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2018-30591 Resolution 2018-30591 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY OF MIAMI BEACH TO ACCEPT A DONATION FROM RAMSAY FAIRS, LLC (D/B/A PULSE CONTEMPORARY ART FAIR), IN THE TOTAL AMOUNT OF $7,786, TO SPONSOR, IN PART, THE OPERATIONAL COST OF THE CITY'S ART WEEK SHUTTLE SERVICE; AND, FURTHER, AUTHORIZING THE CITY MANAGER, OR HIS DESIGNEE, TO MAKE SUCH EXPENDITURES AND/OR REIMBURSEMENTS CONSISTENT WITH THE AFORESTATED PURPOSE. WHEREAS, in an effort to mitigate traffic congestion during Art Week, one of the high- impact periods in the City of Miami Beach (City), over the past three years (2015, 2016, and 2017), the City, at its sole cost, has provided free shuttle service between major art fairs in the City and Art Basel Miami Beach headquartered at the Miami Beach Convention Center; and WHEREAS, as part of these previous efforts, the City has also partnered with Miami- Dade County and the City of Miami to provide free shuttle service between art fairs located in Miami and the Miami Beach Convention Center during Art Week; and WHEREAS, in preparation for the upcoming 2018 Art Week, the City's Transportation Department staff reached out to five (5) major fairs in the City (Art Basel, Design Miami, Pulse, Scope, and Untitled) to determine if any of these fairs would be providing shuttle service during 2018 Art Week, and, if so, to seek a partnership intended to consolidate the various shuttle routes; and WHEREAS, staffs coordination yielded only one (1) fair (Pulse Contemporary Art Fair)with whom the City will be partnering to provide shuttle service during 2018 Art Week; and WHEREAS, the Art Week shuttle service will operate from December 6 through December 9, 2018, from 11AM to 7PM Thursday through Saturday and from 11AM to 5PM on Sunday, at a service frequency of approximately 20 minutes; and WHEREAS, the shuttle will have three (3) stops: Pulse Contemporary Art Fair (4601 Collins Avenue), the Miami Beach Convention Center, and Ocean Drive between 9th Street and 10th Street to serve various art fairs in South Beach; and WHEREAS, the shuttle service will be competitively procured by the City: and WHEREAS, based on preliminary estimates, the total cost is calculated to be between $25,000 and $35,000; and WHEREAS, Pulse Contemporary Art Fair has agreed to contribute $7,786.00 toward the cost of operating the shuttle service with the remaining cost to be borne by the City; and WHEREAS, in recognition of this donation and partnership, Pulse's logo will be placed on the exterior of the shuttle vehicles; and WHEREAS, prospective riders will be able to track the shuttle vehicles in real-time using the City's Trolley Tracker mobile application; and WHEREAS, City Transportation Department staff will be working closely with the City's Department of Marketing and Communications to promote the Art Week '18 shuttle service on the City's website and on other available media, and to provide shuttle information to Art Basel and various art fairs for dissemination to patrons; and WHEREAS, the City's partnership with the Pulse Contemporary Art Fair to provide a consolidated shuttle service to and from a variety of art fairs and Art Basel at the Miami Beach Convention Center is anticipated to improve service efficiency, reliability, and oversight, reduce illegal obstruction of travel lanes by various ad-hoc shuttles picking-up and dropping- off passengers in the vicinity of the Convention Center, and, ultimately, reduce the number of private vehicles operating in the City during this high impact period; and WHEREAS, while the Pulse Contemporary Art Fair is the only art fair partnering with the City for Art Week '18, the City's goal is to continue to look for partnership opportunities with multiple art fairs to help improve mobility during this high impact period. NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby authorize the City of Miami Beach to accept a donation from Ramsay Fairs, LLC (d/b/a Pulse Contemporary Art Fair) in the total amount of$7,786, to sponsor, in part, the operational cost of the City's Art Week shuttle service, and, further, authorizing the City Manager, or his designee, to make such expenditures and/or reimbursements consistent with the aforestated purpose. PASSED AND ADOPTED this 14th day of November, 2018. ATTEST: 1s' ' ' L , .B. f. \ V ...... ,7 4.. • idre 0-GlberMayor� Raf-el E. Granado, City lerk * a+' N�uRP �4 (iID NOV 2 6 al � < p APPROVED AS TO '' *./ FORM & LANGUAGE 26 &FOR REquiloN City Attorney wcx Dote T WGENDA@018111 Novemhertr ansportatonlMrt Week Shuffle ServiceArt Week Shuttle Senuce Reso.Cocx Resolutions - C7 I MIAMI BEACH COMMISSION MEMORANDUM TO: Honorable Mayor and Members of the City Commission FROM: Jimmy L. Morales, City Manager DATE: November 14, 2018 SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY OF MIAMI BEACH TO ACCEPT A DONATION FROM RAMSAY FAIRS, LLC (D/B/A PULSE CONTEMPORARY ART FAIR), IN THE TOTAL AMOUNT OF $7,786.00 TO SUPPORT THE OPERATIONAL COST OF THE CITY'S ART WEEK SHUTTLE SERVICE, AND, FURTHER, AUTHORIZING THE CITY MANAGER, OR HIS DESIGNEE, TO MAKE SUCH EXPENDITURES AND/OR REIMBURSEMENTS CONSISTENT WITH THE AFORESTATED PURPOSE. RECOMMENDATION The Administration recommends that the Mayor and Commission approve the Resolution. BACKGROUND In an effort to mitigate traffic congestion during Art Week as one of the City's high-impact periods, over the past three years (2015, 2016, and 2017), the City of Miami Beach, at its sole cost, has provided free shuttle service between major art fairs in the City and Art Basel Miami Beach headquartered at the Miami Beach Convention Center. As part of these previous efforts, the City has also partnered with Miami-Dade County and City of Miami to provide free shuttle service between art fairs located in Miami and the Miami Beach Convention Center during Art Week. ANALYSIS In preparation for the upcoming 2018 Art Week, the City's Transportation Department staff reached out to five (5) major fairs in the City (Art Basel, Design Miami, Pulse, Scope, and Untitled) to determine if any of these fairs would be providing shuttle service during 2018 Art Week, and, if so, to seek a partnership intended to consolidate the various shuttle routes. Staffs coordination yielded only one (1) fair (Pulse) with whom the City will be partnering to provide shuttle service during 2018 Art Week. The Art Week shuttle service will operate from December 6 through December 9, 2018, from 11AM to 7PM Thursday through Saturday and from 11AM- 5PM on Sunday, at a service frequency of approximately 20 minutes. The shuttle will have three (3) stops: Pulse (4601 Collins Avenue), the Miami Beach Convention Center, and Ocean Drive between 9th Street and 10th Street to serve art fairs in South Beach. Attached is a map depicting the proposed 2018 Art Week Shuttle route. The shuttle service will be competitively procured by the City. Based on preliminary estimates, the Page 731 of 1981 total cost is calculated to be between $25,000 and $35,000. Pulse has agreed to contribute $7,786.00 toward the cost of operating the shuttle service with the remaining cost to be borne by the City. In recognition of this donation and partnership, Pulse's logo will be placed on the exterior of the shuttle vehicles. Prospective riders will be able to track the shuttle vehicles in real-time using the City's Trolley Tracker mobile application. The Transportation Department staff will be working closely with the Department of Marketing and Communications to pronate the Art Week '18 shuttle service on the City's website and other available media and provide shuttle information to Art Basel and art fairs for dissemination to patrons. CONCLUSION The City's partnership with art fairs to provide a consolidated shuffle service to and from the art fairs and Art Basel at the Miami Beach Convention Center is anticipated to improve service efficiency, reliability, and oversight, reduce illegal obstruction of travel lanes by various ad-hoc shuttles picking- up and dropping-off passengers in the vicinity of the Convention Center, and, ultimately, reduce the number of private vehicles operating in the City during this high impact period. While Pulse is the only art fair partnering with the City for Art Week '18, the City's goal is to continue to look for partnership opportunities with multiple art fairs to help improve mobility during this high impact period. KEY INTENDED OUTCOMES SUPPORTED Ensure Comprehensive Mobility Addressing All Modes Throughout The City FINANCIAL INFORMATION Funding for the remaining cost of this service has been allocated as part of the Transportation Department's Fiscal Year 2018/19 operating budget. Amount 1 $27,214 Account 1 106-9615-000349-30-403-529-00-00-00 Legislative Tracking Transportation ATTACHMENTS: Description ❑ Attachment Page 732 of 1981 Art Week 2018 Shuttle 52 Street Service days: 12/6/18 - 12/9/18 4 T Legend Art Basel cr @ Convention Center Pulse @ 4601 Collins Avenue Shuttle Stop 41 Street ® @ Ocean Dr o — Proposed shuttle route a s Fir • • Oade l� ¢' 6 , 17 Street " (— Y �o, G WN G ." —© 10 Street �®, W E 9 Street T 0 0225 0.45 0.9 TIMRor Miles Page 733 of 1981