Miami-Beach-Adds-Signature-Style-to-Its-Lifeguard-Towers
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City of Miami Beach, 1700 Convention Center Drive, Miami Beach, FL 33139, www.miamibeachfl.gov
MARKETING & COMMUNICATIONS DEPARTMENT, Tel: 305.673.7575 PRESS RELEASE
Tonya Daniels, E-mail: tonyadaniels@miamibeachfl.gov
Melissa Berthier, E-mail: melissaberthier@miamibeachfl.gov
FOR IMMEDIATE RELEASE
February 8, 2019
Miami Beach Adds their Signature Style to Its Lifeguard Towers
— Officially Branding the Iconic Structures —
Miami Beach, FL – Gracing gift shop postcards and social media profiles, Miami
Beach’s lifeguard stands have become a familiar symbol of the City’s status as the fun
and sun capital of the world. A natural photo opportunity, each brightly hued tower is
now branded with the City’s logo.
“For years, our lifeguard stands have drawn beachgoers with their lively colors and Art
Deco-inspired designs that complement our white sandy beaches,” shared Mayor Dan
Gelber. “Today, we’ve elevated their appeal by adding our autograph.”
Encouraging beachgoers to further engage with the lifeguard towers, the City partnered
with the Food Network & Cooking Channel South Beach Wine & Food Festival to launch
a social media contest for a chance to win tickets to select Festival events. The
competition urges residents and visitors to get creative in showcasing the iconic stands
by uploading their original photos on social media and tagging the City and #SOBEWFF.
Favorite photos will also be reposted on the City’s social media platforms.
“Now when people share photos of our lifeguard stands with their friends or followers,
they’ll help us showcase Miami Beach to the rest of the world,” noted Commissioner
John Elizabeth Alemán.
Visit the City’s Instagram, Facebook or Twitter for entry rules.
Please click here for a video announcing the contest.
Please click here for a sample photo.
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