Resolution 2020-31158 RESOLUTION NO. 2020-31158
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY
MANAGER TO FINALIZE AN AGREEMENT WITH GLOBAL SPECTRUM LP,
DBA SPECTRA PARTNERSHIPS, AS THE FINAL RECOMMENDED
PROPOSER FOR CONSULTING SERVICES PURSUANT TO REQUEST
FOR QUALIFICATIONS (RFQ) 2019-122-WG CORPORATE SPONSORSHIP
AND NAMING RIGHTS CONSULTING SERVICES; FURTHER, IF THE
ADMINISTRATION IS NOT ABLE TO FINALIZE AN AGREEMENT WITH
GLOBAL SPECTRUM LP, DBA SPECTRA PARTNERSHIPS, AUTHORIZING
THE ADMINISTRATION TO FINALIZE AN AGREEMENT WITH THE
SUPERLATIVE GROUP; AND FURTHER PROVIDING THAT THE FINAL
AGREEMENT SHALL BE SUBJECT TO THE PRIOR APPROVAL OF THE
MAYOR AND CITY COMMISSION.
WHEREAS, on July 31, 2019, the Mayor and City Commission adopted Resolution No.
2019-30916, and authorized the Administration to enter into simultaneous negotiations with
Global Spectrum, LP d/b/a Spectra Partnerships and The Superlative Group for a consulting
services agreement for naming rights and corporate sponsorships, with the final recommended
proposer subject to prior approval by the Mayor and City Commission; and
WHEREAS, following the July 31, 2019 City Commission meeting, the Administration
continued to further evaluate the qualifications of both companies, including obtaining data
relating to corporate sponsorship and naming rights deals secured by both firms over the last 5
years; in addition, staff has confirmed references for both proposers and has compared their
respective pricing proposals; and
WHEREAS, during the review process, the references and prior sales data for each of
the proposers confirmed that both firms are well-qualified to provide consulting services for the
City; and
WHEREAS, during the review process and conversations with both two firms, Spectra
continuously stood out as the top candidate for multiple reasons; and
WHEREAS, Spectra has a strong presence and understanding of the Miami Beach
community, as they are the managing company for the Miami Beach Convention Center; and
WHEREAS, in its proposal, Spectra has included the addition of a dedicated staff person
on their team, that will be located in Miami Beach, to handle the day-to-day sales, fulfillment and
management of all sponsorship and naming rights sales; and
WHEREAS, from the Administration's perspective, Spectra's staffing is imperative to the
process as the City's full-timestaff position for this effort was previously eliminated and the
Administration anticipates it will rely heavily on its consultant to take full ownership of the day-to-
day sales, fulfillment and management of all sponsorship and naming rights sales; and
WHEREAS, The Superlative Group also indicated that it would be willing to dedicate a
staff person to the account, but that it would adjust its pricing to shift some upfront costs to the
city to cover this effort; and
WHEREAS, in addition to the full-time staff position, the Administration believes that
Spectra's proposal is superior, as Spectra has a sales force of 70 representatives located
throughout the country, while the Superlative Group has a team of 6 representatives that also
work throughout the country; and
WHEREAS, based on a review of the proposers' updated proposals and. price
proposals, the City Manager recommends that the Mayor and City Commission select Global
Spectrum LP, DBA Spectra Partnerships, as the final recommended proposer for Group I
Naming Rights and Group II Corporate Sponsorships; and authorize the Mayor and City Clerk to
execute an agreement with Global Spectrum, LP upon conclusion of successful negotiations by
the Administration.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve and authorize the City Manager to finalize an Agreement with
Global Spectrum LP, d/b/a Spectra Partnerships, as the final recommended proposer for
consulting services pursuant to Request for Qualifications No. 2019-122-WG, Corporate
Sponsorships and Naming Rights Consulting Services (the "Project"); further, if the
Administration is not able to finalize an Agreement with Global Spectrum LP, DBA Spectra
Partnerships, authorize the Administration to finalize an Agreement with The Superlative Group;
and further provide that the final Agreement shall be subject to the prior approval of the Mayor
and City Commission.
PASSED AND ADOPTED this b2 day of Febrcrary2020.
Dan Gelber, Mayor
ATTEST:
Rafa E. G anado C(ty Clerk APPROVED AS TO
FORM&LANGUAGE
&FOR EXECUTION
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City Attorney n Date
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Resolutions -C7 F
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: February 12, 2020
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE CITY MANAGER, PURSUANT TO REQUEST FOR QUALIFICATIONS
(RFQ) 2019-122-WG FOR CORPORATE SPONSORSHIP AND NAMING
RIGHTS CONSULTING SERVICES; APPROVING THE SELECTION OF
GLOBAL SPECTRUM LP, DBA SPECTRA PARTNERSHIPS, AS THE FINAL
RECOMMENDED PROPOSER FOR CONSULTING SERVICES FOR
GROUP I CORPORATE SPONSORSHIPS AND GROUP II NAMING
RIGHTS; AND AUTHORIZING THE MAYOR AND CITY CLERK TO
EXECUTE A CONSULTING SERVICES AGREEMENT WITH GLOBAL
SPECTRUM, LP UPON CONCLUSION OF SUCCESSFUL NEGOTIATIONS
BY THE ADMINISTRATION.
RECOMMENDATION
Adopt the Resolution.
BACKGROUND/HISTORY
On February 13, 2019 the Mayor and City Commission approved Issuance of RFQ 2019-122-
WG for Corporate Sponsorships and Naming Rights Consulting Services. The City received a
total of four (4) proposals from the following firms as a result of the RFQ: The Superlative
Group; Siinc LLC d/b/a Siinc Agency; Global Spectrum L.P. d/b/a Spectra Partnerships; and
Fig Solutions.
An Evaluation Committee appointed by the City Manager convened on June 24, 2019, to
consider proposals received. The Committee's evaluation process resulted in the following
order of ranking:
Group I Corporate Sponsorship
1st Ranked: Spectra Partnerships;
2"d Ranked: The Superlative Group;
3rd Ranked: Siinc Agency; and
4th Ranked: Fig Solutions
Group II Naming Rights
Page 267 of 1185
1st Ranked: Spectra Partnerships;
2nd Ranked: The Superlative Group;
3rd Ranked: Siinc Agency; and
4th Ranked: Fig Solutions
,On July 31, 2019, upon considering both the qualitative and quantitative factors, the City
Manager recommended that the Mayor and City Commission authorize the Administration to
enter into negotiations with Spectra Partnerships, the top ranked proposer. The City Manager
also recommended that, if the Administration was unsuccessful in negotiating an agreement with
Spectra Partnerships, the City Commission authorize the Administration to. enter into
negotiations with The Superlative Group, the second ranked proposer. The Mayor and City
Commission, pursuant to Resolution 2019-30916, considered the City Manager's
recommendation, but directed the Administration to simultaneously negotiate with both firms.
Further, the City Commission directed the Administration to consider both areas of award,
naming rights and sponsorships, as distinct, with the possibility of awarding a separate firm for
each area based on qualifications and negotiations.
ANALYSIS
The Administration has completed the negotiations with Spectra Partnerships and Superlative.A
summary of each firm's best and final offer is attached.
FINANCIAL INFORMATION
NA
CONCLUSION
As directed by the City Commission, staff has fully analyzed the qualifications of both
companies, comparing both sponsorship and naming rights deals over the last 5 years, reached
out to references for both and compared pricing proposals. During the review process,
references and previous sales numbers both showed a fairly equal comparison and both firms
have proven to be competent for the job.
The Administration approached the negotiations consistent with the City Commission's request
both areas of work, naming rights and sponsorships, be considered distinctly and not
necessarily tied together for a single award. However, during the review process and
conversations with the two firms, Spectra continuously stood out as the top candidate for both
areas of work for multiple reasons. First, both firms are relatively equally experienced in the
area of naming rights as indicated in Attachment A. Spectra has a strong presence and
understanding of the Miami Beach community, as they are the managing company for the Miami
Beach Convention Center. Additionally, Spectra has included the addition of a dedicated staff
person on their team, that will be located in Miami Beach, to handle the day-to-day sales,
fulfillment and management of all sponsorship and naming rights sales. Spectra has informed
us that they would include city staff as part of the process to determine who this person would
be, as well as where they would be located. This is imperative to the process as the full-time
staff position was previously eliminated and we would rely heavily on the company and their
team to take full ownership of the day-to-day sales, fulfillment and management of all
sponsorship and naming rights sales. Finally, it is important to note that Spectra's access to the
network available to it through its parent company Comcast NBC-Universal, is invaluable and
most definitely in the City's best interest.
Page 268 of 1185
The Superlative Group also indicated that they would be willing to dedicate a staff person to the
account but would adjust their pricing to shift some upfront costs to the city to cover this.
Additionally, Spectra stated that they have a sales force of 70 representatives located
throughout the country.
After carefully considering the results of the negotiation process, I recommend that the Mayor
and City Commission approve the Resolution authorizing the Administration finalize an
agreement with Global Spectrum LP, DBA Spectra Partnerships, as the top ranked proposer
for Group I Naming Rights and Group I I Corporate Sponsorships; and, if the Administration is
not able to finalize and agreement with Global Spectrum LP, DBA Spectra Partnerships,
authorizing the Administration to finalize an agreement with The Superlative Group; and
authorizing the Mayor and City Clerk to execute an agreement upon successful negotiations by
the Administration.
Applicable Area
Citywide
Is this a Resident Right to Does this item utilize G.O.
Know item? Bond Funds?
No No
Legislative Tracking
Marketing and Communications/Procurement
ATTACHMENTS:
Description
o Attachment A-Term Sheet Response Summary
o Initial Award Reso 2019-30916
❑ Resolution
Page 269 of 1185
0 Spectra Superlative
Willingness to perform only Naming Rights consulting
yes yes
without Sponsorship award
Willingness to perform only Sponsorship consulting
without Naming Rights award yes yes
Spectra S�erlative
OPTION#1 OPTION#1
'Retainer: $3000.00 for 24 months *Retainer: $5000.00 for 18 months
Commission: Commission: 10%
10% for $700K or less OPTION#2
12.5%for 5700K-$900K Retainer: $0
Naming Rights Cost Approach 15% for 5900K-1.5M
17.5% for above$1.SM Commission: 17%
*Annual Fee for Naming Rights will be waived if awarded 'Retainer Is not duplicative for Naming Rights and Sponsorship.One
both Naming Rights and Sponsorship. Monthly retainer covers both.
OPTION#2
N/A
OPTION#1 OPTION#1
'Retainer: $6250.00 for 36 months *Retainer: $5000.00 for 18 months
'Annual Fee for Naming Rights will be waived If awarded Commission: 10%
both Naming Rights and Sponsorship. Commission:
5% for Existing OPTION#2
20% for $1M or less Retainer: $0
25% for above$1M
Commission: 17%
Sponsorship Cost Approach
OPTION#2 'Retainer is not duplicative for Naming Rights and Sponsorship.One
Retainer: $0 for 36 months Monthly retainer covers both.
Commission:
5% for Existing
20% for $200K-$1M
25% for above$1M
50% for first revenue in from$0-$200K
Spectra Superlative
Page 270 of 1185
Regional Vice President,Jim Beaudoin will be the Pat Nieser will serve as dedicted CMB representative
key account representative who will hire an on- for both Sponsorship and Naming Rights working out of
site Director of Partnerships for the CMB.Along Ohio,with regular commutes to CMB.Pat was selected
with Jim and the National Sales Team led by based on his unique experience securing naming rights
Brian Esposito will spearhead the national agreements for convention centers.
Key Personnel and Key Contractors naming rights sales efforts. If awarded only
Namng rights no dedicated CMB rep will be
provided.
Stated that sales Team will consist of 6 staff members
Stated that sales Team will consist of 70 staff
members
Naming Rights Spectra Naming Rights S_perlative
indego Average$2,000,000-$2,400,000 Cleveland Convention Center $ 516,067.00
Eagle Bank Arena $ 687,500.00 South Towne Exposition Center $ 399,392.00
First Ontario Centre $ 350,000.00 Sacramento Convention Center and Community Theater $ 919,520.00
Angel of the Winds Arena $ 340,000.00 Rockford Park District Indoor Sports Complex $ 96,912.00
Silverstein Eye Centers Arena $ 278,600.00 Rockford Park District SportsCore Facilities $ 107,027.00
Ohio Department of Transportation Freeway Service
Stormont Vail Events Center $ 250,000.00 Patrol $ 865,000.00
First Ontario Concert Hall $ 250,000.00 Cleveland Bike Share $ 292,002.00
XL Center Average$400,000-$600,000 Greater Richmond Transit Company $ 425,000.00
Relay presented by Georgia's Own Credit Union $ 400,000.00 San Diego MTS Blue Line $ 1,233,333.00
CURE Insurance Arena $ 150,000.001 San Diego MTS Green Line $ 851,060.00
Central National Bank Center $ 130,000.00 Greater Cleveland RTA MetroHealth Line $ 170,788.00
Swell Cycle $ 400,000.00 Greater Cleveland RTA Cleveland State Line $ 233,378.00
Tony's Pizza Events Center $ 80,000.00 Greater Cleveland RTA 34th Street Station $ 50,000.00
City National Grove $ 239,000.00 Greater Cleveland RTA 9th Street Station $ 31,000.00
Ford Park Entertainment Complex $ 188,000.00 Douglas County School District Footbal Stadium $ 10,000.00
Findlay Toyota Center $ 200,000.00 DART Mockingbird Station $ 46,300.00
Encana Events Centre $ 120,000.00 City of Woodbury Sports Center Complex $ 331,080.00
Mid Atlantic Industrial Memorial Hall at the York Expo $ 50,000.00 City opf Cataharines Merdina Center $ 327,108.00
Sacramento Regional Transit 39th Street Station $ 32,849.00
TOTAL ANNUAL AMOUNT $ 4,113,100.00 $ 6,937,816.00
Including estimated average:$6,813,100.00
Sponsorship Spectra Sponsorship S perlative
Response:annual avergae combined with XL
World Long Drive Center-Naming Rights above City of Santa Monica BikeShare(Hulu) $ 716,733.00
Iowa Events Center $ 102,623.00 Red Rocks Amphitheater(Miller Coors) $ 562,500.00r
Canalside $ 250,000.00 Trinity College Dublin Pouring Rights(Coca-Cola) $ 10,002.50
Page 271 of 1185
2017 North American Indigeneous Game(NAIG) $ 325,000.00 National University Ireland,Galway(Coca-Cola) $ 90,000.00
Jamestown-Yorktown Foundation $ 300,000.00 Denver International Airport(Colorado Lottery) $ 250,000.00
Philadelphia Bike Share Average$100,000-$300,000 Houston First Corporation Pouring Rights(Coca-Cola) $ 120,000.00
2017 North American Indigeneous Game(NAIG) $ 275,000.00 Red Rocks Amphitheater(Jeep) $ 530,000.00
Iowa Events Center $ 87,660.00 Meridian Centre(CAA Niagra) $ 37,476.40
Budweiser Events Center $ 65,000.00 Red Rocks Amphitheater(Brown Forman) $ 143,262.00
Atlantic City Convention Center and Boardwalk Hall $ 62,500.00 Minneapolis Convention Center Craft Beer Category $ 22,575.78
Houston Bike Share $ 100,000.00
TOTAL ANNUAL AMOUNT $ 1,567,783.00 $ 2,482,549.68
Page 272 of 1185
Resolution No. 2019-30916
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, PURSUANT TO REQUEST FOR QUALIFICATIONS
(RFQ) 2019-122-WG FOR SPONSORSHIP AND NAMING RIGHTS CONSULTING
SERVICES; AUTHORIZING THE ADMINISTRATION TO ENTER INTO
SIMULTANEOUS NEGOTIATIONS WITH GLOBAL SPECTRUM LP, D/B/A
SPECTRA PARTNERSHIPS, THE TOP RANKED PROPOSER FOR GROUP I
CORPORATE SPONSORSHIPS AND GROUP II NAMING RIGHTS; AND THE
SUPERLATIVE GROUP, THE SECOND RANKED PROPOSER FOR GROUP I
CORPORATE SPONSORSHIPS AND GROUP II NAMING RIGHTS; AND FURTHER,
PROVIDING THAT THE FINAL SELECTION OF THE RECOMMENDED PROPOSER
AND APPROVAL OF MATERIAL TERMS FOR THE CONSULTING SERVICES
AGREEMENT SHALL BE SUBJECT TO THE PRIOR APPROVAL OF THE MAYOR
AND CITY COMMISSION.
WHEREAS, on February 13, 2019 the Mayor and City Commission approved the issuance of
RFQ 2019-122-WG for Sponsorship and Naming Rights Consulting Services; and
WHEREAS, on February 14, 2019, RFQ 2019-122-WG for Sponsorship and Naming Rights
Consulting Services was issued; and
WHEREAS, on February 13, 2019, the City Manager appointed an Evaluation Committee,
comprised of Tonya Daniels, Director, Office of Communications, Monica Beltran, Assistant Director,
Parking Department, Matt Kenny, Director, Tourism & Culture Department, Tameka Otto-Stewart,
Director, Budget and Performance Improvement, and Margarita Kruyff, Assistant Director,
Environmental and Sustainability Department; and
WHEREAS, on April 12, 2019, the City received a total of four (4) proposals from the following
firms: The Superlative Group; Siinc LLC, d/b/a Siinc Agency; Global Spectrum L.P. d/b/a Spectra
Partnerships; and Fig Solutions; and
WHEREAS, the Committee convened on June 24, 2019, to consider the proposals received;
and
WHEREAS, the Committee was provided an overview of the project, information relative to the
City's Cone of Silence Ordinance and the Government Sunshine Law, as well as, general information
on the scope of services and a copy of each proposal, and was instructed to score and rank each
proposal pursuant to the evaluation criteria established in the RFQ; and
WHEREAS, the Committee's evaluation process resulted in the following order of ranking:
GROUP I Corporate Sponsorship
1st ranked: Global Spectrum LP, D/B/A Spectra Partnerships;
2"d ranked: The Superlative Group;
3rd ranked: Siinc LLC, D/B/A Siinc Agency; and
4th ranked: Fig Solutions; and
GROUP II Naming Rights
1s' ranked: Global Spectrum LP, D/B/A Spectra Partnerships;
2"d ranked: The Superlative Group;
3rd ranked: Siinc LLC, D/B/A Siinc Agency; and
Page 273 of 1185
4th ranked: Fig Solutions; and
WHEREAS, upon considering both qualitative and quantitative factors, the City Manager
recommended that the Mayor and City Commission authorize the Administration to enter into
negotiations with Global Spectrum LP, D/B/A Spectra Partnerships, as the top ranked proposer for
Group I Naming Rights and Group II Corporate Sponsorships; and further recommended that if the
Administration was unsuccessful in negotiating an agreement with Global Spectrum LP, D/B/A Spectra
Partnerships, the City Commission authorize the Administration to enter into negotiations with The
Superlative Group, as the second ranked proposer for Group.I Naming Rights and Group II Corporate
Sponsorships; and
WHEREAS, at the July 31, 2019 City Commission meeting, the Mayor and City commission
considered the City Manager's recommendation; however, because of the discussions held regarding
the qualifications of both firms, the Mayor and City Commission determined that the City would benefit
from simultaneous negotiations with Global Spectrum LP, D/B/A Spectra Partnerships, the top ranked
proposer, and The Superlative Group, the second ranked proposer, with the final selection of the
recommended proposer subject to the prior approval of the Mayor and City Commission.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby authorize the
Administration, pursuant to Request for Qualifications (RFQ) No. 2019-122-WG for Sponsorship and
Naming Rights Consulting Services, to enter into simultaneous negotiations with Global Spectrum LP,
D/B/A Spectra Partnerships, the top ranked proposer, and The Superlative Group, the second ranked
proposer; and further, provide that the final selection of the recommended proposer and approval of
material terms for the Consulting Services Agreement shall be subject to the prior approval of the
Mayor and City Commission.
PASSED AND ADOPTED this 3/ day of 7111 2019.
•
Dan Gelber, Mayor
ATTEST:
•. e In, APPROVED AS TO
Rafae . Granado, City Clerk FORM&LANGUAGE
&FOR EXECUTION
U Ht
t
trio
.' �,1� ^ City Attorney U 1 ate
•
* INCORP ORATEDS .
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Page 274 of 1185
Resolutions -C7 E
MIAMI BEACH
•
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 31, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE CITY MANAGER, PURSUANT TO REQUEST FOR QUALIFICATIONS
(RFQ) NO. 2019-122-WG, FOR SPONSORSHIP AND NAMING RIGHTS
CONSULTING SERVICES.
•
RECOMMENDATION
Adopt the resolution accepting the recommendation of the City Manager, pursuant to Request
for Qualifications (RFQ) No. 2019-122-WG, for sponsorship and naming rights consulting
services.
ANALYSIS
The City is interested in seeking to increase revenue generation through the strategic
identification, cultivation, and solicitation of additional sponsorship and naming rights
•
opportunities.As a result, the City is interested in engaging a consultant(s) to explore and assist
with the desired goals for sponsorship and naming rights opportunities.
Corporate sponsorship and naming rights are the process of linking complimentary corporate
brands for mutual benefit with business partners whose corporate missions are consistent with
those of the City of Miami Beach (the"City"). For the business, benefit is typically some form of
advertising, public relations or facility naming rights. While the business gains financially by
marketing advantage and/or customer loyalty enhancement, the advantage to the City is primarily
financial. Corporations will pay the City for the ability to use or link with our City image and
identity.
These marketing programs rise from the natural partnerships between city governments and the
local, regional and national businesses they host and interact with in the daily course of
business. Corporate sponsorship and naming rights programs have emerged as a financially
viable, ethically appropriate and aesthetically acceptable municipal financing tool. As a world-
class resort city, the City of Miami Beach is especially well positioned to implement this now
well-established model for generating additional revenue. '
RFQ PROCESS
On February 13, 2019 the Mayor and City Commission approved the issuance of RFQ 2019-
Pax W§011
•
122-WG for Sponsorship and Naming Rights Consulting Services. On February 14, 2019, the
RFQ was issued. A voluntary pre-proposal conference to provide information to proposers
submitting a response was held on March 12, 2019. Two addenda were issued. The
Procurement Department issued bid notices to 1022 companies utilizing
www.publicpurchase.com website. 66 prospective bidders accessed the advertised solicitation.
RFQ responses were due and received on April 12, 2019.
The City received proposals in response to the RFQ from the following four (4) firms: Fig
Solutions; Global Spectrum L.P. dba Spectra Partnerships; Siinc LLC dba Siinc Agency; and
The Superlative Group.
On February 13, 2019, the City Commission approved the City Manager appointed Evaluation
Committee. The Evaluation Committee convened on June 24, 2019, to consider proposals
received. The Committee was comprised of Tonya Daniels, Director, Office of
Communications, City of Miami Beach Monica Beltran, Assistant Director, Parking Department,
City of Miami Beach Matt Kenny, Director, Tourism & Culture Department, City of Miami Beach
Tameka Otto-Stewart, Director, Budget and Performance Improvement, City of Miami Beach
and Margarita Kruyff, Assistant Director, Environmental and Sustainability Department, City of
Miami Beach. The Committee was provided an overview of the project, information relative to
the City's Cone of Silence Ordinance and the Government Sunshine Law. The Committee was
also provided with general information on the scope of services and a copy of each proposal.
The Committee was instructed to score and rank each proposal pursuant to the evaluation
criteria established in the RFQ.
The evaluation process resulted in the ranking of proposers indicated in Attachment A, in the
following order.
Group I Corporate Sponsorship
First Ranked—Global Spectrum LP DBA Spectra Partnerships
Second Ranked —The Superlative Group
Third Ranked—Siinc LLC DBA Siinc Agency
Fourth Ranked-- Fig Solutions
Group II Naming Rights
First Ranked— Global Spectrum LP DBA Spectra Partnerships
Second Ranked—The Superlative Group
Third Ranked—Siinc LLC DBA Siinc Agency
Fourth Ranked— Fig Solutions
The following are brief bios of the first and second ranked firms based on the information
contained in each firm's proposal.
Global Spectrum LP DBA Spectra Partnerships
Spectra Partnerships is a leader in sales representation, strategic consulting, and analytics for
sports and entertainment properties across North America. Their experienced sales team drives
revenue for their clients and their properties via the marketing and sale of naming rights,
corporate partnerships, advertising, premium seating, and hospitality.
As an industry expert, their Partnership division provides marketing and sales services for
municipalities, convention centers, stadiums, arenas and other entertainment venues. They
Pim?36e���:':
currently support 120 client properties while generating over $70M in sales. They believe that
they are uniquely qualified to provide the services requested by the City based on the
competitive advantages of Spectra.
Spectra proudly manages the Miami Beach Convention Center, which equips them with both an
emotional investment in the community and familiarity of the market and venue; and that as a
result, this will expedite the sales cycle. Throughout their management of the Miami Beach
Convention Center, Spectra has been providing oversight during the venues' recent$620 million
renovation which is expected to not only improve sales and booking for the convention center,
but also impact room nights and tourism in the Miami-Dade area.
The Superlative Group
The Superlative Group are extremely focused on selling naming rights and sponsorships. Their
team of sales executives have more than $2 billion worth of experience closing sponsorships,
large and small. Their Total Campaign Management includes planning, prospecting, negotiating,
contracting and auditing.
Their firm has extensive experience selling Naming Rights, Pouring Rights, Sponsorships,
Premium Seating and Licensing for similarly situated entities throughout the United States. In
particular,they have experience with southern Florida, which includes previous work with the City
of Miami Beach.
CONCLUSION
I have reviewed the submittals and the results of the Evaluation Committee process. In doing
so, I note Spectra Partnerships has received unanimous top-ranking for both Group I
(Corporate Sponsorships)and Group II (Naming Rights). Spectra has an extensive client list for
which it has provided both naming rights and sponsorships. In addition to managing naming
rights for nearly 30 properties in the last ten (10) years, Spectra has impressive credentials for
sponsorship and advertising sales, currently supporting 120 client properties generating over
$70 million in sales.
Another important benefit to Spectra's proposal is that it has offered to hire and dedicate a
locally-based, full-time employee who will be committed to managing the CitVs engagement. In
doing so, Spectra would assume the responsibilities of securing both cash donations and in-
kind sponsorships for City events (ex. Fire on the Fourth, Youth Music Festival, Veterans Day,
etc.), City programs (ex. SoundScape Cinema Series, Parks and Rec programs, etc.), and City
initiatives (ex. City of Kindness, Recycling, Anti-Litter, etc.). It would also be my goal to have
Spectra assist in securing additional revenue generated by selling advertising through City-
owned platforms such as MB Magazine, MB Trolley, and parking meter receipts. The scope of
work contemplated would include identifying and researching potential partners, prospecting,
negotiating & securing funds or in-kind donations, assisting with activation implementation when
appropriate as well as managing the partner relationships. This arrangement would allow the
Office of Marketing & Communications to eliminate a full-time development coordinator position
that is vacant.
Therefore, I recommend that the Mayor and City Commission approve the Resolution
authorizing the Administration to enter into negotiations with Global Spectrum LP, DBA Spectra
Partnerships, as the unanimous top ranked proposer for Group I - Naming Rights and Group II -
Corporate Sponsorships; and, if unsuccessful in negotiating an agreement with Global
Spectrum LP, DBA Spectra Partnerships, authorizing the administration to enter into
Ian W17/ ff112Effb
negotiations with The Superlative Group, as the second ranked proposer for Group I - Naming
Rights and Group II - Corporate Sponsorships; and authorizing the Mayor and City Clerk to
execute an agreement upon successful negotiations by the Administration.
KEY INTENDED OUTCOMES SUPPORTED
Ensure Expenditure Trends Are Sustainable Over The Long Term
Legislative Tracking
Marketing and Communications/Procurement
ATTACHMENTS:
Description
D Attachment A
o Resolution
PagePage DE off112„.
RFQ 2019.122•WG
Group I Corporate Tanya Daniels a Monica Beltran a' Matt Kenny c Margarita Kyruft 2 Tameka Otto-Stowart 2 Low e
Sponsorships S �` gro9a�
g i 'a Totals a
Qualitative Quantitative Subtotal Qualitativo Quantitative Subtotal Qualitative Quantitative Subtotal Qualitative Quantitative Subtotal., Quailtativo Quantitative Subtotal
Fig Solutions 60 0 60 4 50 0 50 4 40 0 40 4 50 0 50 4 50 0 50 4 20 4
Stine MC dba Slim Agency 80 0 80 3 78 0 78 3 60 0 60 ,3 95 0 95 2 70 0 70 3 14 _3
Global Spectrum LP dba
Spectra Partnerships 100 0 100 1 95 0 95 1 85 0 85 1 98 0 _ 06 1 90 0 90 1 5 1
The Superlative Group 90 0 SO 2 80 0 80 2. 85 0 85 1 90 0 90 3 80 0 80 2 10 ,2
RFQ 2019.122•WO Tanya Daniels a Monica Beltran a Matt Kenny' _� Margarita Kyruff 2 Tameka OttoStewart a Low e
Group II Naming Rights 'i a 'g c Aggregate c
Qualitative Quantitative Subtotal 2 Qualitative Quantitative Subtotal ti Qualitative Quantitative Subtotal r2 Qualitative Quantitative Subtotal i Qualitative Quantitative Subtotal a,2 Totals a
Fig Solutions 50 0 50 4 50 0 50 4 40 ' 0 40 4 40 0 40 4 50 0 50 4 20 4
Siinc LLC dba Siinc Agent' 70 0 70 3 65 0 65 3 70 0 70 3 90 0 90 3 70 0 70 3 15 3
Global Spectrum LP dba
SpectraPartnershtps 100 0 100 1 98 0 98 1 _ 90 0 , 90 1, 100 0 1110 1, 95 0 95 1 5 1
The Superlative Group. 85 0 85 2 85 0 85 2 80 0 80 2 95 0 95 2 80 0 80 2 10 2
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Siinc LLC dba Slim Agency o
Global Spuctum LP dba
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.FOR DISPLAY PURPOSES ONLY.FINAL RANKING DOES NOT CONSTITUTE AN AWARD RECOMMENDATION.
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