Resolution 2019-30819 RESOLUTION NO. 2019-30819
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE AND WAIVING, BY 5/7TH
VOTE, THE SPECIAL EVENT PERMIT FEES FOR THE 2019 SOUTH BEACH
MANGO FESTIVAL, IN THE AMOUNT OF $29,323.25, AND FURTHER
AUTHORIZING THE CITY MANAGER AND CITY CLERK TO EXECUTE A
SPONSORSHIP AGREEMENT WITH THE EVENT ORGANIZER.
WHEREAS, the South Beach Mango Festival ("Event") is a three day event, planned for
Friday, July 26, 2019, through Sunday, July 28, 2019, from 11 a.m. to 10 p.m., in Lummus Park,
between 11th and 12th Streets; and
WHEREAS, at the March 13, 2019 City Commission meeting, at the request of
Commissioner Michael Gongora and Commissioner Samuelian, the Event producers requested
the same waiver of special event fees the Event received in 2018, which totaled $29,323.25,
was referred to the Finance and Citywide Projects Committee ("FCWPC"); and
WHEREAS, the 2018 Event special event fees represented $250.00 in application fees,
$250.00 in permit fees, $1,500 in vehicle beach access passes, $24,610 in square footage fees,
and $2,713.25 in Lummus Park user fees; and
WHEREAS, during the April 19, 2019 FCWPC meeting, the Committee recommended
the Event receive the same waiver of the special event fees and sponsorship of the Event it
received in 2018; and
WHEREAS, Section 12-7(b) of Chapter 12 (Arts, Culture and Entertainment), Article III
(City Sponsorship of Events) of the City Code states that "except for Sponsorships approved
pursuant to Section 12-7(a) of this article [through the City's annual budget process], any other
request for City Sponsorship of an Event shall require (i) an advisory recommendation of the
Finance and Citywide Projects Committee; and (ii) approval, by a five-sevenths (5/7th) vote of
the City Commission."
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects
Committee and waives, by 5/7th vote, the special event fees for the 2019 South Beach Mango
Festival, in the amount of $29,323.25; and further authorizing the City Manager and City Clerk
to execute a sponsorship agreement with the Event Organizer.
PASSED and ADOPTED this S day of 047 , 2019
ATTEST:
- Dan Gelb r
e r/ f' APPROVED AS TO
Rafael E. Granado, City Clerk s,, '4510.18.„ FORM&LANGUAGE
'S''% - &FOR EXECUTION
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City
Attorney Date
Resolutions -C7 L
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: May 8, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND CITYWIDE PROJECTS COMMITTEE ON A
SPONSORSHIP WAIVING PERMIT FEE FOR THE MANGO FESTIVAL.
RECOMMENDATION
The administration recommends the Mayor and Commission to approve a sponsorship waiving
fees for the Mango festival, not to exceed $29,323,25.
ANALYSIS
The first South Beach Mango Festival was held on Sunday,August 5, 2018, from 11 a.m. —7
p.m.,on Lummus Park, between 11th and 12th Streets.
During the June 6, 2018 City Commission meeting,Commissioner Michael Gongora,
requested the South Beach Mango Festival event producers put forward a request for a
waiver of the following special event permitting fees:
Application fee: $250.00
Permit fee: $250.00
Vehicle Beach Access Passes: $1,500
Square footage fee: $24,610
Lummus Park user fee: $2,713.25
The total request for fee waivers is $29,323.25.
Pursuant to the new special event funding guidelines set forth in Ordinance 2018-4171, the
City Commission referred the item for consideration to the Finance and Citywide Projects
Committee ("FCWPC") meeting on June 8, 2018.
At June 8, 2018 FCWPC meeting, the Committee recommended special event fee waivers
in the amount of$29,323.25, as requested.
In addition, the committee recommended that the City be a sponsor of the South Beach
Mango Festival.
Page 351 of 1102
The waiver and sponsorship was approved by the City Commission on June 12, 2018.
For the 2019 South Beach Mango Festival, organizers are requesting the following:
-waive special event permit fees ($29,323.25 from 2018)
- City sponsorship of$75,000
On April 4, 2019 the administration reached out to the Mango Festival to gather details of the
event in which to base a recommendation.
On April 11, 2019 the administration spoke with the festival producers to review details, but
confirmed programming and details were not received on how the money would be spent.
Pursuant to Sec. 12-7(a)of Chapter 12 (Arts, Culture and Entertainment)of the City Code, any
request for City Sponsorship of an event of$25,000 or more shall only be considered through the
City Commission's annual budget process.All other requests for City sponsorship, pursuant to 12-
7(b) shall require"(I)an advisory recommendation of the Finance and Citywide Projects
Committee; and (ii) by a five-sevenths (5/7th)vote, of the City Commission," and 12-7(c)states
that'in considering approval of a Sponsorship for an event, "the City Commission may consider(I)
whether the event organizer has exercised good-faith diligent efforts to apply for grant funding that
may be available from the City's Visitor and Convention Authority("CVA"or Cultural Arts Council
("CAC"); (ii)the Event organizer's history and performance in delivering quality Events, (iii)any
benefits being directly provided to the general public with respect to the Event, such as free or
discounted tickets to persons residing in the City of Miami Beach, seniors, veterans, or member of
disadvantaged groups; (iv)whether the event is accessible to the general public(either as a
ticketed event or otherwise); (v)the demonstrable economic impacts associated with the Event;
(vi)the demonstrable media commitments secured by the Event organizer for the Event; or(vii)the
efforts undertaken by the Event organizer to mitigate any quality of life impacts associated with the
Event, including noise, littering, traffic or parking impacts associated with an Event."
The event consideration for sponsorship would meet the guidelines in the following manner:
1.Has the event applied for CAC or VCA?NO
2. How many years has the event been active on Miami Beach?ONE (1)YEAR
3. Does the event generate significant room nights on Miami Beach?NO
4. What is the public benefit provided by the event?Free event to all residents and
visitors, educational component, health and wellness, and plastic free MB initiatives.
On April 19, 2019 the FCWPC voted to approve fee waivers as a sponsorship not to exceed
$29,323,25, but asked the administration to continue to meet with the Mango Festival
organizers in order to solidify information for any additional sponsorship opportunities.
CONCLUSION
KEY INTENDED OUTCOMES SUPPORTED
Page 352 of 1102
Enhance Cultural and Recreational Activities
Legislative Tracking
Tourism and Culture
Sponsor
Commissioners Michael Gongora and Mark Samuelian
Page 353 of 1102