Resolution 2018-30399RESOLUTION NO. 2018 -30399
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE CITY MANAGER, PURSUANT TO
REQUEST FOR PROPOSALS NO. 2018- 166 -WG FOR VALET
PARKING CONCESSION; AUTHORIZING THE ADMINISTRATION TO
ENTER INTO NEGOTIATIONS WITH FIRST CLASS PARKING
SYSTEMS, LLC, AS THE PRIMARY CONTRACTOR; PARK ONE OF
FLORIDA, LLC, AS THE SECONDARY CONTRACTOR; AND
COMMODORE PARKING CORP, AS THE TERTIARY CONTRACTOR;
AND AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE
THE FINAL NEGOTIATED AGREEMENTS; AND FURTHER
AUTHORIZING THE CITY MANAGER TO EXTEND THE EXISTING
AGREEMENT WITH FIRST CLASS PARKING, LLC, FOR VALET
PARKING SERVICES, ON A MONTH TO MONTH BASIS,
TERMINABLE BY THE CITY UPON THIRTY (30) DAYS WRITTEN
NOTICE TO FIRST CLASS PARKING, UNTIL NEW AGREEMENTS
CAN BE EXECUTED.
WHEREAS, on March 7, 2018, the Mayor and City Commission authorized the
issuance of Request for Proposals (RFP) 2018- 166 -WG for Valet Parking Concession
(the "RFP "); and
WHEREAS, RFP responses were due and received on May 3, 2018: and
WHEREAS, the City received proposals from the following three (3) firms:
Commodore Parking Corp. d /b /a VIP Parking, First Class Parking Systems LLC and
Park One of Florida LLC; and
WHEREAS, on May 17, 2018, the City Manager, via LTC #290 -2018, appointed
an Evaluation Committee (the "Committee "), consisting of the following individuals;
Rocio Alba, Administrative Service Manager, Parking Department, City of Miami Beach;
Madeleine Romanello, Resident; Femi Ogunmola, Financial Analyst III, Finance
Department, City of Miami Beach; Grissette Roque, Director, Miami Beach Visitor and
Convention Authority; Heather Shaw, Assistant Director, Tourism, Culture and
Economic Development, City of Miami Beach; and Miguel Beingolea Parking
Operations Manager, Parking Department, City of Miami Beach; and
WHEREAS, the Committee convened on June 5, 2018 to consider the proposals
received; and
WHEREAS, the Committee was provided an overview of the project, information
relative to the City's Cone of Silence Ordinance, the Government Sunshine Law and
general information on the scope of services and a copy of each proposal; and
WHEREAS, the Committee was instructed to score and rank each proposal
pursuant to the evaluation criteria established in the RFP; and
WHEREAS, the evaluation process resulted in the ranking of proposers as
follows: Park One of Florida LLC and First Class Parking Systems LLC were tied as the
top ranked proposers; and Commodore Parking Corp. d /b /a VIP Parking as the third
ranked proposer; and
WHEREAS, after reviewing all of the submissions and the Committee's rankings,
the City Manager exercised his due diligence, as more particularly set forth in the
analysis contained in the City Commission Memorandum accompanying this
Resolution, and recommended that the Administration be authorized to enter into
negotiations with Park One of Florida LLC, as the primary contractor; First Class
Parking Systems, LLC, as the secondary contractor; and Commodore Parking Corp., as
the tertiary contractor; and
WHEREAS, at the July 25, 2018 City Commission meeting, the Mayor and City
Commission considered the City Manager's recommendation; however, in light of the
fact that First Class Parking Systems, LLC and Park One of Florida LLC were tied as
first ranked proposers, the Mayor and City Commission provided the benefit of the
doubt to First Class Parking Systems LLC, as the incumbent, and authorized the
Administration to enter into negotiations with First Class Parking Systems, LLC, as the
primary contractor; Park One of Florida LLC, as the secondary contractor; and
Commodore Parking Corp., as the tertiary contractor; and
WHEREAS, in order to avoid interruption of valet parking services, the
Administration recommends the extension of the existing agreement with First Class
Parking Systems LLC, for valet parking services, on a month -to- month basis, terminable
by the City for convenience and without cause, upon thirty (30) days written notice to
First Class Parking, LLC, until such time as the new agreements can be executed.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the City Manager, pursuant to
Request for Proposals No 2018 - 166 -WG for Valet Parking Concession, and authorize
the Administration to enter into negotiations with First Class Parking Systems LLC, as
the primary contractor; Park One of Florida LLC, as the secondary contractor; and
Commodore Parking Corp., as the tertiary contractor; and authorize the Mayor and City
Clerk to execute the agreements upon successful negotiations; and, further, authorize
the City Manager to extend the existing agreement with First Class Parking, LLC, for
valet parking services, on a month -to -month basis, terminable by the City for
convenience and without cause, upon thirty (30) days written notice to First Class
Parking, LLC, until such time as the new agreements can be executed.
PASSED AND ADOPTED this $ day of / 2018.
ATTEST:
FA, Je-
Raf -el E. Granado, City Clerk
Dan Gelber, Mayor
T:\AGENDA \2018 \07 July \Procurement\2018 - 166 -WG Valet Parking Concession \RFP2018 - 166 -WG Reso.doc
APPROVED AS TO
FORM & LANGUAGE
& FO E)fCUTION
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City Attorney
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MIAM
BEACH
Resolutions - C7 P
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 25, 2018
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY
MANAGER, PURSUANT TO REQUEST FOR PROPOSALS NO. 2018 - 166 -WG,
FOR VALET PARKING CONCESSION; AND AUTHORIZING THE CITY MANAGER
TO EXTEND THE EXISTING AGREEMENT WITH FIRST CLASS PARKING, LLC,
FOR VALET PARKING SERVICES, ON A MONTH TO MONTH BASIS, UNTIL NEW
AGREEMENTS CAN BE EXECUTED, TERMINABLE BY THE CITY FOR
CONVENIENCE AND WITHOUT CAUSE, UPON THIRTY (30) DAYS WRITTEN
NOTICE TO FIRST CLASS PARKING LLC.
RECOMMENDATION
Adopt the Resolution.
ANALYSIS
On October 1, 2010, the City entered into an Agreement with First Class Parking, LLC to provide
valet parking services at the Fillmore, the Jackie Gleason Theater of Performing Arts, Miami Beach
Convention Center, and other City properties pursuant to RFP 40- 07/08. The Agreement had an
initial term of three (3) years, that commenced on the 1st day of October, 2010, and ended on the
30th day of September, 2013. Atwo (2) year renewal was exercised and commenced on October 1,
2013 and expired on September 2015.
On March 11, 2015, the Mayor and City Commission approved Resolution # 2015 -28943 waiving
competitive bidding requirements and extending the existing Agreement with First Class Parking,
LLC, for an additional three (3) year period or upon substantial completion of the unprecedented
multiple year renovation and the expansion project of the Miami Beach Convention Center.
The Miami Beach Convention Center project is nearing completion and it is our goal to provide the
highest level of service in all facets. In the menu of parking options, valet parking is the highest level
of service and as such it is essential to have an experienced and established service provider for
optimal service for conventions and galas as well as other city venues such as the Fillmore at the
Jackie Gleason Theater, Lincoln Road and other locations across the City.
To seek proposals for a replacement contract, the Administration prepared Request for Proposals
(RFP) 2018 - 166 -WG.
RFP PROCESS
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On March 7, 2018, the Mayor and City Commission authorized the issuance of RFP 2018 - 166 -WG
for Valet Parking Concession. RFP responses were due and received on May 3, 2018. The
Procurement Department issued solicitation notices to 127 firms utilizing publicpurchase.com. 51
prospective proposers accessed the advertised solicitation. The City received proposals from the
following three (3) firms: Commodore Parking DBA VIP Parking, First Class Parking Systems LLC
and Park One of Florida LLC.
The Evaluation Committee appointed by the City Manager, pursuant to LTC# 290 -2018, convened
on June 5, 2018 to consider the proposals received. The Committee was comprised of Rocio Alba,
Administrative Service Manager, Parking Department, Madeleine Romanello, Resident,
Transportation, Parking & Bicycle- Pedestrian Facilities Committee Member, Femi Ogunmola,
Financial Analyst III, Finance Department, Grisette Roque, Director, Miami Beach Visitor and
Convention Authority, Heather Shaw, Assistant Director, Tourism, Culture and Economic
Development, and Miguel Beingolea, Parking Operations Manager, Parking Department.
The Committee was provided an overview of the project, information relative to the City's Cone of
Silence Ordinance and the Government Sunshine Law. The Committee was also provided with
general information on the scope of services and a copy of each proposal. The Committee was
instructed to score and rank each proposal pursuant to the evaluation criteria established in the RFP.
The evaluation process resulted in the ranking of proposers as indicated in Attachment A. A brief
description of each proposer, as provided in their response to the RFP, follows.
The Evaluation Committee process, as indicated in Attachment A, resulted in a tie between First
Class Parking and Park One. A brief summary of each firm, based on the information provided in
each firm's proposal, follows.
First Class Parking
First Class manages and operates one of the oldest valet parking companies in Miami -Dade County,
and for over 20 years has proudly provided valet parking services at all City of Miami functions and
events. In addition to Miami Beach, First Class provides valet services to a roster of clients across
the county that includes hotels, condominiums, as well as numerous other property owners. First
Class Parking is the incumbent on the City's valet parking contract servicing the convention center,
the Fillmore, Lincoln Road, and other smaller venues.
Park One
The City does not have prior experience with Park One. Park One is a national parking operator
under Citizen Parking platform since 2014, a platform of leading parking operating companies in the
United States. The Citizen platform includes several brands including Lanier Parking, AmeriPark,
and Icon. Together, it operates over 1,200 locations with as many as 8,000 employees, and revenue
management exceeding $750MM. The following is a sampling of Park One clients in the Miami area:
• Adrienne Arsht Center — Operator since venue opened in 2006 serving up to 300 events
annually.
• Perez Art Museum — Operator since 2013, providing self - parking and valet parking services
utilizing Flash Valet System and Skidata parking gated equipment (same equipment currently in
municipal garages).
• Marlins Park — Operator since 2018, providing VIP Valet Parking option for premium ticket
holders.
Other venues operated by Park One, or one of its subsidiaries, include:
• Orange County Convention Center
• Amway Center, Orlando, Florida
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• Yankee Stadium, Bronx, New York
• FedEx Forum, Memphis, Tennessee
Commodore Parking
Commodore Parking DBA VIP Parking specializes in parking management and centralized valet
parking service for restaurants, hotels, condominiums, clubs, cities and all types of special events.
With over 20 years of experience in South Florida and over 80 employees it has a good
understanding of the industry. Commodore Parking DBA VIP Parking has been working in Coral
Gables since it opened in 1998. It has worked with the City of Coral Gables to create the centralized
valet system. The firm understands that the customer service experience starts from the curbside;
therefore, we emphasize in providing the perfect first and last impression to all patrons. Some of its
service locations include:
• 10 centralized ramps serving more than 30 restaurants in the Coral Gables Downtown area;
• The Country Club Of Coral Gables;
• Akoya Condominiums Association; and
• Midtown Doral.
CONCLUSION
I have reviewed the proposals received and the results of the evaluation process. In doing so, I note
the Evaluation Committee process resulted in First Class Parking and Park One being tied for first
place. Commodore Parking is ranked as the third place proposer. I have also considered Section 2-
369 of the City Code, which requires that, in the award of contracts, the following be considered:
• The ability, capacity and skill of the bidder to perform the contract.
• Whether the bidder can perform the contract within the time specified, without delay or
interference.
• The character, integrity, reputation, judgment, experience and efficiency of the bidder.
• The quality of performance of previous contracts.
• The previous and existing compliance by the bidder with laws and ordinances relating to the
contract.
With regard to the capacity and experience of each tied firm to perform the services required, I find
that both First Class Parking and Park One have extensive experience in managing valet parking
operations. However, with regard to quality of performance on previous contracts, it is important to
note that the City has experienced a number of significant performance issues with First Class
Parking, the current valet services contractor, including:
• Customers have experienced untimely vehicle returns (exceeding 20 minutes of customer's
request) that have resulted First Class Parking in being assessed late penalties on a number of
occasions. During Art Basel Miami Beach 2016 alone, First Class Parking was assessed
$7,520 in penalties for untimely vehicle returns. I am concerned that the lack of timely vehichle
returns leaves customers of City venues with a negative perception of City operations.
• First Class Parking has been late on its monthly payments to the City every month between
October 2013 and January 2017, a 40 month period, resulting in a total of $7,778.75 in late fees
and interest. It is important note the period of consecutive late payment included a substantial
period prior to any construction activity. Even when the City agreed to a number of concessions
(including payment reductions and payment waivers) as a result of the convention center
construction, First Class Parking has been unable to make timely payments to the City.
• First Class Parking has been unwilling or unable to provide the City timely access (read only) to
its point of sale software and many reports and requests for information (utilization data). Here
again First Class Parking has been untimely with its contractual obligations.
While the City does not have a contract with Park One, the firm does have contracts for valet
services with two (2) large venues in Miami -Dade County, the Adrienne Arsht Center for the
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Performing Arts and the Marlins Park. Both venues have given Park One high marks for its
performance. The Adrienne Arsht Center for the Performing Arts has stated that Park One is a
"reliable, responsive, service oriented and guest focused company" and that "they are reliable to the
venues needs and, more importantly, guest needs." Marlins Park has stated that they chose Park
One because of its "extensive presence in South Florida and [its] ability to resource varying levels of
labor depending on the size and scope of the events."
With regard to revenue, First Class Parking and Park One have proposed comparable monthly
revenue payments to the City of $17,900 amd $17,083, respectively. Commodore Parking, the third -
ranked proposer, also offered a comparable monthly revenue payment of $17,500.
Finally, I believe it is in the City's best interest to have a secondary and tertiary contractor for those
times when the primary contractor cannot perform or the service level demands are very high. Under
normal circumstances, the City will endeavor to utilize vendors in order of award. However, the City
may utilize other vendors in the event that 1) a contract vendor is not or is unable to be in compliance
with any contract or delivery requirement or 2) it is in the best interest of the City to do so regardless
of reason.
Therefore, for the reasons stated herein, I recommend that the Mayor and City Commission
authorize, pursuant to Request for Proposals No 2018- 166 -WG for Valet Parking Concession, the
Administration to enter into negotiations with Park One of Florida LLC, as the primary contractor,
First Class Parking Systems LLC, as the secondary contractor, and Commodore Parking, as the
tertiary contractor; and authorize the Mayor and City Clerk to execute the Agreements; and, further,
authorize the extension of the existing agreement with First Class Parking, LLC, for Valet Parking
Services, on a month -to -month basis, until such time as the new agreements can be executed,
terminable by the City for convenience and without cause, upon thirty (30) days written notice to First
Class Parking, LLC.
Legislative Tracking
Parking /Procurement
ATTACHMENTS:
Description
D Attachment A
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ATTACHMENT A
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