1674-6 Mitchell Wolfson 16
SUN JAN 30 1983 ED: STATE
SECTION: GLF PAGE: 1B LENGTH: 1173 LONG
ILLUST:
SOURCE: MICHAEL BROWNING and NEIL BROWN Herald Staff Writers
DATELINE:
MEMO: also ran in KYS
MITCHELL WOLFSON: BUSINESSMAN, HORSEMAN TO END
I
Gleaming Channel was paying $6 .50 to one in the seventh at Gulfstream
Saturday afternoon and a dead man was betting $60 on him: his owner, Mitchell
Wolfson. The five-year-old horse was named after Channel 4 , the oldest TV
station in the state, founded by Wolfson in 1949 .
It was a hot race over a one and one-sixteenth mile track. Gleaming
Channel crossed the finish line first. Then a flashing warning light appeared
next to the horse ' s name and the judges rewound the films of the race, to
doublecheck them. Tough luck: they decided Gleaming Channel had kicked another
horse, Jacksboro, who finished fourth. Wolfson' s horse was disqualified. The
winner was Wicked Will.
Wolfson died Friday night at 8 p.m. , aged 82 . His horses were the one
business venture in his life that didn't make him rich, although he turned a
tidy profit on them. Gleaming Channel alone has won $205,287 in his racing
career.
The suspender-popping, grandfatherly tycoon from Key West, who amassed
millions in the entertainment and soft-drink industry, loved his horses nearly
as much as he loved his family. Portraits of both adorned his downtown Miami
office. Last year another Wolfson horse, Royal Roberto, ran in the Kentucky
Derby. It didn' t win either.
A memorial service for Wolfson will be held Monday at 11 a.m. at the
Gusman Cultural Center, 174 E. Flagler St. Funeral arrangements are being
handled by the Philbrick Coral Way Chapel. The burial will be private.
Though he had been ailing for nearly a year, Wolfson' s death nonetheless
left friends and employes groping for words to express their loss. People in
Key West spoke of him as though he never left town. Wolfson was born in Key
West on Sept. 13, 1900, in a house that stood on the site of the La Concha
Motor Inn.
In 1959 Wolfson bought and restored the old Audubon House and endowed it
with copies of John James Audubon' s so-called "elephant folios, " the gigantic
I twin volumes measuring 30 by 50 inches that contained color plates of
Audubon ' s bird painting. The books cost $600, 000, were stolen in 1977 and
later recovered.
Known as "The Colonel" to his friends, Wolfson was a folksy man who once
proudly submitted his mother' s recipe for chopped chicken livers to a
0 magazine.
He came to Miami from Key West in 1913 and, by the time he died, was an
inseparable part of both cities ' lives. Involving himself in dozens of civic,
business, and charitable ventures, Wolfson was a powerful, prominent and
seemingly indestructible man who lived to work, survived two heart attacks and
kept his $420-million-a-year business so secret that his own daughter once
asked a meeting of stockholders who was going to succeed her father when he
died. She wasn' t told.
"I have taken care of that, " he once said. "I have confidence in the
executors of my will. . . . The company will not be sold and it will not be
broken up. "
Despite these assurances, people continued to speculate the
exceptionally profitable company might be put on the market after Wolfson
died. The news of his first heart attack on Feb. 3, 1982, was enough to shoot
the price of Wometco stock up by 24 per cent.
Wometco earned $20 . 8 million in 1980, $24 .4 million in 1981 and $18.2
million during the first nine months of 1982 . Wolfson began with one movie
theater in 1926 . By the time he died, Wometco owned 104 theaters, 16 Coca-Cola
bottling plants, 100 race horses, 2 , 700 video game machines and 22 , 500 vending
machines. Its work force numbered 7 , 200 .
Almost to the very end, it was a one-man show. Even though his Wometco
stock alone was worth more than $32 million, Wolfson came to work in an
inexpensive compact Chevrolet every day at 10 a.m. and left at 4 p.m.
He was devoted to his family, naming his summer estate in Asheville,
N.C. , "Milofran, " after his three children, Mitchell Jr. , Louis and Frances.
Acronyms like this tickled his fancy. Wometco was short for "Wolfson-Meyer
Theater Company, " the firm he founded together with his brother-in-law, Sidney
Meyer, in 1925 .
"He had terrible sadness in his life but he didn' t wear it on his
sleeve. He just kept working, " said Zink. "I never saw a guy refuse to give up
the way he did. "
Wolfson was the son of a Russian Jewish dry goods merchant, Louis
Wolfson, who came from New York to Key West in 1884 . Wolfson attended the
Ruth Hargrove Institute in Key West from 1907-1913, the Erasmus Hall public
school in Brooklyn, N.Y. , from 1914-1917 , and Columbia University for two
years before dropping out.
He went to work for his father and by the time he was 21 was treasurer
of the East Coast Wholesale Corp. in Miami. The dry goods store was located on
the same corner of downtown Miami occupied by Wometco headquarters today: 306
North Miami Ave. It was a location he clung to stubbornly, long after it was
fashionable to move to the suburbs.
In 1939 he successfully ran for a seat on the Miami Beach City Council
with the rather flat slogan: "Elect Mitchell Wolfson, a Successful Business
Man. " He won and was twice re- elected. He resigned in 1943 and joined the
Army, serving in England, North Africa, France, Germany and Austria.
When he was honorably discharged in 1945 he was a lieutenant colonel
attached to the general staff of the Sixth Army Group. He won a Bronze Star
with an oak leaf cluster, five battle stars and the Croix de Guerre.
In 1949 Wolfson started WTVJ, the first television station in Florida.
He hired veteran newscaster Ralph Renick that same year.
Over the years Wolfson built up a chain of theaters stretching from
Alaska to the Caribbean. He built the Capitol,
the firiP movie theater in Miami, as well as the Gateway Theater in Fort
Lauderdale. He expanded into other ventures including cable telvision and
attractions like the Miami Seaquarium and the Key West Conch Train.
He once said that no Wometco product or service should cost more than $5
and should be the sort of thing people would buy, consume and buy again --
like the soft drinks and popcorn sold in Wometco theaters.
In 1981 Wolfson hired a consultant, Charles Simons, to streamline
Wometco. One of the people Simons streamlined out was Wolfson' s own nephew,
Richard Wolfson. The older Wolfson didn' t lift a finger to save him.
But in the end it was this pertinacity that made him rich and admired.
People somehow felt they could count on Wolfson, that he would always be
there to serve on a committee, chair a board or head up a fund drive. Now,
finally, he is not.
Said attorney Dan Paul: "There was always a stimulating aliveness about
him and a sort of defiant resiliency. He was the longest-running and most
effective member of the local power structure. The community will miss him. "
ADDED TERMS: wolfson obituary
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