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---- . . . DOMINICK FIORILLE/Tho Record
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• 3.. Developer Gerardo Sanchez predicts Newburgh's rejuvenation is close.
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DOMINICK:1"`"-,ILLE/Too Flocerd
People float down the Delaware River y,'1....terday at Pond Edd',; Sullivan County. page 4
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July 27-:•4997.__ . .----... -.._.• • SUNDAY RECORD
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, "The Art Deco Republic," developed by Gerardo Beach- Sanchez is depicted In this mural as the
Sanchez, covers a square-mile area in Miami "maestro,"slightly to the left of center.
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NEWBUItGIH — Can this msn'ldck- ever. �} t-h ! : i ' � ;q1•,', tit,' d.
start a tired city's renaissr.nrci Many city Anybody who looks at what didn't i itr k h +1 �'J t S ' , nm'F', tryt, ..tie.
officials say he's the one. Grsrbrdo San- happen and what's now going on has got ,, i v c+F rr,,�� {s m`' EI ,rN i, �}yt y�
chez says,"Judge me by what I do." to say the:city's moving forward," says >t ,l # r F1{ t a, to p,,t f1:
ft, { r t at*tPk f{ �•{ '. ,
Already he's done mora than many cityasse sord.TOdctWrley: t? ! r4,,r f n it ,r 44 , r
developers who stopped long enough to r, Z� h of'4r°j`, a 1 r
�lfri -*''1r1r P„fr'fili .4-'1”`Sf '40,a, % ".' .•.-: .4. ,alt
goose Newburgh,grab soivie government Sailing with'Columbus ., tit , ,,,R *„1 :r ,h . t4 A, 'l,
cash and hit the road. To imow Sanchez and gauge his f' •• t i 1 „�o i ' - i3O Et..-, f3t i;
Sanchez's most visible act so far is chances,you have to know about his beta- h F, � r}stR;i ns j' F• � r"�s}y f ',,,...1.d. �+
Andhe's
years of +rifle from City Hall. .. 1 by , 453,E t t, • _ :
cleaning 6 tionship with Christopher Columbus. ' +ra ? i
And he's cabling trhakloads or debris from Seriously. x"`•t ;#1'3, ahiil')3¢!`. '`k•""t," t ; -
old houses he is rehabbing. • 'That's Santhez's. hero and guiding Kr,. t 1 r ,.. v d.�+' it r+,1 j y 3,:t, ,
Dubbed the'Duke of Deco' when he 1 . 1M I ';�
spirit• t
pioneered the revival of Miami Beach's It cost Sanchez about$10,000 to have a }rr�' +
South Beach Art Deco Historic District in vanitypress publish his 1992 comedy f; �x • re f •t.
the his e, twon armfulstropical
ofi awards fantasy novel about the••star-crossed 4,ti t
forelandarestoration of derelict.abed fl pas- navigator.Sanchez gives the book to eo l 3,Y ?8r j'"',� di': ei' r•,4,`,4'....;..., .rti}4r i 1
tel hotels and apartmchlts.headed for the le to let them knew who they are dealingr.i + -r ' j Y3, l i it y:
wrecking ball.Baffling banlatiplcies and with #
South Beach's poor reputation, Sanchez s r" ft3 2ti;'
lured plane loads of tourists:.lie badgered In "Columiius Egg," Sanchez inter > l g „,1, 1,
municipal officials for improvements. views'the spirit of the great admiral in ,g? r le-,;::-,• ':,'), ':"'Y!,•,. f
Investors sank millions into his South Havana's :amour Columbus cemetery' }.';-'- li . • x i ; 4 y, r
Beach properties. through a medium named Mingo. '• . l girt•+ ,f."' t 4 si, l lr ' ' :.
"I became aware that I was in the t'( .di4:a n, t l .t
"They wanted to name n ," Drive presence of a truly entrepreneurial,rim1,1;,-;.",,`,..F.,*,.. hf .• �G d� Asx';"�-e r c`.4 4kTMy,t .c4 : / 1,
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says,
Drive; but I said at 5 Sanchez
sa s,brimmin with mercy at se. mercial intelligence alert to public beta , ( w• S •1; ,,
y 6 tlons;'Sanchez wrote about his fictional I'-4,0-1 t, i ' t t1C�'
Ncwburglh's decayed Victorian 'and- first impressions of the great Admiral of •, a „ar I• ,u i' k , y.tt.....- i •
marksdrewSanchez,lock."Thiso going theOeeauSea. ,.,,,-1.,14,,,{ ,h'• V), l. • 1 ,(til° tit, r
to board
great, but gn,"people have to get on If that sounds a Little bit like Sanchez,it `` 3 r~ fnk `,liitd �„ .: y
Iward tna afore finger Sanchez should. Columbus and Sanchez think ,
lie snaps eabiiiagcr against thumb and alike—a figure in the book is a distant ro �F it.9'v'', (S °` Ilr l• i....):1 't
predicts Newburgh's rejuvenation is relative,_llonsc Sanchez,who is credited �if 'd; �' III,
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print,thanks in part so Lis thea blue- with tipp-nr,,Columbus o the route to the a
print.'"[7nc first year is boom,the s�:cond Caribbean.' tA't 3 ;-•
chez
year is boom, then lhu third is blast "Columbus:bas risk-taker"Sanchez ",*,, f a , ? i:4111\b + ` J 'Ilia `
Boom,boom,blast;'the Ci'?an-tvn San- says. "lie was the biggest real estate
chez says. : _..... ..V.1.71
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"I'm talking about a bid hast;" he developer in the world. He was a great ,f j ��"� l t i�
says.Say f r 199 $50 999 f to dw bevel- salesman."
Sanchez sees his own voyage of disco- • �' s ' f. .4.1,1' a i 1 i:''!4,:;%.,7;,>'fz
opmcnt for 1998 and 1999[o;laved by$100 very in Newburgh like this: "Number yy i�� r - -.bar: �( r .7.
million at the milMost i ytll-t 1' !'t �Jti � t'; r ' y iii
Idle boasts? Most of ars Newburgh buy �k ting.Aid here s profit"vary ,`.c 1 t
projects •arc taking shape in the busy And like Colmnbus swaying Ferdinand •�',•maw `' retrall-.•iel rt -1
spaces betweenhanSasche mitlineshis moving s, - ..,tam .u, '„a xaj ,t. ,,.. _,.
arms and hands as he oatlincs next and Isabella, Sanchez sold himself to 7....!..s.7.1.,,,,,::„
iA'+::� �asru, �' ��•^�"_ __—
redRestore an old cc iietery.Reser- Newburgh officiate who are providing Photo provided
rest the fire-wrecked City Club.Save the eight tax' delinquent properties in bought hotel In Miami Beach for$80 Phot "Now
decaying Dutch Reformed Church.Keep exchange.for about$200,000 worth of work Sanchezit's selling for$t the7 million,"WaldorfhTowerssays.
the cash-short Foundry condominiums on City Hall. .
from sinking.And rehab a slew of houses. He is arranging an investment deal to
That's about it,for now. restore the City Club, an elegant old record"and is betting on him to succeed His 1970s Harlem Spruce-Up Program
Sanchez was fortysomething in South building that is.a forlorn wreck with a where others failed not only repaired and restored several
Beach.Now his stomach peeps over his caved-in roof. The developer sees it Elsewhere,Sanchez is restoring the Art hundred older houses in an historic bis-
belt and even though he says he's a wor- becoming an•anchor next to the New- Deco exterior on a 55-story office building trict (Newburgh is in one, too) but also
kaholic,he also says,"Hcy,I'm not Don- burgh Free Library, with a bed and near Macy's in Manhattan and the Victo- "took etre in relating to the individual
alb Trump;there is a limit" breakfast,a huge magazine store(10,000 Tian entrance to Brooklyn's historic home owners,resulting in a great deal of
Ile's one of the new hopes for oft-jilted titles),a cafe restaurant and more. Greenwood Cemetery. His company, good will within the community,' says
Newburgh. With the conversion of the There's going to be a lot of publicity, Polonia of New York,lists on Its resume Gene A.Norman,a former Harlem Urban
crumbling armory into a new county too, tnetudhng the city's first, brochure more than 200 historic structure cleaning Development Corp.official.
office building nearing completion, a shilling its virtues. and restoration jobs in 20-plus years:the The architect of the nation's Capitol
federally funded enterprise zone bringing City Mani•r Harold Porn iII,who has U.S.Capital,the Brooklyn Bridge,Amen- restoration, George M. White, praises
"w money in,and cQncrpte•,R;ojgiis in seen his Aar.?al developers tune up city •can•Museum of Natural History, the Sanchez;ftor,thd delicate removal of paint
- --a ,••....,:eeerand theniad ,says i'i$(,1tue of Liberty and American embas- I fi]'sont 's4oq'e'surface of that structure's
••.._--.., .best centtrat front.
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took a property and did nothing to it,all substantial rehab program," says Muss.
Gerardo Sanchez talks to a reporter outside Newburgh'sand dHali. substantial did a lot of work on these ays fl buildings
"Polpro has been the leading coin the a properties I added value to."
pany providing masonry cleanin� and , Sanchez insists no one actually lost
cars, says One hotel, tho:'�P/aklorf Towers, he and he was one of the pioneers."
bought for$800,000."Now it's selling for money,although a lawyer who took him to
restoration services for many Y Y ;17 million. gg
Joseph Bresnan,a former New York City He admits he'wound-up selling all 13 court says otherwis°• "From deals I
Landmarks Preservation Commission Ile but says-lie made money.Be know where I represent l all the septa
executive director. rescrvaaon Michel le
no
Although New York' w P won't say how nion his"Enough,"Beach says. onerrepresented lost mf them ma e a oney says
sources might dispute where resothe No one questions South p o- 0
Weisz,a Miami lawyer.
stands in the ratings,re ono-disputes fl ncerine claim. to be 20.
Sanchez elan."Gerry is also very good at a R,hen I said there. were going ,t San- •1 don't need money'
u reservation speaal- ysidSanchez shrugs off South Beach as a
marketing,"says P restaurants, NoboW dW�d°gym they typical hemp in the development world.
id in New becauseaCity who would not be chez says. "
•
identified he is a competigrid e's said'Now there'are G rr.ry Sanchez did a He insists You can't gauge his New-
}Iired to grade the
locks, engraved
d the "It's fair to.say
musetw tin one of its piers),S veil the °(�1(�°4a 9
ut
by excess enre blocks, cinf. ty� r . `�-9 `� f.r
badges name and sold them:ter $125. t�P N. a re q U� 9
Profits went to city landmark"orgaa.
nize- • �`
tions and historical groups. ——--
Mr.Miami Beach Sanchez explores — —' ff�,-.-�;
Spread across City temporary
mmaaSan scaffolding
egiN
a erected
high showcase
the
try- taking. over failed: �" ,, l i y �'
erected a showcase the nche,in NOV- �s i ,p i '* ,
ing to rescue a city.months
Foundry pro/set
burgh for only a few months after learn- .„1,67,
�i,-irk , y��f,.
ing program its encabletel landmarks-frIns mfa a I s l t iw i �q-f i, it ' .
,,
utinh on cable television,had his face By WAYNi•,•UTAL?' 6 s 9 J 5
puSmtdsmieMi Y tir, � - `°
There, like hezmi Beach. Staff Writer. Developer Gerardo /A s` t west�f.
Toter Sanchez marked his cling, with Sanchez wants to tackle a condomin-
• a s 5 >Snifr, 44-* 1 i
a hotel moral swcc him l sic i Sotttta ed revious f X ,,k •� s 5
ivm project ilial etyma P
rBeachound d by a wrecking ben ssit: is scat investors — the financially troubled t a F t i t xi rounded by investors, friends and city Foundry. .. 1• 3 f )/.4 04 x t t
t',officials. led in a mosaic Abandoned by its original developers r f k} Sl
And Sancblea face Tipp years ago,the Foundry was going to be 2 f.i Iz N . ..
mermaid tableau on the bottom of,3 South I h i i iq't i'0.04 y .s11.1 �`1
Beach hotelpcool.gathering hunder lights 120-plus uaitax�c�fourb ildings r for li wvtth um owners tt • r '1 3 i 0+0i.e
during a sennet Sacof dotingtiean atfa- Today,
vials arranged by Sanchez during the23 Units tne ,one building are r
poppe's het sap it Florida.oph : you need watcheand their tspendingbecause they `r a`h 3•' i tr�T • 4-' !
&tschez s excite
the vii' don't usually..
gurus to excite the vision. I'm the havoYnuch set aside for ,�.}mer,..�+.Y..�.••"+ �:'ks,_pc._fY
catalyst" . major repairs,'
it worked In South Beach. , A financial rescue using state funds Developer Gerardo Sanchez ante
[ell apart several years ago,leaving the Delopercondominium project.o S
"When he came hetcame
in a Rollsworth condominium's future up in the air.
ofR ce,South Beach)very came re a The Fouq development fell Hall a face lift in exchange'fa.
Rhyne,he's very l- recalls Ste- expectations in the early 1990s City properties
prams Williams-Baldwin;ohathistoricFloia vice short of oc' develo ars eight tax delinquent prof
when two Rocldand County P• including'two apartments iii -tht
Moorish- for that iding restored
Florida .by walked away from the project leaving Foundry.
Moorish-styled buildings
with him,' more than$200,000 in upaid city taxesHoplans to assemble investors.mobs
Sanchez."I was veryand 23 condominium'owners isolated wh
she eras. rg can also work,such as a plumber"That's
Same thing inSouthth chcA. in the complex's west side. sweat equity; plu said.
Today,y,the t South Beach Art Deco dis- That meant t`ewbu h had W make can gurequired well,chez saiez sees a bed
aact is an historic landmark ve bordered r up the lost taxes.
City officials have called the condo-
a $180-millioneconu hotel convention" caner unit phase Iwo the partially edelta
aider construction. manilla an anchor to reviving the area and-brcakfast in the unfinished
It's tough to find property to buy in around Washington's Headquarters;a condominium w section, which is not
cash-infused South Beach, says,Denis national and state landmark parfrom k and empty.
Russ, president of the Miami Beach museum.aWas
hington's headquarters,ths :I small e brick Five of the first phase's 28 unit
Development BtlikehisCorp. are unfinished
idolNo deal for the Sanchez vision ha
But like Cthstory n hit factory e .lex once housed four- been for although roa seas.Nis South Beachbbackers
ended story esanoverhead trod lleys that lifted ice remains ruck, ged that his snare
on a sour note. Sonichisaresourcess and foundry during the 1880s.gittes from a
him of ng his aching on time. .;. Now, Sanchez'says he has a way and ]mow-how can give the projec
not Thoughouhis habmortgagesproject. Pm•a no-nonsense gguuy, let's do
he had burst 'u the steno in to finishway,nobody Is'.+nocldng on the c chez said, algin that Y
gling by hold
old onto the
was o court roperstrugit,"
Sanchez
n he the dadwn
nto eel saysehee twas offorcethe d into door
saying.'Y•?1e any.ltin ,money and
b save to be cautious atter the
--1--:,,.r ....;,4 SnnrheZ whcss restoration cpm- —M;„„ letdowns. •