St. Francis
hospital, Miami Beach, and he took an active part in other civic
affairs, particularly the promotion of all kinds of sports. He was
especially fond of yachting, tennis and croquet.
(Did he belong to any clubs?)
For THE NATIONAL CYCLOPEDIA OF AMERICAN BIOGRAPHY
FISHER, C. G. -7-
Copyrighted—James T. White & Co., Publishers, 70 Fifth Ave., N. Y.
8-15-39
(Please add brief personal
characterization.)
Fisher was married twice: (1) at
to Jane, daughter of
Welsh, a of
Indianapolis, Ind.; they were divorced in 1926; (2) at
, 1927, to Margaret, daughter of
of Miami, Fla.
(Were there any children?)
Collier, a
His death occurred in Miami Beach, Fla., July 15, 1939.