Resolution 2018-30532 RESOLUTION NO 2018-30532
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE AT ITS SEPTEMBER 14,
2018 MEETING, TO ISSUE A CALL TO ARTISTS FOR AN ARTISTIC ELEMENT
FOR THE 41ST STREET CORRIDOR, USING $50,000 OF THE SHORT TERM
41ST RECOMMENDATIONS PROJECT ADOPTED IN THE FY 2018-19
CAPITAL BUDGET, TO BE MATCHED WITH OTHER CITY FUNDING, FOR A
POTENTIAL PROJECT UP TO $100,000.
WHEREAS, the City of Coral Gables, in partnership with the Coral Gables Business
Improvement District recently commissioned Sextafeira, a creative agency to install its Umbrella
Project over Giralda Avenue, a pedestrian corridor lined with restaurants and shops; and
WHEREAS, the Umbrella Project initiative was a success, drawing people to Coral Gables
from around Miami-Dade County, and creating social media attention and activity around the project
and the location; and
WHEREAS, the Umbrella Project on Giralda Avenue follows the principles of creative
placemaking, a strategy that has been adopted throughout the Country to help revitalize commercial
corridors and spur economic development, promote enduring social change and improve the
physical environment and local arts offerings; and
WHEREAS,following the referral to the Finance and Citywide Projects Committee(FCWPC)
the Administration researched various methods for executing a similar project and identified three
opportunity areas and three commissioning methods for consideration, as follows:
• Normandy Isle (Rue Vendome);
• Washington Avenue corridor; and
• 41st Street corridor; and
WHEREAS, commissioning options for a shade installation at any of the above locations
include:
• commissioning Sextafeira, or a similar creative agency, with the cost to vary greatly
based on location and size;
• partnering with Art in Public Places and the Office of Cultural Affairs to issue a local
call for artists to commission a shade installation;
• performing a quick build project using temporary sails of various colors (with no
artistic component); and
WHEREAS, on September 14, 2018, the FCWPC recommended that the City issue a local
call for artists to commission a professional visual artist to design a temporary public art installation
that would draw attention to the 4?' Street Corridor, as a unique way to foster creativity within our
local artistic community and would engage the local professional artist community; and
WHEREAS, the FCWPC further recommended that $50,000 in funding for a unique,
pedestrian-friendly artistic element in the 41st Street area be allocated from the Short-Term
41"Street Committee Recommendations Project#21019 adopted as part of the FY 2018-19 Capital
Budget, and that potential matching funds be explored from Art in Public Places and the Cultural
Arts Council, to augment the $50,000, for a total project cost of up to $100,000; and
WHEREAS, the 41st Street Committee is continuing to work on recommending a location
for this artistic element project.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH FLORIDA, that the Mayor and City Commission
hereby accept the recommendation of the Finance and Citywide Projects Committee at its
September 14, 2018 meeting, to issue a Call to Artists for an artistic element for the 41?` Street
Corridor, using $50,000 of the Short Term 41st Street Recommendations project adopted in the
FY 2018-19 Capital Budget, to be matched with other City funding, for a potential project up to
$100,000.
PASSED and ADOPTED this 171h day of October 2018.
DAN GELBER, MAYOR
ATTEST:
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RAFAEL E. GRANADO, CITY CLERK
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Resolutions-C7 N
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: October 17, 2018
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, ACCEPTING THE RECOMMENDATION THE FINANCE AND CITYWIDE PROJECTS
COMMITTEE AT ITS SEPTEMBER 14, 2018 MEETING TO ISSUE A CALL TO ARTISTS FOR AN
ARTISTIC ELEMENT FOR THE 41ST STREET CORRIDOR, USING $50,000 OF THE SHORT
TERM 41ST RECOMMENDATIONS PROJECT ADOPTED IN THE FY 2018-19 CAPITAL BUDGET
TO BE MATCHED WITH OTHER CITY FUNDING FOR APOTENTIAL PROJECT UP TO$100,000.
RECOMMENDATION
Accept the recommendation of the Finance and Citywide Projects Committee.
BACKGROUND
The City of Coral Gables, in partnership with the Coral Gables Business Improvement District recently commissioned
Sextafeira, a creative agency that uses art to spur commercial activity, to replicate their Umbrella Project over Giralda
Avenue. The selected location, Giralda Avenue, is a pedestrian corridor lined with restaurants and shops. The
initiative was a success, drawing people to the space from around Miami-Dade County and creating social media
attention and activity around the project and the location.
This installation follows the principles of creative placemaking, a strategy that has been adopted throughout the
Country to help revitalize Main Street's and commercial corridors. Creative placemaking is generally understood as
the use of arts and culture by diverse partners to strategically shape the physical and social character of a place in
order to spur economic development, promote enduring social change and improve the physical environment. Local
arts offerings—public art, murals, art parades, art fairs and crawls, museums, performances, and open studio nights—
offer people an opportunity to enjoy and participate in community. These offerings not only help build social cohesion
but also stimulate the local business community. Below are a few examples of creative placemaking:
Project: Horizontes
Location: Wichita, Kansas
Objective: Connecting two diverse neighborhoods through the design and implementation of a large scale mural on a
vacant grain elevator that has created a physical barrier between two commercial corridors.
Link: http://www.horizontes-project.com/about/
Project: Truth Booth
Location:World-wide and most recently Palm Beach, Florida and Detroit, Michigan
Objective: The Truth Booth was created by the Cause Collective, an organization of artists, designers and
ethnographers working together to create large-scale public art projects. It debuted in Ireland in 2011 and has made
stops all over the world, including Afghanistan and South Africa. The goal of the project is to empower residents and
visitors to speak freely and to give them a unique and creative opportunity to make their voices heard in public
spaces.
Link: http://www.causecollective.con✓projects/httpwww-insearchofthetruth-net'
ANALYSIS
Based on the referral to the Finance and Citywide Projects Committee (FCWPC) the administration researched
various methods for executing a sire lar project and identified three opportunity areas for consideration.
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1. Normandy Isle(Rue Vendome)-This area has been identified in the North Beach Master Plan as a critical corridor
within North Beach. Rue Vendome has been permanently closed off to vehicles and transformed into a public plaza.
This street has very little shade and while Staff has started to activate this space with weekly programming, an
artistic shade structure would provide additional value.
2. Washington Avenue - Washington Avenue has recently formed a Business Improvement District (BID) to help
increase vibrancy and activity along the corridor. While this is one of the City's most critical corridors in term of
tourism, it also has the highest number of storefront vacancies. The BID has expressed interest in finding creative
interventions for improving the corridor and would help partner with the City on a potential project. Please note that
their first assessments would not be made until the beginning of 2019.
3. 41st Street- The 41st Street Committee made a motion at their July 31, 2018 Committee meeting recommending
that the Finance and Citywide Projects Committee consider 41st Street as an area of opportunity for a temporary
shade structure. A master plan was recently commissioned for 41st Street by Alta Planning and Gehl Studios. This
plan assessed the current conditions of the street and provided twelve critical strategies for increasing its vibrancy.
One of the strategies was to provide more shade, which could be done through structures similar to the Umbrella
Project as well as through increased tree canopy. This is a key commercial and tourist corridor in Miami Beach that
also serves a dense residential neighborhood with local businesses and community organizations all located along the
main corridor.
Shade Structure Options
1. Commission Sextafeira, or a similar creative agency. This agency in particular has created many different
installations in Cities across the world. The Umbrella Project in Coral Gables cost between $80,000-$120,000. The
cost for such installation would vary greatly based on location and size.
2. Partner with Art in Public Places and the Office of Cultural Affairs to issue a local call for artists to commission a
shade installation. This would be a unique way to foster creativity within our local artistic community. This has been
done in other cities such as Houston which did a call for artists to create a shade project at Discover Green, as 12-
acre park. As noted in the aforementioned examples of creative placemaking this concept has been performed
throughout the country. Notably, the Bloomberg Art Challenge supports innovative, temporary art projects to promote
vibrancy in cities.
Mips://wwwanxtdcansforthearts.orglby-progrdmnetworas-ard-councils/public-art-network,pu ic-art-yeacin-review-
database/f7marent
https://publ icartchal lenge.bloonberg.org/finalists
3. Perform a quick build project using temporary sails of various colors. This method would be the quickest way to
provide shade over identified areas. Shade sales range in price but would cost around $30,000.00. While this
approach could provide a practical enhancement to an area, this tactic would not spur the same traction as the
Umbrella Project did for Giralda Avenue, nor would it have a curated artistic component.A budget of$30,000.00 would
allow for 2-4 shades to be installed which could be performed by City Staff.
https://www.google.cornlsearch7
q=colorful+shade+salls&safe=ofi&source=lnms&tbm=isch&ser=X&ved=Oahu K EwiErKyeprjcAh W hwVkKH S pH BBMQ
CONCLUSION
On September 14, 2018, the FCWPC recommended nerving forward with the above mentioned option number two
(2),to issue a local call for artists to commission a professional visual artist to design a temporary public art installation
that would draw attention to the 41st Street Corridor. This would be a unique way to foster creativity within our local
artistic community and would engage the local professional artist community.
The FCWPC, recommended that $50,000 in funding for a unique, pedestrian-friendly artistic element in the 41st
Street area from the Short-Tenn 41st Street Committee Recommendations Project#21019 adopted as part of the FY
2018-19 Capital Budget. It was further recommended by the Finance and Citywide Projects Committee that potential
matching funds be explored from Art in Public Place and the Cultural Arts Council, to augment the $50,000 up to a
total of$100,000.
Page 426 of 1637
The 41st Street Committee is continuing to work on recommending a location for this artistic element project.
KEY INTENDED OUTCOMES SUPPORTED
Enhance Beauty And Vibrancy Of Urban And Residential Neighborhoods; Focusing On Cleanliness, Historic Assets, In Select
Neighborhoods And Redevelopment Areas
FINANCIAL INFORMATION
Funding for this project would be allocated from the FY 2018-19 Capital Budget, Project#21019.
I E isg lative Tracking
Tourism,Culture and Economic Development
Sponsor
Commissioner Ricky Arriola
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