Iconic-Fitness-Location-along-Ocean-Drive-Gets-a-Makeover-2.27.18
We are committed to providing excellent public service and safety to all who live, work and play in our vibrant, tropical, historic community.
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, FL 33139, www.miamibeachfl.gov
OFFICE OF MARKETING & COMMUNICATIONS, Tel: 305.673.7575 MEDIA ALERT
Tonya Daniels, E-mail: tonyadaniels@miamibeachfl.gov
Melissa Berthier, E-mail: melissaberthier@miamibeachfl.gov
FOR IMMEDIATE RELEASE
February 27, 2018
Iconic Fitness Location along Ocean Drive Gets a Makeover
— Saturday, March 3 at 10 a.m. —
WHO/WHAT: The popular 9 Street fitness area at Lummus Park along famed Ocean
Drive, commonly referred to as Muscle Beach, just got a full makeover.
Aiming to combine arts and fitness, the City of Miami Beach partnered
with Metalco Active, a company who prides itself on producing
revolutionary fitness concepts, to build the nation’s first high-end gym in
a public park — MyEquilibria.
“We designed MyEquilibria to compliment the outdoors, not overpower
the environment,” said Metalco Active Founder and CEO Gian Luca
Innocenzi who was inspired by the vibrant energy and unique landscape
of Miami Beach. “Each detail has been carefully crafted to deliver only
the highest quality, safest and awe-inspiring platforms for everyone to
enjoy no matter your fitness level. Our mission is to create something not
just beautiful, but useful, social and with a strong impact on the
community.”
The state-of-the-art wellness circuit features two nature-inspired
installations: MyEquilibria’s Leopard Tree and MyBeast. Built to
maximize muscle toning during workouts, these functional structures
collectively feature over 30 workout components that combine rewarding
exercises such as yoga, gymnastics and calisthenics. With the help of a
free mobile phone application, fitness enthusiasts of all skill levels will be
able to engage with the structure through a series of exciting trainings
and tutorials.
"The City is committed to promoting health and wellness for our
community and the installation of the My Equilibria fitness equipment is
part of our commitment to that goal,” expressed Commissioner Ricky
Arriola. “Miami Beach's outdoor gym has been proven to be wildly
popular with our residents and tourists. We hope that everyone enjoys
the new fitness equipment!"
Mayor Dan Gelber will open the ribbon cutting ceremony, and will be
followed by MyEquilibria Co-Founder Raquel Rodriguez and
Commissioner Arriola. An interactive demonstration of the equipment will
We are committed to providing excellent public service and safety to all who live, work and play in our vibrant, tropical, historic community.
occur thereafter, followed by an aerial dance performance that will bring
the fitness exercise circuit to life and provide for an excellent photo
opportunity of the breathtaking architecture.
WHEN: Saturday, March 3 at 10 a.m.
WHERE: Lummus Park
9 Street & Ocean Drive
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