Resolution 2019-30818 RESOLUTION NO. 2019-30818
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE AND TAKING THE
FOLLOWING ACTIONS RELATING TO THE 2019 SOUTH BEACH SEAFOOD
FESTIVAL: (1) APPROVING A WAIVER OF SPECIAL EVENT PERMIT FEES,
IN AN AMOUNT NOT TO EXCEED $58,970.00; AND (2) APPROVING CITY
SPONSORSHIP FUNDING, IN THE AMOUNT NOT TO EXCEED $25,000.00,
FOR A TOTAL CITY SPONSORSHIP PACKAGE VALUED AT $83,970.00;
AND (3) FURTHER AUTHORIZING THE CITY MANAGER AND CITY CLERK
TO EXECUTE A FIVE (5) YEAR SPONSORSHIP AGREEMENT WITH THE
EVENT ORGANIZER, SUBJECT TO ANNUAL BUDGET APPROPRIATION.
WHEREAS, the 2019 South Beach Seafood Festival (the "Event") is an annual public
event celebrating and benefiting the talents of South Florida's leading chefs, restaurants and
culinary masters; and
WHEREAS, CI Management ("Event Organizer") brings individuals of all ages to
experience local restaurants featuring the best handcrafted gourmet seafood in the country,
together with live music entertainment; and
WHEREAS, the Event Organizer has produced the Event successfully for eighteen (18)
years , generating a significant economic impact (including hotel room nights) in Miami Beach;
and
WHEREAS, the 2019 Event is scheduled to take place from Tuesday, October 22, 2019
through Saturday, October 26, 2019, in Lummus Park, between 10th and 13th Streets; and
WHEREAS, at the February 13, 2019 City Commission meeting, at the request of
Commissioner Michael GOngora, the Event Organizer's request for the City to waive special
event fees, in the amount of $58,970.00, was referred to the Finance and Citywide Projects
Committee ("FCWPC"); and
WHEREAS, the requested special event fee waiver represents $250.00 in application
fees, $500.00 in permit fees, $4,500.00 in vehicle beach access passes, $45,207.75 in square
footage fees, $5,911.25 in Lummus Park user fees, and $2,601.00 in Police Administrative fees;
and
WHEREAS, during the March 33, 2019 FCWPC meeting, the Event Organizer,
additionally requested that the City agree to sponsor the Event for five (5) years, decreasing the
annual sponsorship of $25,000 in 2019, to $20,000 for 2020, $15,000 for 2021, $10,000 for
2022 and $5,000 for 2023, and to waiver special events fees for five (5) years, subject to annual
budget appropriation; and
WHEREAS, during the April 19, 2019 FCWPC meeting, the Committee recommended
approval of the execution of a five (5) year sponsorship agreement, with the following
conditions:
1. Public and resident benefits, including free and discount tickets for Miami Beach
residents and the general public;
2. Decreasing sponsorship from $25,000 to $5,000 in five (5) years, with sponsorship to
fund and support new restaurant incubator program and to off-set activation and
production costs;
3. Creation of an Educational Culinary Program for Miami Beach high school students;
4. Support of the Miami Beach Environmental and Sustainability programs; and
5. Marketing benefits for the City of Miami Beach.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects
Committee and approve the City's sponsorship of the 2019 South Beach Seafood Festival, in
the amount not to exceed $25,000.00; approve the waiver of the special event fees for the 2019
South Beach Seafood Festival, in the amount not to exceed $58,970.00; and further authorize
the City Manager and City Clerk the authority to execute a five (5) year sponsorship agreement
with the Event Organizer, subject to annual budget appropriation.
PASSED and ADOPTED this day of 1 , 2019.
ATTEST: ,/11411110
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Dan Gelber
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Mayor
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City Attorney Date
Resolutions -C7 K
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: May 8, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND CITYWIDE PROJECTS COMMITTEE AND TAKING
THE FOLLOWING ACTIONS RELATING TO 2019 SOUTH BEACH
SEAFOOD FESTIVAL: (1) APPROVING A WAIVER OF SPECIAL EVENT
PERMIT FEES IN AN AMOUNT NOT TO EXCEED $58,970.00 AND (2)
APPROVING CITY SPONSORSHIP FUNDING IN THE AMOUNT OF $25,000,
FOR A TOTAL CITY SPONSORSHIP PACKAGE VALUED AT $83,970.00;
AND (3) FURTHER AUTHORIZING THE CITY MANAGER AND CITY CLERK
TO EXECUTE A FIVE (5) YEAR SPONSORSHIP AGREEMENT WITH THE
EVENT ORGANIZER SUBJECT TO ANNUAL BUDGET APPROPRIATION.
RECOMMENDATION
The administration recommends approving the resolution.
ANALYSIS
This item was referred to the Finance and Citywide Projects Committee (FCWPC) at the February
13, 2019 Commission meeting sponsored by Commissioner Michael Gongora.
On March 22, 2019 FCWPC was presented with the request to waive permit fees and enter into
a cash sponsorship worth $25,000 for a five (5) year period with the South Beach Seafood
Festival. After some discussion, the Committee asked the administration to meet with the South
Beach Seafood Festival to discuss the details of sponsorship and fee waiver for their 2019
festival, and report back to the April 19th Committee meeting.
On April 2, 2019 the administration met with members of the South Beach Seafood Festival to
discuss. The South Beach Seafood Festival requested the FCWPC committee to consider
the following:
• Waiver of Permit Fees (square footage, application, vehicle access, user fees, etc.).
• $25,000 Cash Sponsorship
• Five (5)Year Agreement
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On April 2, 2019, the administration put forth the following offer to the Seafood Festival, in order
to make this fee waiver and sponsorship beneficial to the City of Miami Beach, the residents,
and tourists:
• Fee Waivers, not to exceed $58,970.00 (as per actuals from 2018)
o Application Fee -$250.00
o Permit Fee -$500.00
o Vehicle Access Passes (40)-$4,500.00
• Square Footage- 180,831 sq.ft. -$45,207.75
• Lummus Park User Fee -$5,911.25
o Police Admin Fee -$2,601.00
• *Seafood Festival to be responsible for payment of all fees associated with
City Services (Police, Fire, Sanitation, etc.)
• Resident Benefits:
• 500 Free General Admission Resident Tickets (via online portal,while supplies last)
o Resident Ticket Discounts:
• 4 for 1 General Admission Tickets -July 2019
• 3 for 1 General Admission Tickets -August 2019
• 50% discount for General Admission Tickets for residents
• Free General Admission Tickets for all active military
• 50 Free General Admission Tickets for Seniors
• $25,000 Sponsorship
• Sponsorship to decrease by$5,000 each year:
• 2019 -$25,000
• 2020 -$20,000
• 2021 -$15,000
• 2022 -$10,000
• 2023 -$5,000
o Dollars to be used towards a new restaurant incubator program.
• South Beach Seafood Festival to utilize these sponsorship dollars to off-set
Seafood Festival activation / production costs for Miami Beach restaurants, taking
part in the festival for the first time, in good standing with valid BTR's, and with annual
gross income of$2,000,000 or less.
• Educational Culinary Program
• South Beach Seafood Festival to create a culinary program with Miami Beach high,
where chefs go into the High School, and host a culinary competition. Winners of
this competition will be invited on site and act as 'sous chefs' in the main tent at the
Seafood Festival culinary competitions.
• All costs of the Culinary Program to be covered by the Seafood Festival or
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existing sponsorship dollars.
• Environmental/Sustainability Program
• Support of the Miami Beach Plastic Free Campaign. South Beach Seafood
Festival will:
• Register as a plastic free business.
• Place information about the campaign on the Seafood Festival website.
• Send info to participating Miami Beach restaurants to encourage participation
and register as a plastic free business.
• Work with Miami Beach to create social media posts and giveaways to
promote the plastic free campaign.
• Place signage on all cafe's with the plastic free logo
• Include plastic free messaging on signage where applications (bar stations)
• Culinary/ Environmental
• South Beach Seafood Festival will create a new element for their Chef
Showdown Live Event, where the participating chefs will be expected to create
a culinary masterpiece, by presenting their meal on a non-traditional, plastic
free plate. Examples would be recycled wood slabs, banana leafs, etc. This
will be used to promote sourcing sustainable and environmentally friendly
options for chefs and restaurants, rather than plastic or paper plates.
• Marketing Benefits to the City of Miami Beach
o Per Section 12-9 of the City Code, if the City approves a sponsorship, the
agreement must provide that "the city shall receive sponsorship recognition on all
media or promotional platforms related to the event, at the same sponsorship level
as other sponsors providing financial or other support comparable to the city's
sponsorship."
o Participating presenting sponsor status on South Beach Seafood Festival programs
• Grant the City of Miami Beach logo exposure on all key platforms, including but not
limited to; Press Conference back drops, website partners recognition page, and
print ads.
o The City of Miami Beach will have the right to use and promote this partnership along
with use of the South Beach Seafood Festival Logo.Any and all usage of the logos
are subject to prior review and approval.
• City will have the opportunity to produce press releases promoting its participation in
the Event.
• City will receive sponsorship recognition on any billboards promoting Events taking
place in Miami Beach.
o City will receive sponsorship recognition on Event signage.
o City will receive sponsorship recognition during live commentaries where sponsors
are recognized at the Event.
• City shall receive the following electronic sponsorship recognition - City logo (or line
listing, as appropriate)will appear on the South Beach Seafood Festival website,
with a link to the City's website:
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• City will receive recognition on any mobile App's, if one is created for the Event.
o Recognition (logo or line listing, as appropriate) on the sponsor acknowledgement
page.
o Ads or other mobile packages may be purchased separately.
• City to provide South Beach Seafood Festival with its logo in a format acceptable to
event. City reserves the right to require the removal of its logo/marks from any
promotional materials (to the extent removal is possible).
• South Beach Seafood Festival hereby grants the City a non-exclusive, irrevocable
license and right to use, on a royalty-free basis, the title of the Event and any video,
audio or photographic footage of the Event, in any media format or application
whatsoever, in connection with any City produced publication, including the City
produced "MB Magazine," City newsletters or electronic newsletters, or any City
media outlets, such as MBTV. This section shall survive the termination or expiration
of this Agreement.
On Friday April 19, the FCWPC voted to recommend the fee waivers in the amount not to
exceed $58,970.00 and a cash sponsorship of$25,000, which will decline by$5,000 each year,
for five year. Details of the sponsorship are outlined above.
Funding will be requested as part of the FY2019/20 budget process.
CONCLUSION
The administration recommends the Mayor and Commission to accept the recommendation of
the FCWPC to waive permit fees and provide a cash sponsorship to the South Beach Seafood
Festival, as per details outlined, above, subject to the FY 2019/20 budget development process
and annually thereafter
KEY INTENDED OUTCOMES SUPPORTED
Enhance Cultural and Recreational Activities
Legislative Tracking
Tourism and Culture
Sponsor
Commissioner Michael Gongora
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