Resolution 2018-30376RESOLUTION NO. 2018 -30376
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, CREATING AN AD HOC MIAMI
BEACH CONVENTION CENTER ( "MBCC ") HOST COMMITTEE TO
RAISE FUNDS FOR A GRAND OPENING GALA AND A COMMUNITY
OPEN HOUSE ( "OPENING EVENTS ") IN CELEBRATION OF THE
NEWLY RENOVATED MIAMI BEACH CONVENTION CENTER, TO BE
HELD IN EARLY 2019; PRESCRIBING THE DUTIES, PURPOSE,
MANNER OF APPOINTMENT, TERMS OF OFFICE FOR HOST
COMMITTEE MEMBERS, AND PROVIDING FOR AN ADMINISTRATIVE
LIASION TO THE HOST COMMITTEE; AND ESTABLISHING THAT
THE CITY'S HOSTING OF THE MBCC OPENING EVENTS SERVES A
PUBLIC PURPOSE.
WHEREAS, built in 1957, the MBCC has expanded throughout the years from its
original 108,000 square feet to its current size of 1.4 million square feet, which includes
500,000 square feet of renovated exhibit space, a state -of- the -art 60,000 square foot
grand ballroom, a 20,000 square foot glass rooftop junior ballroom, advanced
technology, and versatile indoor and outdoor public spaces containing art installations
by world- recognized artists; and
WHEREAS, the Miami Beach Convention Center ( "MBCC ") will complete a more
than $620 million renovation and expansion in the Fall of 2018, setting a high standard
of excellence and redefining meeting and entertainment options for large -scale
business, trade, civic and cultural events; and
WHEREAS, the renovated MBCC will position the facility among the top, most
globally significant convention centers in the world and will attract, and be capable of
hosting, larger conventions, meetings, exhibitions, shows, and gatherings in the City of
Miami Beach, and will benefit the public welfare and serve a public purpose through the
generation of enhanced tourism revenue by this City -owned facility; and
WHEREAS, in addition, the renovated MBCC will serve a public propose by
providing quality of life enhancements for Miami Beach residents, such as, but not
limited to, new public parks and 800 public parking spaces; and
WHEREAS, this new, world -class venue will represent a critical revenue stream
for the City of Miami Beach, as well as provide a tourist and destination attraction,
thereby serving the public purpose by promoting the economic vitality of the City, and
the entire region; and
WHEREAS, the renovated MBCC will have the largest ballroom in South Florida,
as well as several additional specialty and junior ballrooms, plus 84 meeting rooms,
opening new opportunities for the City of Miami Beach to host large, and top tier,
charitable and social events; and
WHEREAS, an official MBCC Grand Opening Gala will take place in early 2019
and will spotlight the tremendous new facility for both Miami Beach, Miami, and Miami -
Dade County stakeholders, elected officials, residents, and local and national business
and philanthropic leaders; and
WHEREAS, a Citywide public MBCC Community Open House will take place on
the day following the Opening Gala, and will provide tourists and local and regional
residents the chance to experience the facilities and learn firsthand, how MBCC will
connect people, ideas products and services in the region's largest design -built
complex for events, exhibitions, and social gatherings; and
WHEREAS, the renovated MBCC will enable social and philanthropic events in
Miami Beach to reach new heights, with MBCC providing a world -class venue that
supports a public purpose by supporting local businesses and generating awareness of
Miami Beach as an international tourist destination and a competitive destination with
award - winning hospitality; and
WHEREAS, the MBCC Grand Opening LLC is to be created for the purpose of
raising funds for the costs associated with the Grand Opening Gala and the Community
Open House ( "Opening Events "); and
WHEREAS, the creation of an ad hoc Miami Beach Convention Center Host
Committee ( "Host Committee ") to raise funds for MBCC Grand Opening, LLC and the
City's costs in hosting the MBCC Opening Events serves the aforestated public
purposes and should be created as set forth herein.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, as follows:
1. A Grand Opening Gala and Community Open House in celebration of
the newly renovated Miami Beach Convention Center serves the public
purposes as stated herein.
2. An ad hoc Miami Beach Convention Center Host Committee to raise
funds for the Grand Opening Gala and Community Open House is
hereby created, whose purpose and duty is to raise funds for MBCC
Grand Opening, LLC and the costs associated with the hosting of the
Grand Opening Gala and the Community Open House.
3. The Host Committee shall be composed of up to five (5) members,
who shall to be direct appointees of the Mayor, and shall meet as
needed.
4. The Host Committee members' terms shall commence on July 9, 2018
and shall conclude on February 1, 2019 (subject to earlier or later
sunset by the City Commission).
5. The Mayor shall appoint an administrative liaison to the Host
Committee.
ATTEST:
PASSED and ADOPTED this .2 day of _%U /h , 2018
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Rafael E. Granado City Clerk
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MIAMI BEACH
Resolutions - R7 C
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE. July 2, 2018
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, CREATING AN AD HOC MIAMI BEACH CONVENTION
CENTER ( "MBCC ") HOST COMMITTEE TO RAISE FUNDS FOR A GRAND
OPENING GALA AND A COMMUNITY OPEN HOUSE ( "OPENING EVENTS ") IN
CELEBRATION OF THE NEWLY RENOVATED MIAMI BEACH CONVENTION
CENTER, TO BE HELD IN EARLY 2019; PRESCRIBING THE DUTIES, PURPOSE,
MANNER OF APPOINTMENT, TERMS OF OFFICE FOR HOST COMMITTEE
MEMBERS, AND PROVIDING FOR AN ADMINISTRATIVE LIAISON TO THE HOST
COMMITTEE; AND ESTABLISHING THAT THE CITY'S HOSTING OF THE MBCC
OPENING EVENTS SERVES APUBLIC PURPOSE.
RECOMMENDATION
The Manager recommends adopting this Resolution.
Background
The Miami Beach Convention Center ( "MBCC ") will complete a more than $620 million renovation
and expansion in the Fall of 2018, setting a high standard of excellence and redefining meeting and
entertainment options for large -scale business, trade, civic and cultural events.
Built in 1957, the MBCC has expanded throughout the years from its original 108,000 square feet to
its current size of 1.4 million square feet, which includes 500,000 square feet of renovated exhibit
space, a state -of- the -art 60,000 square foot grand ballroom, a 20,000 square foot glass rooftop junior
ballroom, advanced technology, and versatile indoor and outdoor public spaces containing art
installations by world- recognized artists.
The MBCC design will position the facility among the top most globally significant convention centers
in the world and will attract, and be capable of hosting, larger conventions, meetings, exhibitions,
shows, and gatherings in the City of Miami Beach, and will benefit the public welfare and serve a
public purpose through the generation of enhanced tourism revenue by this City -owned facility.
In addition, the renovated MBCC will serve a public propose by providing quality of life
enhancements for Miami Beach residents, such as new public parks and 800 public parking spaces.
This new, world -class venue will represent a critical revenue stream for the City of Miami Beach, as
well as provide a tourist and destination attraction, thereby serving the public purpose by promoting
the economic vitality of the City, and the entire region.
The renovated MBCC will have the largest ballroom in South Florida, as well as several additional
specialty and junior ballrooms, plus 84 meeting rooms, opening new opportunities for the City of
Miami Beach to host large, and top tier, charitable and social events.
ANALYSIS
Page 127 of 408
An official MBCC Grand Opening Gala is proposed to take place in early 2019 to spotlight the
tremendous new facility for both Miami Beach, Miami, and Miami -Dade County stakeholders, elected
officials, residents, and local and national business and philanthropic leaders.
A citywide public MBCC Community Open House is proposed to take place on the day following the
Opening Gala, and will provide tourists and local and regional residents the chance to experience the
facilities and learn, firsthand, how MBCC will connect people, ideas, products and services in the
region's largest design -built complex for events, exhibitions, and social gatherings.
The dual purpose of the Gala and the Open House is to introduce the new Convention Center to the
market in a new and dynamic manner befitting this multimillion dollar City facility. The Gala
specifically, will invite community leaders and stakeholders to experience firsthand the new
capabilities of the facility for hosting world - clasis conventions -- in essence creating a marketing
experience so that community leaders can advocate for the MBCC, help to secure new and
significant bookings, and consider booking their own major events at MBCC. The Open House will
focus on showcasing the entire facility for the community's enjoyment; spotlighting as well the
expanded and greatly enhanced facility for shows, meetings, and major conventions with a national
flavor and a local footprint. This is a critical moment to share with residents how City funds have
been expended, and the direct positive impact the new MBCC will have on the local economy.
The estimated cost for the Gala, which will be an invitation only event for approximately 1,000 guests
is $750,000. The estimated cost for the Open House is $350,000, with anticipated attendance of
6,000 guests, free and open to the public. The Host Committee Gala fundraising efforts will support
both the Gala and Open House event activities. No public funds will be spent on the Gala.
The renovated MBCC will enable social and philanthropic events in Miami Beach to reach new
heights, with MBCC providing a world -class venue that supports a public purpose by supporting
local businesses and generating awareness of Miami Beach as an international tourist destination
and a competitive destination with award - winning hospitality.
The creation of an ad hoc Miami Beach Convention Center Host Committee ( "Host Committee ") to
raise funds for the City's costs in hosting the MBCC Grand Opening Gala and Community Open
House ( "Opening Events ") serves the aforestated public purposes and should be created as set forth
herein.
CONCLUSION
The Manager recommends the following:
1. A Grand Opening Gala and Community Open House in celebration of the newly renovated
Miami Beach Convention Center serves the public purposes as stated herein.
2. An ad hoc Miami Beach Convention Center Host Committee for the Grand Opening Gala and
Community Open House is hereby created, whose purpose is to raise funds, through the
MBCC Grand Opening LLC, for the City's costs in hosting a Grand Opening Gala and a
Community Open House.
3. A Host Committee composed of up to five (5) members, whom shall be direct appointees of the
Mayor.
4. Host Committee members' terms shall commence on July 9, 2018 and shall conclude on
February 1, 2019 (subject to earlier or later sunset by the Mayor).
5. The Manager shall appoint an administrative liaison to the Host Committee.
KEY INTENDED OUTCOMES SUPPORTED
Madmize The Miami Beach Brand As A World Class Destination
Page 128 of 408
Legislative Tracking
Tourism, Culture and Economic Development
Sponsor
Mayor Dan Gelber
ATTACHMENTS:
Description
❑ Resolution
Page 129 of 408