1668-105 Economics, Development, & Real Estate 1895-1926 EGto
as
FLORIDA
" THE EAST COAST "
Its Builders, Resources, Industries,
Town and City Developments
TEXT BOOK ON THE INDUSTRIAL, RESIDENTIAL,
/—\ REAL ESTATE, MERCANTILE, COMMERCIAL, FI-
• d�` 1 1 NANCIAL,AGRICULTURAL,LIVE STOCK, FRUIT, PRO-
DUCE, LUMBER AND GENERAL RESOURCES, AND ADVAN-
TAGES OF A GREAT STATE. A DETAILED DESCRIPTION OF
THE BUSINESS AND AGRICULTURAL CONDITIONS OF THOSE
-i. COUNTIES OF THE EAST COAST OF FLORIDA THAT HAVE
JOINED TOGETHER IN AN EARNEST AND WELL PLANNED
MOVEMENT TO STIMULATE, DIRECT AND MAINTAIN THE
GROWTH OF THE STATE IN A MANNER PROPORTIONATE TO
HER RESOURCES, OPPORTUNITIES AND ADVANTAGES, IN-
CLUDING SCENIC VIEWS, PORTRAITURES, BIOGRAPHIES,
INDUSTRIAL STATISTICS AND A BIOGRAPHICAL
ENCYCLOPAEDIA.
-:y
Edited and Published by
filianti lirrato
`,, MIAMI, FLORIDA.
•
FRANK B. SHUTTS,
Publisher.
FRANK B. STONEMAN, OLIN W. KENNEDY,
Editor-in-Chief. Managing Editor.
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Miami Beach Chamber of Commerce
The Miami Beach Chamber of Commerce has attained the reputation of being one
of the most energetic organizations for city building in the country. In the two and one-
half years of its existence it has accomplished wonderful things for the beautiful and
rapidly growing City of Miami Beach. Its membership is composed of men who are • In
actively engaged in the enterprises that are making Miami Beach the wonder city of
the world. An indication of its activity is seen in the fact that in the past year the Board
of Governors held one hundred and three meetings. Special committees made trips to
distant parts of the country in the publicity campaigns.
While the Chamber always has in mind the larger perspective of a beautiful city, it Just
does not lack the essential things for the comfort of the residents. In one year the Home — ential
Building Campaign Committee obtained signatures of guarantee to build 134 new resi- - :ngibly
dences, twenty garages, forty apartment houses, sixteen hotels, five stores, nine ware- + iami p,
houses, three oil stations, two theatres, one school, a band stand, and other structures 1 'ami Ji.
ronton I.
which made the total of 281 new buildings. + elegrapl
A constant effort was kept up for obtaining pure water and this has been accom- ,ast Coa:
plished. idle pa,
���all far.ch
The Chamber also worked tirelessly to obtain direct steamship passenger service d ochne,
be-
tween Baltimore and Miami and was rewarded with success. The further efforts to ob- r arou
tain service by the Clyde and Mallory Steamship lines from New York and Philadelphia And
will have been accomplished for the season of 1924 and 1925. Once the steamship - Anhui
lines are established they will operate boats in summer as well as in winter, making a iIn the
Miami Beach one of the leading summer resorts of the Atlantic Coast. +thin the
The Miami Beach Chamber of Commerce lends its influence to beautification and t office
has accomplished a great deal toward making the city what many term "A dream place." i e servi
The Information Bureau is one of the busiest places in the South. The Year Round .lic, th
Dista.
Publicity Campaign conducted under the auspices of the Chamber is of a dignified but ) west,
impressive character and is credited with having attracted thousands of people to south- 11 , whih
eastern Florida. The booklets and advertising matter are fascinating in their artistic . ;- of th
Pp
.''.So fr
re aration. a mo.
The president is Thomas J. Pancoast, who is largely interested in many of the larg- . ter c
est enterprises of the city. He is an indefatigable worker and his pride in the city is a ;and
constant inspiration to him. The secretary and treasurer, Charles W. Chase, Sr., is an , erate.
experienced Chamber of Commerce man, and gives his entire attention to the great Of th
� town
volume of work throughout the year. The other officers of the Chamber are first vice-
president,
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president, Val C. Cleary; second vice-president, William E. Walsh; board of governors, ,-a.danc,
Thomas J. Pancoast, Val C. Cleary, William E.Walsh, F. Lowry Wall,Avery Smith,Mil-
ton H. Farr and R. L. Ellis. ization
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i ? 1—A view of the fascinating shore line of Palm Island in Biscayne Bay showing new home of L. T.
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Ifighleyman. 2—The Clarence Busch Home, Palm Island. A famous gathering place for literary people and
artists.
_.- While Miami Beach is reputed among its winter visitors as providing the highest
0 class of sports—the champions in golfing, swimming, polo, motor boat racing, boxing,
diving, in fact every sport making Miami Beach a regular winter visiting point—there
y is the more serious side of business which is reflected best, perhaps, in the amount of
real estate sales of Miami Beach property from May, 1923, to May, 1924, transactions
which reached the unprecedented total of $15,000,000.
There is a cause for all things and at Miami Beach it is undoubtedly the winter
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visitors, men and women of the North who have found that Miami Beach appeals to them
most because of the accommodations to be had, the recreations within easy access, and;_ because of other winter visitors numbered among which may be found the leaders in
practically every line of human endeavor.
And back of it all, guiding the future of the city, are the men of Miami Beach
i" , banded together 750 strong as the Miami Beach Chamber of Commerce, which when
organized in 1921 had an available membership of only about 38, which was consider-
• t able in view of the fact that the city's population in 1922 was only 650, but had in-
creased in the spring of 1924 to the 5,000 mark.
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depict the at- t
Vational Bank.
're Golf Club,
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The above buildings, constructed by the Miami Beach Construction Co., of Miami Beach, depict the at.
tractive and substantial style of architecture employed by this firm. 1—Miami Beach First National Bank.
2—Montmare Girls' School, Miami Beach. 3—Community Theatre, Miami Beach. 4—Bay Shore Golf Club,
Miami Beach. 5—Miami Beach Polo Club. 6—Home of the Miami Beach Chamber of Commerce.
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Marlboroughlintel, Miami Beach. Owned and erected by the P. J. Davis Construction Company.
Beach, breaking away the trees of the mangrove swamps, filling the depressions, and pro-
viding a level substantial area of land upon which men could build their homes, their
hotels, their business establishments and their centers of recreation.
I0 Next came the building of one large magnificent hotel, then another, and then others.
Scores of cities the size of Miami Beach would claim, and rightly, superiority over all
others of the same size, were they possessed of one such hotel, but Miami Beach now
has within its limits half a dozen, some of which are acclaimed by visitors as the most
beautiful in America, yet Miami Beach considers its hotels but a part.
Miami Beach has in the past built hotels unlike any other city in the world. A
thickly populated center, or a busy corner near the center of the city's activities is not
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selected. Instead the owners have in the past selected a point far from the developed
sections, moved their materials and men to that point, proceeded to build first the grounds,
�� then the building, sometimes a half a million dollar project and then awaited the build-
ing of the city around the hotel. In 1916 Miami Beach had one small hotel, a two-story
'`' frame building. At the beginning of the 1924 and 1925 season there will be thirty-five, a
I•" ' majority of which are high-class, high-priced homes of magnificence for the accommo-
dation of the annual contingent of winter visitors.
Then in the order of developing has been the tropical landscaping. Miles and miles
of shrubbery and trees have been planted and now appear as if grown for from thirty
to fifty years.
While these things were being accomplished Miami Beach was building, and still
is building at the rate of almost $1,000,000 a month, during the last year. This ex-
plains, perhaps, why the assessed valuation of Miami Beach in 1915 was $224,000 and
why it climbed, in 1923, to $8,222,485, with every reason to believe a $10,000,000 as-
sessed valuation in 1924. (Unimproved property is assessed at one-fourth valuation.
Improved property is assessed at one-tenth of valuation.)
NIThis development, then, beginning in 1914 has extended until to-day Miami Beach
lightly claims, besides homes for 5,000 permanent residents, and accommodations for
• 25,000 winter visitors, these features:
An ocean frontage of 33,000 feet; a frontage on Biscayne Bay of 37,000 feet;
sixty-five miles of tree-lined streets and roads; 85,000 feet of frontage on interior water-
lliami Beach ways, canals; thirty-six acres in city parks; 325 acres for four golf courses; 150 acres
Beach's new for polo fields; ten public tennis courts; a community church; four excellent schools;
{i estone on the two banks; a community theatre; and three casinos.
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1—The bathing beach on the Atlantic Ocean, Mimi Beach. Inthe foreground is the .11• -
•'1 Casino; to the north is the II ofjord Hotel, a-d in t:I- distance is the Pancoast Hotel, one of Miami
and modern hostelries. 2—Star Island in Biscayne Ba-r, Miami Beach. 3—Estate of Harvey S. Fir
Atlantic Ocean, Miami Beach.—(Photos copyright by Underwood & Underwood Aerial Service.)
Pane \inety
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ti• Miami Beach, The Playground
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of the fro i
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• Vision — Courage — Achievement — Growth.
These four words, considered individually and collectively, constitute the basis of
r, ). iami Beach past, present and future. .
M` An outline of Miami Beach of the present essentially hinges on the progress of
the past as it is only through mention of what has gone before that the achievement of
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r say can be realized.
A sand ridge, three miles from Miami, facing the Atlantic Ocean on the east, back
; fit an impenetrable jungle, was Miami Beach in 1914. The same sand ridge,
1k ;,, augmented by the results of the shovel and the dredge, the axe and the pile driver, to-
iii :- day is assessed at a valuation of nearly $10,000,000, has a permanent all year round
population of 5,000 and is the winter playground of 25,000 more, and is known through-
'out the nation, if not the entire world, as the playground of the tropics.
"tThroughout the history of the City of Miami Beach, it has been characterized by
the vision of its developers, their courage to proceed to realize those visions, actual
, achievements and unprecedented growth following naturally in the wake.
4.
Naturally, there have been obstacles, but always has Miami Beach proceeded on-
ward in its march toward a goal established before the sand ridge was molested by
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. machinery in the hands of man—a goal placing Miami Beach on a pedestal as the play-
- ground of the world, and a goal now within access.
I-25 term Brief halts at a few of the mile posts along this line of march may not he amiss at
Guyton, this time. There is first, and most important, beginning of the development of Miami
at large.
.lohn B.
Griev-
W. N.
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i State Beautiful home of F. J. Osius• capitalist. llrumi Mach., formerly of Racine, Wisconsin. Mr. Ositu has been
one of the nwst active developers of Miami Beach and Miami. This hone was designed by McLanahan and
.' Bencker, of Philadelphia, and built by John B. Orr, of Miami.
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