Resolution 2019-30918 RESOLUTION NO. 2019-30918
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATIONS OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE, AT ITS JUNE 28, 2019
MEETING, TO ORGANIZE A RESTAURANT CRAWL IN CONJUNCTION WITH
NORTH BAY VILLAGE; AND AUTHORIZING THE CITY MANAGER TO
EXECUTE AN AGREEMENT WITH THE PRISM MUSIC GROUP, INC FOR
THE IMPLEMENTATION OF THE EVENT IN THE AMOUNT NOT TO EXCEED
$20,000.
WHEREAS, at the June 28th, 2019 Finance and Citywide Project Committee (FCWPC)
meeting, during the discussion regarding the annexation of the City of North Bay Village, the
FCWPC passed a motion, directing City staff to initiate a plan to activate a restaurant crawl in
North Beach in conjunction with the City of North Bay Village; and
WHEREAS, the goal of this restaurant tasting event is to increase visibility of local
businesses in the North Beach and North Bay Village area and provide locals and visitors with an
opportunity to sample restaurants within the area at special prices or free of charge; and
WHEREAS, the Greater Miami Conventions and Visitor's Bureau (GMCVB) has a similar
program called Miami Spice that showcases the very best of Greater Miami and the Beaches'
diverse cuisine, featuring three course meals at the top eateries in the region at a set price
during the months of August and September; and
WHEREAS, currently, there are three North Beach and one North Bay Village restaurants
that are participating in the Miami Spice Program; and
WHEREAS, any other restaurants who want to participate must be members of the
GMCVB and_pay a fee; and
WHEREAS, the City's Economic Development Department explored best practices for
restaurant tasting and consulted with The Prism Music Group, Inc. (PRISM), who specializes in
organizing such events; and
WHEREAS, PRISM has been retained by other municipalities, including the City of Miami
Beach, who has contracted with PRISM to successfully activate underutilized public spaces,
such as Lummus Park and the Rue Vendome area; and
WHEREAS, City staff recommends accepting the recommendation of the FCWPC and
authorizing the City Manager to execute an agreement with PRISM to implement a restaurant
crawl in the North Beach area in the amount not to exceed $20,000.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects Committee,
at its June 28th 2019 meeting, to organize a restaurant crawl in conjunction with North Bay Village;
and authorize the City Manager to execute an agreement with The Prism Music Group, Inc. for
the implementation of the event in the amount not to exceed $20,000.
PASSED and ADOPTED this 31th day of July 2019.
Mayor Dan Gelber
ATTEST:
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Rafael E. Granado, City Clerk
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MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 31, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATIONS OF
THE FINANCE AND CITYWIDE PROJECTS COMMITTEE, APPROVING A
NORTH BEACH RESTAURANT CRAWL IN CONJUNCTION WITH NORTH
BAY VILLAGE; AND AUTHORIZING THE CITY MANAGER TO NEGOTIATE
WITH PRISM.
RECOMMENDATION
The Finance and Citywide Projects committee recommends approving a North Beach
restaurant tasting in partnership with North Bay Village and authorizing the City Manager to
negotiate with PRISM to design and implement such a program.
ANALYSIS
At the direction of the Finance and Citywide Projects Committee, the Economic Development
department engaged with the Greater Miami Conventions Bureau (GMCVB) to explore the
creation of a restaurant crawl in the North Beach and North Bay Village area. The GMCVB
already has an established program called Miami Spice that showcases the very best of Greater
Miami and the Beaches diverse cuisine featuring three course meals at the top eateries in the
region at a set price during the months of August and September. Currently, there are three
North Beach and one North Bay Village restaurants participating in the Miami Spice program.
Any other restaurants who want to be part of the program must be members of the GMCVB
and pay a fee to participate in Miami Spice. Furthermore, staff looked at local and national
restaurant crawl/tasting best practices to explore what may work best in North Beach.
As a follow up, the Economic Development department held a conference call with PRISM
Creative Group to see if they were interested in partnering with the City to hold a restaurant
tasting. PRISM is a local branding and marketing firm that specializes in strengthening small
business growth, elevating the unique narrative of a neighborhood in creative placemaking, site-
specific programming and experimental community events that elevate quality of life and
collective consciousness.
PRISM has been retained by other municipalities including the cities of Miami, Doral, Coral
Gables, and Miami Dade County to activate underutilized public spaces, community building and
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branding. They have provided similar services and activations in Lummus Park and the Rue
Vendome areas of the city. Because of the PRISM's proven track record of working with the
city and producing successful events, staff recommends negotiating with PRISM to create and
organize a restaurant tasting that includes storytelling and promotion, entertainment, logistics and
other programming for the restaurant tasting initiative for an amount not to exceed $20,000.
CONCLUSION
The FCWPC recommends hosting a restaurant tasting in partnership with North Bay Village.
Staff recommends that, if the City Commission approves the FCWPC recommendation, then •
authorize the City Manager to negotiate with PRISM to handle logistics and promotions in an
amount not to exceed $20,000 from the general fund citywide contingency.
Legislative Tracking
Economic Development
Sponsor
Commissioner RickyArriola
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