Resolution 2019-31033 RESOLUTION NO. 2019-31033
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE AT ITS SEPTEMBER 20,
2019 MEETING, AND APPROVING THE CITY'S SPONSORSHIP OF "SALSA
A LA PLAYA" EVENT, ORGANIZED BY SALSA A LA PLAYA, INC. (THE
"EVENT"), CONSISTING OF A CASH SPONSORSHIP IN AN AMOUNT NOT TO
EXCEED $5,000, WITH SUCH FUNDS TO BE APPLIED TO COVER OR
REDUCE THE APPLICABLE VENUE RENTAL FEES FOR THE EVENT AT A
VENUE LOCATED WITHIN THE CITY OF MIAMI BEACH.
WHEREAS, Salsa a La Playa, Inc. is a not for profit organization that provides Miami
Beach family friendly free events showcasing and teaching Latin music culture through music;
and
WHEREAS, the Salsa a La Playa events provide an opportunity for younger generations
to learn about Latin musical history and traditions in a safe, family friendly environment in the
North Beach community; and
WHEREAS, on September 11, 2019, at the request of Commissioner Michael Gongora,
Salsa a La Playa requested a $5,000 cash sponsorship to cover or reduce venue rental fees
associated with an event, to be held at the North Shore Bandshell (the "Event"); and
WHEREAS, on September 11, 2019, the City Commission referred the review of the
sponsorship to the September 20, 2019 Finance and Citywide Projects Committee ("FCWPC")
for consideration; and
WHEREAS, on September 20, 2019, the FCWPC recommended that the City of Miami
Beach sponsor the Event in an amount not to exceed $5,000 with such funds to be applied to
cover or reduce the applicable venue rental fees for the event at a venue located within the City
of Miami Beach.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects Committee
at its September 20, 2019 meeting, and approves the City's sponsorship of a "Salsa a La Playa"
event, organized by Salsa a La Playa, Inc. (the "Event"), consisting of a cash sponsorship in an
amount not to exceed $5,000, with such funds to be applied to cover or reduce the applicable
venue rental fees for the event at a venue located within the City of Miami Beach.
PASSED and ADOPTED this /' day of go66er, 2019
ATTEST:
Dan Gelber, Mayor
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Rafael E. Granado, City Clerk
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MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: October 16, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND CITYWIDE PROJECTS COMMITTEE AT ITS
SEPTEMBER 20, 2019 MEETING, AND APPROVING THE CITY'S
SPONSORSHIP OF "SALSA A LA PLAYA" EVENT, ORGANIZED BY SALSA
A LA PLAYA, INC. (THE "EVENT"), CONSISTING OF A CASH
SPONSORSHIP IN AN AMOUNT NOT TO EXCEED $5,000, WITH SUCH
FUNDS TO BE APPLIED TO COVER OR REDUCE THE APPLICABLE
VENUE RENTAL FEES FOR THE EVENT AT A VENUE LOCATED WITHIN
THE CITY OF MIAMI BEACH.
RECOMMENDATION
The administration recommends that Mayor and Commission approve a sponsorship to Salsa a
la Playa to consist of a one time cash sponsorship in the amount of $4,580.00 to be utilized
towards venue rental fees at the North Shore Bandsheil.
BACKGROUND/HISTORY
The event"Salsa a La Playa" is committed to provide the Miami Beach community with a family
friendly and free event to enjoy and teach rich Latin music culture through music. Over twenty
five presenters have showcased pieces of their musical collection and shooed facts and details
about their records and record collections. The initiative is based on the need for more family
friendly events that provide an opportunity for the next generation to learn about Latin musical
history and traditions.
The core team includes Jul: Andrade, Juan Carlos Parra, Lucas Tor-rz and a group of
volunteers involved in the planning, logistics and development of the event.
The Salsa a la Playa organizers were referred to the Tourism and Culture Department seeking a
venue to host the event, which had been previously held on the beach. The success of the event
dictated that it needs a proper forum to provide for a quality event that was safe for families and
the North Beach community.
On June 7, 2019 the Tourism and Culture department met with the event producers to better
understand the event and what help could be offered. TCD ensured the producers that they felt
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this was a great community initiative that should be supported.
When discussed with the event organizers, they made certain that they did not require any
financial support, but were just looking for a venue to hold their event. Tourism and Culture
referred the event organizers to the Rhythm Foundation, the managers of the North Beach
Bandshell.
After discussions with the North Shore Bandshell, the event producers requested a cash
sponsorship in the amount of the venue rental as follows:
Venue Rental - $2,500.00
Venue Staff-$630.00
Tech Staff-$600.00
Security Staff-$550.00
Insurance -$300.00
Total -S4,580.00
On September 20, 2019 the FCWPC made the recommendation to support Salsa a la Playa
with a cash sponsorship of up to $5000.00 to assist with venue rental fees for the North Shore
Bandshell.
Applicable Area
North Beach
Is this a Resident Right to Does this item utilize G.O.
Know item? Bond Funds?
No No
Legislative Tracking
Tourism and Culture
Sponsor
Commissioner Michael Gongora
ATTACHMENTS:
Description
o Resolution
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