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Resolution 2019-30699 RESOLUTION NO. 2019-30699 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND CITYWIDE PROJECTS COMMITTEE AT ITS JANUARY 25, 2019 MEETING AND APPROVING, IN AN AMOUNT NOT TO EXCEED $12,500, FUNDING FOR THE PROSPERA USA TECHNOLOGY BUSINESS SOLUTIONS ACADEMY FOR SMALL BUSINESSES. WHEREAS, Prospera USA ("Prospera") is an economic development nonprofit that provides bilingual technical and professional business support to Hispanic entrepreneurs seeking to establish or expand local small businesses with a focus on technology and financial literacy; and WHEREAS, Prospera operates a Technology Business Solutions Academy ("Technology Academy") that provides specialized hands-on bilingual training that includes culturally relevant information focused on businesses in North Beach; and WHEREAS, the Technology Academy is a 4-5 week training program that provides business owners with a better understanding of critical issues related to technology and how to apply them and grow their business; and, provides guidance to small businesses through the age of digital transformation, allowing them to leverage technology and increase the efficiency of their businesses, to manage information for customers, to reach greater audiences, and to make better business decisions; and WHEREAS, the proposed Technology Academy budget is $25,000 and, through private funds, Prospera will provide $12,500 to fund half of the budget; and WHEREAS, during the January 25, 2019 meeting of the Finance and Citywide Projects Committee ("FCWPC"), Prospera requested $12,500 from the City of Miami Beach to fund the other half of the budget for the Technology Academy and the FCWPC recommended approval of the $12,500 for the Prospera Technology Academy. • NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the recommendation of the Finance and Citywide Projects Committee at its January 25, 2019 meeting and approve, in an amount not to exceed $12,500, funding for the Prospera USA Technology Business Solutions Academy for Small Businesses. PASSED and ADOPTED this 13th day of February, 2019. 4-0 ATTEST: "Dar dtV-r Mayor 2if I• Rafael E. Gran do, City lerk � ( NtEDi) 0 FORM & LANGUAGE • 41")._-; FOR XECUTION City ,f ' � � Attorney �,( Dote Resolutions - C7 D MiAMI BEA H COMMISSION MEMORANDUM TO: Honorable Mayor and Members of the City Commission FROM: Jimmy L. Morales, City Manager DATE: February 13, 2019 SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND CITYWIDE PROJECTS COMMITTEE AT ITS JANUARY 25, 2019 MEETING AND APPROVING THE REQUEST TO FUND PROSPERA, IN THE AMOUNT NOT TO EXCEED $12,500, FOR A TECHNOLOGY BUSINESS SOLUTIONS ACADEMY FOR SMALL BUSINESSES. RECOMMENDATION The Administration recommends approval of funding and entering into an agreement.' ANALYSIS During the December 12, 2018 City Commission meeting the request for $12,500 in funding was referred to the Finance and Citywide Projects Committee (FCWPC)for review. Prospera is an economic development nonprofit that provides technical and professional business support to local and small Hispanic businesses with a focus on technology and financial literacy. Technology in business is a vital necessity, critical to the ability to grow and communicate with clients effectively. IT trends can also enhance footprint, but the risk for cyber threats and vandalism has also grown exponentially. To mitigate risks and expand growth, business owners need a plan, and usually the smaller businesses have no reliable IT support, and lack of basic knowledge about applications and trends. Prospera's Technology Academy proposes to provide specialized hands-on bilingual training that includes culturally relevant information focusing on businesses in North Beach. While open to businesses in Citywide, Prospera will focus on businesses in North Beach given the larger proportion of spanish speaking businesses and given that WeWork located in South Beach is also providing capacity training programs for businesses. The ability to apply these IT trends will provide these minority businesses with tangible assistance that should assist these businesses immediately as well as beyond the duration of the program. Context: The Technology Academy is a 4-5 week training program that provides Page 299 of 911 business owners with a better understanding of critical issues related to technology and how to apply them and grow their businesses. Participation is free. Objectives: To guide small businesses through the age of digital transformation, allowing them to leverage technology and increase the efficiency of their business, manage information for customers, reach greater audiences, and make better business decisions. Value for businesses that complete the curriculum: • Knowledge of technology trends. • Knowledge on how to leverage and apply technology to enhance business operations and profitability. Content: Session 1. Understanding the Value of Technology. Session 2. Software and Hardware. Session 3. Digital Marketing: Social Media and Google Adwords. Session 4. Cyber security threats Technical Components and Integration: • Programs and applications (Software: CRM, POS, etc.) • Infrastructure and equipment(Hardware) • Networks • Servers • Mobile technology The proposed budget, of$25,000, and Prospera is requesting $12,500 from the City and will match the City's funding with private funding. The City of Miami has sponsored a similar technology bootcamp for Miami-Based businesses successfully. On Friday, January 25, 2019, the Finance and Citywide Projects Committee unanimously recommended that the City fund the Prospera request in an amount not to exceed $12,500. CONCLUSION The Administration supports the recommendation to fund Prospera in an amount not to exceed $12,500. KEY INTENDED OUTCOMES SUPPORTED Improve Alliance With Key Business Sectors, Namely Hospitality,Arts, & International Business With A Focus On Enhanced Culture, Entertainment, &Tourism FINANCIAL INFORMATION Funding is available from General Fund Contingency. Page 300 of 911 Legislative Tracking Economic Development Sponsor Commissioner John Elizabeth Aleman ATTACHMENTS: Description ❑ Prospera Proposal Page 301 of 911 16._pP FIAROSPERN Technolo AcademyVANCING HISPANIC BUSINESS Technology �/ Technology in business is a vital necessity, critical to the ability to grow and communicate with clients effectively. IT trends can also enhance footprint, but the risk for cyber threats and vandalism has also grown exponentially. To mitigate risks and expand growth, business owners need a I _-r -tom�'r l^- I.ii,, -Kr plan, and usually the smaller businesses have no reliable IT w, I I' • Ip �F�"\ "�- .. FY .;�'v ran me die r.eri�iela • support, and lack of basic knowledge about applications and _ '-n �, �� e, rdllE,r�' '' aaA' r N'i�Nl!r ,—t, ydal �rxA � • trends. .,-.....,_,,L.: - ; !1, -= =fir' The Technology Academy will provide North Beach smalle, ._ - business owners an innovative and holistic, focused, curriculum that is easy to understand and adapt. Specialized hands on training, accessed on the spot, will ensure business owners acquire in-language, culturally relevant knowledge to harness the inexhaustible source of resources provided by IT. The ability to apply IT trends provides these minority businesses with a legacy that helps their enterprise prosper well beyond the duration of this program. 4 • a , ,I 1 ran, •Z 04 DISeAYNF POINT!: spse,Paa0n Toy Af i ,,, srj�rw ....sr d G pms. IORMANDV - "\ a NGRrc I j_ • I " `" hTI-AN IC ' :Namuvly lila' - 4,, \..�' I4E1 GN ,S ,i'''' 'ND SMFN DV YD. 1 9`: It:si,w n.,..r 4 Y r4!!5rm•. NtloDn4,dY l±lo .ea,d ;, Pa*± _ - 4 _. _e-..— to Gmce t �.'Xr. Port '1 l' ::Grglel G,>. cl Copyright© 2018 Hispanic Business InPROWntaf,frill.(d/b/a ProsperaTM)All rights reserved. pPROSPERA�� Technolo Academ IAVANCING HISPANIC BUSINESS Technology y Context: The Technology Academy is a 4-week training program that Prospera is an economic development allowes local business owners to get a better understanding of critical organization specialized in providing issues related to technology and how to apply them to grow their bilingual assistance to Hispanic businesses. Participation is free-of-charge to the small business entrepreneurs trying to start or expand owner. their business. Objectives: To guide the participant through the age of digital For more information, contact us! transformation, allowing him to perceive technology as a strength to increase the efficiency of his business, manage better information for http://www.prosperausa.org customers, reach greater audiences and make decisions, among other 786-329-5830 topics. Our mission is to strengthen the economy of Florida through quality Value for business owners that complete the curriculum: ✓ Key knowledge on new technologies trends. business development and training to ✓ How to apply technology to your business to enhance your Hispanic entrepreneurs. operations and profitability. ✓ Certificate of Participation. FRI, Content: Business Seminars Session 1. Understanding the Value of Technology. iii Business Consulting Session 2. What you need for your business: Software and Hardware. Session 3. Digital Marketing: Social Media and Google Adwords. Session 4. Cyber security threats you need to know about. Business Grants..._Th — ----- --- -- 82%of customers conduct an online search before making a purchase Access to Capital in a store and 84% trust the reviews in the same way as the recommendations of a friend. 50%of small businesses in the US have experienced security breaches in the last 12 months, of which only 14% could effectively mitigate the cyberattack, paying out $ 38,000 on average. Cyber threats are more expensive to correct than to prevent. Copyright© 2018 Hispanic Business Initiative Fund, Inc. (d/b/a ProsperaTM)All rights reserved. Page 303 of 911 PROSPcRA Technology Academy ADVANCING HISPANIC BUSINESS Session 1. Understanding the value,of • Digital skills as a business owner technology • What technological tools does my business need? • Trends that will impact my business • Practical advice to grow profitably in the digital economy Session 2.What you need for your Technical Components and Integration: business: Software and Hardware > Programs and applications(Software: CRM, POS, etc.) > Infrastructure and equipment(Hardware) > Networks > Servers > Mobile technology > Communication and work stations > How do I manage my business data? (cloud servers, local, back up) Session 3. Digital Marketing • Social Media:What Will work best for me based on the products and services that I offer(Facebook, Instagram,Twitter, etc.) • My website • Google Adwords • Email (auto reply) • How to measure your social media effectiveness • A guideline on how to create a digital marketing campaign SessionA. Cyber Security ➢ Virtual security, privacy and confidentiality > Authentication: passwords and user management ➢ Is my client data and my business data secure? > Cyber Crimes:types and consequences ➢ Actions to take to prevent a cyberattack Copyright© 2018 Hispanic Business Initiative Fund, Inc.(d/b/a Prospera")All rights reserved. Page 304 of 911 PROSPER/ - TechnologyAcademy LA ADVANCING HISPANIC BUSINESS y Proposed Budget: Proposed Funding from PROGRAM SERVICES City of Miami Beach Consulting Services-Salaries & Related Expenses $2,500 Curriculum Development—Modules $11,250 Implementation Outreach - Planning $8,750 Marketing&Administrative Expenses $2,500 Total Proposed Investment $25,000 Program Services description: • Consulting Services-Salaries&Related Expenses:Staff assigned to program. • Curriculum Development—Modules: Cost of curriculum research and Development(topics, experts, participant certification). • Implementation Outreach—Planning: Site coordination/visits; Prospera Orientation. • Marketing&Administrative Expenses: Related costs to community outreach, program invitations and advertisement; participant registration &check-in, certificate process. Copyright© 2018 Hispanic Business Initiative Fund, Inc. (d/b/a ProsperaTM)All rights reserved. Page 305 of 911