1639-32 Politics THU NOV 07 1985 ED: FINAL
SECTION: LOCAL PAGE: 13D LENGTH: 20 . 91" MEDIUM
ILLUST: photo: Alex DAOUD
SOURCE: CRAIG GILBERT Herald Staff Writer
DATELINE:
MEMO:
SOUTH BEACH POWER
MAKES A COMEBACK
IN NEW COALITION
An old power in Miami Beach politics resurfaced this week and propelled
challenger Alex Daoud into the mayor' s office: the South Beach vote.
South Beach ' s elderly Jews, a group that is shrinking in size, and its
younger Latins, a group that is growing, combined to make Daoud a winner over
Mayor Malcolm Fromberg.
Daoud' s margin in the city' s depressed south end, including all the
precincts south of Dade Boulevard, was 1, 757 votes. He won citywide by 1, 756
votes .
"That was our strategy, our base -- Hispanics and elderly, " said Daoud' s
campaign manager Gerald Schwartz. Schwartz believes a new coalition is
replacing the once dominant elderly bloc in South Beach.
"I think what' s happening is that the Latin and elderly Jewish interests
are coinciding as populist interests: crime, dirty streets, taxes and so
forth, " Schwartz said. "We played to those issues. "
It ' s clear where Daoud got his support Tuesday. Why he got that support
was still being debated Wednesday.
Schwartz said the voters backed Daoud because they rejected Fromberg' s
basic message -- that the city, after years of decline, has succeeded in
turning things around.
But voters also re-elected all five incumbent commissioners Tuesday, two
of whom ran campaigns identical to Fromberg' s.
Daoud, sworn in as mayor Wednesday, attributed his victory to his "open
door policy, the feeling of my going out and listening to the people. "
Fromberg' s supporters gave Daoud credit for being more dynamic on the
stump, for having an awesome get-out-the-vote operation on election day and
for successfully appealing to senior citizens -- still a majority of Beach
voters.
"Alex had the edge as a champion of the elderly and as a very strong
street campaigner who appealed to that segment of the people who really didn't
think things were improving that much, " said Norman Frank, co-chairman of the
Fromberg campaign.
Fromberg left town Wednesday morning on vacation and couldn't be reached
for comment.
"I think it was basically a question of personality, " said former Mayor
Harold Rosen.
Daoud and Fromberg offered Beach voters a dramatic contrast of styles
and visions: Daoud?; an energetic commissioner and highly visible campaigner
who harped on the ,city,' s problems, and Fromberg, a much more businesslike,
aloof politician who emphasized the city' s progress.
Their appeal to voters proved to be just as divergent:
Daoud won the north and south ends of town, which include the city' s
poorer neighborhoods. Fromberg won in the central portion of the city and the
islands, home to the city' s most affluent neighborhoods.
Daoud did better among Latins. Of the five precincts that are more
than a quarter Hispanic, Daoud won four.
Daoud did better among the elderly. Of the 28 precincts where senior
citizens are the majority, Daoud won 23 . Of the 10 where they are the
minority, Fromberg won six.
It ' s just as clear that the city was strongly divided over the election .
Most neighborhoods either went heavily for Daoud or heavily for Fromberg. Of
38 precincts, only four were decided by five percentage points or less.
As heated and hard-fought as it was, the race for mayor involved
something short of political control over the city. In Miami Beach, the city
manager runs the day-to-day affairs. The mayor presides over and votes on a
seven-member commission.
While Tuesday' s vote produced a new mayor, it also returned to office
six of seven commission members. The seventh winning candidate, Abe Resnick,
was elected to Daoud' s open seat.
Many of the returning commissioners frequently differed with Daoud when
Daoud was a commissioner. Most are opposed to Daoud' s plan to remove City
' Manager Rob Parkins.
"I definitely feel I 'm going to have an impact on the commission, " Daoud
said Wednesday.
Commissioner William Shockett had another view. "I don't think there ' s
going to be a whole lot of change, " he said.
ADDED TERMS: mb election result analysis
END OF DOCUMENT.