1674-12 Steve Hannegan / � `-^x-11 • � ,
•
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,� �1r Telephone:Canal 4821.4825
C %� Cable"Conomad"
•
Travel
Publications
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ggc. LaMar& Areal:
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CORNELIUS VANDERBILT, JR.
VICE-PRESIDENT
Nov 8, 1929
• Enroute
•
I;'y dear Mr Fisher:-
'� I wonder if you would care to do a short SIGNED
piece for our February -- southern issue, entitled
"Why I still have faith in Florida?" -- about 500
to 600 words with six to eight photos for us to
chose from?
We should like this at the above address by Dec 15th
at the latest.
I think such an article, if pithy and to the point,
by YOU, would have much to do toward helping to send
our great travelling public south this winter.
Hoping to hear from you at your convenience, and with
best wishes,
Yours sincerely,
'01)/ /
G-4-j2;i4A
V i
flomad
The Magazine of
Travel and Adventure
_ _-- 1111•11•111M11111111
From Steve Hannagan
"IPHY I STILL HAVE FAITH IN FLORIDA?"
By CARL G. FISHER
The editor asks the
question. . My answer is basically the same
• as it would have been sixteen years ago, w -- ate—my--yacht----.— ,
was atmat di s a .,
for .lf_,_ seanxdxsan itgx then develop a small 2nmmnnttm winter
community for-imy olose—friends whom • " ed as—a[am [taam neighbors
and twhich� deac.--the ^µ ia warming sun- as- grown into an infernattonally
pop ary;winter playground,,c -- : - _w
In a word my faith in the future of Florida it 'builded now, as
it was then, on Climate.
Basically, Climate is Florida's outstanding foundation on which
its mnrrant past and current prosperity has been builded and on which
the top stories of its future will be constructed.
Because paz northerners may bathe in the surf all winter when
the north is crusted with ice and snow; play golf on' courses that are
perfect in the winter
$4f44gfAbiit4tx when other courses are closed; disport at tennis in
summer garments; fish for the game specimens of the sea; rear children
in healthful sunshine instead of incarcerating them in steam heated
rooms during the tagypswitgeomutiyouttheczxx winter; where fresh fruits
and vegetables blossom and ripen,--..these and many others, are the reasons
why Florida will continue to imitAmix prosper.
During the past year,alamiat Miami Beach, where my home is
located, more than $7.500.000 was expended in building. One hundred and
forty new homes were constructed. When it is pointed out that Miami Beach .
is primarily a city of homes and hotels and apartment houses, . with no
industrial section, is is easy to conceive that. it is the sunshine during
the winter months that is the section's biggest . and most powerful magnet,
I 1
But just as Miami Beach has become an internationally pupular
resort, rising in the warmth of the sun's rays, so will industrial
Florida grow in the wake of the popularity that has attracted many of the
and financial
outstanding business/men of the world here as winter residents and who
agriculture and in
will invest in/industries which xacInzbannynalaistnnianna thrive best in
a climate favored with as only Florida is.
Florida;--pai'ticularly the southeastern coastrrrhas- been so
busy in the past few years expanding its living accommodations for the
thousands of Americans from northern states who come here in the winter
months to escape the cold weather, that only a surface scratch has been
made on her industrial possibilities.
N '
Always the tourist influx and the tseswzmt caring for
• the thousands of families who have built homes here and who will abode
in South Florida during the winter, will be a most important part in
the business life of the state.
But the growing of fruits, vegetables---other ailtaaxxxx
food commoditiesrr the expansion of industrial problems which require
activity in the open, rather than in huge factories , will progress in
Florida.
Florida now is growing slowly but soundly. Year by year it
will advance. Its consistent progress may seem unnoticable in comparison
with the hectic forward moves of a few years ago. But it 'will continue to
prosper.
In all the United States there still are many thousands of
families who would spend their winters in the sun.
r ,