Resolution 2019-30951 RESOLUTION NO. 2019-30951
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE, AT ITS JULY 31, 2019
MEETING, TO APPROVE SPONSORSHIP OF THE 2020 MIAMI BEACH GAY
PRIDE FESTIVAL IN THE TOTAL AMOUNT NOT TO EXCEED $218,893.25,
WHICH INCLUDES CASH SPONSORSHIP IN AN AMOUNT NOT TO EXCEED
$188,000, AND WAIVER OF SPECIAL EVENT FEES, IN AN AMOUNT NOT
TO EXCEED $30,893.25, AND AUTHORIZING THE CITY MANAGER TO
EXECUTE A SPONSORSHIP AGREEMENT WITH THE EVENT ORGANIZER,
MIAMI BEACH GAY PRIDE, INC.
WHEREAS, the 2020 Miami Beach Gay Pride Festival (the "Event") is an annual public
event celebrating and benefiting the South Florida LGBTQ community; and
WHEREAS, Miami Beach Gay Pride, Inc. ("Event Organizer") brings together members
of the lesbian, gay, bisexual, transgender, queer, and questioning ("LGBTQ") community, and
their friends, allies, and supporters, in celebration of the unique spirit and culture of the LGBTQ
community; and
WHEREAS, the Event Organizer has produced eleven (11) successful years of Miami
Beach Gay Pride events, generating an economic impact (including hotel room nights) in Miami
Beach; and
WHEREAS, the 2020 Event is scheduled to take place from Friday, April 3, 2020
through Sunday, April 5, 2020, in Lummus Park, between 11th and 14th Streets; and
WHEREAS, on July 17, 2019, at the request of Commissioners Ricky Arriola and
Michael Gongora, the City Commission referred the discussion, regarding the sponsorship of
the Event and waiver of the special event fees, to the Finance and Citywide Projects Committee
("FCWPC"); and
WHEREAS, during the July 19, 2019 FCWPC meeting, the Event Organizer requested
the City to sponsor the Event and allocate funds in the amount of $282,000 to cover third-party
vendor costs and other production costs including but not limited to, City Services ($54,722),
Kids Play Zone ($4,600), Ferris Wheel and Fun Slide ($31,374), Volleyball Tournament
($15,190), entertainment ($170,000) and fireworks ($7,500); and
WHEREAS, the Event Organizer also requested a special events fee waiver in the
amount of $30,893.25, which represents $250.00 in application fees, $500.00 in permit fees,
$5,250 in vehicle beach access passes, $10,911 in square footage fees, $8,577.25 in Lummus
Park user fees, and $5,405 in Police Administrative fees; and
WHEREAS, during its July 31, 2019 meeting, the FCWPC recommended that the City
sponsor the 2020 Miami Beach Gay Pride in the total amount not to exceed $218,893.25,
allocating $73,000 in cash, $25,000 to sponsor a Ferris Wheel, $90,000 to sponsor the Sunday,
April 5, 2019 entertainment, and waiving the $30,893.25 special events fee, provided that the
sponsorship agreement (1) authorizes the City, through the Tourism and Culture Department, to
have full line of sight and approval of the Sunday, April 5, 2019 night programming, including
contract detail and insurance clauses, (2) requires the Event Organizer to demonstrate
quantifiable hotel room bookings for and during the Event, including, but not limited to, booking
codes and other forms of hotel room tracking, (3) requires the Event Organizer to develop a
more robust marketing plan with national/international reach, and (4) requires the Event to
contain more robust knowledge-sharing discussions pertaining to LGBTQ rights and issues.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects
Committee, at its July 31, 2019 meeting, to approve sponsorship of the 2020 Miami Beach Gay
Pride Festival in the total amount not to exceed $218,893.25, which includes cash sponsorship
in an amount not to exceed $188,000 and waiver of the special event fees, in an amount not to
exceed $30,893.25, and authorize the City Manager to execute a sponsorship agreement with
the Event Organizer, Miami Beach Gay Pride, Inc.
PASSED AND ADOPTED this 11th day of September, 2019.
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Dan Gel er, Mayor
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Rafael E. Granado, City Clerk
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MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: September 11, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND CITYWIDE PROJECTS COMMITTEE, AT ITS JULY 31,
2019 MEETING, TO APPROVE SPONSORSHIP OF THE 2020 MIAMI
BEACH GAY PRIDE FESTIVAL IN THE TOTAL AMOUNT NOT TO EXCEED
$218,893.25, WHICH INCLUDES CASH SPONSORSHIP IN AN AMOUNT
NOT TO EXCEED $188,000, AND WAIVER OF SPECIAL EVENT FEES, IN
AN AMOUNT NOT TO EXCEED $30,893.25, AND AUTHORIZING THE CITY
MANAGER TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE
EVENT ORGANIZER, MIAMI BEACH GAY PRIDE, INC.
RECOMMENDATION
Miami Beach Gay Pride is requesting a sponsorship package in the following amount for the
2020 Miami Beach Gay Pride Festival:
Cash Sponsorship -$188,000.00 ($73,000.00 [Cash], $25,000.00 [Ferris Wheel Sponsorship],
$90,000.00 [Sunday Entertainment / Programming Sponsorship]) in addition to fee waivers -
$30,893.25.
Total Sponsorship-$218,893.25
The Administration recommends funding Miami Beach Gay Pride, provided the City of Miami
Beach Tourism and Culture Department ("TCD") has full line of sight and approval of Sunday
night programming, including artist name, contract details and insurance clauses. Pride must
also provide TCD with measurable hotel room bookings, including, but not limited to booking
codes or hotel room contracts (or other previously agreed to hotel room tracking), in addition to
a dedicated marketing plan with the purpose of nationalfintemational reach in order to make
Miami Beach Gay Pride an tourist destination.
ANALYSIS
The Miami Beach Gay Pride ("Event Organizer") brings people together to recognize and
celebrate members of the lesbian, gay, bisexual, and transgender ("LGBTQ") community, as
well as their friends, allies,and supporters in celebration of the LGBTQ spirit and culture.
Since 2008, the Miami Beach Gay Pride Festival (the "Event"), scheduled to take place in
Lummus Park, between 11th & 14th streets from April 3 - 5, 2020, has been an annual public
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and fundraising event benefiting the South Florida LGBTQ community with programs that keeps
a free and safe environment for the whole community.
3 .
During the July 2, 2018 City Commission meeting, at the request of Commissioner Ricky
Arriola, the Event producers requested the City waive special event fees in the amount of
$30,893.25. The request was referred to the July 13, 2018 Finance and Citywide Projects
Committee ("FCWPC").
During the July 13, 2018 FCWPC meeting the Event Organizer, in addition to requesting the
City waive special event fees, the Event Organizer also requested the City to provide a cash
sponsorship the Event in the amount of$73,000.
The special event fees represent$250.00 in application fees, $500.00 in permit fees, $5,250 in
vehicle beach access passes, $10,911 in square footage fees, $5,405 in Police Administrative
fees, and $8,577.25 in Lummus Park user fees, for a total waiver of $30,893.25. The Event
Organizers requested that the City's $73,000 sponsorship support would cover third party
vendor costs.
For 2018,the Event Organizer requested the City to provide a cash sponsorship to the Event in
the amount of $73,000 and special event fee waivers in the amount of $30,893.22, for a total
City sponsorship commitment of $103,893.25, which was approved by the Mayor and
Commission.
During the July 17, 2019 City Commission meeting, the sponsorship of MB Gay Pride was
referred to the July 19th, 2019 FCWPC meeting. At the July 19, 2019 FCWPC meeting, the
item of Pride sponsorship was discussed. The FCWPC recommended that the item be
referred to the following FCWPC meeting to take place on July 31st, 2019.
At the July 19, 2019 FCWPC meeting, the item of Pride sponsorship (sponsorship request
attached) was discussed. The FCWPC recommended that the item be referred to the
following FCWPC meeting to take place on July 31st, 2019. At the July 31, 2019 FCWPC
meeting, the following sponsorship points were discussed and recommended to the Mayor and
Commission for approval:
-$73,000 Cash Sponsorship (aligned with 2019 funding)
-$25,000 Sponsorship for Ferris Wheel (aligned with 2019 funding).
-$90,000 Sponsorship for Sunday Entertainment(additional 2020 entertainment funding)
Total 4188,000 Total Cash Sponsorship Package.
Historically, Pride also receives fee waivers in the following amount$30,893.25 broken out as
follows:
Application Fee-$250.00
Permit Fees -$500.00
Vehicle Beach Access-$5,250.00
Square Footage Fees-$10,911.00
Police Administrative Fees-$5,405.00
Lummus Park User Fees-$8,577.25
Total-$30,893.25
The total sponsorship package including cash sponsorships and fee waivers for Pride 2020
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would total$218.893.25,
CONCLUSION
The administration is in agreement with the FCWPC's recommendation at their July 31, 2019
meeting, to approve the sponsorship of Miami Beach Gay Pride in an amount not to exceed
$218,893,.25 and for TCD to approve Sunday evening entertainment programming, MB Gay
Pride to demonstrate quantifiable hotel room bookings as per agenda item analysis, and for MB
Gay Pride to implement a more robust marketing plan to target international LGBTQ tourism.
FINANCIAL INFORMATION
$188,000 cash sponsorship
$30,893.25 in fee waivers
Legislative Tracking
Tourism and Culture
Sponsor
Sponsored by Vice-Mayor Arriola and Co-Sponsored by Commissioner Gongora
ATTACHMENTS:
Description
o City of Miami Beach Pride Sponsorship
o Reso
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MARCH 30-APRIL 5,2020
Platinum Sponsorship Request for City of Miami Beach
6/07/2019
Overview
On behalf of the board of directors and staff of Miami Beach Pride,we are pleased to submit the
following sponsorship request to the City of Miami Beach Finance Committee and the City Commission
and Mayor for a Platinum Sponsorship for our 2020 Festival,scheduled to be hosted on March 30`h-
April 5`h, 2020.As our Festival continues to grow,and our presence on the global pride stage increases,
so do the expenses related to providing additional engaging activations at our free festival. For this
reason,we are asking for the City's support to ensure the continued success of Miami Beach Pride.
This coming year,we are considering new and exciting ways of engaging guests.After our 2020 Planning
Meeting, hosted on Friday,May 31st and Saturday,June 15`,our board of directors and staff developed
three concepts to attract more visitors to the City of Miami Beach, increase the number of hotel room
nights booked,and to increase media impressions. First, Miami Beach Pride 2020 will be a three-day
Festival which will open the North end of our grounds on Friday April 3'd. Second,we will increase the
quality of our entertainment to engage new visitors and media.Third,we will activate a professional
Volleyball tournament drawing teams and players from around the Country,which will also increase our
footprint and draw guests to new parts of the city.
However,with the addition of a three-day festival,quality entertainment,and new activations, Miami
Beach Pride will certainly require the support of the City now more than ever to help cover the
increased expenses associated with these exciting ideas.The Festival will also require permission to load
in 2 days earlier to accommodate a Friday opening.
The City's support to date has allowed us to create a week-long festival that attracts affluent,diverse
and a well-behaved audience in a safe and inclusive environment.The success of our Festival has
created a large amount of positive exposure for the City of Miami Beach between Spring Break and
Memorial Day weekend.Additionally,our Festival continues to provide free public benefits. Below are
some key performance indicators of our 2019 Pride.
Key Performance Indicators from 2019:
• An estimated 170,000+individuals attended Miami Beach Pride
•' Pride had more than 400 million media impressions
• We tracked 2007 hotel room nights
• 727 Florida residents were tested for HIV and STIs
• 0 arrests and 0 incidents
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Public Benefit -
The goal of Miami Beach Pride is to provide a safe, fun and entertaining experience for all our festival
attendees, international,domestic and regional, but also for our local community. Below are some of
the benefits to our attendees including residents of the City of Miami Beach.
Miami Beach Pride offers the following public benefits:
• The event is open to the public,and admission is free and the festival will now be 3 days
• Free HIV and STI screenings conducted by our community partners
• Free Kids Play Zone for kids aged 2-13
• Free Youth Safe Zones dedicated to young LGBTQ individuals and their allies, between the
ages of 14-24,with food,water and entertainment
• Free LAMBDA Living Senior Lounge(a safe rest stop for senior attendees)with food and
water
• Free Dog Park and adoption services with free toys and treats
• Free access to a Ferris Wheel and giant Fun Slide
• Free volleyball tournament for residents and visitors
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Requested Cash Sponsorship`
The following cash sponsorship is needed to continue to grow our Pride Festival into 3 days, market the
City of Miami Beach as a Pride destination on a global and domestic scale, and to support the goal of
increased room nights and media impressions.Our infrastructure and operational costs continue to
grow, and we need assistance in areas of activations and entertainment to appeal to visitors and the
media.
City Services
Miami Beach Police $33,100
Miami Beach Fire Department $15,122
Miami Beach Parking Department $6,500
$54,722
Kids Play Zone
2 Bouncy houses and children's activities $4,600
$4,600
Ferris Wheel and Fun Slide
54-foot Ferris Wheel $22,950
Fun Slide $5,850
Security $1,150
Power $1,424
$31,374
Free Volleyball Tournament
Tournament Managers $4,500
Bleachers $4,250
Entertainment and Sound Equipment $2,125
Decor $2,500
Toilets for Players $440
Generator for Entertainment $750
ADA Pathway $625
$15,190
Entertainment
Funding Support for Friday Headliner $20,000
Funding Support for Saturday Headliner $60,000
Funding Support for Sunday Headliner $90,000
$170,000
Fireworks
Firework show on April 5th $7,500
$7,500
r.
Total $283,386
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Requested Fee Waivers
Below are the fee waivers we are requesting.These fee waivers are for use of Lummus Park, but we are
also considering an expansion east of the dunes.
Requested Waived Items for Pride 2020
• Permit Application Fee
• Permit Fee
• Vehicle Access Passes
• Square Footage Fees
• Lummus Park User Fees
• Police Department Admin Fees
• 8th Street Volleyball Court Usage on April 4th 2020
Estimated Total Amount of Waived Fee Items (2020 Festival Map not Finalized)
Permit Application Fee $250.00
Permit Fee $500.00
Vehicle Access Passes $5,250.00
Square Footage Fee $10,911.00
Lummus Park User Fees $8,577.25
Police Department Admin Fees $5,405.00
8th Street Volleyball Court Usage for 4-4-2020 TBD
$30,893.25
Special Requests
• We are requesting an exemption of Resolution 2018-4221 amending Chapter 12 of the Code of
the City of Miami Beach Section 12.9(2)changing 15%of any city cash sponsorship contribution
paid in advance to 50%. All of the activation and entertainment expenses part of the
sponsorship request are paid as deposits before the event and day of the event for our
entertainment and activations.We know that higher quality entertainment and additional
activations will bring larger crowds and create additional media impressions.We also are
expanding our festival to 3 days beginning on Friday which is adding additional expenses to our
budget as well,affecting our cash flow, but will bring in more hotel room nights,encouraging
guests to arrive earlier.We believe this to be a fair request given our longstanding history of
providing a reliable and successful festival and in consideration of the monies we pay in advance
and the important part we play in programming for April in the City of Miami Beach.
• We are requesting an economic impact study to be performed during Miami Beach Pride 2020
Sponsorship Benefit Package
Main Stage:
• Permanent logo placement
• Rotating logo on LED screen
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• Opportunity for city representative to participate in opening ceremonies(non-campaigning)
on Sunday,April 5
• Opportunity to display city imagery arid branding on LED screen
Marketing:
• Additional recognition as Fireworks sponsor with the opportunity for:
• City of Miami Beach representative to perform the countdown from the main stage on
Sunday,April 5
• Main-Stage DJ platform logo placement
o Main-Stage pre-approved crowd giveaways
• Audio recognition/logo in 2020 Media PSAs*which are expected to include: NBC6,
Telemundo 51,Comcast,Atlantic Broadband.Atlantic Broadband aired 3,350 cumulative
PSAs in 2018 reaching a potential of 525,313 viewers. NBC6 aired 200+prime-time PSAs
from mid-March through Pride for a total of over 1,235,000 total impressions**
• Name recognition/logo on promotional materials including advertisements, printed
materials,website, Facebook,Twitter and Instagram
• 1 permanent website banner ad:for 2019 Pride,we had 114,319 unique visitors, 153,011
sessions and 267,422-page views
• Permanent logo on homepage of miamibeachpride.com and on sponsors page
• Opportunity to speak at city hall flag raising ceremony on Monday, March 30
• Opportunity to speak at post-pride appreciation event
• Opportunity for city representative to speak and introduce Pulse survivor at Pride Lights the
Night ceremony"Flip the Switch"on Monday,March 30,
• Formal recognition at VIP Gala including a 2-minute opportunity to speak to attendees
• Opportunity to participate in NBC6 Pride "6 in the Mix"segment*
• Opportunity for city representative to participate in pre-parade International Media
Reception (non-campaigning)on Sunday,April 5
• Opportunity to supply pre-approved gift bag item for the 600 VIP gift bags
• Opportunity to supply 2 city-branded 10'X 10'tents for Parade grandstand on Sunday,April
5
• Recognition on 2020 press releases
• Logo on 200+Official Pride volunteer t-shirts
• 1 dedicated, non-sales specific press release:400 reporters from local, regional, national
and international media outlets
• 4 dedicated, non-sales specific email blasts to our 5,000+subscribers(individuals and
corporations)
• 4 dedicated, non-sales specific Facebook posts to our 44,592 followers
• 4 dedicated, non-sales specific Instagram posts to our 6,627 followers
• 4 dedicated, non-sales specific Tweets on Twitter to our pride followers
• 1 full-page,full-color preferred ad placement in digital and print Pride Guide. 10,000 guides
will be distributed in South Florida approximately 3 weeks before Pride
• Name recognition/logo on step& repeat banners
Parade:
• 2 preferred placement parade entry:You will select your parade placement locations for
maximum exposure
• Formal grandstand recognition:special recognition by our Emcee who will personally market
your participation from the grandstand stage when your parade entry passes by
• 40 exclusive(invitation only) event tickets for the Grand Marshal(s), international media and
large donors VIP Pre-Parade Reception and an opportunity to welcome and address the
guests in attendance
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Festival:
• Signage/marketing opportunities: you will be able to place up to 12 flutter flag banners
throughout the festival grounds
• Two 10' X 10'tented areas plus two 6'tables and 4 chairs
VIP Passes:
• 40 Presenting Sponsor passes which include:
o Invitations to VIP Gala and possible meet&greet with Grand Marshal(s)at the VIP
Gala on Friday,April 5
o Access to VIP lounges on Saturday,April 4 and Sunday,April 5
o Sunday reserved grandstand seating: located directly across from grandstand stage,
you will be able to enjoy the 90+ parade participants as they pass by
• Invitations to our January Soiree kick-off event
o Additionally:
• 16 invitations to the Miami Dade Gay&Lesbian Pride Spotlight Mixer on
Tuesday,April 2
*Pending approval from station's producers
**Media sponsorship forthcoming
Thank you
The Miami Beach Pride Board of Directors thanks you for the City's support of Miami Beach Pride over
the years and for the consideration of the Platinum Sponsorship for 2020.
•
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