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1664-50 Hotels & Tourism • MIAMI BEACH : MIAMI BEAC � ��, _ . , .....-:... ., /i : A A \' \'' the . , • .. I., : li i„, ' 'JN"0 j . •t.'" ^-'",' i•, \, \. //r'j CS An official survey con- taining advance inf or • - tnation to aid the winter I li. visitor in securing sat- isfactory apartment and •• e r, hotel accommodations. ; I . .� , • „ I • I , 'P. 11111_AI • 'elogly:,..vik: 66.:ik4.11). • Endorsed by SEASON 1935 -6 MIAMI BEACH CHAMBER OF COMMERCE SSC /his booklet has but one purpose It has been compiled to aid the discriminating visitor to Miami Beach in locating and leasing satisfactory hotel or apartment accomodations. It is not in any sense a "resort booklet" written to sell the lure and beauty of the American Tropics. For the most part the copies of this edition will go into the hands of people who have been spending their winters in Miami Beach for years . . . visitors who know its charm, and who are interested primarily in securing satisfactory living quarters. The "KEY" is authentic, statistical, informative. It is endorsed by the Cham- ber of Commerce of Miami Beach. By a careful study of its pages, one may,with full confidence select a hotel or an apartment for the entire season months before leaving the north. The "KEY"does not recommend one building over another . . . it's only aim is to furnish the visitor to Miami Beach with impartial and unbiased rental data. The reader will find that this official listing features the most exclusive prop- erties in the choicest sections of the Beach. O Compiled by Dick Brown Printed by Atlantic Printers Engravings by Service Engraving Cu. I - :",),--,,.I lit 1 I I' If• 4 INDIAN CREEK • 't4. r�t.��• `' A`�� APARTME\TS ,--r - ti I ,. 11.F.MCIN7•YRE - f.4 Manatee At ,7 PI r r 1 3300 •-,\::11,,S, COLLINS ?�'� '� r AVENUE e ;t�F i Hotel Service ff!i 11 Private dock on Indian Creek for guests only. Includes— e 1 r Faces four streets. Water .. Lights !«+i, 11 ..yTJ .._r".7"—.. • .` Attractive spacious lobby. Gas for stove _ni .... Reception hall to each apartment. Hou House laundry "'�,.4-, 4 Refrigeration -- 1 0 .z Insulated throughout. Soundproof walls and floors. switch with t,;, s�- Phone bo:u•d Daily maid Studio apartments with high ceilings. service Open fireplaces in studio apartments for burning logs. Dt,p '.- Large terrace at entrance facing ocean. tow .• Steam heat in every room. am Three or more large closets to each apartment- r y .,�' __ " ri Bathrooms—Every bedroom has one. at I' �MDDoa = �_ w t t.,D.. .rte _'.,,^ Large individual outdoor porches, c. °n •1 I_; •. it �, Elevators. i` _Iii: ." - Iwa• • �` ' CoLLIDOC Private bathing beach just across the street. tg'.'. - �,.,_ ,1 ' f: giI'Z�y...�� Lockers for bathers. i 7 Ir l ® I-5'1 ,„ m li! :elm a.DM a�� Venetian blinds exclude sun and admit air. •n � - Cater Gentiles exclusively. lM; p ."^.I se.t_.,•._ _.-'oi i ..I._._-i• SLCOXO AND MAD MOON PLAN D ETWEEN THE 3ARCLAY - PLA7A PARK AND 20hRSTREETS ''r y ,_,-.::,.—_-_---b . ,. . . ._.. . , 1 a• ,,:. ,...... 4 i . M •••1 111 Z t . •q 0 1 p7 : ;i is Crr gm l- r; WASHINGTON AVENUE ENTRANCE OVERLOOKING GOLF COURSE - il:---,,7-.1,',.: HIS new ultra-modernhotel opensfor itfirstseasonDecemrest, 1935J �/ 1,Its appointments are those of a truly tine " 4 •;,/ hotel—large comfortable lobby and a .,40-- �' �' , 1 , ladies lounge, elevator service, steam heat, run- kl.. 1 t 1• „, '• j ning ice water on all floors,.sun porches,solarium, r 1.•.'.• • , .,- �r t terrace, patio and beautifully landscaped garden. • . ` °' • t �+ ^ :? „4` 7••••••J Every room is a spacious sun parlor with wide i + rf` Y windows, tropical ventilating doors, venetian � 4 blinds, commodious closets, combination tub and •0. =-_._ - shower baths, full length mirror doors and count- - less other evidences of thoughtfulness. New de- �,� sign beds with innerspring mattresses are attract- - ively disguised as couches in the daytime. Every TERRACE OVERLOOKING r.vrlo room is a luxurious living room by day and an airy, comfortable sleeping room at night—very different from the conventional hotel room. Only one block from Collins Park and the Public LI- Golfing and ocean bathing lure you from your henry. • r I ' room in this modern hotel which overlooks the A short five minutes recall iii J ' y,. +,;, first tee of the Miami Beach Golf and Country �hoppl:rrdl et ing,ateter« • Club on the west and the finest bathing beach on blocks north of Lincoln Mond."The Fifth Avenue of rlri� the Ocean, only three short blocks to the east. Miami Bench.” l•N 'ft: The Bay Shore Golf Course is five minutes away Located conveniently near 14 A and the La Gorce Golf Course less than a ten to •\Yhat•s-g :f.-all:• ere a•onlforinbly awns from the -- • minute's drive. noire and rertlesrnesr of _..l A - a..; the unrerlrleted hotel,bur •�l- °s.re Li It is advisable to make inquiry now, if you wish netts and resort dlrtricts. The Barclay-Plaza offers Its S the prestige of.The Barclay-Plaza address. P gy seclusion Ramat. the luxury of quiet - Just where Miami Voolle Bench is a test and gar- %- - ,S ROLAND G. EATON, Manage; est. Here gay life Ix feral'- .: reed with dignity and .. The Barclay-Plaza charm,and nssoeiation with v •.. y thedIatIngnlrhedand ''•` : h ' Miami Beach, Florida worth-while. SUN PORCHES AND SOLARIUM „ I,` BEACH l `. . i...i0..'•,8.•\.'..,,..„.',4,11 —9i "”.'-. SX•••'''l.i•T y",, : ,% ;;, ;�, MAISONETTES :�� ,* . •it‘ y`' ,1 ; 44, y APARTMENTS s ::„ ' 2939 Indian • y.�,, I.^ 1, �,, r! 1 ;_' -` Creek Drive _.�- Facing beautiful Indian Creek. L_ 0"14.,4%,8- i—�'._ • One block from the ocean. Ii liii{ _ ti .01111.- ,yam Private showers and direct bath- triN ��gr' lig:, } ' li;' ll..-- t� ing from the apartment. '1411a)L__ . • 3 .,jj Jli g , � . Every convenience including 16011411•_ ` rnlA► I ,iiia_ dii steam heat. =18.-- 14 i ` I N r---: 1-13-- ........ ..;: ,.,..,,,,::...- fL 5:i; it: .7, All apartments completely fur- '_--- { r niched for housekeeping. • ,.« o- $ 11-- �� ^ i . H . 4,.: '� Our best advertisement: Last =' 6' ' :wpm�ll O r \IlAllll- gm�_ul�. season we had eighteen guests u� illhllll\ Mill=nmm'i who had made the Beach Mai- r l I sonettes their winter home two :r F` - 1•t �� r M M ` ro four winters. - • —1. I -" W. E. LEONARD " Owner-Manager FIRST FLOOR PLAN IN WRITING ADVERTISERS KINDLY MENTION THE KEY 4110 1 1 I it e i 'in l At>�r— r i-10 41• r y '4P 1 IV ' • PV 1-•...— 9/4� .'4\ , ♦ •'`. L ,, _mow t 1 t � �y � r l .i/f r f � i Idtd a 4 H�tw�t�ar I ; ..11.:- i Y r, 41/4 X11 l yh! .' '"" .i. `"J -1 �- 7... .. ,'-...41111141-1,........._ uuu ON THE L E R O Y VILLAS N INDIAN OCEAN CREEK DRI E The Beach's Finest Apartments + + Exclusive and Restricted 32nd TO 33rd and COLLINS AVE. TO INDIAN CREEK DRIVE - COVERING AN ENTIRE CITY BLOCK Thirty new and modern apartments, • _ r ',� � a ' each with private entrance. "• \ �.h Exquisite and artistic furnishings. Completely equipped kitchens with �. ; 11 , electrical refrigeration and appli- r! f f el antes. • '' ,3,06 ,.'. 1i: '1/4 �. / .. One and two •bedrooms, simplexs6L1 V` �` and duplex. Spanish tile baths. �4� , i • . C1 i� .� �r. �f ' ,-„ • Daily maid service. ` ' tiaLift 1‘ '9 . Chinese rugs in all bedrooms. '�' 't=1,4.,,';'• s % , Venetian blinds. Cross ventilation. . i ^- Switchboard service and phones in 4'`. �r 1'A`, all apartments N'} Spacious sun deck. _ ` " ' ••sem,',r 20-car garage on premises. r _.7.- _ '1 Owner management. ,e,, . .< Reasonable rentals. Our private yacht and boat dock facing Indian Creek entrance for the Quiet, convenient, dignified. pleasure of our guests. • 4 HAMPTON COURT APARTMENTS :,..fd ii-0 4 '„' •iij /' •i'i 4 - k a �� COLLINS AVENUE / 7 1..1 t c I )%,"-:- 9 r..�p t - V,;A),",, AT 28th STREET llll / " Service riffs f•y i 1.. .. ®O / 0 i Features . . . •Z • . •� ! 'tw7r Steam heat •'" _..i 1 a 0, Dail maid and Jani- e R/I'p l�" � ft" Jani- tor service Q�„d ' {,..,,,_ter �+�`�_ a 1 c•�W Electrically equipped telephone switchboard A u "^/+-�i- t`7• Garages and servants •••• :e Y`- / l .- • quarters with private Y'`� ;•I• e.I -:-.---. ,-1.-:-.1.- . 1:, baths on the prem- ises. Y ; ,tri• Open all year f >� ++�� •te a.. 1c r t. .r11. •_ ir ERFECT location . . . In the heart of exclus- pp aED.oer n.rar" ! ^' I ive North Beach section . . . only a few feet a t *■"«" _ 1 Roo„ �fromm the ocean easily accessible to a• y! a a"" - ,,..._ «,«. qn." Z1 '.i DROor churches, schools, golf courses and the polo " S ;IVIM4 ROOM field . . . within walking distance of the smart Lincoln BEDROG0, :R•x ,,-,. u-s x„-o Road shopping center and adjacent to restaurants afford- r"r,°ir•t 203 .O5 IL "c 1 4 ing the finest cuisine on the beach. — 203 204 .EO R'on aED anon I * Every apartment is a private home, tastefully and I " _" „z "" " z g . •O.it'•4 205 thoughtfully furnished, having front and back entrance. d ••• �, H "ALL Most of the units have living room, two bedrooms with m twin beds, dinette, kitchen, one and two baths, large w^ 205 closets and two, three, or four exposures. Apartments ." 2i. O. a,,,",:OS5 I with one bedroom and three bedrooms with two baths 1.,„ �-'1"a- GDa. 1 .. are also available. Most units have a large tile floor c� °"rn""ra°°°""'r�R—!I' .-1==l screen porch. K r Iv wu.wsllvine � •`, u 1 Hampton Court, catering to a discriminating clientele, P.C.... 1. `a7.!? — is established and dignified. The entrance to the spac- 20r 206 """ , 1 ious lobby and lounge is approached through a beauti- (lo "., <1.0 „ ful tropical patio and cloister, facing the Atlantic, where ro,,, 20r 201 206 206 a<.. ,r 1 surf and sun bathing arc virtually at your front door. ass noon WED KOO t KO "'"°' .i a' I u sum no.The service, under the owner-management of Mr. and _ - - Mrs. F. Kyle Ebersole, is thorough and unobtrusive. �••-- Second and Third Floor Pl.n k 7 .11-' "'Mw • '"'1.• 0 <. '41,t1 - = vim, 4.44 isoill, �... t • .�..' _ n 3 ..._. ' w+• ^'{rr a i I 1 1 1 1 1 x 1 1 1 1'T e • r — ` 3 X11 11 ' • CI111t^r ■ ■ r "ar132' 7v '1 t I 1 I 1. lif 0 p1 1 1 1 e • `'r l � .1. �. y1�r, '"'k r 1 1 1 111 "1'� t y 1 I) 1 r 0�-ti - • b r .P....47... 1.r ir• ` � 1' •', • `^ 114 - -1 ' - tsti , • -4.t., '....--‘4,6"1 s •••-r•••••• _ GULF STREAM APARTMENTS Directly on the Ocean at Miami Beach The unsurpassed location of the Gulf Stream Apartments, facing on the Atlantic, with an enchanting view of Indian Creek, just north of the fashionable Bath Club and in the heart of the exclusive estate colony in Miami Beach is pictured above. Here the discriminating guest finds all the comforts of home without the responsibilities. An excellent protected private beach, landscaped grounds and a playground for children contribute to the enjoyment of guests. Private sun bath compartments are in the roof solarium. Garage and servants' quarters are available. Each apartment is steam heated. • These Apartments GL1LF STREAM APARTME\TS Early Reservations Insure are Open S1X•ry-THIRD STREET and TILE OCEAN Choice Apartments Throughout the , for Thi, Season Month of April J. A. BENSON, Manager Y , P ¢a � r ' ��T gi.� � ry s v :+ r��3 1 w vi •+ 9 r P. .°... p 1. ♦ r! i y Y% kfiLly, .a FINE AP ' TS , FRONTING SIGHT ON THE OCEAN WITH PRIVATE BEACH (IN MIAMI BEACH'S FINEST AREA) ' RENT INCLUDES HOTEL-STYLE MAID SERVICE + ALL ROOMS OUTSIDE, MOSTLY WITH OCEAN VIEW + NEW + CHRISTIAN CLIENTELE + SPECIAL RATES FOR FULL SEASON OCEA\ TOWERS, 42nd STREET and OCEAN MIAMI BEACH, FLORIDA BOOKLET MAILED ON REQUEST H. S. I.ARRICK, MGR. GRAND PLAZA HOTEL INDIAN CREEK DRIVE AT 31st STREET J R x J FY f--. .,-,et '-',Aa-'1„¢,• t; 1 4 f...,11,,,:..,:t.: 41 , ..`, L •A4i';Sk"., S+ l • 4 ‘��1 $ g-4 ,� .)i'l a 1(zt.'� y' ,,fie I "7 i c',.. z I q tiit. — i' ' . *t1.4. "'� F a •'.. ,,,„,,... .4 ..4%, hi ik .: - Ili-. i-, ,. . . . ..,: ,,..,.., .. , ,.. s.,„, ..,. , r ' I •N). , ittic.ri . . .. , . , li j , �y1 T4 • lox- 1.1; 1 A. �;, ' •ksitik • t 9 T A f.O .. rte— .•r • N Gfidthe elements of per ... a beautiful rand moPlazadernone buildingnsall, facing on three streetsthe , locatefectdhotel in the heart of the exclusive north beach section on Indian Creek, just one block from the ocean. It is within short driving distance of HOTEL the theaters, smart shops and all sports activities. FEATURES: The lobby, which is done in Neo Classic style, opens on a patio with Steam heat fountain. Large, sunny rooms including eight suites all elegantly and comfortably furnished, overlook vistas of sea and stream and tropical Ample parking space gardens. Room service from The terrace adjoins the hotel's private docking space on lovely Indian shopCreek where convenient anchorage is available. The solarium and sun coffee deck on the roof with attendant in charge are at the disposal of Grand Elevator and switch- Plaza guests. board service Operated on the European plan, the Grand Plaza has an attractive coffee shop where an atmosphere of cordial hospitality prevails. The hotel offers an intimate and personalized service that will appeal to the discriminating guest. FOR FURTHER PARTICULARS AND RATES PLEASE ADDRESS THE MANAGEMENT IN WRITING ADVERTISERS KINDLY MENTION THE KEY ICHIGAN SENTE APARTMENTS MAT EN H STEEUE Four corner apartments—all expos- S ures. Spacious rooms. Living room, dining room, two bedrooms :. with connecting, tile bath, kitchen St : 44 with electrical and gas appliances. .T 1 2� Four car garage. f r .,". i v 1 ; eit46,`., , t. i Each apartment has three large • closets and trunk storage space. }' Ra ;' All apartments arc elegantly fur- ` l,a - � F:'';- tet' nished, quiet—each one a home —_ .- s=A & complete. r arr- o..wva.µ:o �..�,.,r _ _ ., z tdk6ts , Y 4A •-*- MRS. JACK SENTER " ' 1004 Michigan Avenue EVERGLADES , APARTMENTS if: •` . r 1 , I 011p536 Fourteenth Street I1Corner }'ennsyl ania Avenue ®n1 11111 Miami Beach, Florida V 1 j The beautiful Everglades apartments are lo- ,. - i cated on one of the most attractive corners in i11 . L e�'' Miami Beach. ;t4.p" or These well furnished apartments are airy and r , nw��w' *- comfortable. They are convenient to the - q r {4I s ' ocean ,theaters, golf courses and the famous I I l _ny .'ti • it , • _-l. , - 11A l,l Lincoln Road shopping center. jr_ Y + `� Each season for years past more than half "� '� ' 11 ` �_ a - - of the guests of the previous winter have re- turned to the Everglades where a homelike .....;,,,;:',..":54.:*., :1,,... ' atmosphere and a spirit of friendliness pre- rt. i.4: a.d , � . vails. _ ...,k,,i .•... All sleeping rooms are equipped with twin " _ __ " .1.`'1' beds and studio couches which assure the ut- - most in comfort. The apartments have electric refrigeration and combination baths and The reasonable rates are in keeping with present day prices. It will be showers. One of the distinctive features of the Ever- a pleasure to show our apartments and quote rates. glades is its spacious and attractive lobby. Lee C. Kinsey, Resident Manager Martin Raff, Owner IN WRITING ADVERTISERS KINDLY MENTION THE KEY T . r Cobb Apartments _ ,, Y -a� t 4531 and 4541 Prairie Avenueo, zIt Superb location in the heart of i� } � -q ,,\1. ^� the exclusive Suprise Lake sec- a not ti . • lr . r 'a e , tion of Miami Beach ;a ; y y'. s� more than five minutes' drive �� from all shopping, sports and , - ji, theater centers. r:,- . }i., I ' •„� In the Cobb apartments one - Cir. :a t \ ' finds a superlative blending of „+ spaciousness, elegance, comfort • ' ' III _ � and relaxation. There are two six-room apart- • -' > __. ments at 4531 with living room, ' '' _`` rf ( dining room, two bedrooms, so- •...— • - - a • Larium with twin bed studio .:.+ - —_---,.+.pc.:.._,-j __-_ -• couch, two baths and kitchen. - These apartments each have log dining room and kitchen. There is a cleverness in arrangement in these apartments burning fireplaces. which makes it possible for two couples to occupy one unit independently of each other. There are four 5-room apart- All apartments have gas and electric appliances, two or more unusually large closets, ments at 4541 with two bed- servants' quarters with bath, and optional garage space. rooms each, two baths, living For reservations or further information, kindly address . . • rcom with gas burning fireplace, Mrs. Clarence G. Cobb i THE RIVIERA PLAZA Between the ocean and golf TWENTIETH STREET NEAR COLLINS AVENUE course, convenient to Roney Plaza casino and swimming pool. "• _ 4 :r Apartments are completely �'x }. 4- Y equipped . electric kitch- ,Ya enette, Frigidaire . Twin ;M4' beds . . . inner-spring mat- '4061"10"41 - resses. Daily maid service.n '-' �` �s _ Full electric service included. i —' '' � fir, transient rooms with bath. .sigiV 1_.. ; • Delightful surroundings. ' � �' i•y M^f:''✓-., a'j' -r' v c .eqk Congenial patronage. Rates l t 'T1 r t • i' . ”' 4°'+i from $500.00 to $1500.00. .11 i i "' r� For farther information M' address: ,",+ —=--•. L. :„,"7".,-- __ (,m ` C. A. FOWLER • • i i THE :r , , ,, fi.. • ,4z� ANSONIA r t 4.Y,. N _ �---------...� 318 Twenty-First Street , ./”.....,......,,,, v ' 1 p II moil i Facing beautiful Collins Park 13111 - and Public Library,only a few 1 i. hundred feet from a public -' ., t I beach, golf course, and Roneyv �'4' E Plaza. InillMili •' A quiet, central location away `" –. '� "' • from congested district, yet ... close to all transportation. _ • . Plenty of parking space. * . _.,� A ten-unit building with un- .. ,�,,w IllIlIl- usually dignified lobby and i large lounge. All outside apartments, overlooking either ocean, park, or golf course. Attractively Roomy bedroom apartments and comfortably furnished in modified Spanish style. Inner-spring mattresses, box accommodating two to four. springs, electrical refrigeration, gas stoves. Tropical doors and excep- Moderate season rates. Also monthly or weekly when available. tional ventilation. Exclusive Gentile Clientele. Address JOHN HASSON, Owner-Manager THE MANDELLO - -� gni lit + 1524 JEFFERSON AVE. r . _ 4: ' .f - 11111 il ' ' ' - • One of Miami Beach's Finest Apartment Houses ' '., - if , K y , it let. .. at"' : Ideal location—short distance removed 4 ":„N. , i ft ` 'l' ,• from Lincoln Road, the Fifth Avenue of - the South. Its close proximity to the necessary outdoor comfort that is essential for health and happiness. Each ocean, schools, children's playground, unit consists living ists of a large room with fireplace, diningroom, kitchen, two theaters, and stores add to the comfort large bedrooms with connecting tile bath and shower. All bedrooms have and convenience of its tenants. eastern exposure and cross ventlation. THE MANDELLO is a four-unit or complete details kindlyaddress building, situated upon a large plot, with eastern exposure. The grounds are MISS R. L. SWARTS beautifully landscaped and supply the 1655 Michigan Avenue, Miami Beach, Florida 1 i 1 (/' . h.._ . t ! .1l• , 'l .. A 1 1 1 f�� Y ttt `ts ® • N no tit .r _- l �� f ,tIii e " R !Y q � R ii Rlk. 1:1 '': , , _ ilki iill 1..--------- 174tC--\'\\'1 ' . ::1\ ... l 1:'1 otet , .et1jertanb5 • "On the Ocean" HE HOTEL NETHERLANDS, just completed offers every conceivable innovation in modern hotel construction. It is one of the largest and finest hotels in Miami Beach. Superbly located on beautiful Ocean Drive,overlooking Lummus Park and the deep blue of the Atlantic, it is in the very center of every sports and social activity. The rooms in the Hotel Netherlands are large and airy, furnished in excellent taste, steam heated, and baths are equipped with combination tub and shower. The solarium on the Hotel Netherlands roof is unsurpassed. Here not a detail for complete relaxation or healthful sun bathing has been overlooked. Graduate and registered masseur and masseuse are in constant attendance. Bathing facilities at the Hotel Netherlands include lockers, hot and cold showers, with bathing suit drying room with attendant in charge . . . thus guests may leave in bathing attire, going direct from hotel to beach. A complete service is offered in the Hotel Netherlands coffee shop . . . here excellent food, featuring delicious fruits and other delicacies of the tropics will be served. 1 At the lintel Netherlands the discriminating guest will find nil the cow- forts of home without a single responsibility . . . its excellent appoint- menta. service nod cuisine will strike a carefree, satisfying note. Oiler-.. rated un the European plan it is one of the outstanding hotels of the Greater Miami area. There ix nn appeal about the lintel Netherlands that goes hey 1 beauty of design, and graceful unobtrusive service . . . . it offers a lure that only an ocean front hotel can have. ' Rates on ,,pplication ' Votel .etfjerlanbsS 1330-36 Ocean Drive Miami Beach, Florida I • s • 4 1 I THE COLONY HOTEL IS ON THE OCEAN • i; SURF BATHING DIRECT FROM HOTEL " ' ^�� V. r' All outside, airy rooms with Ocean view %' • 1\ Overlooking Beautiful Tropical Gardens // 1, 11,-.: iiiiior „iiII 1: ,. Elevator and Switchboard Service. } i �, Private Bathing Lockers for each Guest. ;�0 .I ��i li Lobby and Drawing Rooms. Club Lounge. I� � l Hod o1 I:= Continental Breakfasts served. Tj�1L'f '.�`—.. ; ' � - � Modern Sun Deck Solarium. >s - .. '�" � I ? '� r� •., All lij ATTRACTIVE RATES BY DAY, WEEK OR � SEASON EVERYHOME COMFORT AT THE NEW COLONY HOTEL MODERN FEATURE IN APPOINTMENTS AT THE NEV.' 736 Ocean Drive �. ._ One block from Lincoln Road • X4Two blocks from Ocean 7y ,1 . ,` , � • ' Enclosed and open Sun Decks Beautiful gardens. .. ` ' 1 Complete daily hotel .. .� dill I r O' service. i1• 1 n :[(1 ,4 ,,y,- Y f.' !ll�� , I Equipped with every modern conven- ' r � ' .�kt ;1,/ `" ';� fence. Restful, homelike t � i�i•• � , j A s .I ,i •_• • % , a' . ., , atmosphere. "i, I 1 1 ' I- -a-t. Efficiencies accommodating three adults ''''- -)'''r,r Y�F I'1,.." '. ` $600, up. (Includes everything). 3ARTHOLOMEW HOTEL APAZTME \ TS 1568 WASHINGTON AVENUE FLORENCE VILLA APARTMENT _, Meridian Avenue at Fifteenth Street 1t ji K. 'x \ Art , 0A6./ , / I /!'. { ,,o, �' 'F> , ,'• ' ��\ 1`1 n EAUTIFUL FLORENCE VILLA APARTMENTS consist of fourteen unusually spacious units; eight of these units are comprised of the following . . . large living room with bed high twin studio couch, bedroom with twin beds, tile bath, dining room and kitchen. Each apartment in this group has three or four large closets, full length mirrors, gas fireplace, and steam heat . . . Six of the eight unit apartments are arranged so that two couples may occupy them independently of each other. Six DeLuxe efficiencies feature a large living room with studio couch and twin roll-away beds, dressing room, pullman kitchenette, dinette and tile bath. These efficiencies have two large closets each, one cedar lined, full length door mirrors, and two electric Thermador heaters. All fourteen units are completely equipped. They have electric refrigeration and gas stoves. The Florence Villa Apartments at 1450 and 1452 Meridian Avenue, and 810 Fifteenth Street, are ideally located be- tween two main shopping, restaurant and theater centers . . . just two short blocks from fashionable Lincoln Road, and three blocks from Washington Avenue. Close to ocean and Miami Beach golf course. These apartments are under the personal management of Mr. H. R. Hugot. pt' ' "t� '�el •. , h �r Service �• , ti 1- ,�' �'' •11 r. 4 includes . . . f r' ` `•' '. Water F,!--\. 1' 4�l` '`fi ' • *y Lights ' PS Linens 7 r '. f , Refrigeration j I 'y Daily Maid ;; '" Service �'< - ' - ' \ .tie ii V �.. C, ..P..ItT Ii'NTS ANn Hot BF., ..uti•: I'Il..ItiINCi.I' Pt RNIsiiF:n DISTINCTIVE group of six houses, just completed, right on the ocean. — A Five houses contain four apartments each with private entrance aland- scaped patios. All apartments have three ex- EL M posures. Tiled floors throughout. Completely sound- proofed and insulated from heat and cold. 27th Street at the Ocean Electrically heated. 1 Spacious dressing room closet and large trunk Between the Pancoast and the Roney Plaza room in each unit. Private bathing beach. Close to hotels, res- taurants,schools,shops and transportation. No detail overlooked for privacy, comfort and con- venience. ,T Ip, Included in the sixth building are two houses , containing three master bedrooms, two baths, ° ` 11..1=17 --•-I servant's room with bath, garage and usual •••w' accommodations. ""•" IT �� " `°� ••••••; This group incorporates distinctive features to 4 „� be found nowhere else in Miami Beach. For A 11.,.1 _ • rates and further information, address . . . .+ sr_C::M`stooR.`unrt stosT'rLooR rIk ��; EL MIRASOL W t,.«°,,...,.,l,....,., � , I I IZone No. 1 ` Zone No.2 I Zone No.3 I j O T (j ELLE a -: c=4 • /SLE tl e Q p `O D �� h o x 0 0 O PUROY N �' N �, (n li' ti p y41111k ("I W WEST AVE '�� ALTON A AL•ON RO, 0 iiiisititarizatiF T LEND X "t y AVE A i M/Gf//GAN D-7.. AVE n ,,,� ` „,s, O S i JEFF, 0) b O .14;1- O ---4, ... ...LUTON •RO. { AVE r ��, 'v y r v ' N ti n MER/O/AN '' X O : •VE.as A Mak �"�, Sy�R� , 09 I EUCL/O :®®� vF.o �MI� P'N4C,P,.p/� co<,c C , ' -��_®0 '`i AVE, ��-9•y� ....4, ,,,c0 'V AVF �CipS`c \�II C�L< ��■� ti OR.i XEL l.�'C'p��Oti 0�,9 111811E. -I :1:7ol:- --..c... T O CE,gN ■ e��WA SN/NG TON RSF C �' <<,,y,`s ••�� Av. 9•r ,... c��i oo9�y F E f . .0,.9R� Q. I'l `I ci<�BF,QT� GRSF� 1 A J a®�F i N ftesill'IC * ;,? N .ki CO <��y �� -it al N`..�f.. Np/QN '.2), tr W • I,,*:ie� CREE.t OR/ 0`ruu lo11011144111141/1111" r'•,�■� Geg. '" ' AdhQvmb44 oA ,A � (4 7 ans. Zone No. 1 I Zone No. 2 I Zone No. 3 1•—HOTEI. NETHERLANDS 1-11 ARIt1ET APARTMENTS 2—ANSONIA APARTMENTS 1330-36 Ocean I)rive 1500 Pennsylvania Aveue. 318 Twenty-first Street 1•—COLONY HOTEL, corner of Fifteenth Street 2—MANDELLO APARTMENTS 736 Ocean Drive 1—DEL.ANO APARTMENTS 1524 Jefferson Ave. 1540 Pennsylvania Avenue 1—BARTHOLOMEV. APARTMENTS 2—PINE(•REST APARTMENTS 1568 Washington Avenue 1—ROBERT PennsyFULTlvania N APARTMENTS 2427 Pine Tree Drive 1535 Pennsylvania Avenue 1—FLORENCE VILLAS I—A LAMAC HOTEL 2—VENETIAN APARTMENTS 1450-52 Meridian Avenue Collins Ave. at 13th Street 1623 Lenox Avenue and 810 Fifteenth Street 1—CHARLES K. QUACKENl1USH 2—JEFF DAVIS APARTMENTS 1—T11E I'AItK LANE 846 Lincoln Road 2445 Flamingo Place Alton Road at Tenth Street I—MIAMI BEACH DAY SCHOOL 2—THE MIAMI BEACH FIRST NAT•L RANK 1—(OODHAKT APARTMENTS Weal Ave., at 15th Terrace Corner Lincoln and Alton Road. 1410 Euclid Avenue 1—THE CATE SCHOOL 2“—THE LEAR SCHOOL 1—VII•LACK HOTEL, 007 Collins Avenue 1757 Collins Avenue Washington Avenue and 1—SFNTFR APARTMENTS Espanola Way 2—BARCLAY•PLAZA HOTEL Michigan Avenue at Tenth Street • 1—HILLER-W Ell PROPERTIES I—EVERGLADES APARTMENTS Park Avenue between 19th and 20 Sts. 653 Washington Avenue 536 Fourteenth Street. 2—RIVIERA PLAZA I—ANCLF,It'S HOTEL Corner of I'ennoylvania Avenue 20th Street near Collins Avenue 634 Washington Avenue 1-1061 MERIDIAN AVENUE 2-1701 JEFFERSON AVENUE • 1 Zone No.4 Zone No.5 I he hotels, apartments and private schools pictured in THE KEY are numbered according to the me in which they are located. To illustrate: All properties in No. 1 classification will be found 3ove and between lines indicating Zone No. 1, and so on through the five zones of the map. indicates properties on Ocean Drive facing the ocean, and on Collins Avenue, also facing the jean. ` indicate properties east of Collins Avenue that are on the beach. he public Library in Collins Park, which is bounded by Collins Avenue, 23rd Street, Park Ave- ue and 21st Street, is in Zone No. 2. .le`0El.ep; 4, O4 .,,, I fill. 46 �' y I• 6,, ,3 ,... O Req r opt, 2 \it:i.m 1 O I 's•e' ,0 IIP OR 18 5` - I � . p m vs 1 N A I tet. pNA t F ,HF o111, o E o t, 1 Lti) 1, ROS E® M8040 , `• �♦�.' F N GO(F COURSE 111 .,�,' ',`®rs. yh (n •nrQ' fp . 0001. / - iT S{-AND ` $4 E. SAVE. I CR EEK es ' R=, 4 . C' All a ► I�°IA__y 3 <<INS ,411/F HARD/NG OR/VE Wv ' v `7% t'7'' COLLINS AVE, )a�n m u ti I i :+ Zone No. 4 I Zone No. 5 I 1'"—EI, MIRASOL APARTMENTS 3•—INDIAN CREEK APARTMENTS 4—THE PINE TREE DRIVE 27th St. end Collins Avenue. 3300 Collins Avenue 4812 Pine Tree Drive extending to the ocean 3—BEACH MAISONETTES S—MORRISON APARTMENTS 3—THE ROYAL PALM 2939 Indian Creek Drive 7149 Bay Drive 2908 Royal Palm Avenue 3'—I E IroY VILLAS I AS Isle of Normandy 3—INDIAN QUEEN HOTEL 32nd to 33rd and Collins Ave., 5—WESTCHESTER-NORMANDY APARTMENTS Indian Creek Drive at 35th Street to Indian Creek Drive 1022 Bay Drive Isle of Normandy 3"—EMBASSY HOTEL 3•—HAMPTON COURT APARTMENTS Collins Avenue and 30th Street Collins Avenue at 28th Street DEAUVILLE HOTEL 3—AKERS APARTMENTS Sixty-seventh Street and Collins Avenue 330 West 42nd Street 3`•—OCEAN TOWERS Ocean APARTMENTS 42nd Street and Ocean 5—COBURN COUNTRY DAY SCHOOL 3••—PANCOAST HOTFL1000 Bay Drive 29th Street and the.Ocean 3—CRANI) PLAZACreek HOTEL Normandy Isles, Miami Beach Indian Creek Drive at 31st Street 3—LOUIS GRILL 4—COBB APARTMENTS MISS HARRIS' FLORIDA SCHOOL 29th Street at Collins 4531-4541 Prairie Avenue 1051 lirickeil Avenue,Miami . 3—BISCAYNE BAY SCHOOL 4—••Gi1LF STREAM APARTMENTS (The Harris School,situated In Miami proper can- 2850 Pine Tree Drive Sixty-third Street and the Ocean not be located on the above map. It may be reached'by motor by driving south over the S. E. 3—('ATE SCHOOL, BRANCH 4—EWING APARTMENTS Second Avenue bridge which connects directly 4110 Sheridan Avenue 4501 Prairie Avenue with Brickell Ave. Keyes Management Insures Satisfaction In These Desirable Apartments ae • .� i ' .4 l� , ", lt. 1 . moi : y _ < t 111, .. j . 4 , . , 4 r ^'Tttu gl hi - • -+w THE ROYAL PALM THE PINE TREE DRIVE 2908 Royal Palm Avenue 4812 Pine Tree Drive The four 3-bedroom apartments in this beautiful On beautiful Surprise Lake in the heart of the building give almost the privacy of individual exclusive North Beach residential section. Hand- . homes. Third bedroom and bath opens off somely furnished apartments for 2 to 6 per- kitchen for servant or children. Handsomely sons. Dockage for boats available. Telephone furnished. In fine residential section. service. �„J' e e a s •`� HOMES and ESTATES • 1 ,� ..1.,S . , ' m .tom • . ' ,! '. __ , A very complete file of Miami Beach homes i 4 ;N y and estates that are available for lease is rY.. � •• I, y maintained by our office. If you will tell us 4 '. your requirements—how many bedrooms, lo. • .._ - cation preferred, accommodations needed for THE PARK LANE servants, etc.—we will be glad to submit for Alton at Tenth your consideration a selection of photographs Noted for its home-like atmosphere. Attract- and floor plans of those we think will meet ively furnished apartments accomodating 2 to your needs. 6 persons. Also hotel rooms with private bath. Steam radiators to take off the chill on cool days. Telephone service. For floor plans, rates and further information, write THE KEYES CO., Realtors - 1142 Lincoln Road - Miami Beach, Florida 1 1 i INDIAN QUEEN w`..941 : WESTCHESTER NORMA\DY APA�TME\TS 1022 BAY DRIVE i N; Ni I..and Mrs.Wm.L.Due. Mgrs. Westchester Normandy Apart- ments are situated on the south- ern shore of Normandy Isle in # 1i- beautiful Biscayne Bay, only a __ 1 1 1 ';`!'+.o' U 1111 l i few blocks from the ocean and r_. l beaches. It is within ten min- l--- _ r 'I '! utes driving distance of the Lin- y I H ! coin Road shopping and theater ,,,►` • 'N. centers. Two room units consist of living rii. iIl i `'e. " room, bedroom with twin beds, and completely equipped kitchen- . .- • ;, I .. , ' • . tre 1 ette, bath room and large moth __------ 1 t .. proof closets. One room apart- ,r■ – ments have twin bed studio .-1._ ;,,, r.- . . -. -pr. ,_, . couches, kitchenette, bath room - 'I''' N • -t+'� — .410 - "` • = - - and dressing room. » - •- An open-air terrace connects the There are twelve thousand feet of lawn with a Badminton court and an outdoor barbeque oven. Westchester Normandy with its The view from the Westchester Normandy Apartments . . . Biscayne Bay with Miami's colorful skyline own private dock. on the horizon is unsurpassed in the American Tropics. Illustrated folder and rates on Thome modern apartments which have just been completed are but a few minutes from Deauville and the request. Surf Club. They are in a direct line with Hialeah Park. • . i; ilia • Allir. !t 3 �, l 44j ! lo hi .. 0 ,1,... I., :-::: uth , , i . illatilr `i• IJ ' I. PINECREST APARTMENTS 4447 PINE TREE DRIVE The Pinecrest Apartments offer a noteworthy example Creek is just east of the property with the ocean two short in modern building design. blocks beyond. There are ten units consisting of bedroom apartments, and Probably no building of its size in Miami Beach featutes a 6 a Grand Studio apartment with two-story living room, more generous allotment of glass,the windows throughout making this unit especially distinctive. being unusually large. There are five corner apartments. If; Balconies, sun decks and a roof garden serve all apart- All units have cross ventilation. Kitchens are fully equip- ments in this unusual and interesting property which has ped. Furnishings in excellent taste,strike a modern note, ' just been completed. in tempo with the architectural design of the building. The Pinecrest overlooks the course of the Miami Beach The Pinecrest is under the management of Mr. Wm. Golf and Country Club to the west, while beautiful Indian Loewenthal. 1 THE MIAMI BEACH FIRST NATIONAL rBAN K Corner Lincoln and Alton Roads illill The Oldest and Largest Bank in Miami Beach ((; r 1_-__ , 1 k Resources over 38,000,000 ,♦i 1 t It has always been our aim to provide a bank- r' ` 4 ,,,,,,i � , Ing service for the residents, tourists and r� ,I business interests of Miami Beach, broad - i ;- ' Iv- enough in scope and large enough in resources '� to meet every requirement. - n Large and commodious _ . . 4 Safe Deposit and Storage Vaults F. LOWRY WALL CHAS. H. ALCOCK Night Depository President Cashier Custodian Department THOS. J. PANCOAST F. ROUSE SMITH ?tlember of Vice President Aut. Cashier JOHN J. HUTCHESON E. E. STOCKWILL Federal Reserve System vice President Asst. Cashier Federal Deposit Insurance Corporation MISS HARRIS' FLORIDA SCHOOL -- MIAMI j.. ? + " r vis -.i • 0,,s,:./, lh/ • J f ' • i (hr ,' ass.' ss 11!-iL. �t 'As.` s 4',i�• 4 �+ ` a , 4 r ✓ 'lr+ , f ' .yam?.: -" ` •?) • ACCREDITED N. . •.:>- ESTABLISHED IN 1914 .,- om,.• " Boarding and Day Departments. Kindergarten through College Preparatory. Fine Arts Department includes Piano, Violin, Voice, Dramatics, Art, Dancing. Outdoor sports, swimming, sailing,tennis throughout the winter. Automobile service arranged to Miami Beach. Catalogue and View Book upon Request. THE GOOD H 1440EUCLID AVENUE .% Ill:.\I. M I.1MI BEACH HOME FOR EIGHT F.\MII.11•;S S. G. BISHOF, Manager Located in the heart of the residential section, within a few blocks of the Ocean, Park,Schools, Shopping District and Transportation. Separate front and rear entrances to - each appartment offer cross ventilation w. "' < •, and provide the individuality of a pri- ii, vate home. All furnishings are modern I ' to the very latest appointments. Each kitchen is complete with every house- • / keeping convenience,including linen and • I r11 silver, gas stove and refrigeration. An open lounging terrace provides out-of- door comfort. i" 3Y Wide windows hung with Venetian •. ' • blinds lend a peaceful atmosphere. " . Commodious closets,vitrolite bathrooms 0 III r_' If f It with tub and shower,excellent beds with . ji 1`. innerspring mattresses provide the ut- most in comfort. Each unit accommo- . dates from three to five persons. -4. * - `. • r.'..*, i , , ' • THE GOODHART invites those who ap- ^, predate the best without extravagance. THE VILLAGE HOTELtel'..... ' '~ `', \\ tshington Avenue and Espanola Way I + l Mrs. C. H. Norris, Manager �/� y�,p I The Village Hotel in the heart of t%". ----.- `� ' 1rl\� the Spanish Village, offers a set- / ;p , , ] I' 1 i4 ting that is colorful and quaint. -'"t Y' J'I 'moi t Y Resident managership assures an I• ho...�,�••r. r' - , % ... ,Y ,7r intimate personal service which f° 1. 0 adds so much to the comfort and ' .- 'r!� :I.- •" - .. ` "el _; -.yg R enjoyment of the guest. /J i;;'; -<a,--�.w.P>�� , �� r-\ .,.1.._•. In connection with the Village I — �t 3I:'- -1%,'. I._,' - 1) 11 'YZI % 1I - �� ! • Hotel there are sixteen completely l��' , ,• •l' *{ ,..�"a -' J`'P 1�t -*` furnished apartments, each a se- l .`7 �1 NI; th,r ��'}' E ". f , reluded home in itself with living t'• ft""i`.�.r k � r � y ' 1 r Ill room, bedroom, dinette, kitchen ' [• - _ �' L" ! ,7r' 1 4 I it and bath. �`l < inn _.-�.-� -... ,'tr a--- The bedrooms have twin beds and -- the living rooms are equipped with double Murphy in-a-door beds Living in the Village Hotel has been intelligently simplified . it is a complete making sleeping: accommodations community within itself. The patio dining room offers dining in the open air while for four persons. the Village Grill and Coffee Shop is another popular feature. Drug store, beauty Only two apartments are served shop, beauty parlor and barber shop are also located in the building. by each hallway, thus, the utmost The Village Hotel,in the heart of every sports activity, is just a few steps from the privacy is assured. ocean. IN WRITING ADVERTISERS KINDLY MENTION THE KEY i VENETIAN APTS. ~ ,', ' �: 1623 Lenox Avenue Miami Beach d � • y �.. ti. • CHARMING apartments r 't-'' °•V'''.°` �i seRcEN t T � ' with screened orches. voecH s I Every room anpoutside I u• :Z - . ..,c. 1• '.1''' /'// Th •\ it \\ room with good cross ventila- -.•. j • \'� tion. 1 y' rj P. Living room has Daveno bed. "•j,� X11 Lii�� • Bedroom has twin beds with box springs. LIVING >. A • .�. It1,• l r Bath—tub and shower. Rooth f Kitchen has electric refriger- 14'..x qa �� "�I w ,R ' 4th , ator and appliances. T tl..1, i, •.r �' I •.. :-. Casement windows and French doors open on to BATH CLO"' porch. �i�. —..-�...,;..-- - . 7..T--- ,.�.., Transoms in all living rooms. ' ML'Cj "' ui ed with Just around the corner from Lincoln Road, the fash- Eq pp gas radiant ionable shopping and theater section, also churches heaters. and schools. In the center of all sports—golf, ocean, Also have some units without BED 7200m beach, fishing, baseball, tennis and polo. Near auto bedroom, which have Roll- = 11.2 x 11.6 transportation, hotels and clubs. away beds or studio couch. Gentiles exclusively. Rates FOR RATES AND FURTHER INFORMATION are reasonable by the week, f _ ADDRESS - A. M. ROSE - PHONE 5-3951 month or season. 1.r For information concerning the following hotels and apartments: Atlantis Bartholomew Colony El Clifton El Vanala Fenimore Goodhart Helene Hiawatha ";CONSULT Lisbon Norton Sevilla-Plaza MILLER -WElLe HOMES SALES REAL ESTATE--RENTALS 653 Washington Ave., Miami Beach .. Phone 5.2669 Tel. Address: Miller-Weil R .. .,.. 4 I, Y. Ilk 1,1- .0 • :.! ' DEAUVILLE HOTEL AND CABANA COLONY at Sixty-seventh Street and Collins Avenue—ON THE OCEAN—Miami Beach, Florida has been acquired by MR. BERNARR MACFADDEN,and will open for the SEASON early in January, 1936 Guests of the Deauville enjoy the privilege of the The AUDITORIUM, accommodating 500, with Ter- largest Salt Water Swimming Pool and the privacy of a race overlooking the Ocean, is available for social func- magnificent 500-foot OCEAN BEACH at no extra cost. tions and entertainments. Two large Solaria for SUN One hundred beautiful rooms with baths have just BATHING. 100 Cabanas, gaily furnished, are available been added to this unique Recreational Center. The bed- for short term occupancy, or for the season. rooms are larger than in most other hotels and very at- Boat owners will appreciate our private landing dock tractively furnished. Many have unusually large closets. on INDIAN CREEK at 67th Street, directly facing hotel. The CLIPPER SHIP DECK is the Ideal OUTDOOR DEA'UVILLE HOTEL offers to the discriminating Dining Room nowhere else to be found, where dining and visitor an unusual combination of high class recreation dancing may be enjoyed in the open. The DEAUVILLE facilities at moderate charges. RESTAURANT and the MARINE GRILL ROOM offer Write for rates to ALFRED PALMER,General Man- specialty dishes prepared by culinary specialists. ager, DEAUVILLE HOTEL, MIAMI BEACH, FLORIDA. I TIT 'I 1 �II ihuuI/h('IIi1llt1!!U' i 11 1 11 11111111 i1ill ' ill I1'') Ir rrt , i 1 :1111 1� l:�11 11 : 4 IN . 1 Uil i1L. I .v;,,,,‘. :, . .' r .1%:_iiiiist.; - 4! .., .4 .4. ki. ,.., . 4. 11 0—!I .,.-::. r II . .1'. 44.14\ 410.1. ..1: • IIN1MN 1 off' ` 's• . 1' - `1 1 osr : • :IY� 11.1 '1, 141 HOTEL EMBASSY aglow - 111151111 ® � 2 d o COLLINS AT 30th STREET a a ■ if,• t,; --- r . • Hotel Embassy is entirely fireproof and the last word in modern equipment. You will be delighted with the comfort, convenience and beauty of its furnishings and with its architectural appearance. Entrance, terrace and lounge, while spacious, are so designed, as to make a distinct homelike appeal. The floors arc of Lombardic tile; strewn with rugs. Hangings and bedroom furnishings were chosen with discriminating taste and the beds are equipped with Simmons De Luxe mattresses. Furniture is of Feudal Oak, Mod- ernistic and Monterey. Each room has a radio. We have provided an automobile parking space adjoining the hotel for each • room, and night and day taxi and limousine service will be at your disposal. The cocktail room and bar will be under my personal supervision, while Louis, long noted as Miami Beach's foremost caterer, will have charge of the grill. Guests can leave the hotel in bathing attire for a dip in the ocean, which is only a few steps away, and have a private beach on which to lie in the healthful Florida Sunshine. Most cordially yours, KENNETH J. SHELLEY zi to l ` 1 ' ra�� '....1.el'1 • P Y _ r 'moi .1.a,el% ,,may,, <, n 'r4 _ ir ,11e _ s THE AKERS APARTMENTS 330 West 42nd Street CQEAUTIFUL, spacious apartments in Surprise Lake ��/ouExx in de ign, featuring every possible innovation and l�J Section—.quiet, exclusive. Close proximity to sev- eral convenience in present day building. eral excellent schools. Eight one bedroom corner apartments with three exposure, each. The bedrooms are twenty feet from the lot line . each Each apartment has seven large rooms with four ex- bedroom has three large windows, assuring cross ventilation and an abundance of fresh air. posures. Living room with fireplace, dining room, two The beds are equipped with Red Cross box springs and innerspring matresse,• bedrooms, breakfast room, kitchen and enclosed sun There are two to three large closets to each unit. porch. Also servant's room and ars e, all electrical appliances. MRS. CHAS. S. SWING 4501 Prairie Avenue Each apartment consists of large living room with gas fireplace and g g studio couch,dining room,broom.bath and kitchen. The kitchens are equipped with Frigidaire. and gas for cooking. The Akers. located in one of the Meet sections of north beach is quiet. secluded and home-like. For further information, please atldrrss Mrs. Akers' THE ee j• .ri i FANGLERS 1 .ltrs_ . b, _ , ,...„,„ . .„t HOTEL • , . : 1111kr _,„, , , . ..- T t I e P Y :-eypy4 8f 411 ' ' "The Home of Hospitality" r, ��y • , te:. OPENING DECEMBER 1st :Ili ';, ' '0. 1. N• I I i .• I's. One of Miami Beach's finest and er �/ most modern hostelries. Two short blocks from the ocean . . . one block from the edge of the business dis- trict. AMPLE PARKING SPACE FOR GUESTS' CARS De luxe accommodations . . . all Reservations are now being confirmed. Write or wire rooms have outside exposure, each JAMES A. TOWNSEND, Manager room with private tub and shower. 634 Washington Avenue Miami Beach, Florida HARRIET APARTMENTS BEAUTIFUL - NEW MODER1! - ' '1 II Two five-room apartments. I..-' I i •t `•. _ Ei[ht three-room apartments. ••1'C i" 4. ,�� Sixteen efficiencies. 11i it c' '4„,?-:,, I Electrical and gas appliances. PIMIllia • 1 Gas logs in all living rooms, .i .'lt 'a I large cedar closets, tile baths, e : a rP 4 t 7 : 1 Y -- I _ indirect lighting. : 41 • - I is 7 I Every conceivable detail consid- i `� I 1 ered in equipment, comfort. spaciousness and convenience. ` =�, - �,: `-`-� - Ideally located near Lincoln • Road and within short distance +r' --. ,..' •-. of golf links, bathing beach and M -t• • all fashionable shops and theaters. RUBIN FEINBERG 1500 Pennsylvania Avenue 4 t--_,.. ke ' . 'All 6 0 ,4 . 'ft ,, . 4. ^.'1` r.. h r• •IIIit i • .� F w • il 1 i t 1St 14! ili y.� earwr 7 4 1701 JEFFERSON AVENUE 1061 MERIDIAN AVENUE Two elegant private homes for the accommodation of fas- Unusually attractive corner property consisting of four odious families. Large rooms, two car garage, servants' apartments. Each apartment has five rooms with two quarters. Patio with fountain. baths. There are seperate solariums for men and women. All Close proximity to Lincoln Road, golf links and theaters. apartments completely equipped . . . every modern appli- Select, beautifully artistic, ultra modern with all the ex- ance. Four-car garage. Large enclosed yard, beautifully clusiveness of,-a private estate. landscaped. Near ocean, shopping and theater districts. Adress owner-manager. Address owner-manager. ADLER PROPERTIES - \ EW - MODERN All three Buildings completed in 1935 JEFF DAVIS APARTMENTS � �� 4 , ,,--. . „r� 2445 FLAMINGO PLACE +.'4 .+» r r ^ Just opposite the golf course, overlooking Indian . '' ` ' 4i shopping, Creek and the ocean, and convenient to sho g• �, theater and sports centers. ••-' " ~ T• I One deluxe apartment with two bedrooms and two R, I t ; �" - -A:4.... t baths. Three one-bedroom apartments. Four large i ti. efficiencies. All eight units are equipped with Elec- T trolux refrigeration and gas for heating and cooking. : '`—_" 1 E—(------14-•31. R t. ` 1� Apartments all have large window space and cross ---.5..'----1-. : _ � i9 :. taR ventilation. t =;..--.7.— ' F .t SOI.ARIUM FOR GUESTS lr• 4. ',,i I' .. DELA\ O APARTME \TS - ►• 1 a, , 9 I ,1r. -t 1540 PENNSYLVANIA AVENUE S 4 , Consist of eight comfortable efficiencies, and eight one- �, , ra . ___.,_/?;:Y • ' bedroom units with two entrances to bath. Kelvinator re- �II ! ., r 't t !t frigcration, gas for heating and cooking. Solarium and sun ,::r q deck available to guests. Complete and restful . . . in the • heart of everything. i ; .: ROBERT FULTON APARTMENTS 1535 PENNSYLVANIA AVENUE . .r Modern, attractive, in two sections . . . Each / t., -07 '-- tplIT section has sixteen commodious efficiencies. r _ /i T Living room 18 by 131 feet. Dinette 13 by J t, 4,.. ... ' L,.4,' , • \ . 10 , making ample room for studio couch. Tile - , ,r kitchenette with Electrolux refrigeration and gas ' .' =� stoves. �0" ' I _ -. }� • Vitrolite bathrooms with tub and shower with i `k, 1. , , . 1 �.AI a/ 1. entrances from both living room and dinette. , pi ;I d ,�. , 1 "` +I Double recess bed and twin bed studio couch in 'tt ' `` ' --- living - _ living room. French doors between living �. room and dinette. ----- - -..11111111111111111111111111/ . Three large. closets to each apartment. All apartments have front and back private en- Solarium on roof for benefit of all guests. trances from street and direct cross ventilation. Location . . . one of the most convenient on the beach. - Address—R. R. ADLER, P. O. Box 604, Miami Beach, Fla. IN WRITING ADVERTISERS KINDLY MENTION THE KEY 1 g� 1I N. III I .11 i i 0 1 1. , .. • 1 ri P �1 . ,. 4,.. . N lir , r r • 4 j6 •Mili r /. e ,00, ,INr , r .:,,,,, - .AN „N? ,,, , lea t,-N . � -- • '`47... : �' °" I _OLLOWING the season N•► . '"�` , ; , Southward suggests Miami ••i Beach . . . and we suggest our NEW Alamac, recently constructed and overlooking the ocean at Collins and 13th. The new Alamac is in the very heart of America's greatest playground. It is Eight floors of every comfort and within a few steps of the beach. Bathing convenience. Solarium and Sun is directly available from the guest rooms. Around the corner from everything, the Deck atop the Hotel. Air cooled Golf Courses, Race Tracks, and Kennel Dining Room and Game Rooms, Clubs, Flamingo Park and the Theaters. delicious Hungarian Cuisine N'e invite your reservations. (Dietary Laws), and your host, The Family Jacobs, is your assurance of a most gracious Southern hospitality and jolly good The Family Jacobs ' times. NEW Alamac Hotel . CHAS . K . QUACKENBUSH MEMBER MIAMI BEACH REALTY BOARD • offers A COMPLETE PERSONAL SERVICE IN RENTAL AND SALES OF PROPERTIES—BOTH IMPROVED & UNIMPROVED Telephone 5-3703 Room 509 Lincoln Building R. L. HOLLIDAY 846 Lincoln Road, Miami Beach, Fla. Associate LOUIS ' GRILL 29th at Collins Avenue Superb cuisine . . . in a setting that is colorful and quaint. We offer the widest possible variety of seasonal foods featuring our famous Shore Dinner at $1.50 Table d'Hote from One to Two Dollars Our choice selection of winter beef is from the prize winning steers at the annual live stock exhibition in Chicago. Breakfast, luncheon and dinner may be had under the palms in the charming atmosphere of our side- walk cafe or in our large indoor dining room. EDUCATIONAL BACKGROUND The private schools listed in The Key afford an oppor- tunity in education that is unsurpassed anywhere in the country. Splendid schools in beautiful, healthful surroundings, J C H O O L offering the highest and best in academic standards with a maximum of training in all outdoor sports and activies. Miss MacConkeyrs Open Air These schools feature individual instruction, morning hours and outdoor supervised recreation. Here sun- shine, fresh air and ocean breezes combine to keep the School for Boys and Girls young minds and bodies alert and vigorous. Classes become a pleasure instead of a grind. Mental and 2850 Pine Tree Drive bodily development are achieved naturally and grace- fully. Miami Beach, Florida • When you come to Miami Beach, visit these excellent Established 1921 and unusual schools. It will give you pleasure to see the interested and happy faces of children enjoying the very special and unique privileges of instruction to be had in these accreditated schools. • The hotels and apartments illustrated in THE All grades, from first through ninth. KEY were unaffected by the storm of Novem- ber fourth. They are in perfect condition and Home text books used. ready for occupancy. MIAMI BEACH PRIVATE DAY S SCHOOL FOR GIRLS AND BOYS Nursery School Through High School • A non-sectarian school designed specifically to meet the diversified requirements of children of winter visitors and residents of South Florida. Conceived along the most advanced lines of modern educational method, discriminating and conscientious parents will at once recognize and welcome a private school in which is incorporated the most desirable features of the finest American and European secondary schools. WEST AVE. AT FIFTEENTH TERRACE MIAMI BEACH TEL. 53683 PRIVATE SCHOOLS OF MIAMI BEACH 1 :;44 A. .V / . •2 ,' • ,�� sera �. c .,, e .A.a , , ' )' ah. a :,r rf. ¢ � f .,-;,.......-,• �✓lf t L '� ,,yR� A9 'fir �' 5' ••' . .N. ,, '1. ,;‹,..:....:...;#11.4....N: ../.,-?. 4,. 1,. .: �^ , l l a l �t i' _ ' •' r COUt'ItN COUNTRY DAY SCHOOL - •'� Formerly the CObuIII School, ..,in entnbllnhed in Miami Bench in tav 19'111.and reopened in a new location on Boy Point, Normandy bale. -- a )`? LEAK SCHOOL Jam The only Boarding and Day School right on the Ocean Front with Ha own private bench •_..t; and enbanno. �� .. ;' n • NK C-- --------"---- 31. . " r . •jam_-� 'le_- '• 3n. �A - '•r I nop •••4r --Ii. = igoe ' Arm, •6‘, toll, aY 1 R r1 10 to Mel Ill ..... iiiiiil' 1 i� 1'L.\1GI1O1NII Al':' THE MAIN C:\'r is SCHOOI. Snpervined recreation. �. ----- ii#0( . ,,;!il• k I1 �y� i r . .:1--i'---- y:• '7.*4, rl �. , BISCAYNE IIAY SCHOOL An entnbllnhed. nelcct school of Ind I vii 081 .Gl ti An • t .. .°0'sinatrucllon. .J „ Y - •`: This illustrated page of private schools in i a y`"•'l„ A, . 1 ` r_ , y1ti, ) h \ Miami Beach, with the Harris School in �!' 1 ,- -, k ,.' Miami appearing on another page in this '-� `elaggi issue, represents a listing of most of the L "`" 'c^'► 'fit' A iv, finer schools in the Greater Miami area. BEAUTIFUL ENCLOSED YARD AND PLAYGROUND OF THE MIAMI BEACH DAY SCHOOL COBURN COUNTRY DAY SCHOOL .f .. FOR BOYS and GIRLS Grades 1 through 12 ® ® Graduates of Columbia, Dart- ' Welles, - _ mouth, Harvard, Yale, iey, Wesleyan, and other repre- sentative universities of America comprise the excellent faculty. Small classes assure a maximum of individual attention. Sailing in school fleet and all other outdoor sports. NELSON COBURN, A. M. (Harvard) Supervised study in afternoons. Pupils enrolled for entire term jl Headmaster or for short periods. 1000 Bay Drive, Normandy Island, Miami Beach Term: Mid-October to end of Established 1926 On the Waterfront Telephone 53710 May. The Spacious Estate Large Private Beach CATE SCHOOLS Individual Instruction The LEAR S C H O O L IDA R. LEAR, Director i Two Schools 807 COLLINS AVENUE An Outdoor Progressive School and for Boys and Girls 4110 SHERIDAN AVENUE HOME BOOKS USED Boarding School Day School SMALL GROUPS Kindergarten thru High School MORNING HOURS (8:45-Noon) OPEN AIR Individual Instruction FREE TRANSPORTATION Supervised Afternoon Activities PRIVATE TUTORING Kindergarten, Grades and High School 1757 Collins Avenue Tel. 5-2723 Telephone 51779 and representative will call. Miami Beach, Florida E • { r j 4 - -• r K ., � � , Or . '' ..1 I,f; • :ti 'A ,e,-, , - ' '',1-, i '. - • c."1/:' 'A - ''..).:,.d,"'• :, •', 1.-#. " ; " ' , ": ‘i.: -,i. * ,, ;.; / _,,.. ` t ‘,:e ;, ' ‘,,,,,,,4,4 - ',..,4.. ,ti\ ; , ,..... ,,. ch, .i. AI il'. , ,' .-f.-.',,,, , ., 6, ,,•.• -,,,-" ..#,N,,, s;.-/ it. .,,ei ...-t . : ,•- - p -,i-. 7 irctit � `� 1r •' s /gyp, _ nL41:t � a \ _ ( J� AT THE PANCOAST You have the ocean actually at your front door. There's the Cabana colony for graceful and scientific loafing . . . there's the board walk with it's comfortable Deauville chairs, and a spacious veranda overlooking a vista of sea and tropic verdure. The Pancoast is the winter home of an established and congenial clientele. It's appeal is elemental: sun, surf and warm sands, but it does not end there. The most sophisti- cated will welcome its excellent appointments, cuisine and service. It is advisable to make advance registrations. We suggest that you write or wire today. HOTEL PANCOAST ARTHUR PANCOAST, President NORMAN PANCOAST, Manager Open All Year - American Plan in IV inter European Plan During Summer