Ordinance 2019-4230ORDINANCE NO.
2019 -4230
AN ORDINANCE OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AMENDING CHAPTER 2 OF THE MIAMI
BEACH CITY CODE, ENTITLED "ADMINISTRATION," BY AMENDING
ARTICLE IV, ENTITLED "OFFICERS AND EMPLOYEES," BY AMENDING
DIVISION I, ENTITLED "GENERALLY," BY AMENDING SECTION 2 -191,
ENTITLED "ENUMERATION OF ORGANIZATIONAL UNITS," BY DIVIDING
THE TOURISM, CULTURE AND ECONOMIC DEVELOPMENT
DEPARTMENT INTO TWO SEPARATE DEPARTMENTS TO BE KNOWN
AS THE TOURISM AND CULTURE DEPARTMENT AND THE ECONOMIC
DEVELOPMENT DEPARTMENT; AND, PROVIDING FOR REPEALER,
SEVERABILITY, CODIFICATION, AND AN EFFECTIVE DATE.
WHEREAS, there currently exists the need to make modifications to the Miami Beach
City Code in order to amend the existing administrative structure of the City to divide the
Tourism, Culture and economic development department into two separate departments,
specifically the Tourism and culture department and the Economic development department.
NOW, THEREFORE, BE IT ORDAINED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA:
SECTION 1. Section 2 -191 of City Code Chapter 2, entitled "Administration," is hereby
amended as follows:
CHAPTER 2
ADMINISTRATION
*
*
ARTICLE IV. OFFICERS AND EMPLOYEES
Division I. Generally
Sec. 2 -191. Enumeration of Organizational Untits.
The administration or organization units of the city shall be as follows:
(a) Office of the city manager.
(b) Office of the city attorney.
(c) Office of the city clerk.
(d) Finance department.
(e) Human Resources department.
(f) Building department.
(g) Department of emergency management.
(h) Parks and recreation department.
(i) Parking department.
(j) Fire department.
(k) Police department.
(I) Transportation department.
(m) Public works department.
(n) Office of housing and community services.
(o) Code compliance department.
(p) Office of capital improvements projects.
(q) Office of Communications.
(r) Office of budget and performance improvement.
(s) Information technology department.
(t) Procurement department.
(u) Tourism; and culture department.
(v) Planning department.
(w) Environment and sustainability department.
(x) Economic development department.
SECTION 2. CODIFICATION
It is the intention of the Mayor and City Commission of the City of Miami Beach, and it is
hereby ordained that the provisions of this ordinance shall become and be made part of the
Miami Beach City Code. The sections of this ordinance may be renumbered or relettered to
accomplish such intention, and the word "ordinance" may be changed to "section," "article," or
other appropriate word.
SECTION 3. REPEALER
All ordinances or parts of ordinances in conflict herewith be and the same are hereby
repealed.
SECTION 4. SEVERABILITY
If any section, subsection, clause or provision of this Ordinance is held invalid, the
remainder shall not be affected by such invalidity.
PASSED and ADOPTED this t( day of Junuur/ , 2019
Rafael E. Granado, City Clerk
Dan Gelber, Mayor
)APPROVED AS TO
2M & LANGUAGE
OR EXE UTION
1.
t
(Sponsored by Commissioner Ricky AY
1..1NCORP
ORATE
City Attorney
Date
MIAMI BEACH
Ordinances - R5 A
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: January 16, 2019
10:00 a.m. Second Reading Public Hearing
SUBJECT :AN ORDINANCE OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AMENDING CHAPTER 2 OF THE MIAMI
BEACH CITY CODE, ENTITLED "ADMINISTRATION," BY AMENDING
ARTICLE IV, ENTITLED "OFFICERS AND EMPLOYEES," BY AMENDING
DIVISION I, ENTITLED "GENERALLY," BY AMENDING SECTION 2 -191,
ENTITLED "ENUMERATION OF ORGANIZATIONAL UNITS," BY DIVIDING
THE TOURISM, CULTURE AND ECONOMIC DEVELOPMENT
DEPARTMENT INTO TWO SEPARATE DEPARTMENTS TO BE KNOWN AS
THE TOURISM AND CULTURE DEPARTMENT AND THE ECONOMIC
DEVELOPMENT DEPARTMENT; AND, PROVIDING FOR REPEALER,
SEVERABILITY, CODIFICATION, AND AN EFFECTIVE DATE.
RECOMMENDATION
See memorandum and ordinance attached.
ANALYSIS
Legislative Tracking
Human Resources
ATTACHMENTS:
Description
Memorandum
D Ordinance
Page 850 of 1648
lAmIpE
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, FL 33139, vovw,miamibeachfl,gov
TO: Mayor Dan Gelber and Members
FROM: Jimmy L. Morales, City Manager
DATE: December 10, 2018
C MMISSION MEMORANDUM
f the City C
mmission
SUBJECT: AN ORDINANCE OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AMENDING CHAPTER 2 OF THE MIAMI BEACH
CITY CODE, ENTITLED "ADMINISTRATION," BY AMENDING ARTICLE IV,
ENTITLED "OFFICERS AND EMPLOYEES," BY AMENDING
DIVISION I, ENTITLED "GENERALLY," BY AMENDING SECTION 2-191, ENTITLED
"ENUMERATION OF ORGANIZATIONAL UNITS," BY DIVIDING THE TOURISM,
CULTURE AND ECONOMIC DEVELOPMENT DEPARTMENT INTO TWO SEPARATE
DEPARTMENTS TO BE KNOWN AS THE TOURISM AND CULTURE DEPARTMENT
AND THE ECONOMIC DEVELOPMENT DEPARTMENT; AND, PROVIDING FOR
REPEALER, SEVERABILITY, CODIFICATION, AND AN EFFECTIVE DATE.
RECOMMENDATION
The Administration recommends approval of the ordinance.
BACKGROUND
Over the last twenty years the Department of Tourism, Culture and Economic Development
(TCED) has morphed into one of the City's most diverse enterprises. The department
incorporates beach concessions, lease agreements for city owned properties with both for-profit
and non-profit organizations, a multitude of special events, film permitting, operation of the
Miami Beach Convention Center and promoting programs and outreach to the world business
community to attract new businesses and promote the expansion of existing businesses within
Miami Beach.
With the departure of the Director of the Tourism, Culture and Economic Development
Department at the end of the summer, this afforded me the opportunity to look at the structure of
the department, This department historically has included a variety of functions not ordinarily
found in the same agency. In fact, hiring a ICED director was challenging since it is difficult to
find one individual with expertise in the various requisite skills. I also think that, in recent years,
the services provided by TCED have taken on greater importance and priority In the City's
agenda and require, therefore, greater focus on and attention to these functions. The role of
economic development has particularly taken on greater importance as we have focused on
specific neighborhoods, as well as we ponder the best business models and brands for the city
moving forward.
Page 851 of 1648
Accordingly, and as discussed at the November 14, 2018 Commission meeting, I am
recommending that the department be split into two different departments- Tourism and Culture
Department and the Economic Development Department. This will allow me to hire a director
for each department and will allow those individuals to focus on unique elements of their
respective departments which are all very important to the brand and economic sustainability of
Miami Beach.
1. Tourism and Culture Department:
This department would include the traditional functions of special events permitting, film
and print permitting, Art in Public Places, cultural grants and coordination of tourism and MBCC
activities. By separating these functions into a separate department, it will allow for greater
focus on these activities, including better oversight of the important relationships with the
MBCC, the GMCVB, the CVA and the GMBHA. This also reflects the Commission's increased
emphasis on positioning the City as a true destination for great cultural offerings.
2. Economic and Joint Development:
This department would consist of two important functions. First, it would have a more
robust and proactive role in true economic development, including working with the Business
Improvement Districts, working on small business attraction and retention, and participating
actively in the master planning for various economic corridors. We will be able to recruit a
director with specific skills and experience in economic development who will not be distracted
by the tourism side of the ledger. Secondly, it would house the existing Real Estate asset
management division, which also plays an important role through the joint development
opportunities presented by the City's real estate portfolio,
One function currently performed by TOED, the monitoring of our beach concessions, would be
transferred to our Beach Management unit headed by John Ripple. I believe there is great
synergy in such a move. The field monitor who handles those duties would be transferred to
John's group.
It should be noted that the creation of two separate departments does not mean that these
departments would operate as silos. There are obviously overlaps that will require them to work
together, as well as working with other departments in the city as currently takes place. But the
advantage of the separation is the ability to focus on their respective core functions and properly
manage their respective staffs. The Tourism function is more tactical in nature, dealing with day
to day operations, whereas the Economic Development role requires a more strategic
approach. The latter has been a challenge for past TCED directors, particularly when special
events pull them off in different directions for significant periods of time.
As discussed at the November 14, 218 meeting, this change would be implemented, at this
point, without any increase in head count. We are currently soliciting resumes for both the
Tourism and Culture Director and the Economic and Joint Development director. Once we have
the Economic and Joint Development department up and running, the director may identify
additional resources that would assist in their efforts. Any such requests would go through the
budgeting process for the next fiscal year
We hope to bring each of these new directors onboard early in 2019.
JLM /JMT /MS/
Page 852 of 1648
MAMIBEACH
i MAN; flitiRS-criS
21110CT Ma rg.
Tourism and Culture Director
Salary Grade: u27/28
Job Code; 1054
NA I I.)KL 01' WC)RK
This Is responsible and advanced professional work overseeing Tourism and Culture for the City, including
overseeing Convention Center Management, coordination with the Cultural Arts Council and Alr in Pubiio Places
Committee, and permitting of film, print and special event. Work involves constant communication with the
Greater Miami Convention Center and Visitor's Bureau, the hotel and event production Industry, and the public..
Oversees improvements to the Convention Center, maximizes the Miami Beach brand as a world class
destination. Work Involves extensive contact with government officials, public, private and non- profit agencies,
the business and development community, citizen groups, advisory boards,
1.11 LJS FR ] IVi EXAMi'I.(:.S 'Of I S° I°I \•) 11AI 1)1i I I1
• Oversees the Convention Center contracts including the management contract and the food and beverage
Contract, ensuring that both net profits and quality of service are maximized,
Oversees management of the contract with the Greater Mimi Convention and Visitor's Bureau to ensure
that goals are rnet for Convention bookings at the Convention Center and Miami Beach hotels, and that
leisure industry goals are met.
• Responsible for the City's Art in Public Places program from Call to Artist through installation of the art work
• Oversees the City's Cultural Grants programs, including supporting evaluation and scoring of grant
applications by the Cultural Arts council, grant compliance, and processing of grant reimbursement
packages.
• Serves as liaison with the hotel industry association
• Oversees the Issuance of City of Miami Beach Special Events Permits which includes, but is not limited to,
proper insuranc'e certificates, indemnity agreements for legal documentation, applications, and permit fees
to assure compliance with city /state and federal regulations
• Coordinates and monitors all facets prior to, during (on -site) and after action for all events
• Makes recommendations to City Administration as to whether or not spacial events should be authorized to
be held within the City of Miami Beach
•
• Facilitates specific/targeted events (e.g. , Air and Sea Show, International Tennis Federation Tournament.)
• Develops and manages sponsorship agreements for City sponsored events
• Maintains a synopsis of all events, for future reference and data
• Compiles and disseminates weekly special event calendar outlining the weeks activities, special events
listings, describing what, where and when events will be held and the venue, hours and a brief description
of those activities
« Develops alliances with key business sectors- Arts, Hospitality, International Business, Culture,
Entertainment and Tourism
• Prepares REP's for diverse projects related to the departments work plan
« Performs related work as required
KNOWLEDGE, SKILLS 'AND Afiil.ITI S
« Knowledge regarding the necessary requirements for local, state and county levels of government and their
approval processes
• Knowledge of current developments in cultural arts, entertainment, and special events planning.
• Knowledge of Tourism and sales management designed to attract revenue generating events
• Knowledge of community arts agencies and strategies for support to the non- profit community
Page 853 of 1648
• General knowledge of the organization, function and methods of operation of the City's departments
• Skilled In interpersonal relationships
G Ability to keep track of many items at the same time concerning different events
• Ability to establish and maintain effective working relationships with elected officials, coworkers, the press
the general public and members of diverse cultural and linguistic backgrounds regardless of race, religion,
age, sex, disability, political affiliation, gender identity or sexual orientation
• Ability to develop and review formal agreements with public and private sector entities
• Ability to develop sound business plans and operating procedures
• Ability to develop innovative and creative solutions to issues consistent with the City's strategic plan
• Ability to communicate effectively, both orally and In writing
• Strong organizational skills and meticulous record keeping abilities
* Ability to exercise good Judgement and discretion Interpreting City rules, regulations, policies and
procedures
• Ability to establish and maintain effective working relationships with elected officials, coworkers, the press
the general public and members of diverse cultural and linguistic backgrounds regardless of race, religion,
age, sex, disability, political affiliation, gender identity or sexual orientation,
* Ability to serve the public and fellow employees with honesty and integrity In full accord with the letter and
spirit of all city ethics and conflicts of interest policies. Strong understanding of ethical behavior is required,
• Ability to maintain regular and punctual attendance,
• Ability to report to work as directed during an emergency as an essential employee of the City of Miami
Beach
•
Performs related work as required
MINIMLJM RLotJlRI MEN'r
• Bachelor's Degree in Business, Public Administration or related to the occupational field.
• 10 years' experience in government or in the hospitality or cultural industry, with specific experience in
tourism, special events and the arts,
* Experience working with neighborhood groups and relevant industry groups
• Must have the use of sensory skills in order to effectively communicate and interact with other employees
and the public through the use of the telephone and personal contact
* Physical oapablilty to effectively use end operate various items of office related equipment, such as, but not
limited to, computer, calculator, copier, and fax machine
• No significant standing, walking, moving, climbing, carrying, bending, kneeling, crawling, reaching, handling,
sitting, standing, pushing, and pulling
• Work Is performed is performed exercising considerable initiative and independence in undertaking and
completing assignments under the general supervision of an Assistant City Manager
• Directly supervises support staff and professional staff, Work is assigned In terms of department goals and
objectives, Work is reviewed through conferences, reports, and observation of department activities,
Wage 2 of 3
Page 854 of 1648
Jol_askplinginAppinat,
Human Resources Director:
Assistant City Manager;
City Manager:
Date:
Date:
Date:
Page 855 of 1648
2 1)
Created/Revised:
UO Class
04/13, 11/1609/18MWS
Dept/Division: TCED
Job Code: 1064
Code: OffIcial/AdmInlatrator
EEO Class Code: Professional
FLSA Code: Exempt
Salary Grade: 27/28
Pension: General
Page 3 of 3
MIAMIB EA
Economic Development Director
Salary Grade: U27
Job Code: 3313
NATUE' OF WORK
This is responsible and advanced professional work directing the City's economic development and Joint .
development initiatives.
iLLUSrTRATIVE FXAMPLES OF ESSENTIAL DUIIES•
• Develops, implements and administers economic plans, programs, and policies
• Develops and maintains a database of vacant or underutilized commercial office and tenant spaces
• Staffs and coordinates local business committees
• Assists local business through the use of a marketing strategy
• Maintains strong working relationships with local BI Ds, business associations , and property .owner
associatlo ns
• Serves as the City's representative as an economic development partner with the private sector to provide
assistance In exploring /securing their relocation efforts and In areas such as permits and regulations,
workforce training, finanoing, and marketing. Such work is performed either directly or by providing linkages
with specialists in the City and other economic development service organizations
• !`unctions as a liaison with the Miami Beach Chamber of Commerce, Beacon Council, and other
professional economic organizations
• Develops alliances with key business sectors- Arts, Hospitality, International Business, Culture,
Entertainment and Tourism
• Drafts and manages real estate lease agreements, management agreements, and other contractual
relationships related to City assets
• Evaluates costs and benefits for proposed Joint development projects ensuring that the City receives value
for their assets
• Negotiates joint development projeot agreements for Miami Beach which maximize use of City assets and
further City priorities
• Prepares budgets and work plans and oversight for the City's community redevelopment areas, including
ensuring compliance with the redevelopment plan
• Prepares RFP's for diverse projects related to the departments work plan
• Performs related work as required
KNOWLEID0t, SKILLS AND ABILITIES
• Knowledge regarding the necessary requirements for local, state and county levels of government and their
approval processes
• Knowledge of how local economies function and fit within the larger marketplace
• Ability to anticipate the local impact of national and International economic and financial trends
• Ability to develop and review formal agreements with public and private sector entities
• Knowledge of place making strategies
• Ability to work across and coordinate with multiple departments within the City
• Skilled in interpersonal relationships
• Ability to keep track of many items at the same time concerning different events
• Ability to establish and maintain effective working relationships with elected officials, coworkers, the press
the general public and members of diverse cultural and linguistic backgrounds regardless of race, religion,
age, sex, disability, political affiliation, gender Identity or sexual orientation
• Ability to develop sound business plans and operating procedures
• Ability to develop innovative and creative solutions to Issues consistent with the City's strategic plan
Page 856 of 1648
• Ability to communicate effectively, both orally and in writing
• Ability to make community presentations out in the field.
• Strong organizational skills and meticulous record keeping abilities
• Ability to exercise good judgement and discretion interpreting City rules, regulations, policies and
prooedures
• Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and
spirit of all city ethics and conflicts of interest policies. Strong understanding of ethical behavior is required
• Ability to establish and maintain effective working relationships with elected officials, coworkers, the press
the general public and members of diverse cultural and linguistic backgrounds regardless of race, religion,
age, sex, disability, political affiliation, gender identity or sexual orientation,
• Ability to serve the public and fellow emptoyees with honesty and integrity in full accord with the letter and
spirit of all city ethics and conflicts of interest policies, Strong understanding of ethical behavior Is required.
• Ability to maintain regular and punctual attendance,
• Ability to report to work as directed during an ernergenoy as an essential employee of the City of Miami
Beach
• Performs related work as required
MINIMUM REQUIREMENTS
S
• Bachelor's Degree in Economics, Business, or related to the occupational field, Master's degree preferred,
• 10 years of experience relevant to the major duties/essential functions of the position, Part -time experience
will be prorated.
• Must have the use of sensory skills In order to effectively communicate and interact with other employees
and the public through the use of the telephone and personal contact
• Physical capability to effectively use and operate various items of office related equipment, such as, but not
Ilrnited to, computer, calculator, copier, and fax machine
• Must be able to make community presentations out in the field.
• Light standing, walking, moving, climbing, carrying, bending, kneeling, crawling, reaching, handling, sitting,
standing, pushing, and puffing
• Work is performed Is performed exercising considerable initiative and Independence in undertaking and
completing assignments under the general supervision of an Assistant City Manager
• Directly supervises support staff and professional staff. Work is assigned in terms of department goals and
objectives. Work is reviewed through conferences, reports, and observation of department activities.
Pogo 2 of 3
Page 857 of 1648
kilapapd tkWILLLI A r
Human Resources Director:
Assistant City Manager:
City Manager:
Date:
Date:
Date:
Page 858 of 1648
/6
Created/Revised:10/18
Dept/Division: TCEL
Job Code; 3313
EEO Class Code: Official/Administrator
EEO Class Code: Professicinci
FLSA Code: Exempt
Salary Grade: U27
Pension: General
Page 3 of 3