1614-18 Various Miami Beach February 3,1992 SOUTH FLORIDA BUSINESS JOURNAL
' Can Beach expand deco district
and get new convention hotel? ( 1stp1 ]
Advocates for new hotel say high as S200,000 per room. Hoteliers
more restriction could be deadly e raising thatkind of money would
FACT(
requireaa bonddissue to entice a devel-
By BETSY MULLINS oyer.
MIAMI BEACH — Advocates of a "The end result will be a compromise
new convention center hotel are eon- that will mix preservation and develop- Free up capital in the short term and improv
cerned that plans to expand the Art ment,"Robins said. term with Capital Factors. By purchasing
Deco District could make an already "We are looking to work with the outright,we can provide you with working
difficult challenge nearly impossible. city administration to strike some kind headaches and expense of collections. To sec
But the Miami Beach City Commis- of cooperative compromise if the dis- your capital solution,call Marty Lewald at(2
sion is hoping to come up with an ac- trict would be expanded," said Stuart
ceptable compromise to allow both. Blumberg, president of the Miami )CAPITAL. FACT
I
The commission has reviewed three fi- Beach Resort Hotel Association.
nalists to serve as an architectural con- "Right now I am a believer that we Florida•California•New
sultant, to blend a new convention cen- could probably work something out,"
ter hotel into the deco district of South he added.
Beach. Expansion would protect not only the
Wallis, Roberts&Todd of Coral Ga- hotels, but also the tax base, Robins
bles,UDA Architects of Pittsburgh and said. I /- •
BRW of Orlando have filed plans to The demolition of the Senator Hotel '•" ` Q 1
develop a hotel which would mix with at the corner of 12th Street and Collins • Q� ISN'T
IT •
the historic look of the deco area,if the Avenue would not have happened if o'`` m
district is expanded. such protection were built into the sys- YO' I G0
The proposed expansion would pro- tern. Leonard Pellulo bought the prop- V
tect all of the hotels designed in the erty and demolished the hotel with the
deco architectural style. The Art Deco promise of a new improved hotel. Pel- `1 `� ,
F4)( STR
District now encompasses property lulo never built the property. Instead,from Sixth Street north to 16th Street he ended up in jail on racketeering t
and west to Alton Road.The expansion charges. NEW XEROX 702'
would include everything from 17th "If you had one of the protectorates p
Street to 23rd Street. that we have today, they would have eT0 C ,•; •Saves time'&money-
Hotels in the district must adhere to a e w� 1I 1. photo copies for return
required that he prove that he was go- O otil n •Faster speed means k
architectural standards established by ing to do what he said he was," Robins to* Reproduces
the city's
toric
n board.
The c iy comsmission canrover de th se saThe loss of rooms at the Senator was id. photos ac
o• ``• $89 oEak ` •No ore curling paper
decisions. not the first or the last. Deco hotel ren- :ludo ygsr&. i, , Crest But
"Expanding the historic district cre- ovation led to the loss of beds as hotels wo��pvio ': Miami Oft
ates a system of checks and balances replace rooms with more restaurants, ,4$611°ot e01011,1-;60•:
ots�",y •}`'
before someone can just demolish a his- retail and office space. But Robins said ' C>yucstty�,,,v, HB--A"', 251-52
toric building," said Craig Robins, a that had less impact on convention - ` xERox•.wToz4waw«n
principal of deco development Dacra bookings than conversions north of
Corp. 30th Street.
Expansion would not affect current The Castle Hotel, the Alexander and
hotellad.owners, unless uldadrenovations wtheen the Ss .thavhotel condominiums or time share,
layer of red tape to protect the deco which takes rooms off the market.
style,Robins said. Robins agreed the beach needs a new MORE OF7
But Beach hoteliers still want a new hotel, but did not expect the economic
hotel to help book the convention cen- environment would bring it anytime
ter. Additional restrictions on a hotel soon. He advocated a balance between
would be like signing a death warrant new construction and redevelopment. Everyday on 940WINZ (940 on til
for its development,said Mark Gardner "Hopefully, the mistake that we count on hearing a business repo]
of the Sagamore Hotel. made with the convention center can be
The hotels in the proposed expansion worked out over time," Robins said. And we make it ourbusiness to giv
area are 40 years old to 50 years old;a "There are very intelligent moves that for business news:
Hilton or a Marriott doesn't want to we can make to develop an industry
move into a 40- or 50-year-old proper- where there has already been success."
ty,Gardner said. Conversion within the district has Paul Kangas Market I
Since the convention center's renova- added to the community's economy, he
tion,new hotel developments have been said. When Dacra redeveloped the
discussed, but high costs and the weak Webster Hotel,it replaced beds with ol'- The Wall Street Journal Bus
financing environment have stalled the Tice space.The fashion industry has de- '
project. veloped a small community in that
Most agree the property must be a space. Modeling agencies now bring The Financial News Network B
four-or five-star property with at least more than 10,000 room nights annually
1,000 rooms. It should be a resort to at- to the city,Robins said.
Business Updates from CBS&0
tract business beyond conventions.
Above all,it should have a national flag CORRECTIONS
overhead — a Marriott or a Hilton,
perhaps. Business Telephone Systems list Irveand f " News E1
It could be costly; estimates run as The South Florida Business J
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