Resolution 2018-30395RESOLUTION NO. 2018.30395
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, RETROACTIVELY
APPROVING AND AUTHORIZING THE CITY MANAGER TO
ACCEPT DONATIONS AND SPONSORSHIPS FROM COCA -
COLA, T- MOBILE, ZICO COCONUT WATER, MB SUNCARE,
NOBE YOGA, TERRA GROUP, LLC., HOTWIRE
COMMUNICATIONS, LLC., AND LYFT, INC., IN THE TOTAL
AMOUNT OF $28,500 FOR THE CITY'S 2018 "FIRE ON THE
FOURTH" EVENT ( "EVENT "), AND FURTHER AUTHORIZING
THE CITY MANAGER, OR HIS DESIGNEE, TO APPROPRIATE
SUCH SPONSORSHIP FUNDS AND DONATIONS TO MAKE
ANY NECESSARY REIMBURSEMENTS AND /OR
EXPENDITURES IN FURTHERANCE OF AND CONSISTENT
WITH THE EVENT.
WHEREAS, in 1991, the City of Miami Beach launched the first 4th of July Event as a
means to attract more visitors to the City; and
WHEREAS, this Event has been carried out year- after -year as a vehicle to continue to
bring more visitors to the City; and
WHEREAS, the Event includes all -day activities, performances for the public, and a
fireworks show, all of which are free of charge to the public; and
WHEREAS, in furtherance of the City's July 4th 2018 "Fire on the Fourth" event ( "Event "),
sponsorships were made by the following entities to the City in the cumulative amount of
$28,500.00:
o Coca -Cola,
o T- Mobile,
o Zico Coconut Water,
o MB Suncare,
o Nobe Yoga,
o Terra Group, LLC.,
o Hotwire Communications, LLC., and
o Lyft, Inc.; and
WHEREAS, the above- referenced entities were recognized as Event sponsors; and
WHEREAS, the City Administration recommends the retroactive approval of the
sponsorships and acceptance of the donations and sponsorship funds, in the total amount of
$28,500.00, from the above- named sponsors for the City's July 4, 2018 Event; and
WHEREAS, the City Administration further recommends that the Mayor and City
Commission approve the donations and sponsorships and authorize the City Manager, or his
designee, to appropriate such sponsorship funds and donations to make any necessary
reimbursements and /or expenditures in furtherance of and consistent with the City's July 4,
2018 Event.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby retroactively approve and authorize the acceptance of donations and
sponsorships from Coca -Cola, T- Mobile, Zico Coconut Water, MB Suncare, Nobe Yoga, Terra
Group, LLC., Hotwire Communications, LLC., and Lyft, Inc., in the total amount of $28,500, for
the City's July 4, 2018 Event, and further authorize the City Manager, or his designee, to
appropriate such sponsorship funds and donations to make any necessary reimbursements
and /or expenditures in furtherance of and consistent with the Event.
PASSED and ADOPTED this 25th day of July, 2018.
ATTEST:
R.fael E. Granado, City Clerk
Dan Gelber, Mayor
APPROVED AS TO
FORM & LANGUAGE
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T:\AGENDA \2018 \07 July \Communications \July 4 2018 Sponsorship Acceptance Reso.doc
MIAM
BEACH
Resolutions - C7 L
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 25, 2018
SUBJECT A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING AND AUTHORIZING
THE CITY MANAGER TO ACCEPT DONATIONS AND SPONSORSHIPS FROM
COCA -COLA, T- MOBILE, ZICO COCONUT WATER, MB SUNCARE, NOBE YOGA,
TERRA GROUP, LLC., HOTWIRE COMMUNICATIONS, LLC., AND LYFT, INC., IN
THE TOTAL AMOUNT OF $28,500 FOR THE CITY'S 2018 "FIRE ON THE
FOURTH" EVENT ( "EVENT "), AND FURTHER AUTHORIZING THE CITY
MANAGER, OR HIS DESIGNEE, TO APPROPRIATE SUCH SPONSORSHIP
FUNDS AND DONATIONS TO MAKE ANY NECESSARY REIMBURSEMENTS
AND /OR EXPENDITURES IN FURTHERANCE OF AND CONSISTENT WITH THE
EVENT.
RECOMMENDATION
Adopt the resolution.
ANALYSIS
In 1991, the City of Miami Beach launched the first 4th of July event as a means to attract more
visitors to the City. This event has been carried out year -after -year and includes all -day activities, live
musical performances, and a fireworks show, all of which are free of charge to the public.
CONCLUSION
City staff worked diligently to identify funding sources to offset the costs of producing this event, and
secured partnerships through donations and sponsorships totaling $28,500 from Coca -Cola, T-
Mobile, Zico Coconut Water, MB Suncare, Nobe Yoga, Terra Group, LLC., Hotwire
Communications, LLC., and Lyft, Inc.
The City Administration recommends the retroactive approval of sponsorships and acceptance of the
donations and sponsorship funds, in the total amount of $28,500, from the above named sponsors for
the City's July 4th 2018 event.
Legislative Tracking
Page 507 of 1464
Marketing and Communications
ATTACHMENTS:
Description
Form Approved Reso
Page 508 of 1464