Resolution 2018-30526 RESOLUTION NO. 2018-30526
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE FINANCE AND CITYWIDE
PROJECTS COMMITTEE AND TAKING THE FOLLOWING
ACTIONS RELATING TO THE 2019 MIAMI BEACH PRIDE
EVENT: (1) APPROVING WAIVERS OF SPECIAL EVENT FEES
IN AN AMOUNT NOT TO EXCEED $30,893.25, AND
APPROVING CITY SPONSORSHIP FUNDING IN THE AMOUNT
OF $73,000, FOR A TOTAL CITY SPONSORSHIP PACKAGE
VALUED AT $103,893.25; AND (2) FURTHER APPROVING
AND AUTHORIZING THE CITY MANAGER AND CITY CLERK
TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE
EVENT ORGANIZER.
WHEREAS, Miami Beach Pride, formerly known as Miami Beach Gay Pride (the
"Event"), which is produced annually by Miami Beach Gay Pride, Inc. ("Event Organizer"), is an
annual public event celebrating and benefiting the South Florida LGBTQ community; and
WHEREAS, each year, Miami Beach Pride brings together members of the lesbian, gay,
bisexual, transgender, queer, and questioning ("LGBTQ") community, and their friends, allies,
and supporters, in celebration of the unique spirit and culture of the LGBTQ community; and
WHEREAS, the Event Organizer has produced nine (9) successful years of Miami
Beach Gay Pride events, generating a significant economic impact (including hotel room nights)
in Miami Beach; and
WHEREAS, the 2019 Event is scheduled to take place from Saturday, April 6, 2019,
through Sunday, April 7, 2019, in Lummus Park, between 11th and 14th Streets; and
WHEREAS, on July 2, 2018, the Mayor and City Commission referred the Event
Producer's request for sponsorship funding and waivers of special event fees to the Finance
and Citywide Projects Committee ("FCWPC"); and
WHEREAS, the requested waivers of special event fees include $250.00 in application
fees, $500.00 in permit fees, $5,250 in vehicle beach access passes, $10,911 in square footage
fees, $8,577.25 in Lummus Park user fees, and $5,405 in Police Department administrative
fees, for a total amount of waived special event fees not to exceed $30,893.25; and
WHEREAS, at the FCWPC meeting on July 13, 2018, the Event Organizer presented
the above request for special event fee waivers, in addition to a request for sponsorship funding
in the amount of$73,000; and
WHEREAS, in consideration of receiving sponsorship funding from the City, the Event
Organizer shall, at a minimum, provide the City with the sponsorship benefits described in
Exhibit"B" to the Sponsorship Agreement; and
WHEREAS, following the presentation, the FCWPC recommended that the City
Commission approve both requests, for the following reasons:
1. The event has applied for funding from the Miami Beach Visitor and Convention
Authority ("VCA").
2. The event has been active for 10 years.
3. This event attracts an estimated 100,000 attendees annually.
4. The event is free and open to the public, and will additionally provide the follow public
benefits:
• Free HIV and STI screenings via various community partners.
• Youth Safe Zones.
• A Lambda Living Senior Lounge.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects
Committee and (1) approve waivers of special event fees in an amount not to exceed
$30,893.25, and approve City sponsorship funding in the amount of $73,000, for a total City
sponsorship package valued at $103,893.25; and (2) further approve and authorize the City
Manager and City Clerk to execute a sponsorship agreement with the Event Organizer, which
agreement shall memorialize the special event fee waivers and sponsorship package described
in this Resolution. //
PASSED and ADOPTED this /7 day of A74,7 2018.
ATTEST: _
/ Dan Gelber
�1 /^ Mayor
Rafael E. Granado
City Clerk
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2019 MIAMI BEACH GAY PRIDE-SPONSORSHIP AGREEMENT
THIS AGREEMENT is made and entered into this day of , 2018 ("Effective
Date"), by and between the City of Miami Beach, Florida, a Florida municipal corporation with
offices at 1700 Convention Center Drive, Miami Beach, FL 33139(the"City'), and Miami Beach
Gay Pride, Inc. a Florida not for profit corporation with offices at 1130 Washington Avenue,
Miami Beach, FL 33139 ("Event Organizer")(altogether, the "Agreement").
WITNESSETH:
WHEREAS, the City desires to sponsor the "2019 Miami Beach Pride" (the "Event"), a
special event registered with City under Special Events permit number # 20199, that will take
place in Lummus Park Beach between 11th and 14th Streets (the "Event Site"), on April 6-7,
2019, as more specifically set forth in Exhibit "A", attached hereto and incorporated herein by
this reference; and
WHEREAS, Event Organizer shall produce, promote and host the Event on Miami
Beach; and
WHEREAS, on October 17, 2018, the Mayor and City Commission adopted Resolution
No. 2018- , accepting the recommendation of the Finance and Citywide Projects
Committee and taking the following actions relating to the Event: (1) approving waivers of
special event fees in an amount not to exceed $30,893.25 (including the special event
application fee of$250.00, permit fee of$500.00, vehicle beach access passes in the amount
of $5,250, square footage fee of $10,911, Lummus Park user fees of $8,577.25, and Police
Department administrative fees of $5,405), and approving City sponsorship funding in the
amount of $73,000, for a total City sponsorship package valued at $103,893.25; and (2)
further approving and authorizing the City Manager and City Clerk to execute this Agreement;
and
WHEREAS, the City's sponsorship funding for the Event is to be paid directly to Event
Organizer, to offset expenses for producing and presenting the Event.
NOW, THEREFORE, in consideration of the mutual promises and covenants made
herein, City and Event Organizer agree as follows:
1. The above recitals are true and correct and are incorporated by reference herein.
2. The Term of this Agreement will commence on the Effective Date set forth above, and shall
expire following the conclusion of the Event, and Event Organizer's completion of all of its
obligations hereunder.
3. Event Organizer shall be solely responsible for producing and promoting all aspects of
the Event, including securing private sponsors and vendors to participate in the Event.
The parties hereby agree that at all times the Event shall be known and promoted under
the title of the "2019 Miami Beach Pride". Event Organizer is responsible for the conduct
and operation of the Event and will provide the appropriate officials to conduct the Event.
The City is under no obligation to fund subsequent"Miami Beach Pride"events.
4. The term "Event" as used herein shall include the event designated above and as set forth
in Exhibit "A". Further, City shall not be a party to any independent contracts that the Event
Organizer may enter into with other organizations, contractors, or participants in the Event
and/or supporting activities, nor shall City be liable to such third parties. Event Organizer
shall not represent that it is an agent, official, authorized representative or employee of City.
5. Subject to Event Organizer's compliance with its obligations under this Agreement, City is
responsible for the following:
a. City shall waive special permit fees related to the Event, in a total amount not to exceed
$30,893.25, which amount includes the special event application fee of $250.00,
permit fee of$500.00, vehicle beach access passes in the amount of $5,250, square
footage fee of $10,911, Lummus Park user fee of $8,577.25, and Police Department
administrative fees of$5,405.
b. City shall provide Event Organizer with sponsorship funding in an amount not to exceed
$73,000; provided, however, that no more than 15 percent of the City's total
sponsorship contribution may be disbursed in advance of the Event. All remaining cash
contributions shall be made on a reimbursement basis, following the conclusion of the
Event, and following Event Organizer's submission, and the City's acceptance, of the
final report referenced in this Agreement.
6. Event Organizer shall be responsible far any and all compensation that may be due to any
and all performers, entertainers, vendors, organizations, event sanctioning bodies, vendors,
and participants, and City shall have no such responsibility, obligation or liability. City shall
not be responsible or liable to competitors for prize money payments, or to any third party
for any aspect of the production of the Event.
7. Warranties. Event Organizer warrants and represents that it has all necessary rights,
authority, licenses and permits necessary to enter into this Agreement, to grant the rights
and licenses herein granted, and to carry out its responsibilities as set forth herein. Event
Organizer shall utilize the sponsorship benefits and conduct and operate the Event in
accordance with all applicable laws, and without endangering others or violating their
rights.
8. Sponsorship benefits. In consideration of the City fee waivers and sponsorship funding
described in this Agreement, and the mutual promises made herein, Event Organizer shall
provide sponsorship benefits to the City which, at a minimum, shall include the
sponsorship benefits set forth in Exhibit"B"to this Agreement, which is incorporated herein
by this reference.
9. Public benefit program. Event Organizer shall provide a public benefit program to be made
available to senior citizens and children that qualify as City of Miami Beach residents.
Children are defined as individuals twelve years (12) and younger; senior citizens are
defined as individuals sixty-five (65) years and older; and veterans are defined as
individuals who have served in the military.The Event's public benefit program shall include
the following, wherever permissible and applicable within the Event footprint:
• The Event will be open to the public, and admission is free.
• Free HIV and STI screenings conducted by Event Organizer's community partners.
• Youth Safe Zones dedicated to young LGBTQ individuals and their allies, between
the ages of 14-20.
• Lambda Living Senior Lounge (a safe rest stop for senior attendees).
10. Final report. The Event Organizer must provide, within 30 days of the completion of the
Event, a Final Report, detailing the following:
• Third-party verification of Event outcomes including, without limitation, event
attendance figures, media impressions generated by the event, and number of City of
Miami Beach hotel room nights generated by the Event;
• The implementation of the public benefit program, including statistics relating to how
many residents, seniors, and children were served; and
• Vendor and community feedback.
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11. City shall receive sponsorship recognition on all media or promotional platforms related to
the Event, at the same sponsorship level as other sponsors providing financial or other
support comparable to the City's sponsorship. Event Organizer will also tag City on all
Event-related postings on digital distribution platforms, also referred to as social media
platforms. Event Organizer's Event-related postings shall include high quality content
relevant to the Event and its targeted audiences. Digital distribution postings shall be issued
in English and Spanish, wherever relevant.
12. Event Organizer will use logo provided by City on all Event-related advertising. This
includes local television partners, social media campaigns, radio efforts, and local
newspapers.
13. All promotional materials which include the City's name or logo, including,without limitation,
advertising, telecasts, signage and social media publications shall be subject to City's prior
written approval, which approval may be withheld at City's discretion. Event Organizer
shall cease using all logos or other City marks upon the expiration of the Term. Additionally,
City reserves the right to require the removal of its logo/marks from any promotional
materials. This paragraph shall survive the expiration of this Agreement.
14. Event Organizer is responsible for the following:
a. Event Organizer shall arrange for vendor concessions inside the enclosed Event Site.
All sales of soft drinks or other beverages must be in compliance with the City's Coca-
Cola contract. Event Organizer will collect all proceeds from Event concessions. City
shall have no responsibility, obligation or liability relating to vendor concessions. Event
Organizer shall be solely responsible for ensuring that all vendors' services are
provided in accordance with all applicable laws, including, without limitation, all food
service, food handling, and alcoholic beverage and license regulations.
b. Event Organizer shall be responsible for handling all media vendors and organizations
and will be solely responsible for handling all issues relating to the media vendors.
c. Event Organizer shall retain any and all rights to the Event, including any rights
associated with Event-related apparel and/or product sales.
d. Event Organizer shall keep the City apprised, on a monthly basis, of its progress with
respect to the activation of the Event. City, at its sole discretion, may monitor and
conduct an evaluation of Event Organizer's implementation of the Event. Event
Organizer agrees to cooperate with City to promptly address any deficiencies or
concerns the City may have in connection with the Event.
e. Event Organizer hereby grants City a non-exclusive license and right to use the title of
the Event or any footage of the Event, in connection with any City produced publication,
including the City produced magazine or any City media outlets, such as MEIN. This
section shall survive the termination or expiration of this Agreement.
f. Event Organizer shall purchase and obtain all required Event Insurance policies for
General Liability coverage in the amount of at least $1,000,000.00 General Aggregate:
$1,000,000.00 Products/Completed Operations; $1,000,000.00 Personal and
Advertising Injury; at $1,000,000.00 per occurrence, covering City, and all participants,
no later than 10 days prior to the Event, and Event Organizer shall provide a Certificate
of Insurance evidencing such coverage to the City's Risk Manager. Event Organizer
shall also provide liquor liability insurance in the amount of $1,000,000.00 and Host
liquor liability insurance in the amount$1,000,000.00. All insurance policies shall name
City as additional insured and Certificate Holder.
g. Event Organizer shall obtain all applicable federal, state and local approvals, permits
and licenses relating to the Event and any activities related thereto. Event Organizer
3
shall maintain its good standing in accordance with the laws of the State of Florida and
the City of Miami Beach Code of Ordinances ("City Code"), and shall comply with any
federal, state, county or City Code requirement applicable to Event Organizer or to the
Event Organizer's operation its business or other activities in the City of Miami Beach,
including, without limitation, obtaining any Certificate of Use or Business Tax
Receipt(s) that may be required for any business activity, timely making payment of all
taxes, fees or charges that may be due to the City. Event Organizer shall promptly
take corrective action to correct any City Code violation or notice of violation issued by
any governmental agency with jurisdiction over Event Organizer. Further, Event
Organizer agrees to comply with the terms and conditions of any lease, contract, or
other grant agreement that Event Organizer may have separately entered into with the
City, if any("Other City Contracts"). Any failure by Event Organizer to comply with any
provision of the City Code applicable to Event Organizer, or any breach or default by
the Event Organizer of any covenant or other term or condition contained in any Other
City Contracts (after the passage of any applicable notice and cure provision set forth
therein), shall, at the option of the City, be considered an event of Default (as such
term is defined more fully below), in which event the City shall be entitled (but in no
event required) to apply all rights and remedies available to the City under the terms of
this Agreement by reason of an Event Organizer's breach or failure to comply with said
obligations.
h. Event Organizer shall indemnify and hold harmless the City and its officers,
employees, agents, and contractors, from and against any and all actions (whether at
law or in equity), claims, liabilities, losses, expenses, or damages, including, without
limitation, attorneys'fees and costs of defense, for personal, economic, or bodily injury,
wrongful death, or loss of or damage to property, which the City or its officers,
employees, agents, and contractors may incur as a result of claims, demands, suits,
causes of action or proceedings of any kind or nature arising out of, relating to, or
resulting from the performance of this Agreement by Event Organizer or its officers,
employees, agents, servants, partners, principals or contractors, or Event Organizer's
use of the Event Site. Event Organizer shall pay all claims and losses in connection
therewith and shall investigate and defend all claims, suits, or actions of any kind or
nature in the name of the City, where applicable, including appellate proceedings, and
shall pay all costs, judgments, and attorneys' fees which may issue thereon. Event
Organizer expressly understands and agrees that any insurance protection required by
this Agreement, or otherwise provided, shall in no way limit its obligation, as set forth
herein, to indemnify, hold harmless, and defend the City or its officers, employees,
agents, and contractors as herein provided.
15. Events of Default,Termination of Agreement and Remedies.
a. The following shall constitute events of default:
i. Any material misrepresentation, written or oral, made by Event Organizer and/or
its representatives to City.
ii. Failure by Event Organizer to timely perform and/or observe any of the terms and
conditions of this Agreement.
iii. Insolvency or bankruptcy on the part of Event Organizer.
b. The occurrence of any event of default by Event Organizer may, at the sole option of
City, operate as an automatic forfeiture of any rights or benefits conferred under this
Agreement, and accordingly, City reserves the right to revoke the fee waivers or
discontinue the funding provided for herein.
4
c. In the event that Event Organizer is in default of any of its obligations under this
Agreement, City reserves all legal remedies available to it, including but not limited to
termination of this Agreement, upon ten (10) days written notice to Event Organizer. In
the event of any such termination, City shall have no further obligation or liability to
Event Organizer.
16. Event Organizer shall not assign its rights or obligations under this Agreement without the
City's consent. Any purported assignment in violation of this section shall be void, and shall
constitute an event of default hereunder.
17. Event Organizer shall keep accurate and complete books and records of all receipts and
expenditures relating to this Agreement, in accordance with generally accepted accounting
principles, and shall retain such books and records for at least four (4) years after
completion of the Event. At the request of the City, Event Organizer shall provide the City
(and/or its designated representatives) reasonable access to its files, records and personnel
during regular business hours for the purpose of making financial audits, evaluations or
verifications, program evaluations, or other verifications concerning this Agreement, as the
City deems necessary. Furthermore, the City may, at its expense, audit or have audited, all
the financial records of the Event Organizer related to this Event.
18. This Agreement shall constitute the entire agreement between the parties, and no
warranties, inducements, considerations, promises or other references shall be implied or
impressed upon this Agreement that are not expressly addressed herein.
19. This Agreement shall be governed as to performance and interpreted in accordance with the
laws of the State of Florida. Any claim or dispute arising out of the terms of this Agreement
shall be litigated in Miami-Dade County, Florida.
20. It is expressly understood and agreed that this Agreement is for the duration of this Event
only and that Event Organizer has no right or privilege other than that expressly provided
herein.
21. Event Organizer agrees that nothing herein contained is intended or should be construed as
in any way creating or establishing the relationship of partners or joint venturers between
City and Event Organizer. In no event shall Event Organizer represent to any third party
that it is acting as an agent, representative or on behalf of City for any purpose or in any
manner whatsoever.
THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK.
5
IN WITNESS WHEREOF, the Parties or their duly authorized representatives hereby
execute this Agreement on the date written below.
ATTEST: CITY OF MIAMI BEACH, FLORIDA
By:
Rafael E. Granado Jimmy L. Morales
City Clerk City Manager
Date Date
Apia!e • I' ' A E
ETOaF
OR E• TION
NY-, >,;
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FOR EVENT ORGANIZER: MIAMI BEACH GAY PRIDE, INC.
ATTEST:
By:
Print Name/Title Print Name/Title
Date Date
7
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PRIL 1-7, 2019
City of Miami Beach Sponsorship
• Main Stage:
o Permanent logo placement
o Rotating logo on LED screen
o Opportunity for city representative to participate in opening ceremonies (non-
campaigning)on Sunday,April 7
o Opportunity to display city imagery and branding on LED screen
• Marketing:
o Recognition as Fireworks sponsor with the opportunity for:
• City of Miami Beach representative to"flip the switch" from the main
stage on Sunday, April 7
• Main-Stage DJ platform logo placement
• Main-Stage pre-approved crowd giveaways
o Recognition/logo in 2019 Media PSAs which expect to include: NBC6,Telemundo
51, Atlantic Broadband (and possibly Comcast).Atlantic Broadband aired 3350
cumulative PSAs in 2018 reaching a potential of 525,313 viewers. NBC6 aired
200+ prime-time PSAs from mid-March through Pride for a total of over
1,235,000 total impressions. Media sponsorships forthcoming.
o Name recognition/logo on promotional materials including advertisements,
printed materials, website, Facebook,Twitter and lnstagram
o 1 rotating website banner ad:for 2018 Pride, we had 114,319 unique visitors,
153,011 sessions and 267,422-page views
o Opportunity to speak at city hall flag raising ceremony on Monday,April 1
o Opportunity to speak at post-pride appreciation event
o Opportunity for city representative to speak and introduce Pulse survivor at Light
up the Night ceremony on Monday,April 1
o Formal recognition at VIP Gala including a 2-minute opportunity to speak to
attendees
o Opportunity for city representative to participate in pre-parade International
Media Reception (non-campaigning) on Sunday,April 7
o Opportunity to supply pre-approved gift bag item for the 600 VIP gift bags
o Recognition on 2019 press releases
o Logo on 200+Official Pride volunteer t-shirts
o 1 dedicated non-sales specific press release:400 reporters from local, regional,
national and international media outlets
o 4 dedicated non-sales specific email blasts to our 4,600+subscribers (individuals
and corporations)
o 4 dedicated non-sales specific Facebook posts to our 44,600+followers
o 4 dedicated non-sales specific Instagram posts to our 4,000+followers
o 4 dedicated non-sales specific Tweets on Twitter to our pride followers
o 1 full-page,full color preferred ad placement in digital and print Pride Guide.
10,000 guides will be distributed in South Florida approximately 3 weeks before
Pride
o Name recognition/logo on step &repeat banners
• Parade:
o 1 preferred placement parade entry:You will select your parade placement
locations for maximum exposure
o Formal grandstand recognition: special recognition by our Emcee who will
personally market your participation from the grand stand stage when your
parade entry pass by
o 20 pre-parade exclusive (invitation only) media event tickets for the Grand
Marshal(s), international media and large donors
• Festival:
o Signage/marketing opportunities:you will be able to place up to 12 flutter flag
banners throughout the festival grounds
o Two 10' X 10'tented areas plus two 6'tables and 4 chairs
• VIP Passes:
o 20 Presenting Sponsor passes which include:
• Invitations to VIP Gala and possible meet &greet with Grand Marshal(s)
at the VIP Gala on Friday,April 5
• Access to VIP lounge on Saturday,April 6 and Sunday, April 7
• Sunday reserved grand stand seating: located directly across from grand
stand stage,you will be able to enjoy the 90+parade participants as they
pass by
• Invitations to our January Soiree kick-off event
o Additionally:
• 16 invitations to the Miami Dade Gay&Lesbian Pride Spotlight Mixer on
Tuesday,April 2
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Resolutions - C7 H
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: October 17, 2018
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE TO PROVIDE A CASH
SPONSORSHIP IN THE AMOUNT OF $73,000 AND TO WAIVE THE SPECIAL
EVENT PERMIT FEES FOR THE MIAMI BEACH GAY PRIDE 2019 EVENT IN THE
AMOUNT OF $30,893.25; AND, FURTHER, AUTHORIZING THE CITY MANAGER
AND CITY CLERK TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE
EVENT ORGANIZER TO REFLECT THE TOTAL CITY SPONSORSHIP
COMMITMENT OF $103,893.25.
RECOMMENDATION
The Finance and Citywide Projects Committee recomends sponsoring the 2019 Gay Pride Festival
in the amount of $73,000 and providing a waiver of special event fees in the amount of $30,893.25,
reflecting a total sponsorship commitment from the City of$103,893.25.
ANALYSIS
The Miami Beach Gay Pride ("Event Organizer") brings together members of the lesbian, gay,
bisexual, and transgender ("LGBTQ") community, their friends, allies, and supporters in celebration
of the unique spirit and culture of the LGBTQ community.
Since 2008, the Miami Beach Gay Pride Festival (the "Event"), scheduled to take place in Lummus
Park, between 11th & 14th streets from April 6-7, 2019, has been an annual public and fundraising
event benefiting the South Florida LGBTQ community with programs that keeps a free and safe
environment for the whole community.
During the June 27, 2018 City Commission meeting, at the request of Commissioner Michael
Gongora, the Event producers requested the City waive special event fees in the amount of
$30,893.25. The request was referred to the July 13, 2018 Finance and Citywide Projects Committee
("FCWPC").
During the July 13, 2018 FCWPC meeting the Event Organizer, in addition to requesting the City
waive special event fees, the Event Organizer also requested the City to provide a cash
sponsorship the Event in the amount of$73,000.
The special event fees represent $250.00 In application fees, $500.00 in permit fees, $5,250 in
vehicle beach access passes, $10,911 in square footage fees, $5,405 in Police Administrative fees,
and $8,577.25 in Lummus Park user fees, for a total waiver of $30,893.25. The Event Organizers
requested that the City's$73,000 sponsorship support would cover third party vendor costs.
The Event Organizer has requested the City to provide a cash sponsorship the Event in the
amount of$73,000 and special event fee waivers in the amount of$30,893.22, for a total City
sponsorship committment of$103,893.25.
Page 387 of 1637
Pursuant to the new special event funding guidelines set forth in Ordinance 2018-4171, the City
Commission, on July 2, 2018, referred this item for consideration to the Finance and Citywide
Projects Committee ("FCWCP")during the FCWCP July 13, 2018 meeting.
Pursuant to Sec. 12-7(a) of Chapter 12 (Arts, Culture and Entertainment) of the City Code, any
request for City Sponsorship of an event shall only be considered through the City Commission's
annual budget process. All other requests for City sponsorship, pursuant to 12-7(b) shall require "(I)
an advisory recommendation of the Finance and Citywide Projects Committee; and (ii) by a five-
sevenths (5/7th) vote, of the City Commission," and 12-7(c) states that 'in considering approval of a
Sponsorship for an event, "the City Commission may consider (i) whether the event organizer has
exercised good-faith diligent efforts to apply for grant funding that may be available from the City's
Visitor and Convention Authority ("CVA" or Cultural Ms Council ("CAC"); (ii) the Event organizer's
history and performance in delivering quality Events, (iii) any benefits being directly provided to the
general public with respect to the Event, such as free or discounted tickets to persons residing in the
City of Miami Beach, seniors, veterans, or member of disadvantaged groups; (iv)whether the event is
accessible to the general public (either as a ticketed eVent or otherwise); (v) the demonstrable
economic impacts associated with the Event; (vi) the demonstrable media commitments secured by
the Event organizer for the Event; or (vii) the efforts undertaken by the Event organizer to mitigate
any quality of life impacts associated with the Event, including noise, littering, traffic or parking
impacts associated with an Event."
Although the ordinance is not effective until October 2018, the event consideration for sponsorship
would respond to the guidelines in the following manner:
1. Has the event applied for CAC or VCA? The Event organizer intends to apply to the Miami
Beach VCA 2018-2019 grant cycle and can be awarded approximately $40,000 under the
special events reoccurring category. Note: normally events which are receiving support
from CAC or VCA would not be recommended for further City support.
2. How many years has the event been active on Miami Beach? In this case, the event has been
active for 10 years.
3. Does the event generate significant room nights on Miami Beach? This Event Producers report
the annual event normally demonstrates approximately 600 hotel nights on Miami Beach.
However, the event has not undergone a room night audit.
4. What is the public benefit provided by the event?The event provides the following public
benefits:
• Free and open entrance to the public
• Free HIV and STD screenings via various community partners
• Youth Safe Zones
• Lameda Living Senior Lounge
CONCLUSION
Based on the longstanding history of the event taking place in Miami Beach and providing public
benefit, FCWPC recommended approval of the cash sponsorship and fee waivers.
With City Commission authorization, the City Manager and City Clerk will execute a sponsorship
agreement.
KEY INTENDED OUTCOMES SUPPORTED
Mapmize The Miami Beach Brand As A World Class Declination
Legislative Tracking
Tourism, Culture and Economic Development
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Sponsor
Commissioner Ricky Arriola
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