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1655-15 African American/Black Boycott • INTEGRATING NEW YEAR S DAY: THE RACIAL POLITICS OF COLLEGE BOWL... Page 1 of 1 Whet W u• Swam' Submit Links Discussion Canted us Morns Multiculturalism and Social Work • San Francisco State University `. INTEGRATING NEW YEAR S DAY: THE RACIAL POLITICS OF COLLEGE BOWL GAMES IN THE AMERICAN SOUTH. Author: Martin, Charles H. Author Background: Date 1/1/97 • Type Journal Journal Title: Journal of Sport History Volume/Pages 24(3)p.358-377 Publisher Subject Matter African American Population Pedagogies Abstract Traces the racial histories of four college football bowl games, the Sun, Sugar, Cotton, and Orange, between 1935 and 1965. During the 1930 s and early 1940 s, conservative whiteSoutherners barred African Americans from these games. Northern teams accepted this application of Jim Crow because the profits and prestige of the big games were too great to giveup. After World War II, Northern schools forced Southern bowl committees to modify segregation or risk excluding the best teams in the nation. By 1954, militant segregationists; concerned overthe weakening of Jim Crow, sought to reassert exclusion. They failed and the bowl games were able to implement a permanent policy of inclusion. Website: email: littp://www.sfsu.edu/—multsowk/tide/250.htm 5/9/2005