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[ROM Thanksgiving to St. Patrick's Day for his cameras without charge. On these and
I U. S. newspapers are full of pictures of the following pages is the picture story of the it
pretty girls in bathing suits. Most of the pie- Hannagan technique, a hardheaded business
tures publicize Florida or Southern California. despite its conscious absurdity.Hannagan and .
iNot the product of chance news, these photo- his associates,all old-time newspapermen,boss %ft
graphs are turned out by press agents,among a staff of eleven,called the Miami Beach News .
the smartest of whom is Stephen Jerome Service.Their job is to keep Miami Beach(not
("Steve") Hannagan. This month Steve Miami) constantly before snowbound North- • ;' ., +'
Hannagan opened his twelfth season as press erners who may then be lured to Florida.
agent for Miami Beach, Fla., the giddy resortt .
town three miles across Biscayne Bay from
t►- Miami. Because he is employed by this
ocean-front municipality, which pays him Betty Cook
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. . . is the most photographed girl in Miami
Ki,000 for the season,Steve Hannagan never
1 ticks plenty of models. The local Board of Beach. She is 20, weighs 115 lbs. Three years
Education is happy to place its high school ago she was a high school girl when Press Agent
Hannagan spotted her,put her in a rubber bath-
girls at his disposal, as shown in the pictures ing suit,broadcast her picture to the press. Like
below. Often a Hannagan amateur graduates
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many another fine-looking Hannagan model she
mto the professional model class like Betty later turned professional,now calls herself Betty ..'
Cook(right) or the girls on the opposite page. Joan Chamberlain,fetches$10 an hour for posing `
Eren so, out of civic pride and gratitude to for advertisements and commercial publicity.
Impresario Hannagan, they continue to pose But Steve Hannagan still gets her free. •
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'el Beach high school Joe Copps sizes up the Lucky school girls, excused from classes to serve Miami
- of volunteer bathing girls. Beach, report wi;h their bathing suits. -- - e. -----'''':-.fs.'
a l 1 Vlett', these amateur models troop out to the Sliding sisters i:; the first ait on Yress Agent Copps'
.�: :, perform before Copps' cameramen. program for the greater glory of Miami Beach.
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gent,begins his tw'•11 ' { 4y� ' .t ! E f
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presents Betty Bailey, Miami Beach girl, for Fox Movietone's camera.
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reg ins consciousness after a Bill Tilden was snapped in this superb action
Bench polo spill. picture at Miami Beach.
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:d IiamiBeach,is welcome Man loses false teeth; fish swallows them;
if or's desk.
Mall Catches fish and teeth.
CO. KNOW NEWS. They...report many a legitimate story to
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f:oc d action pictures, like those above, into the largest dailies,
ometown editor throughout the land by photographing visiting
•o,c at the top of the opposite page. All of this is goo I Miami. But they have built up a reputation for honesty with the ''
overing bad news when it breaks in their territory. Examples: §, � '
I robberies,night club affrays.
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When Gar Wood took a spill out of his This Saginaw Mis: in Miami :each, When Mary Hoerger, Olympic Swimmer, "Erb,
diamond scull, liannagan's man was there. thanksto}{annagan oi•,news in Mi(ligan. got well, the crutches made the picture. Beach.'
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. 1 1 ' 3,, - b ,,o- • , , ' , HANNAGAN S GIRLS (CONTIN
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, . , I • I ' • ' - 1 I, 6. - plates (above). Another a
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4 town names (See preceding pages) is all right -Frank Mazzone,Tarzan#
so far as it goes, but it must. go much farther. girls" (below). At Miami I
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, 1 ' Ati, i I North, Steve Hannagan's men are continually always enough editors g,
"to . , . ph. ‘inter pages with eocke
cooking up preposterous excuses for photogra
)5-liver- Election news from Miami Beach was this wirephoto of ing bathing girls. One excuse may be the dead 1111 goes the tourist trade.
bather, balloting for President. Gag: "From Pool to Pool." line for securing new Florida automobile license graph. up goes Steve
11,..LcIr Merry Christmas from Mr. Ilannagan: "Santa Claus stops
" a.‘;1•114-• at :\Itarni Beach to play bridge with the girls."
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A wire bror.;I I the skis (0.iove) from Manhattan to Miami Hannagan's caption: -
Beach by a i ),wess. The.:irls are Hannagan's. Man Moun- young miss finds a w.
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taut Dean. ,. NI kr, gral)1 les wife (below). fight" (below) aided
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1 home- Jiturs (abore). Another may be the arrival of ilk :er:1•-'41„It -•
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all right 'Frank Mazzone,Tarzan of the Tropics,and his '',.;,°..1,• C.7`'''''.1 ,:••
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Otit"(WOO. At Miami Beach there are always r...*. '
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e in the 4resigh exhibitionists on the sunny sands to pose, A , '11' I
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itinually ‘,.3yi enough editors glad to brighten their •
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tograph- ra.trr pages with cockeyed antics. Results: .
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he dead. if roes the tourist trade, up goes the garbage
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e license mph. up goes Steve Hannagan's retainer. -.--0.i,AA, ,, ..,...,.... ,
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, ..... , Garments and gil:S for Miami Beach's perennial fashion snit stvles make the
...'-.= 1 shows are eagerI‘ .ont Mimed by loyal mereliatils. !lathing female legs still have pi 1,y
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