Resolution 2019-30916 Resolution No. 2019-30916
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, PURSUANT TO REQUEST FOR QUALIFICATIONS
(RFQ) 2019-122-WG FOR SPONSORSHIP AND NAMING RIGHTS CONSULTING
SERVICES; AUTHORIZING THE ADMINISTRATION TO ENTER INTO
SIMULTANEOUS NEGOTIATIONS WITH GLOBAL SPECTRUM LP, D/B/A
SPECTRA PARTNERSHIPS, THE TOP RANKED PROPOSER FOR GROUP I
CORPORATE SPONSORSHIPS AND GROUP II NAMING RIGHTS; AND THE
SUPERLATIVE GROUP, THE SECOND RANKED PROPOSER FOR GROUP I
CORPORATE SPONSORSHIPS AND GROUP II NAMING RIGHTS; AND FURTHER,
PROVIDING THAT THE FINAL SELECTION OF THE RECOMMENDED PROPOSER
AND APPROVAL OF MATERIAL TERMS FOR THE CONSULTING SERVICES
AGREEMENT SHALL BE SUBJECT TO THE PRIOR APPROVAL OF THE MAYOR
AND CITY COMMISSION.
WHEREAS, on February 13, 2019 the Mayor and City Commission approved the issuance of
RFQ 2019-122-WG for Sponsorship and Naming Rights Consulting Services; and
WHEREAS, on February 14, 2019, RFQ 2019-122-WG for Sponsorship and Naming Rights
Consulting Services was issued; and
WHEREAS, on February 13, 2019, the City Manager appointed an Evaluation Committee,
comprised of Tonya Daniels, Director, Office of Communications, Monica Beltran, Assistant Director,
Parking Department, Matt Kenny, Director, Tourism & Culture Department, Tameka Otto-Stewart,
Director, Budget and Performance Improvement, and Margarita Kruyff, Assistant Director,
Environmental and Sustainability Department; and c.
WHEREAS, on April 12, 2019, the City received a total of four (4) proposals from the following
firms: The Superlative Group; Siinc LLC, d/b/a Siinc Agency; Global Spectrum L.P. d/b/a Spectra
Partnerships; and Fig Solutions; and
WHEREAS, the Committee convened on June 24, 2019, to consider the proposals received;
and
WHEREAS, the Committee was provided an overview of the project, information relative to the
City's Cone of Silence Ordinance and the Government Sunshine Law, as well as, general information
on the scope of services and a copy of each proposal, and was instructed to score and rank each
proposal pursuant to the evaluation criteria established in the RFQ; and
WHEREAS, the Committee's evaluation process resulted in the following order of ranking:
GROUP I Corporate Sponsorship
1st ranked: Global Spectrum LP, D/B/A Spectra Partnerships;
2nd ranked: The Superlative Group;
3rd ranked: Siinc LLC, D/B/A Siinc Agency; and
4th ranked: Fig Solutions; and
GROUP II Naming Rights
1st ranked: Global Spectrum LP, D/B/A Spectra Partnerships;
2nd ranked: The Superlative Group;
3rd ranked: Siinc LLC, D/B/A Siinc Agency; and
4th ranked: Fig Solutions; and
WHEREAS, upon considering both qualitative and quantitative factors, the City Manager
recommended that the Mayor and City Commission authorize the Administration to enter into
negotiations with Global Spectrum LP, D/B/A Spectra Partnerships, as the top ranked proposer for
Group I Naming Rights and Group II Corporate Sponsorships; and further recommended that if the
Administration was unsuccessful in negotiating an agreement with Global Spectrum LP, D/B/A Spectra
Partnerships, the City Commission authorize the Administration to enter into negotiations with The
Superlative Group, as the second ranked proposer for Group I Naming Rights and Group II Corporate
Sponsorships; and
WHEREAS, at the July 31, 2019 City Commission meeting, the Mayor and City commission
considered the City Manager's recommendation; however, because of the discussions held regarding
the qualifications of both firms, the Mayor and City Commission determined that the City would benefit
from simultaneous negotiations with Global Spectrum LP, D/B/A Spectra Partnerships, the top ranked
proposer, and The Superlative Group, the second ranked proposer, with the final selection of the
recommended proposer subject to the prior approval of the Mayor and City Commission.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby authorize the
Administration, pursuant to Request for Qualifications (RFQ) No. 2019-122-WG for Sponsorship and
Naming Rights Consulting Services, to enter into simultaneous negotiations with Global Spectrum LP,
D/B/A Spectra Partnerships, the top ranked proposer, and The Superlative Group, the second ranked
proposer; and further, provide that the final selection of the recommended proposer and approval of
material terms for the Consulting Services Agreement shall be subject to the prior approval of the
Mayor and City Commission.
PASSED AND ADOPTED this 3l day of gill 2019.
•
Dan Gelber, Mayor
ATTEST:
c 1'I lz APPROVED AS TO
Rafae . Granado, City Clerk FORM&LANGUAGE
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Resolutions -C7 E
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 31, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE CITY MANAGER, PURSUANT TO REQUEST FOR QUALIFICATIONS
(RFQ) NO. 2019-122-WG, FOR SPONSORSHIP AND NAMING RIGHTS
CONSULTING SERVICES.
RECOMMENDATION
Adopt the resolution accepting the recommendation of the City Manager, pursuant to Request
for Qualifications (RFQ) No. 2019-122-WG, for sponsorship and naming rights consulting
services.
ANALYSIS
The City is interested in seeking to increase revenue generation through the strategic
identification, cultivation, and solicitation of additional sponsorship and naming rights
opportunities.As a result, the City is interested in engaging a consultant(s) to explore and assist
with the desired goals for sponsorship and naming rights opportunities.
Corporate sponsorship and naming rights are the process of linking complimentary corporate
brands for mutual benefit with business partners whose corporate missions are consistent with
those of the City of Miami Beach (the "City'). For the business, benefit is typically some form of
advertising, public relations or facility naming rights. While the business gains financially by
marketing advantage and/or customer loyalty enhancement, the advantage to the City is primarily
financial. Corporations will pay the City for the ability to use or link with our City image and
identity.
These marketing programs rise from the natural partnerships between city governments and the
local, regional and national businesses they host and interact with in the daily course of
business. Corporate sponsorship and naming rights programs have emerged as a financially
viable, ethically appropriate and aesthetically acceptable municipal financing tool. As a world-
class resort city, the City of Miami Beach is especially well positioned to implement this now
well-established model for generating additional revenue.
RFQ PROCESS
On February 13, 2019 the Mayor and City Commission approved the issuance of RFQ 2019-
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122-WG for Sponsorship and Naming Rights Consulting Services. On February 14, 2019, the
RFQ was issued. A voluntary pre-proposal conference to provide information to proposers
submitting a response was held on March 12, 2019. Two addenda were issued. The
Procurement Department issued bid notices to 1022 companies utilizing
www.publicpurchase.com website. 66 prospective bidders accessed the advertised solicitation.
RFQ responses were due and received on April 12, 2019.
The City received proposals in response to the RFQ from the following four (4) firms: Fig
Solutions; Global Spectrum L.P. dba Spectra Partnerships; Siinc LLC dba Siinc Agency; and
The Superlative Group.
On February 13, 2019, the City Commission approved the City Manager appointed Evaluation
Committee. The Evaluation Committee convened on June 24, 2019, to consider proposals
received. The Committee was comprised of Tonya Daniels, Director, Office of
Communications, City of Miami Beach Monica Beltran, Assistant Director, Parking Department,
City of Miami Beach Matt Kenny, Director, Tourism & Culture Department, City of Miami Beach
Tameka Otto-Stewart, Director, Budget and Performance Improvement, City of Miami Beach
and Margarita Kruyff, Assistant Director, Environmental and Sustainability Department, City of
Miami Beach. The Committee was provided an overview of the project, information relative to
the City's Cone of Silence Ordinance and the Government Sunshine Law. The Committee was
also provided with general information on the scope of services and a copy of each proposal.
The Committee was instructed to score and rank each proposal pursuant to the evaluation
criteria established in the RFQ.
The evaluation process resulted in the ranking of proposers indicated in Attachment A, in the
following order:
Group I Corporate Sponsorship
First Ranked — Global Spectrum LP DBA Spectra Partnerships
Second Ranked —The Superlative Group
Third Ranked —Siinc LLC DBA Siinc Agency
Fourth Ranked — Fig Solutions
Group II Naming Rights
First Ranked— Global Spectrum LP DBA Spectra Partnerships
Second Ranked —The Superlative Group
Third Ranked —Siinc LLC DBA Siinc Agency
Fourth Ranked— Fig Solutions
The following are brief bios of the first and second ranked firms based on the information
contained in each firm's proposal.
Global Spectrum LP DBA Spectra Partnerships
Spectra Partnerships is a leader in sales representation, strategic consulting, and analytics for
sports and entertainment properties across North America. Their experienced sales team drives
revenue for their clients and their properties via the marketing and sale of naming rights,
corporate partnerships, advertising, premium seating, and hospitality.
As an industry expert, their Partnership division provides marketing and sales services for
municipalities, convention centers, stadiums, arenas and other entertainment venues. They
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currently support 120 client properties while generating over $70M in sales. They believe that
they are uniquely qualified to provide the services requested by the City based on the
competitive advantages of Spectra.
Spectra proudly manages the Miami Beach Convention Center, which equips them with both an
emotional investment in the community and familiarity of the market and venue; and that as a
result, this will expedite the sales cycle. Throughout their management of the Miami Beach
Convention Center, Spectra has been providing oversight during the venues' recent$620 million
renovation which is expected to not only improve sales and booking for the convention center,
but also impact room nights and tourism in the Miami-Dade area.
The Superlative Group
The Superlative Group are extremely focused on selling naming rights and sponsorships. Their
team of sales executives have more than $2 billion worth of experience closing sponsorships,
large and small. Their Total Campaign Management includes planning, prospecting, negotiating,
contracting and auditing.
Their firm has extensive experience selling Naming Rights, Pouring Rights, Sponsorships,
Premium Seating and Licensing for similarly situated entities throughout the United States. In
particular, they have experience with southern Florida, which includes previous work with the City
of Miami Beach.
CONCLUSION
I have reviewed the submittals and the results of the Evaluation Committee process. In doing
so, I note Spectra Partnerships has received unanimous top-ranking for both Group I
(Corporate Sponsorships)and Group I I (Naming Rights). Spectra has an extensive client list for
which it has provided both naming rights and sponsorships. In addition to managing naming
rights for nearly 30 properties in the last ten (10) years, Spectra has impressive credentials for
sponsorship and advertising sales, currently supporting 120 client properties generating over
$70 million in sales.
Another important benefit to Spectra's proposal is that it has offered to hire and dedicate a
locally-based, full-time employee who will be committed to managing the City's engagement. In
doing so, Spectra would assume the responsibilities of securing both cash donations and in-
kind sponsorships for City events (ex. Fire on the Fourth, Youth Music Festival, Veterans Day,
etc.), City programs (ex. SoundScape Cinema Series, Parks and Rec programs, etc.), and City
initiatives (ex. City of Kindness, Recycling, Anti-Litter, etc.). It would also be my goal to have
Spectra assist in securing additional revenue generated by selling advertising through City-
owned platforms such as MB Magazine, MB Trolley, and parking meter receipts. The scope of
work contemplated would include identifying and researching potential partners, prospecting,
negotiating & securing funds or in-kind donations, assisting with activation implementation when
appropriate as well as managing the partner relationships. This arrangement would allow the
Office of Marketing & Communications to eliminate a full-time development coordinator position
that is vacant.
Therefore, I recommend that the Mayor and City Commission approve the Resolution
authorizing the Administration to enter into negotiations with Global Spectrum LP, DBA Spectra
Partnerships, as the unanimous top ranked proposer for Group I - Naming Rights and Group I I -
Corporate Sponsorships; and, if unsuccessful in negotiating an agreement with Global
Spectrum LP, DBA Spectra Partnerships, authorizing the administration to enter into
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negotiations with The Superlative Group, as the second ranked proposer for Group I - Naming
Rights and Group II - Corporate Sponsorships; and authorizing the Mayor and City Clerk to
execute an agreement upon successful negotiations by the Administration.
KEY INTENDED OUTCOMES SUPPORTED
Ensure Expenditure Trends Are Sustainable Over The Long Term
Legislative Tracking
Marketing and Communications/Procurement
ATTACHMENTS:
Description
o Attachment A
o Resolution
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RFQ 2019.122-WG
Group I Corporate Tonya Daniels c Monica Beltran c Matt Kenny c Margarita Kyruff c Tameka Otto-Stewart c Low c
Sponsorships c c c c ' Aggregate c
c re re ix tY Totals a'
Qualitative Quantitative Subtotal Qualitative Quantitative Subtotal Qualitative Quantitative Subtotal Qualitative Quantitative Subtotal Qualitative Quantitative Subtotal
Fig Solutions 60 0 60 4 50 0 50 4 40 0 40 4 50 0 50 4 50 0 50 4 20 4
Siinc LLC dba Siinc Agency 80 0 80 3 78 0 78 3 60 0 60 3 95 0 95 2 70 0 70 _3 14 3
Global Spectrum LP dba
Spectra Partnerships 100 0 100 1 95 0 95 _1 85 0 85 1 96 0 96 1 90 0 90 1 5 1
The Superlative Group 90 0 90 2 80 0 80 2 85 0 85 1 90 0 90 3 80 0 80 2 10 2
II
-RFQ 2019.122-WG to co co of of co
Tonya Daniels c Monica Beltran a Matt Kenny c Margarita Kyruff _ c Tameka Otto-Stewart c Low c
Group II Naming Rights e e e c c Aggregate c
Qualitative Quantitative Subtotal K Qualitative Quantitative Subtotal tY Qualitative Quantitative Subtotal K Qualitative Quantitative Subtotal 12 Qualitative Quantitative Subtotal La Totals 12
Fig Solutions 50 0 50 4 50 0 50 4 40 0 40 4 40 0 40 4 50 0 50 4 20 4
Siinc LLC dba Siinc Agency 70 0 _ 70 3 65 0 65 3, 70 0 70 3 90 0 90 3 70 0 70 3 15 3
Global Spectrum LP dba
Spectra Partnerships 100 0 100 1 98 0 98 1 90 0 90 1 100 0 100 1 95 0 95 1 5 1
The Superlative Group 85 0 85 2 85 0 85 2 80 0 80 2 95 0 95 2 80 0 80 2 10 2
Quantitative Points
Veteran's Points
Allocated(max
Proposer 5 points)
Fig Solutions o
Siinc LLC dba Siinc Agency o
Global Spectum LP dba
Spectra Partnerships o
The Superlative Group o
FOR DISPLAY PURPOSES ONLY.FINAL RANKING DOES NOT CONSTITUTE AN AWARD RECOMMENDATION.
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