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Ct
ION LINE AT WWW.MIAMITODAYNEWS.COM
SMALL BUSINESS -
s/ xcE� �
Federal loans provide bonanza 0.°- SUPP '.
,.,i BIM• _., '
in walte of 9/11 impact, po. 15 y
•
hFHE ACHIEVER
Hotels far _
... . .. ,. above US,
...., ,
. - , .,, .
.,r
state levels
.�,.�• BY JAIME LEVY
Post-Sept. 11 marketing strat-
i
,� egies by tourism officials seem
'4 ,- to be paying off as Miami-Dade's
hotel room rates and occupancy
s=
. 5,
., ...„.. ,
f f remain above national and state
averages.
`t And with the summer season
fi, # ahead–always slow for hospital-
1 "t xf ity industry business–the Greater
_ t Miami Convention & Visitors
-ate'- ' Bureau is leveraging new state
S funds to market the area as a fun-
..
in-the;sun destination.
In February, the state gave the
bureau$1 million,bringing a total
'Y of $2.1 million to a summer ad
`. v . , ush.Usingstate and bureau dol
w ". P
lars,county funds and money from
~ �� partners, the bureau will launch
`" three initiatives, said David
Whitaker, senior vice president
Photo by Marlene Qualm" for marketing and tourism:
Carole Ann Taylor ■A national radio campaign to
promote June's Soul Beach Mu-
Promoting the neighborhoods sic Festival.
The profile is on Page 4 INJune restaurant promotion that
includes magazine ads.
■Regional TV campaign for
th new nightspot due "festival season," the bureau's
summer branding to emphasize
the many local events.
y also vows to de- 10th St. for$350,000. Greater Miami, like all US
promenade from He has now leased both sites destinations,saw tourism plum-
:oulevard west to Mi- to Tony Torrellio and partners met after Sept. 11, prompting
ue between 10'' and for NJOI,a 24-hour bowling al- two earlier campaigns – first a
ley with sushi bar and lounge. $2.5 million drive and a second
e that investors are They plan to open by Septem- for $3.3 million.
coney into Park West, ber. Room rates and occupancies
said, is that property NJOI will be west of Club have grown steadily since an ini-
ballooning. Space,the Living Room,60 NE tial dive.
ears ago,the CRA was 11th St., and Gold Rush, 15 NE Smith Travel Research reports
$140,000 in tax incre- 11th St.Operators of Club Exile that for the week ending Feb.23,
,"said Mr.Teele,who at 90 NE 11th St. are applying Greater Miami's occupancy rate
the agency's reins in for permits. was 71.5%–down from the pre-
his year we collected Commissioner Teele said he vious week.Statewide,the aver-
ion." knew of at least two other own- age was 68.4% and national oc-
ig thinks the agency ers planning clubs for the area. cupancy was at 61.3%.
e the funds to reshape "Property in that area is still Room rates, too, dropped
is image to attract more affordable enough to do projects slightly, to $139.41 for the week
like David Lombardi. such as this," Mr. Puig said. ending Feb. 23. Like occupancy
onths ago, real estate "Some other people are also levels,however,theareawasabove
ombardi bought two working on a skatingrink project. state and national averages of
ses there. One was the "Entertainment," Mr. Puig $105.61 and$85.80,respectively.
quare-foot former Park said, "is not just about night- Despite the blips, the area is
duction Studio,85 NW clubs. There are other ways to faring markedly better than six
for $850,000, and the make money in this area.Inves- months ago. On Sept. 18, aver-
said, was the 6,000- tors just have to be a little more age occupancy dropped to
sot warehouse at 67 NW creative." 30.7%.
r pening... pg.2 Gables chamber pi.chs Col.Bien as new CEO... pg. 8
sets fall date... pg.2 Stevedores pick port operating company CEO... pg.8
/Viewpoint... pg.6 County pushes to become trade gateway to Africa... pg.9
o airport... pg.7 People:Job changes.promotions,new hires... pg.10