HomeMy WebLinkAbout2003-25142 Reso RESdLUT10N NO. 2003-2514z
A RESO�UTION OF THE MAYQR AND CITY Ct�MMISSlC1N OF
THE CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE
MAYOR AND CITY CLERK TO APPROVE REVISIONS TO THE
RENTAL RATE STRUCTURE OF TNE JACKIE GLEASt3N
THEATER OF THE PERF{)RMING ARTS TO ALLdW Ft3R
CERTAIN DEFINED PRICING DISCRETION IN NEGt}TIATIQN
OF RATES WITH USERS OF THE COLONY THEATER, WHICH
USERS ARE DISPLACED DURING 7HE COLfJNY THEATER
CONSTRUCTION.
WHEREAS, on Ju1y 10, 20d2, the City Commissian approved revisions ta the rental
rate structure for the Jackie Gleason Theater of the Perfarming Arts, allawing far a"black
box" canfiguratian rent structure af $15Qp far approximately 804 seats in a cut-dawn
configuration of the Theatsr; and
WHEREAS, since the closing of the Colony Theater for renavations, certain
arganizatians with a history of use at the Colony have been displaced and greatly affected
financially in their venus availabilities, with even the reduced rate apparkunity at the
Gleason Theater praving financially difficult for these groups to affard said rental costs; and
WHEREAS, in an effort to accommodate these groups during this time of
canstructian, the Administratian, and SMG, as managing agent far the Gleason Theater,
are requesting additional pricing discretion in the negotiatic�n of rentaf rates at the Theater
with regard to these displaced Calony Theater users, in order ta accommadate their needs;
and
WHEREAS, the exact pricing wauld be addressed on a case by case basis, taking
inta accaunt previous users of the Calony Theater wha are now displaced by the
construction; previous rental rates incurred by them at the Colony; duration of the proposed
use at the Gleason 7heater and number of performances; and other associated financial
variables; and
WHEREAS, it is the intent #hat this plan would be in place during the construction
periad af the Golony Theater, with the additional understanding that SMG will continue to
use its best efforts, per its Management Agreement with the City, to maximize revenues at
the facility while accommodating these special temporary circumstances; and
WHEREAS, on Februaryr 11, 2Q03, the Community Affairs Gommittee met ta
discuss this issue, specifically as it relates to the upcoming Gay and Lesbian Film Festival,
and adopted a motion that reduced rates {equivalent to the Colony Theater rates) be
offered at the Jackie Gleason Theater of the Performing Arts to any group who has been
using the Colany Theater and is now displaced because of the cans#ruction of the Colony,
as we11 as any group who may not have a track record but who meet the Visitor and
Convention Authority's criteria for an approved event. All requests must be presented ta
the Convention Center Advisory Board (CCAB) for its review. This rate reduction at the
Jackie Gleason would be in effect only while the Colony Theater is under construction.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission approve revisions to the rental rate structure of the Jackie Gleason Theaterof
the Performing Arts to allow for certain defined pricing discretion in negotiation of rates with
users of the Colony Theater, which users are displaced during the Colony Theater
construction.
ATTEST:
PASSED and ADOPTED
� ��'�tiZ�1J�-C�\
City Clerk
JMG/CMC/DT
T:IAGENDA�20031teb2603VegularUGT Rental Rate Amentlments.res.tloc
APPROiVED AS TO
FORM � LqNGUAGE
d� FOR EXECU7'ION
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26, 2003.
Mayor
CIIY OF MIAMI BEACH
CONMISSION ITEM SUMMARY
Condensed Title:
A Resolution to approve revisions to the rental rate structure of the Jackie Gleason Theater of the
Performing Arts to allow for certain defined pricing discretion negotiability for users of the Colony Theater
during the Colony Theater construction.
Issue:
Shall the City Commission allow for certain defined pricing discretion negotiability for users of the Colony
Theater during the Colony Theater construction?
Item Summary/Recommendation:
Since the closing of the Colony Theater for renovations, certain organizations have been affected financially
in their venue availabilities proving financially difficult for these groups to afford the rental costs.
Therefore, in an effort to accommodate these groups during this time of construction, the Administration,
and SMG, as managing agent for the Gleason Theater, are requesting additional pricing discretion
neqotiability with regard to these smaller capacitv users in order to accommodate their needs.
Advisory Board Recommendation:
Communitv Affairs Committee — Februarv 11, 2003
The Committee recommended that reduced rates be offered at the Jackie Gleason Theater of the
Performing Arts to any group who has been using the Colony Theater and are now displaced because of
the construction of the Colony (only while the Theater is under construction), as well as any group who may
not have a track record but who meet the Visitor and Convention Authority's criteria for an approved event
all requests must be presented to the Convention Center Advisory Board (CCAB) for review.
Financial Information:
Source of �
Funds: I 1
I 2
� 3
� 4
Finance Dept. � Total
Amount
City Clerk's Office Legislative Trackinq:
� Christina M. CuervolDoug Tober
Siqn-0ffs:
I Department Director Assistant City Manager
� I � 0( _
T:VIGENDA120031feb2603VegularUG7 Rental Rate Amendmentssum.d� L—
Account
Approved
City Manager
�
AGENDAITEM
DATE
d7�
a aG-o3
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
www.ci. m iam i-beach.fl. us
To:
From:
Subject:
COMMISSION MEMORANDUM
Mayor David Dermer and
Members of the City Commission
�
Date: February 26, 2003
Jorge M. Gonzalez , � �/
City Manager '"� J
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AUTHORIZING THE MAYOR AND CITY
CLERK TO APPROVE REVISIONS TO THE RENTAL RATE STRUCTURE
OF THE JACKIE GLEASON THEATER OF THE PERFORMING ARTS TO
ALLOW FOR CERTAIN DEFINED PRICING DISCRETION NEGOTIABILITY
FOR USERS OF THE COLONY THEATER DURING THE COLONY
THEATER CONSTRUCTION.
ADMINISTRATION RECOMMENDATION:
Approve the Resolution.
ANALYSIS
On July 10, 2002, the City Commission approved revisions to the rental rate structure for
the Jackie Gleason Theater, allowing for a"black box" configuration rent structure of $1500
for approximately 800 seats in a cut-down configuration of the theater. Since the closing of
the Colony Theater for renovations, certain organizations with a history of use at the
Colony have been greatly affected financially in their venue availabilities, with even this
reduced rate opportunity at the Gleason Theater proving financially difficult for these
groups to afford the rental costs.
Therefore, in an effort to accommodate these groups during this time of construction, the
administration, and SMG, as managing agent for the Gleason Theater, are requesting
additional pricing discretion negotiability with regard to these smaller capacity users in
order to accommodate their needs. The exact pricing would be addressed on a case by
case basis, taking into account previous rental rates incurred at the Colony, number of
performances, and other associated financial variables. It is the intent that this discretion
would be in place during the construction period of the Colony Theater, with the additional
understanding that SMG will continue to use its best efforts, per its agreement with the
City, to maximize revenues at the facility while accommodating these special temporary
circumstances.
On February 11, 2003, the Community Affairs Committee met to discuss this issue,
specifically as it relates to the Gay and Lesbian Film Festival. The Committee adopted the
following motion:
That reduced rates (equivalent to the Colony Theater rates) be offered at the
Jackie Gleason Theater of the Performing Arts to any group who has been
using the Colony Theater and are now displaced because of the construction
of the Colony, as well as any group who may not have a track record but who
meet the Visitor and Convention Authority's criteria for an approved event all
requests must be presented to the Convention Center Advisory Board
(CCAB) for review. This rate reduction at the Jackie Gleason would be in
effect only while the Colony Theater is under construction.
The proposed resolution was favorably approved by the Committee and recommended the
Convention Center Advisory Board (CCAB) also favorably consider and review the
proposed request. The CCAB meeting is scheduled on Monday, February 24, 2003.
CONCLUSION:
The Mayor and Commission should approve the recommendations.
JMG/CIFIIC/DT
T:WGENDA12003Veb26034egulaNGT Rental Rate Amendments.mem.doc