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RESOLUTION 91-20383 RESOLUTION NO: 91-20383 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AMERICAN GOLF CORPORATION'S TEMPORARY WINTER GOLF MEMBERSHIP PLAN TO BE EFFECTIVE DURING THE PERIOD NOVEMBER 1, 1991 THROUGH APRIL 30, 1992 WHEREAS, pursuant to Resolution No. 86-18464, the City of Miami Beach (hereinafter referred to as "City") entered into a Management Agreement (hereinafter referred to as "Agreement") with American Golf Corporation (hereinafter referred to as "Operator") ; and WHEREAS, the Agreement provides for the operational management by the Operator of City-owned golf courses known as Bayshore Golf Course, Normandy Shores Golf Course and Par 3 Golf Course; and WHEREAS, the Agreement provides that greens fees and golf cart rental fees are subject to the prior approval of the City Commission; and WHEREAS, the Operator has proposed a temporary Winter Golf Membership Plan which establishes temporary winter membership rates available to members utilizing the Operator' s greens and golf carts; and WHEREAS, the City' s Golf Advisory Board reviewed the Operator' s proposed Winter Golf Membership plan at its meeting on September 6, 1991; and WHEREAS, the proposed Winter Golf Membership plan is described on the attached Exhibit "H-1". NOW, THEREFORE, BE IT DULY RESOLVED BY THE CITY COMMISSION OF THE CITY OF MIAMI BEACH, that the City Commission hereby approved American Golf Corporation' s temporary Winter Golf Membership plan as set forth in attached Exhibit "H-1" to be effective during the period November 1, 1991 through April 30, 1992 . PASSED AND ADOPTED THIS 23rd day of October, 1991. VICE-MAYOR ATTEST: CITY CLERK FORM APPROVED LEGAL DEPT. By 2K www, Date Lj '/ r I� ' ' irrimmin AMERICAN GOLF CORPORATION• WINTER GOLF MEMBERSHIPS: MIAMI BEACH BAYSHORE GOLF COURSE AND NORMANDY SHORES GOLF COURSE 1. WINTER MEMBERSHIP: BAYSHORE GOLF COURSE ONLY Val d November , ' 9 oug Apr 30, 992) FIVE-DAY PERMIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300.00 SEVEN-DAY PERMIT . . . . . . . . . . . . . . . . . . . . . . . . . . . $400.00 CART RATES* Weekday. . . . . . . . . . $15.00 Per Person AM Weekend. . . . . . . . . . $20.00 Per Person 12:00 PM Weekend. . . . . . . . . . $15.00 Per Person 2. WINTER MEMBERSHIP: NORMANDY SHORES GOLF COURSE ONLY (Valid November 1, 1991 through April 30, 1992) FIVE-DAY PERMIT . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . $200 .00 SEVEN-DAY PERMIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300.00 CART RATES* Weekday. . . . . . . . . . $14 .00 Per Person AM Weekend. . . . . . . . . . $18.00 Per Person 12:00 PM Weekend. . . . . . . . . . $14.00 Per Person 3. JOINT WINTER MEMBERSHIP: BAYSHORE G.C. AND NORMANDY SHORES G.C. (Valid November 1, 1991 through April 30, 1992) FIVE-DAY PERMIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $400.00 SEVEN-DAY PERMIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $550.00 CART RATES* Weekday. . . . . . . : . . $15.00 Per Person AM Weekend. . . . . . . . . . $20.00 Per Person 12:00 PM Weekend. . . . . . . . . . $15.00 Per Person PRIVILEGES OF WINTER GOLF MEMBERSHIP: 1. Tee Times Seven 17) Days in Advance. (Must call pro shop to securE 2. 10% Off Pro Shop Merchandise. 3 . One Complimentary Round of Golf. * CARTS ARE MANDATORY. We reserve the right to book golf tournaments at any time. EXHIBIT 1-1-4" •01.M=101 I 1.4.,;41.111111111i AMERICAN GOLF CORPORATIONS PROPOSAL: INTRODUCTION OF WINTER GOLF MEMBERSHIPS MIAMI BEACH GOLF COURSES--BAYSHORE & NORMANDY SHORES The following page outlines applicable rates for proposed Winter Golf Memberships for Bayshore G.C. and Normandy Shores G.C. These memberships, which are valid from -November 1 1991 through April 30, 1992, will be available to both Miami Beach residents and also non-residents. The objectives to be reached by offering a Winter Golf Membership are three-fold: 1) To successfully market/publicize Bayshore and Normandy Shores as viable golf destinations to the local golf market during the winter months. Such marketing will maximize tee times and increase revenues. 2) To provide Miami Beach residents, who are non-yearly ticket holders, with an opportunity to play golf during the winter months at discount prices . 3) To attract local non-resident golfers to the Miami Beach area. In order to more fully communicate the effects of offering a Winter Golf Membership, a "Question & Answer" format has been chosen to present additional information. Q: When will American Golf Corporation begin the sale of these new Winter Golf Memberships? A: Sale of these memberships will commence on November 1, 1991 and conclude January 31, 1992 Q: Won't the sale of Winter Golf Memberships adversely affect the ability of Yearly Ticket Holders to obtain a tee time? A: No. Both courses will be implementing a "two-tee system" throughout peak times during the season. This system allows the sale of tee times for play beginning on both #1 and #10-- resulting in a doubling of the prime morning times. Thus, the two-tee system allows us maximum utilization of tee times. Yearly Ticket Holders and winter golf members will still be able to obtain tee times seven (7) days in advance. Q: Aren't winter golf members being offered a "better deal" than Yearly Ticket Holders? A: No. Yearly Ticket Holders are afforded the maximum privileges of a full 12-month membership on both municipal courses. These privileges include advance tee reservations, free walking priv- ileges during certain times, 9-hole cart rentals, and the rental' of a 18-hole power golf cart for only $10.00 . Consequently, winter golf members are entitled to privileges only for a 6-month period, are not allowed to walk, will not be allowed 9-hole cart rentals, and will be paying substantially higher rental fees for a power golf cart . PROPOSAL: INTRODUCTION OF WINTER GOLF MEMBERSHIPS Page 2 (cont. ) Q. How will Miami Beach residents, who are non-Yearly ticket holders, benefit from this membership? A: Avid Miami Beach golfers who may not have the Opportunity to purchase a yearly ticket, may still play golf during the winter months at discount prices. Some Miami Beach residents forego yearly tickets because they do not wish to play golf during the hotter summer months. The new Winter Golf Membership provides this segment of Miami Beach residents with an outlet for golf during the cooler months at preferred rates. Q. What other positives can be attributed to the sale of Winter Golf Memberships? A. Recognizing that both facilities have unused tee times during the winter months, these Winter Golf memberships will provide a ready "pool" from which empty space can be filled. By of ferir. incentives to local non-resident golfers, both courses will successfully draw customers- to -the Miami Beach area to the benef of AGC and local restaurants and businesses. Aria to the extent that the sale of memberships is successful , both Bayshore and Normandy will have created a new, loyal following from which to increase play during the slower summer months. AMERICAN GOLF CORPORATION RESPECTFULLY REQUESTS APPROVAL OF THE WINTER GOLF PLAN. THANK YOU. SIGNATURE 4011 . (JEFF -f' O " , GM YSHORE C.C. ) • • • • • • 94 s , • DPMI 44 N c� BAYSHORE 2301 Alton Road Miami Beach, Fl 33140 October 17 , 1991 City Of Miami Beach City Hall - 1 700 Convention Center Drive Miami Beach , Fl . 33139 Att : Hal Moeller , Contract Administrator Dear Hal : American Golf Corporation , Miami Beach , request the winter membership be put on the Agenda for the October 23rd Commission Meeting . Thank you . 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I uoiss!wwoO A1!O aye to siegwe pue pnoea xeiy aoAew :01 1661 `�� jog0130 : ida 76.-Sih 'ON W(laNVE1OWJW NOISSIWWOO 010L-EL9 : NOHd3131 3AIU0 E131N30 NOIINBANOO 001.1. 11VH Alto 1:13OVNVVV A1.10 3H1 JO 30W0 n Al l A ,V S I/ (iI Y V�7N01.1 10 VA 9. 431x/210 ddd07NI i b E l E E V a I d O 1 l U2)/PV212 7-11/V:Vit fr ORIGINAL RESOLUTION NO. 91-20383 Approving American Golf Corporation's temporary Winter Golf Membership Plan to be effective during the period November 1, 1991 through April 30, 1992.