2002-25088 Reso
RESOLUTION NO. 2002-25088
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA TO APPROVE A WAIVER OF
DEVELOPMENT REGULATIONS PURSUANT TO SECTION 142-425
(d) OF THE LAND DEVELOPMENT REGULATIONS, MIAMI BEACH
CITY CODE, FOR THE PROPOSED TEMPORARY BANNER
PLACEMENTS, LOCATED AT CITY HALL 1700 CONVENTION
CENTER DRIVE, MIAMI BEACH, FLORIDA AND 17th STREET
PARKING GARAGE LOCATED AT 17th STREET AND CONVENTION
CENTER DRIVE, MIAMI BEACH.
WHEREAS, the Residential Committee of the Mayor's Blue Ribbon Task Force on Tourism
identified the need for the resident - focused marketing/public relations campaign that emphasized
tourism's benefits to our community, including the need to celebrate our community's diversity and re-
instill the importance of hospitality towards our visitors, and towards one another; and
WHEREAS, the Miami Beach: Yours/Mine/Ours is a grass roots community spirit campaign,
broadly supported by industry professionals, community leaders, civic organizations and media; and
WHEREAS, the campaign calls for large scale murals to be placed on the sides of public
buildings; and
WHEREAS, City Hall located at 1700 Convention Center Drive, Miami Beach and the 17th
Street Parking Garage located at 17h Street and Convention Center Drive, Miami Beach are both
public buildings; and .
WHEREAS, pursuant to Section 142-425 (d), City Code, the land Development Regulations,
except for the historic preservation and design review processes, may be waived by a five-sevenths
vote of the City Commission, for developments 'pertaining to governmental owned or leased buildings,
uses and sites which are wholly used by, open and accessible to the general public, or used by not-
for-profit, educational, or cultural organizations, or for convention center hotels, or convention center
hotel accessory garages, or city utilized parking lots, provided they are continually used for such
purposes; and
WHEREAS, pursuant to Section 142-425 (d) this request has been duly noticed, and a public
hearing held to consider this request.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, that the above request for waiver of development regulations to
place temporary banners for the Miami Beach: Yours/Mine/Ours campaign on City Hall and the 17th
Street Garage is hereby approved.
PASSED and ADOPTED this 11 th day of Dece
MAYOR
APPROVED AS TO
FORM & LANGUAGE..
& FOR EXECUTION
~ I~Y_d'2-.
ATTEST:
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CITY CLERK
T:\AGENDA\2002\DEC1102\REGULAR\BannerWaiverDevReg.res.rev.doc
CITY OF MIAMI BEACH
NOTICE OF A PUBLIC HEARING
....-...
NOTICE IS HEREBY given that a public hearing will be held by the
City Commission of the City of Miami Beach, in the Commission
Chambers, 3rd floor, City Hall, 1700 Convention Center Drive. Miami
Beach, Florida, on Wednesday, December 11, 2002 at 10-.45 ..m.,
to consider a waiver of Development Regulations pursuantt6
Section 142-425 (d) of the Land Development Regulations for the
proposed temporary banner placements, located at City Hall,1700
Convention Center Drive, Miami Beach, Florida and 16th Street
Parking Garage, located at 16th Street and Convention Center: Drive,
Miami Beach, said waiver under Chapter 138 of the Land
Development Regulations. ..
INQUIRIES may be directed to the City Manager's office at .(305)
673-7010.' .
ALL INTERESTED PARTIES are invited to appear at this hearing or
be represented py an agent, or to express their views In writing
addressed to the City Commission, clo the City Clerk, 1700
Convention Center Drive, 1st Floor, City Hall, Miami Beach, Florida
33139. This meeting may be continued and under such
circumstances additional legal notice would not be provided.
:
Robert E. Parcher, City CIeri<
City of Miami Beach
Pursuant to Section 286.0105, Fla. Stat., the City hereby advises the
public that: if a person decides to appeal any decision made by the-
City Commission with respect to any matter considered at. Its
meeting or its hearing, such person must ensure that a. verbatim
record of the proceedings is made, which record IncludeS the
testimony and evidence upon which the appeal is to be based. This
notice does not constitute consent by the City for the introduction or
.admission of otherwise inadmissable or irrelevant evidence, nor does
it authorize challenges or appeals not otherwise allowed by law.
In accordance with the Americans with Disabilities Act. of 1990.. .
persons needing special accommodation to participate in this
proceeding should contact the City Clerk's office no later than four
days prior to the proceeding. Telephone (305) 673-7411 for
assistance; if hearing impaired, telephone the Florida Relay ServIce
numbers, (800) 955-8771 (TOO) or (800) 955-8770 .(VOICE),for
assistance.
(Ad 110143)
.
CITY OF MIAMI BEACH
COMMISSION ITEM SUMMARY
m
Condensed Title:
A Resolution to approve a waiver of Development Regulations pursuantto Section 142-425 (d) of
the Land Development Regulations, Miami Beach City Code, for the proposed temporary banner
placements, located at City Hall, 1700 Convention Center Drive and the 17th Street Parking
Garaae.
Issue:
Shall the City Commission waive the Development Regulations for the proposed temporary
banner placements?
Item SummarY/Recommendation:
Adopt the Resolution waiving development regulations for the proposed temporary banner
placement on government buildings, specifically at City Hall and the 17th Street Garage.
Adviso Board Recommendation:
land Use and Development Committee - September 9, 2002 - recommended approval.
Financial Information:
Source of
Funds:
D
Finance Dept.
Ci Clerk's Office Le islative Trackin
Christina M. Cuervo/Grisette Roque
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AGENDA ITEM
DATE
R7A-
IJ.-II-OJ,..
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
www.ci.miami-beach.fl.us
COMMISSION MEMORANDUM
From:
Mayor David Dermer and
Members of the City Commission
Jorge M. Gonzalez . ~
City Manager 'X~O
A RESOLUTIO~F THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA TO APPROVE A WAIVER OF
DEVELOPMENT REGULATIONS PURSUANT TO SECTION 142-425 (d)
OF THE LAND DEVELOPMENT REGULATIONS, MIAMI BEACH CITY
CODE, FOR THE PROPOSED TEMPORARY BANNER PLACEMENTS,
LOCATED AT CITY HALL 1700 CONVENTION CENTER DRIVE, MIAMI
BEACH, FLORIDA AND 17th STREET PARKING GARAGE LOCATED AT
17th STREET AND CONVENTION CENTER DRIVE, MIAMI BEACH.
Date: December 11, 2002
To:
Subject:
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
ANALYSIS
At the conclusion of its efforts, the Residential Committee ofthe Mayor's Blue Ribbon Task
Force on Tourism identified the need for a resident - focused marketing/public relations
campaign that emphasized tourism's benefits to our community, including the need to
celebrate our community's diversity and re-instill the importance of hospitality towards our
visitors, and towards one another.
The campaign, which debuted on October 17, 2002 with the endorsement of Mayor David
Dermer and City Manager Jorge Gonzalez is designed to run for 18 months to two years,
and is the result of a watershed collaboration among the private and public sectors, public-
spirited members of the Miami Beach community, leaders in the tourism industry and
media partners. Motivated by the results and recommendations of the Mayor's Blue
Ribbon Task Force, this campaign continues to gain momentum.
Miami Beach: MinelYours/Ours, is the theme of the community spirit campaign. It is the
creation and brainchild of Think Penny and its principals, Judy Penny and Remy Frances.
Recruited by Peter Rickman, Think Penny has continued to provide, pro bono, designs,
production oversight, budget review and continual support and collaboration with all
partners.
The bilingual campaign will use the initials "MB" as a logo and the designs will feature
events, locations and personalities represented by MB. Examples of the more than 100
possible MB options already photographed and ready for installation include: My Bodega,
My Ballet and My Boardwalk.
December 11, 2002
Commission Memorandum
Temporary Banner Placement - Waiver of Development Regulations
Page 2 of 3
Peter Rickman initiated the first steps and early in the process the VCA took lead
responsibility for support for this effort, bringing potential partners to the table.
The Service and Attitude committee of the Mayor's Blue Ribbon Task Force, chaired by
Orlando Velazquez and Steven Haas, quickly became another partner in the campaign,
with plans to use the MinelYours/Ours concept as the theme for a campaign for the tourism
industry.
The GMCVB agreed to full financial and programmatic support. At a June 2002 meeting,
both the VCA and GMCVB awarded $50k each to fund production of design elements. and
to provide professional, conceptual, moral and programmatic support.
Media partners SunPost and Charter Communications stepped in to offer free space and
free airtime for the campaign. Jeff Kaplan offered space in Welcome Magazine as another
opportunity. The Miami Dade Transit Authority agreed to carry the Miami Beach visual
message inside busses for the month of October and possibly beyond -- for free. Banners
will fly from poles on major thoroughfares. Bus shelters will carry the message. ACT
productions is in the process of filming both a Public Service Announcement and Public
Service Video. The PSA will be introduced by high-profile celebrities and is designed to air
in both 30- and 60 -second increments. In addition, Meetings are ongoing with the Miami
Herald.
Phase one of the campaign included a press launch at the Abbey Hotel on October 17,
2002. A launch of first phase of PSA, installation of vivid and colorful images on available
spaces, including super graphics on the sides of public buildings, installation of banners on
light poles and art production in bus shelters, as well as, installation of images inside
Miami-Dade County buses. Engagement and training of volunteers, from throughout the
Miami Beach community, including the tourism division of Miami Beach High School.
Phase two of the campaign includes the launch of service and attitude training video with
live training by Steve Haas and Tuscan Steak players, onsite for hotels and other service
business. The development of an online service "manual" committed distribution
collaboration of Greater Miami and the Beaches Hotel Association and Stuart Blumberg
and the Miami Beach Chamber of Commerce. The additions of testimonials to PSA and
training video.
Phase three will include solicitation of community engagement and additional donated
support, and support of stronger festival season events.
This campaign has the capacity to galvanize the entire community, as it brings the diverse
and complex members of the community together to laud one of the greatest cities in the
world: Miami Beach. The campaign will re-instill pride throughout Miami Beach, as a
premier tourist destination, recognized worldwide for friendliness and pride-of-place.
The Land Use Committee reviewed the request for large scale banners on various kinds of
buildings on September 9, 2002. The committee recommended a temporary waiver of
signage regulations pursuant to Sections 142-425 (d) and (e), whereby the Mayor and City
December 11, 2002
Commission Memorandum
Temporary Banner Placement - Waiver of Development Regulations
Page 3 of 3
Commission may waive temporary signage regulations following a noticed public hearing
advertised in a newspaper at least fifteen (15) days prior to the hearing.
CONCLUSION
The Mayor and City Commission should adopt the resolution waiving development
regulations pursuant to Section 142-425 (d) of the Land Development Regulations for the
proposed temporary banner placements, located at City Hall, 1700 Convention Center
Drive, Miami Beach, Florida and 17th Street Parking Garage located at 17th Street and
Convention Center Drive, Miami Beach.
JMG/C~R
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