Resolution 2018-30421RESOLUTION NO. 2018 -30421
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE AND APPROVING THE
CITY'S SPONSORSHIP OF THE 2018 AQUA FOUNDATION /AQUA GIRL
EVENT IN THE AMOUNT OF $35,000; AND FURTHER, AUTHORIZING THE
CITY MANAGER AND CITY CLERK TO EXECUTE A SPONSORSHIP
AGREEMENT WITH THE EVENT ORGANIZER.
WHEREAS, the Aqua Foundation for Women ( "Event Organizer ") identifies and targets
the needs of the LGBT women's community and develops initiatives designed to incentivize our
community to fulfill them; and
WHEREAS, Aqua Foundation /Aqua Girl event is an annual fundraiser benefiting South
Florida's LGBT community; and
WHEREAS, the 18th annual Aqua Foundation /Aqua Girl LGBT event is planned for
September 27- October 1, 2018 in various venues throughout Miami Beach, including the National
Hotel as the host hotel and is expected to attract approximately 2,000 -3,000 attendees; and
WHEREAS, at the June 6, 2018 City Commission meeting, the Event Organizer requested
the City to sponsor the event in the amount of $35,000 to cover the costs of production, marketing
and event logistics for the 2018 Miami Beach events; and
WHEREAS, due to the timing of the 2018 event, the Event Organizes were unable to apply
for VAC funding; and
WHEREAS, the City Commission referred this item for consideration at the FCWPC
meeting on July 2, 2018; and
WHEREAS, the FCWPC recommended approval of the sponsorship for the following
reasons:
1. The event was not able to apply for CAC or VCA sponsorship due to timing of the event.
2. The event has been active for 18 years.
3. This event has contracted 350 room nights at The National Hotel.
4. The event is open to the public and the Event Organizer will work with the City to
determine a quantitative public benefit, such as discounted tickets to residents and the like.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects Committee
and approve the City's sponsorship of the 2018 Aqua Girl Foundation /Aqua Girl Event in the
amount of $35,000, and further, authorize the City Manager and City Clerk the authority to execute
a sponsorship agreement with the Event Organizer.
PASSED and ADOPTED this 0-6--
day of July, 2018.
ATTEST:
_ZTA.
Rafael E. Gran
Dan Gelber, Mayor `""--
APPROVED AS TO
FORM & LANGUAGE
& FOFI EXECUTION
0
City Attorney g-t ocio Date
MIAMI BEACH
Resolutions - C7 AM
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 25, 2018
SUBJECT. A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE TO PROVIDE ONE -TIME
FUNDING IN THE AMOUNT OF $35,000 TO THE AQUA GIRL FOUNDATION IN
SUPPORT OF THE ANNUAL EVENT.
RECOMMENDATION
Accept the Resolution.
ANALYSIS
Aqua Foundation for Women identifies and targets the needs of the LBT women's community and
develops initiatives designed to incentivize our community to fulfill them.
Touted as the largest women's week celebration in the country, Aqua Girl is a popular annual
fundraiser benefiting South Florida's LGBT community. All proceeds from Aqua Girl benefit the Aqua
Foundation for Women, a not - for - profit organization that funds lesbian, bisexual, and transgender
wellness and equality in South Florida through grants, scholarships, and initiatives.
The Aqua Foundation /Aqua Girl LGBTQ event is planned for September 27 -- October 1, 2018 in
various venues throughout Miami Beach, including The National Hotel as the host hotel. All events
take place inside private property and are ticketed events. This year marks the 18 year anniversary
of the event, which attracts approximately 2,000- 3,000 guests annually.
The organizers are requesting the City sponsor the event in the amount of $35,000 to cover the costs
of production, marketing, and event logistics for the many events planned for this year's Aqua Girl.
Due to the timing of this year's event, the organizers were unable to secure a host hotel for October
and therefore had to move the event to September. By the time the hotel contract was in place, it was
June and too late to apply for VCA funding, and are therefore looking to the City to step in to fill the
funding gap.
Pursuant to the new special event funding guidelines set forth in Ordinance 2018 -4171, the City
Commission, on July 2, 2018, referred this item for consideration to the Finance and Citywide
Projects Committee ( "FCWCP ") during the FCWCP July 13, 2018 meeting.
Pursuant to Sec. 12 -7(a) of Chapter 12 (Arts, Culture and Entertainment) of the City Code, any
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request for City Sponsorship of an event shall only be considered through the City Commission's
annual budget process. All other requests for City sponsorship, pursuant to 12 -7(b) shall require "(I)
an advisory recommendation of the Finance and Citywide Projects Committee; and (ii) by a five-
sevenths (5 /7th) vote, of the City Commission," and 12 -7(c) states that 'in considering approval of a
Sponsorship for an event, "the City Commission may consider (i) whether the event organizer has
exercised good -faith diligent efforts to apply for grant funding that may be available from the City's
Visitor and Convention Authority ( "CVA" or Cultural Arts Council ("CAC"); (ii) the Event organizer's
history and performance in delivering quality Events, (iii) any benefits being directly provided to the
general public with respect to the Event, such as free or discounted tickets to persons residing in the
City of Miami Beach, seniors, veterans, or member of disadvantaged groups; (iv) whether the event is
accessible to the general public (either as a ticketed event or otherwise); (v) the demonstrable
economic impacts associated with the Event; (vi) the demonstrable media commitments secured by
the Event organizer for the Event; or (vii) the efforts undertaken by the Event organizer to mitigate
any quality of life impacts associated with the Event, including noise, littering, traffic or parking
impacts associated with an Event."
Although the ordinance is not effective until October 1, the event consideration for sponsorship would
meet the guidelines in the following manner:
1. Has the event applied for CAC or VCA? In this case, the event was not able to apply for VCA
sponsorship due to timing challenges.
2. How many years has the event been active on Miami Beach? In this case, the event has been
active for 18 years.
3. Does the event generate significant room nights on Miami Beach? This event does not
demonstrate audited room nights on Miami Beach, however, they have contracted 350 room
nights at The National Hotel.
4. What is the public benefit provided by the event? The organizers will work with the City
to determine a quantitative public benefit to provide this year.
CONCLUSION
The Administration recommends approving the Resolution accepting the recommendation of the
Finance and Citywide Projects Committee to provide a one -time City sponsorship in the amount of
$35,000 to support the Aqua Girl events on Miami Beach.
KEY INTENDED OUTCOMES SUPPORTED
Maximize The Miami Beach Brand As A World Class Destination
Legislative Tracking
Tourism, Culture and Economic Development
Sponsor
Commissioner Michael Gongora
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