2018-30597 Resolution •
RESOLUTION NO. 2018-30597
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND
AUTHORIZING THE CITY OF MIAMI BEACH TO
RETROACTIVELY ACCEPT DONATIONS AND
SPONSORSHIPS FROM MIAMI BEACH MEDICAL GROUP,
LLC, T-MOBILE USA, INC, CHICAGO BAR COMPANY, LLC,
DBA RXBAR, SYSCO CORPORATION, DESTINATION
BRANDS INTERNATIONAL, LLC, THE COCA-COLA
COMPANY, ATLANTIC BROADBAND, OPERATION
GRATITUDE, IHEARTMEDIA, INC, AND GETAROUND, INC, IN
THE TOTAL AMOUNT OF $12,500, FOR THE CITY'S TENTH
ANNUAL VETERANS DAY PARADE HELD ON NOVEMBER 11,
2018, AND AUTHORIZING THE CITY MANAGER, OR HIS
DESIGNEE, TO MAKE SUCH EXPEPNDITURES OR
REIMUBRSMENTS CONSISTENT WITH THE AFORSTATED
EVENT AND PURPOSE.
WHEREAS, on Sunday, November 11, 2018, the City of Miami Beach ("City") produced
the City's tenth annual Veterans Day Parade, which celebrates the men and women who have
served in the U.S. Armed Forces to defend and protect our country; and
WHEREAS, the City's Veterans Day Parade draws thousands of residents and tourists to
the City to enjoy great food and music and to celebrate and honor the commitment and
sacrifices of our military veterans; and
WHEREAS, City staff worked diligently to identify funding sources to offset the costs of
producing the City's 2018 Veterans Day Parade; and
WHEREAS, City staff secured partnerships, through donations and sponsorships in the
total amount of $12,500, for the City's 2018 Veterans Day Parade from Miami Beach Medical
Group, LLC, T-Mobile USA, Inc., Chicago Bar Company, LLC, dba RxBar, Sysco Corporation,
Destination Brands International, LLC, The Coca-Cola Company, Atlantic Broadband, Operation
Gratitude, iHeartMedia, Inc., and Getaround, Inc.; and
WHEREAS, the City Administration recommends that the City Commission retroactively
approve and authorize the City's acceptance of the aforestated donations and sponsorships and
authorize the City Manager, or his designee, to make any necessary reimbursements and/or
expenditures of the aforestated donations and sponsorships in furtherance of, and consistent
with, the aforestated event and purpose.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve and authorize the City of Miami Beach to retroactively accept
donations and sponsorships from Miami Beach Medical Group, LLC, T-Mobile USA, Inc.,
Chicago Bar Company, LLC, dba RxBar, Sysco Corporation, Destination Brands International,
LLC, The Coca-Cola Company, Atlantic Broadband, Operation Gratitude, iHeartMedia, Inc., and
Getaround, Inc., in the total amount of$12,500, for the City's Annual Veterans Day Parade held
on November 11, 2018, and authorize the City Manager, or his designee, to make such
expenditures or reimbursements consistent with the aforstated event and purpose.
PASSED and ADOPTED this 14" .. .f November 2018.
ATTEST: \5 ........... (1%
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, Rafael E. Granado, Ci Clerk 'f � ` pj
TAAGENDA\2018\11 November\Marketing and ti iir@s*‘rans Day Sponsorship Acceptance Reso.doc
APPROVED AS TO
FORM St LANGUAGE
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City Attorney ,. •/ Dote
Resolutions - C7 0
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE, November 14, 2018
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA APPROVING AND AUTHORIZING THE CITY OF MIAMI
BEACH TO RETROACTIVELY ACCEPT DONATIONS AND SPONSORSHIPS
FROM MIAMI BEACH MEDICAL GROUP, LLC, T-MOBILE USA, INC., CHICAGO
BAR COMPANY, LLC, DBA RXBAR, SYSCO CORPORATION, DESTINATION
BRANDS INTERNATIONAL, LLC, THE COCA-COLA COMPANY, ATLANTIC
BROADBAND, OPERATION GRATITUDE, IHEARTMEDIA, INC., AND
GETAROUND, INC., IN THE TOTAL AMOUNT OF $12,500, FOR THE CITY'S
TENTH ANNUAL VETERANS DAY PARADE HELD ON NOVEMBER 11, 2018, AND
AUTHORIZING THE CITY MANAGER, OR HIS DESIGNEE, TO MAKE SUCH
EXPENDITURES OR REIMBURSEMENTS CONSISTENT WITH THE
AFORESTATED EVENT AND PURPOSE.
RECOMMENDATION
Adopt the resolution.
ANALYSIS
On November 11, 2018, the City of Miami Beach produced the City's tenth annual Veterans Day
Parade, which celebrates the men and women who have served in the U.S. Armed Forces to defend
and protect our country.
The City's Veterans Day Parade draws thousands of residents and tourists to the City to enjoy to
celebrate and honor the commitment and sacrifices of our veterans.
The event is open to the general public at no charge. Marketing efforts for this event includes, but is
not limited to PSAs, digital and printed ads. The media plans included news and local programming
coverage, including MB77, the Miami Beach government channel, City of Miami Beach e-briefs, as
well as television, and social media.
The City secured partnerships, through donations and sponsorships from Miami Beach Medical
Group, LLC, T-Mobile USA, Inc., Chicago Bar Company, LLC, dba RxBar, Sysco Corporation,
Destination Brands International, LLC, The Coca-Cola Company, Atlantic Broadband, Operation
Gratitude, iHeartMedia, Inc., and Getaround, Inc., in the total amount of$12,500, for the City's 2018
Veterans Day Parade.
Page 767 of 1981
CONCLUSION
Staff worked diligently to identify funding sources to off-set the costs of producing this event. The
Administration recommends that the City Commission retroactively approve and authorize the City's
acceptance of the aforestated donations and sponsorships and authorize the City Manager, or his
designee, to make any necessary reimbursements and/or expenditures of the aforestated donations
and sponsorships in furtherance of, and consistent with, the aforestated event and purpose.
Leve islative Tracking
Marketing and Communications
ATTACHMENTS:
Description
❑ Sponsorship 2018 Veterans Day Reso
Page 768 of 1981