Advertising Agreement with the Miami Herald Media Company X0/8- 30 g
•
Miami Herald Media Company
(Referred to as"MHMC") _
3511 Northwest 91 Avenue,Miami F133172
ADVERTISING AGREEMENT
This advertising agreement(the"Agreement")is entered into between Miami Herald Media Com an
("Publisher"),with its principal address at 3511 Northwest 91 AvenueMiami Ft 33172,and'a
(the"Advertise?'),with its principal mailing address atIfklI yy 1144'1X)14.44 ag (@-tyt Pa S I ,a rhL4@ )'w i,
as follows,
I. Term.The term of this Agreement shall begin on tit713j0_€a112; and end on 0..02.101..ar."3X)Sf,
2. Advertisingm "). InvAny l. During the Term,Advertiserard to paytis MHMC no lessAthan n=g Minim m.
`Advertising Minimum"). Any payments for postage shall not count towards satisfaction of the Advertising Minimum.
Only the net amounts actually paid by Advertiser for charges incurred during the Term and which are received and
cleared MHMC's account shall count towards satisfying the Advertising Minimum,without taking into account any
discounts,rebates,set-offs or coedits This Agreement refers only to advertising or services purchased by the retail
stores commonly known as 9,,44.5 4P ,`- and which are commonly owned or controlled by or with Advertiser. Any
advertising by other divisions,entities or other lines of business,even if affiliated with Advertiser shall(0 not count
towards satisfying the Advertising Minimum,nor(ii)be eligible for Special Rates,as described below.Special Rates.
Subject to the Advertiser satisfying all material terms and conditions of this Agreement,including payment to Publisher
in full of all anrounb due,Publisher will charge Advertiser at the special rates set forth in Exhibit A(collectively,the
"Special Rate"). For advertising or other services not described in the Special Rates,MERdC's normal charges in its
then current rate card shall apply.
3. Special Rates do not apply to any purchases not made under this Agreement and during the Tenn. Special
Rates shall apply only to the full normal applicable card rate and additional or multiple discounts may not be used on the
same purchases. Special Rates are neither transferable nor redeemable for cash or credit and if not used during the time
period stated or during the Term(if no time period is stated)will expire.
4. Contract Terms. Advertiser must consume and pay for the minimum space indicated herein within one
year from the I°Run Date(the"Minimum Amount").If Advertiser fails to satisfy the Minimum Commitment,
Advertiser shall not be entitled to the Rates or discounts set forth herein and will be retroactively billed for all _
advertising during the term at the applicable then current standard published rate card rate(the"Corrected Rate').
Advertiser will pay MILMC any such Corrected Rate balance immediately. Advertiser agrees to pay this Corrected Rate
in addition to all amounts paid or payable by Advertiser under this Agreement. Payment of any Corrected Rate does not
count toward the Minimum Commitment.
5. Other Conditions. This Agreement is subject to:(i)the applicable MHMC's rate card(ii)MHMC's
publication,deadline,policies and procedure,all as amended by MHMC from time to time.Rates may be amended by
MHMC upon 30 days'written notice to Advertiser.
6. Payment Terms. All invoices(including applicable sales taxes)are due on the 20th of the month
following insertion(s)and if not paid by the 30th day of the month following the date of insertion(s)will be late(except
for accounts designated by MHMC as weekly which are due within 7 days of the invoice date). Late amounts will bear
interest at the maximum rate allowed by law. Advertiser shall pay all applicable taxes. If any invoice is not timely paid,
then MHMC reserves the right to suspend its performance at any time and/or cancel this Agreement without notice. In
the event of such a cancellation,all charges for advertising since the 1st Run Date will he re-invoiced to reflect the
Corrected Rate,as described herein. All disputes of any kind must he reported in writing to MHMC no later than 30
days from the date the invoice containing such disputed item or such item will be deemed correct and conclusively
accepted by Advertiser. Advertiser waives any claim after said 30-day period. Submission of a written dispute notice
by Advertiser shall not relieve Advertiser of its obligation to timely pay all undisputed amounts. Credits,refunds or
payments must be used or claimed within 2 years from the date of such credit,refund or payment or shall be deemed to
have been earned and correctly applied or paid.Unless agreed in writing,multiple discounts shall not apply for the same
advertising purchase. MILMC is not obligated to extend credit to Advertiser unless agreed in writing. If Advertiser
breaches this Agreement,Advertiser agrees to pay all of MHMC's collection agency fees and expenses,investigation, Ii
court and litigation expenses along with attorney fees equal to the greater of:(i)25%of the amount owed,or(ii)the
9/5/2017
r}I
1
amount awarded by the court.Sunday circulation and advertising rates will apply to the following holidays:
Independence Day,Labor Day,Thanksgiving Day,Day After Thanksgiving,Day Before Christmas,Christmas Day,Day
After Christmas,New Year's Eve Day and New Year's Day. li
7. Obligations of Advertiser. Advertiser agrees to indemnify and hold MHMC for any and all costs,claims,
damages,and/or liability claimed against or incurred by MHMC as a result of MFIMC's publication of any
advertisement or other material submitted by Advertiser(or submitted on behalf of Advertiser)to Publisher. Advertiser
mpreseuts warrants and guarantees that any copy so submitted to MHMC is accurate,truthful and in compliance with all
copyright laws and all other applicable laws and regulations.
•
•
8. Ownership of Ads. MHMC retains all rights of ownership in and to all advertisements designed or
created by MihMC. Advertiser grants MHMC a non-exclusive license to publish all camera-ready advertisements •
provided by Advertiser(or provided on Advertiser's behalf)to MHMC. MFMC is not obliged to return ads or ad
materials to Advertiser and MHMC is not responsible for any damage or loss to any ads,copy,drawings,art or another
materials provided by Advertiser.Advertiser represents and warrants to MIMC that any advertisement submitted to
MHMC is original,does not violate any law,or infringe the copyrights,trademarks,trade name or patents of any other
person,entity or corporation,and contains no matter which is libelous,an invasion of privacy,and unlawful
appropriation of name or likeness,or otherwise injurious m the rights of any person and that Advertiser has obtained all
necessary consents prior to the submission of such advertisement to MHMC.
9. Cancellation policy for ROP premium Positions ROP premium positions defined as Spadeas,Double
trucks,and Section A front page strips in Miami Herald,el Nuevo Herald,Caliente and Yes(Sunday Select),publishing
on January 1,July 4,February 14,February 17,May 26,September I,and during November and December will be
subject m a mandatory cancellation fee.Once advertiser reserves Publication Date(s)for ROP premium position(s)for
any of the positions and dates outlined,Advertiser cannot cancel or change that date(s)unless Advertiser delivers written
notice of change or cancellation to MHMC not less than seven(7)business days prior to publication date.If Advertiser's
written notice is not timely,or if Advertiser otherwise fails to keep the Publication Date for such premium positions,
then unless the advertising runs as scheduled,Advertiser agrees to pay a cancellation fee equal to 25%of reserved ad
position amount
10. Copyrights. Advertiser hereby grants a non-exclusive license to MHMC for all copyrights and other
ownership rights in any advertisement of Advertiser which is submitted for insertion in any publication of MHMC,
including the right to publish,reproduce,display,adapt,transmit,or produce derivative works in any medium,including
any digital electronic medium.Advertiser authorizes MPMC to bring suit in MHMC's discretion and al Publisher's
expense for any unauthorized use,reproduction,display,distribution,or performance of the advertisement for its
unauthorized re-production,re-publishing or alteration.
I I. Acceptance/Rejection of Advertisers. MHMC reserves the right to revise,alter or reject any
advertisement for any mason whatsoever,or to omit ads without notice.MHMC may cancel any ad at its sole discretion,
even if previously accepted for publication Advertising copy not timely submitted by Advertiser will be excluded.
Special position for advertising is not guaranteed but may be available for a premium and if agreed to in writing.
12. PublIcation Errors and Omissions MHMC is not liable for any omission of all or any portion of any
advertisement or other material,nor is MHMC responsible for orders,cancellations or corrections given by telephone,
facsimile or telegraph. MI-IMC is also not liable for any error in a published advertisement unless an advertising proof is
requested in advance and in writing,Advertiser clearly marks any error in the advertising proof for corrections,and
Publisher is notified of the error in sufficient time before publication,in which case Advertiser's sole remedy is an
appropriate credit to the extent of the error up to the cost of the first insertion of the error(if there is more than one
incorrect insertion,credit shall be allowed only for the first incorrect insertion).
13. MHMC's Rights Regarding Mechanical Specifications,M&MC reserves the right to alter any
advertising material due to press/production requirements.This reservation of right includes MHMC's right to reduce
the size of any advertisement as long as the advertisement maintains the same proportion of the entire page.Advertising
will be billed based on the space reserved/ordered.
14. Unavoidable Nonperformance. MHMC is not liable for failure to publish ads or distribute its
publications bemuse of flood,fire,dots,strikes,terrorists,storms,shortages of material,orders of government,failure
2
of transportation,acts of God or other causes beyond MHMC's control. In such an event,this Agreement will be
extended for a period equal to the time during which such performance was not possible.
15. Clerical Errors.Incorrect rates on advertisements,which do not correspond to the rate card or as,
otherwise specified in this Agreement,will be regarded as clerical errors and such advertisements will be charged at the
applicable rate for such advertisement at the time of the signing of this Agreement.
16. Multiple Advertisers. Two or more advertisers will not be allowed to combine contracts, nor will
advertising agencies be allowed to combine contracts of their clients or accounts,unless the businesses advertised are
under common ownership and prior approval ofMHMC has been obtained.
17, Advertising Agencies. The obligations of Advertiser and its advertising agency(if any)hereunder shall
be joint and several.
1 •
8. Online Advertising. Without limiting the generality of any provision of this Agreement, any online
advertising which is subject to this Agreement is subject to the following additional terms and conditions:
(a) Advertiser grants to MHMC and any other party who is to publish the advertising described in
this Agreement(each, a"Publishing Party) a non-exclusive, royalty-free, worldwide license in connection with this
Agreement to(i)use,copy,adapt,reformat,recompile,manipulate,communicate by telecommunication,and/or modify
any part of the Advertiser's online advertising materials(the"Advertisements")for public performance,public display,
and distribution; (ii)access, index, cache, and display the websites to which the Advertisements link, or any portion
•
thereof, by many mean, including web spiders and/or crawlers; (iii) create and display copies of any text, images,
graphics, audio, or video on the websites to which the Advertisements link or elsewhere; and (iv) distribute the
Advertisements through the websites, properties, applications, and/or devices described in this Agreement (the
"Distribution Network").
(b) Advertiser agrees that no Publishing Party shall have a liability fur the Advertisements.Advertiser
must provide all Advertisements to MHMC for review before any such Advertisement is published to the Distribution
Network. A Publishing Party may refuse,reject,truncate,edit,cancel or remove any Advertisement or space reservation
in its sole discretion at any time. Advertisements may be subject to inventory availability,and the final decision as to
relevancy is at MItMC's discretion. MIIMC does not guarantee that any Advertisement will be placed in,or available
through, any part of the Distribution Network, nor does MHMC guarantee that any Advertisement will appear in a
particular position or rank. Advertiser agrees to indemnify and hold harmless each Publishing Party,any other entities
that own or operate any part of the Distribution Network,and the subsidiaries and affiliates of each of the foregoing,and
their respective directors;officers;employees,agents,third-party service providers,and third parties distributing the Ads
via the Distribution Network(collectively,the"Indemnified Parties"),from and against any and all damages, losses or
expenses of any kind,whether actual or claimed(including reasonable attorneys'fees)(collectively,"Claims')that arise
out of or in connection with(i) any Advertisement, or any website(s)or material(s) that can be linked to through an
Advertisement or(ii)Advertiser's breach of this Agreement Advertiser agrees to be solely responsible for defending
any Claim against an Indemnified Party,subject to such Indemnified Party's right to participate with counsel of its own
choosing, and for payment of any and all judgments, settlements, damages, losses, liabilities, costs and expenses,
including reasonable attorneys' fees, resulting from all Claims against an Indemnified Party, provided that Advertiser
may not agree to any settlement that imposes any obligation or liability on an Indemnified Party without that party's
express written consent.
(c) If a Publishing Party fails to deliver, by the end of the period specified in this Agreement,the
aggregate number of Advertisements agreed herein, then Advertiser's sole and exclusive remedy is limited to the
following, which the Publishing Party may choose in its discretion (i) a refund of the charges representing the
Advertisements that were undelivered; (ii)placement of the Advertisements at a later time in a comparable position as
determined by the Publishing Party; and/or(iii)an extension of the tens of this Agreement with a refund representing
any remaining undelivered Advertisements at the end of such extended term.
(d) In the event of any error in publishing an Advertisement,the liability of any Publishing Party shall
not exceed the cost of the time occupied by the error. In no event shall any Publishing Party's liability to Advertiser
under this Agreement exceed the total amount paid or payable by Advertiser thereunder for online advertising. Claims
for errors must be submitted by the Advertiser in writing within ten (10) days following the date on which the
Advertisement is first published. Advertiser must notify MHMC of the error to enable MIIMC to make the appropriate
3
correction. Credit,if allowed,will be given in the form of re-publishing the correct Advertisement. No adjustment will
be made where Advertiser is responsible for the error.
(e) No Publishing Party shall have any liability whatsoever in the event any act of God, the public
enemy or government authority, labor dispute, war (whether declared or not), civil disobedience, riot or other
occurrences beyond such Publishing Party's control shall in any way restrict or prevent the publishing of any
Advertisenent(s).
(f) MHMC does not guarantee any given level of audience.
(g) Any cancellation, change of date on which any Advertisement is to be published, and/or
correction requested by Advertiser must meet MHMC's published deadlines. In the event Advertiser does not furnish
Advertising in accordance with MHMC's deadline schedule,MFIMC may,at its option,publish on behalf of Advertiser
the last Advertsemen provided as shall be necessary for Advertiser to comply with the tends of this Agreement
(h) Terms and conditions submitted by Advertiser and/or Advertiser's forms of insertion order or
copy instructions are not binding on MHMC or any other Publishing Party. Only the terms and conditions of this
Agreement are binding.
19. Miscellaneous. Florida law shall govern the enforcement and interpretation of this Agreement,without
regard to any conflict of law principles. The partic;agree to submit to the exclusive jurisdiction ofa court of competent
jurisdiction located in Miami-Dade County,Florida. This Agreement may be executed in one or more counterparts,
each of which shall constitute an original and all of which shall constitute one and the same document A legible
facsimile copy of this Agreement when fully executed shall be considered an original copy of this Agreement.Advertiser
represents and warrants to Publisher that:(i)no additional consents,approvals or corporate actions are necessary for
Advertiser to enter into this Agreement;(ii)execution of this Agreement by Advertiser will not cause a breach or default
in any other agreement to which Advertiser is a party;and,(iii)Advertiser is not insolvent In the event ofa filing by or
against Advertiser ofa petition under the Bankruptcy Code,in its sole discretion,Publisher may(i)discontinue one or
all of Advertiser's advertisings;(ii)demand advance payment;or,(iii)terminate all ag..ments with Advertiser. This
Agreement and any exhibits attached hereto contains the entire understanding between the parties and supersedes any
prior written or oral understandings,as well agreements,between them regarding the subject matter. This Agreement
shall not be modified except in writing signed by the parties. This Agreement shall be binding upon and inure to the
benefit of the parties hereto and their respective permitted successor and assigns. The Agreement may not be assigned
(by operation of law or otherwise)by Advertiser. In the event that any provision contained in this Agreement or the
application thereto to any circumstance is for any reason held to be invalid or unenforceable,such provision shall be
ineffective to the minimum extent of such invalidity or unenforceability and the remainder of this Agreement will remain
valid and enforceable according to its terms.
20. LIMITATION OF LIABILITY. IN THE EVENT OF ANY ALLEGED BREACH BY PUBLISHER
OF THE AGREEMENT OR ANY OTHER CLAIMS BY ADVERTISER OR ANY OTHER PARTY,PUBLISHER
SHALL IN NO EVENT BE LIABLE FOR SPECIAL OR CONSEQUENTIAL DAMAGES. UNDER NO
CIRCUMSTANCES SHALL PUBLISHER BE LIABLE FOR DAMAGES IN EXCESS OF THE LESSER OF AN
AMOUNT WHICH(I)EXCEEDS OF THE COST OF THE ADVERTISEMENT;OR,(II)THE AMOUNT
ACTUALLY PAID BY ADVERTISER TO PUBLISHER. PUBLISHER'S PAYMENT OF SUCH AMOUNT SHALL
BE ADVERTISER'S EXCLUSIVE REMEDY AND AGREED UPON LIQUIDATED DAMAGES. PUBLISHER
HEREBY DISCLAIMS ANY WARRANTIES NOT SPECIFICALLY SET FORTH IN THIS AGREEMENT AND
ADVERTISER WAIVES ALL OTHER REPRESENTATIONS AND WARRANTIES,EXPRESS,IMPLIED,
STATUTORY OR ARISING BY COURSE OF DEALING OR PERFORMANCE,CUSTOM,USAGE IN THE
TRADE OR OTHERWISE.
21. Undersigned's Authority to Execute and Deliver This Agreement. Each person purporting to execute
and deliver this Agreement on behalf of his or her respective party hereby personally represents and warrants to the
other party that such individual has all requisite power,right and authority to so execute and deliver this Agreement on
behalf of such party and that no further consents or permissions are required in order to legally bind such party.
Agreement is executed by the parties on the date first written above and delivered in Miami,Florida.
4
Publisher: Advertiser:
Miami Herald Media Company
// I _
-Br- /' 7.1 0,1moi.
Pt tNavCS/ Y pc:C tAq/0 Pn
Title: ✓.y j/v lJr: 7)9 Tide:
APPROVED AS TO
Exhibit For
LANGUAGE
FO'EXECUTION
Advertising Agreement ' i%
Special Rates cast Mimeo/ 1 Kite 9
Set forth below are the Special Rates in effect for the Term:
I. ROP Rates. The following rates reflect the x 4i3MTIL'1 contract level from the;`.tietniij rate card.
1 be Miami Herald 48s
El Nuevo Herald 48x
Nelphbors 48x
All Special Rates for each product is as indicated and may not be combined with Special
Rates for other products or other discounts.
ADDED VALUE
Annual Spend of$295,314 receives value added of 7.5% in ROP advertising to be used throughout
the duration of the contract.
5