Resolution 2018-30458 RESOLUTION NO. 2018-30458
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE NEIGHBORHOOD/COMMUNITY
AFFAIRS COMMITTEE TO UTILIZE EXISTING CITY
MARKETING RESOURCES TO PROMOTE AND MARKET
HOMEBUYER INITIATIVES, WITH AN EMPHASIS TOWARD
EDUCATORS IN THE MIAMI BEACH FEEDER PATTERN.
WHEREAS, at its May 15, 2018 meeting, the Affordable Housing Advisory
Committee (AHAC) reviewed the City's programs tailored to meet its workforce housing
needs; and
WHEREAS, Commissioner John Aleman sponsored a referral of this matter to the
Neighborhood/Community Affairs Committee (NCAC) on the June 6, 2018 City
Commission meeting agenda and the matter was referred by the City Commission to
the July 18, 2018 NCAC meeting; and
WHEREAS, the First-Time Homebuyer Program provides up to $150,000 in down
payment and closing costs assistance to income-eligible households (households
earning less than 80% of the area median income (AMI)) to purchase their first home in
our City; and
WHEREAS, the Homeowner-Occupied Rehabilitation program provides up to
$70,000 in rehabilitation assistance to enable ongoing affordability for income eligible
property owners earning no more than 120%AMI; and
WHEREAS, the City's Affordable Housing Advisory Committee is supportive of
these housing programs and the potential impact they can have in addressing the City's
affordable housing needs; and
WHEREAS, at its meeting on July 18, 2018, the NCAC passed a motion
recommending that all existing City marketing resources be utilized to promote and
market homebuyer initiatives, specifically for educators within the Miami Beach feeder
pattern; and
WHEREAS, working with the City's Office of Communications, the City will market
the two above-referenced Programs utilizing social media and MB Magazine to promote
these Programs; and
WHEREAS, the City will collaborate with the Committee for Quality Education to
advise local area educators of these programs through their representatives on the
Committee; and
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA that the Mayor and City
Commission hereby accept the recommendation of the Neighborhood/Community
Affairs Committee to utilize existing City marketing resources to promote and market
homebuyer initiatives, with an emphasis toward educators in the Miami Beach feeder
pattern.
PASSED AND ADOPTED this 12`" day of September, 2018.
ATTEST: li<3^^'—'—'
Dan Gelber, Mayor
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Rafael E. Granado, City C erk
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FORM & LANGUAGE
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Resolutions-C7 I
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: September 12,2018
SUBJECT A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, ACCEPTING THE RECOMMENDATION OF THE NEIGHBORHOOD/COMMUNITY
AFFAIRS COMMITTEE TO UTILIZE EXISTING CITY MARKETING RESOURCES TO
PROMOTE AND MARKET HOMEBUYER INITIATIVES, WITH AN EMPHASIS TO EDUCATORS
IN THE MIAMI BEACH FEEDER PATTERN.
RECOMMENDATION
Adopt the Resolution.
BACKGROUND
At its May 15, 2018 meeting, the Affordable Housing Advisory Committee (AHAC) reviewed the City's programs
tailored to meet its workforce housing needs. The Commission policy defined workforce households as those
earning up to 140%Area Median Income(AMI)as noted through Resolution 2017-29925.
While the City is exploring various options to develop workforce housing, it currently offers the following residential
housing programs funded through State Housing Initiative Program(SHIP)funds which serve households earning
up to 120%AMI:
• First-Time Homebuyer Program - The program provides up to $150,000 in down payment and closing
costs assistance to income-eligible households to purchase their first home in our City. Households earning
less than 80%AMI are prioritized by statute for this funding.
• Homeowner-Occupied Rehabilitation Program — The program provides up to $70,000 in rehabilitation
assistance to enable ongoing affordability for income-eligible property owners earning no more than 120%
AM I.
AHAC is supportive of these programs and the potential impact they can have in addressing the City's affordable
housing needs.As such,AHAC recommended promoting these programs with an emphasis to teachers when they
are not in school sessions including summer and breaks. By conducting this outreach effort, the hope is to reach
area educators who are adversely impacted by high housing costs in the City.As such, the AHAC passed a rrotion
seeking Commission support for this marketing effort.
AHAC's motion was subsequently referred by Commissioner John Elizabeth Aleman to the Neighborhood/
Community Affairs Committee for further discussion at the June 6, 2018 City Commission meeting. NCAC heard
the item at its July 18, 2018 meeting.
ANALYSIS
The City's First-Tine Homebuyer and Homeowner-Rehabilitation Programs are funded by the State Housing
Initiatives Program(SHIP). SHIP serves households earning up to 120%AMI which includes many of the working
class households being targeted. SHIP requires that at least thirty percent (30%)of the City's annual allocation be
expended on very low-income households and a minimum of an additional thirty percent (30%) of funds to serve
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participants from low-income households. The chart below outlines the income eligibility requirements for SHIP:
Miami- Percentage Income Limit by Number of Persons in Household
Dade Category - _ - -�
1 __- 2 13 4 5 6 I 7 ' 8
County 30% ! $16550 $18,900$21,250 $25,100 $29,420 $33,740 • $38,060 $42,380
(Miarri- �
Miami 50% $27 550 $31,50011 $35,450$39 350 $42,500 $45,650 I $48,800 $51,950
Kendall r80% ---_ $44 100($50,400 $56700 $62,950 $68,000 $73,050 $78,100 $83,100-I
120/ $66,120 $75,600 : $85,080 ' $94,440 $102,000 $109,5601 $117,120 $124,680
HMFA;
Miami-Ft. '..
Lauderdale
Pompano 1 1
Beach
Median !.
$52,300 •
While property values in the City have been strong as demonstrated by the median property value in the City being
94% greater than the national median of$205,000, this strong indicator also serves to impair the ability of low-to
moderate-income households to becoming homeowners(Source: Shimberg Center at the University of Florida).As
a result of the strong homeownership market, low- to moderate-income households are mare likely to be renters
and also face housing options with smaller units and fewer bedrooms (Shimberg Center at the University of
Florida).
It should be noted that 13,137 households or roughly 49.6%of all renter households are spending at least 35%of
their household income on housing costs (Source: American Community Survey, 2016). This cost burden
undermines a household's ability to save for a home, acquire suitable insurance coverage, obtain higher education
and provide economic stability, among other milestones. As a point of perspective, the average public school
teacher earns$45,723 per year according to Florida Department of Education.
The City continues to accept applications as long as funds are available. Currently, there are twelve households in
queue for The First-Time Homebuyer/Homeowner-Occupied Rehabilitation Program.Although the program is able
to provide significant assistance, due to the affordability limitations inherent in the City's housing stock, participants
struggle with securing properties. By increasing the pool of participants, with an emphasis on educators, the City
will be able to effectively promote and market homebuyer initiatives.
Working with the City's Office of Marketing and Communications, the City will market its current SHIP programs as
follows:
1. Utilizing social media to include Twitter, Facebook and Instagram to promote the programs.
2. Carrying a fixed advertisement in MB Magazine promoting the program so long as there is space available
(as paying advertisers would take precedence)to keep present the programs availability.
3. Working in conjunction with the Committee for Quality Education to ensure that local area educators are advised
of these program through their representatives on the Committee
CONCLUSION
The Administration recommends accepting the recommendation of the Neighborhood/Community Affairs Committee
to utilize existing city marketing resources to pronate and market homebuyer initiatives, with an emphasis to
educators in the Miami Beach feeder pattem.
KEY INTENDED OUTCOMES SUPPORTED
Ensure Workforce Housing For Key Industry Workers Is Available In Suitable Locations
Isgislative Tracking
Housing and Community Services
Sponsor
Commissioner John Elizabeth Aleman
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