Resolution 2019-30686 RESOLUTION NO. 2019-30686
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
• RECOMMENDATION OF THE FINANCE AND CITYWIDE
PROJECTS COMMITTEE AND THE CITY MANAGER AND
WAIVING, BY 5/7TH VOTE, THE COMPETITIVE BIDDING
REQUIREMENT PURSUANT TO SECTION 2-367 OF THE CITY
CODE, FINDING SUCH WAIVER TO BE IN THE BEST
INTEREST OF THE CITY, AND FURTHER AUTHORIZING THE
CITY MANAGER TO EXECUTE AN AMENDMENT, IN A FORM
ACCEPTABLE TO THE CITY ATTORNEY, TO THE CITY'S
AGREEMENT WITH PRISM CREATIVE GROUP FOR
SERVICES RELATED TO THE ACTIVATION OF, AND
CULTURAL PROGRAM PLANNING FOR, LUMMUS PARK, IN
ORDER TO INCLUDE SIMILAR PROGRAMMING SERVICES
FOR THE RUE VENDOME PLAZA, IN AN AMOUNT NOT TO
EXCEED $25,000.
WHEREAS, a Request for Letters of Intent ("RFLI")was issued on August 15, 2018, and
Prism Creative Group was selected to provide site-specific programming and local marketing to
foster small business growth and elevate the unique narrative of the Ocean Drive/Lummus Park
neighborhood, at a total cost not to exceed $45,000, which Agreement was approved and
executed by the City Manager; and
HEREAS, on September 14, 2018, the Finance and Citywide Projects Committee
("FCWPC") recommended that site-specific programming and local marketing be conducted for
the Rue Vendome Plaza to help revitalize North Beach, attract new patrons, and strengthen the
brand off local businesses surrounding Rue Vendome; and
WHEREAS, on November 30, 2018, the FCWPC recommended that the City
Commission waive the competitive bidding requirement and amend the City's agreement with
Prism Creative Group, in order to include cultural programming on Rue Vendome Plaza, the
cost of which shall not exceed $25,000; and
WHEREAS, the Mayor and City Commission hereby accept the recommendation of the
FCWPC.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept
the recommendation of the Finance and Citywide Projects Committee and the City Manager and
waive, Icy 5/7th vote, the competitive bidding requirement pursuant to Section 2-367 of the City
Code, finding such waiver to be in the best interest of the City; and further authorize the City
Manager to execute an amendment, in a form acceptable to the City Attorney, to the City's
Agreerrjent with Prism Creative Group for services related to the activation of, and cultural
program planning for, Lummus Park, in order to include similar programming services for the
Rue Veidome Plaza, in an amount not to exceed $25,000.
PASSED and ADOPTED this I/ day of 7�„uciry , 2019•
ATTEST:
"an Gelber
Mayor
Rafael E. Granado .
City Clerk •
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City Attorney P
Resolutions - R7 H
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: January 16, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND CITYWIDE PROJECTS COMMITTEE AND THE CITY
MANAGER AND WAIVING, BY 5/7TH VOTE, THE COMPETITIVE BIDDING
REQUIREMENT PURSUANT TO SECTION 2-367 OF THE CITY CODE,
FINDING SUCH WAIVER TO BE IN THE BEST INTEREST OF THE CITY,
AND FURTHER AUTHORIZING THE CITY MANAGER TO EXECUTE AN
AMENDMENT, IN A FORM ACCEPTABLE TO THE CITYATTORNEY, TO THE
CITY'S AGREEMENT WITH PRISM CREATIVE GROUP FOR SERVICES
RELATED TO THE ACTIVATION OF, AND CULTURAL PROGRAM
PLANNING FOR, LUMMUS PARK, IN ORDER TO INCLUDE SIMILAR
PROGRAMMING SERVICES FOR THE RUE VENDOME PLAZA, IN AN
AMOUNT NOT TO EXCEED $25,000.
RECOMMENDATION
Administration recommends.
ANALYSIS
Staff has been working on a short-term activation for Rue Vendome that would allow for weekly
and daily programming in the plaza. The goal of these programs is to increase visibility of the
local businesses in Normandy Isle and to create a place for North Beach residents to gather
and engage with one another, supporting the idea of placemaking in this corridor. This has
included creating a temporary pop-up park to encourage people to relax, sit and play in the plaza
throughout the week. Additionally, in August, NoBe Yoga began offering free yoga and
meditation classes every Tuesday and Thursday evening.
During the September 14, 2018 FCWPC meeting, in response to the Committee direction to
bring ideas to the September 14, 2018 meeting, staff explained that they had researched
various agencies/companies in Miami-Dade County, that could provide the desired
programming and branding for Rue Vendome. As directed by the Committee, the desire is to
have an entity to create site-specific programming and a local marketing plan to help lift up North
Beach and attract new patrons to the area. In addition, the entity would work with the local
businesses surrounding Rue Vendome to strengthen their brand and internal operations.
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During the September 14, 2018 FCWPC, staff informed the Committee that Prism Creative
Group, a local branding and marketing firm that specializes in creative placemaking and site-
specific programming expressed interest in assisting with the Rue Vendome project.
Prism Group has been retained by various municipalities and agencies such as the Miami
Downtown Development Authority to activate underused public spaces.
Prism Creative Group, who will be performing similar services in Lummus Park, is a
consultant specializing in strengthening small business growth and elevating the unique narrative
of a particular neighborhood. Prism Creative believes in re-branding communities through
compelling storytelling, experimental community events, and building long-term community
through culture to elevate quality of life and collective consciousness. They have a proven track
record of building ground-up movement in Miami's Arts and Entertainment District with monthly
events drawing thousands of attendees, and helping establish the Wynwood Yard as one of
Miami's most supportive venues for nightly live music, to creating a home for local and emerging
artists with The Listening Den at Ace Props Shop and Studio in Little River.
Prism Creative Group produces high-quality curated events on a frequent basis that touch on
the creative pillars of music, cinema, visual arts, wellness, cuisine and the artisanal small
business community.
Because of the Prism Creative Group's proven track record of working with municipalities and
producing these large events, the FCWPC recommended that staff proceed with negotiating
with Prism Creative and recommended a waiver of bid to move forward to begin negotiating a
contract for community services that extend beyond Lummus Park to incorporate Rue
Vendome, contingent upon available funding.
In response, Prism Creative Group proposed the following programming, which would take
place over a period of three months for a cost of$25,000:
Soul &Folk at the Fountain
A close-knit musical experience emanating the colorful culture of far away European plazas with
live trios and acoustic tunes as well as activating the grassy knoll with vendors and a picnic type
atmosphere.
Brunch Sunny Side Up
Let's fill the Rue with beloved Miami go-to brunch spots featuring classic dishes, family-friendly
activities, live music, and a Sunday filled with community.
Sweet& Sweat
A delicio s sunset yoga flow led by @flowzario on The Rue paired with local DJs or musicians
for a next-level wellness and musical experience as well as a selection of flavorful dessert
vendors.
Tango &Asado
Taking it to Buenos Aires for a night of live Tango performances, acoustic music, and dance
classes Lor the community plus a brilliant al fresco asado featuring local Argentinian treats and
eats
Page 1097 of 1648
During the November Finance and Citywide Project Committee, the committee recommended
approving the bid waiver to extend the Prism agreement to include cultural programming in Rue
Vendome for three (3) month for$25, 000.
Administration has identifying funding sources for the Rue Vendome cultural programming
which is ipreliminary identified to cost $25,000 for three (3) months and will require a bid waiver
to amen the Lummus Park agreement, the City has with Prism Creative Services, to provide
similar services in Rue Vendome.
CONCLUSION
Administration recommends waiver of competitive bidding to amend City agreement with Prism
Creative Group to provide three (3) months of cultural programming in Rue Vendome for
$25,000.
KEY INTENDED OUTCOMES SUPPORTED
Enhance Beauty And Vibrancy Of Urban And Residential Neighborhoods; Focusing On Cleanliness,
Historic Assets, In Select Neighborhoods And Redevelopment Areas
FINANCIAL INFORMATION
$25,000
Account: 011-9322-000312-90-400-592-00-00-00
Legislative Tracking
Tourism, Culture and Economic Development
ATTACHMENTS:
Description
❑ Resolution
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