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1669-29 Social, Society,& Local News 1946-1993 SAT JUN 05 1993 ED: FINAL SECTION: LOCAL PAGE: 4B LENGTH: 07 . 39" SHORT ILLUST: SOURCE: BILL GATO Herald Writer DATELINE: MEMO: DEATHS FORMER NIGHTCLUB OWNER MURRAY FRANKLIN Murray Franklin, an entertainer who owned one of the most popular nightclubs in Miami Beach during the 1950s and 60s, died at his home Thursday of natural causes . He was 91 . Franklin, a New York native, settled in Miami in 1949, and opened several restaurants. In 1953, he opened Murray Franklin' s, off Collins Avenue 4 and 23rd Street, across from the Roney Plaza. The lounge, furnished with rocking chairs, was a mecca for young talent on stage and famous artists in the audience. Stars such as Frank Sinatra, Clark Gable and Irving Berlin, national columnists and local politicians were regulars. "Murray Franklin' s was the hottest lounge spot on the beach. It was like going to New York' s Palace Theatre, the mecca of vaudeville for show people, " said Sam Gyson, a local broadcaster and longtime friend. "There was turn-away business every night because they couldn't seat more people. " "The stars who performed at nearby hotels would run over to Murray' s to drink and watch the other performers. Murray was always there to greet them, " Gyson said. The lounge was a launching pad for future stars, such as comedian Don Rickles and saloon singer Roberta Sherwood. Franklin himself, a singer, magician and ukulele player, also performed. "He was a born host, " said his daughter, Audrey Franklin Shapiro. "His secret was that he was a people person. He loved people, and people responded in kind. " In 1963, Franklin bought the lounge at the Voyager Hotel, at 12350 Biscayne Boulevard, which he ran for more than 20 years. The hotel was converted to a retirement home in 1985 . Franklin was widowed twice, and lived in North Miami with his longtime companion, Doris Smith. In addition to his daughter, Franklin is survived by three grandchildren and seven great-grandchildren. Services will be held at 12 p.m. Sunday at Levitt-Weinstein Memorial Chapel, at 18840 West Dixie Highway. ADDED TERMS: obituar END OF DOCUMENT.